The document provides tips and best practices for using Twitter, including definitions of common terms like tweets, retweets, and hashtags. It recommends writing a clear bio, pinning important tweets, engaging with followers, and mixing up tweet content. The document also discusses Twitter features like rich media, auto-playing videos and polls.

1. Twi$er
Tips,
Tricks,
&
Best
Prac2ces

2. 2
• Tweet
-­‐
your
posts
• Retweet
(RT)
-­‐
when
you
repost
something
from
another
person
• Modified
Tweet
(MT)
-­‐
when
you
share
someone
else’s
tweet,
but
make
edits
to
include
your
own
thoughts
• Trending
Topic
(TT)
-­‐
discussed
by
many
people
at
one
@me
• Direct
Message
(DM)
-­‐
a
private
message
that
you
send
to
a
follower
• Handle
–
the
name
you
choose
to
represent
yourself
on
TwiDer
Terms

3. 3
Tips
• Write
a
clear
descrip@on
of
yourself
in
your
TwiDer
bio,
include
album
pre-­‐order/buy
links
• Pin
an
important/informa@ve
tweet
to
the
top
of
your
page
(album
pre-­‐order/video
premiere)

4. 4
• Authen@c
content,
content
with
links,
retweets,
photos,
and
videos
• Engage
your
fans
by
replying
to
their
ques@ons
and
comments
• Unless
you
use
a
handle,
the
likelihood
of
that
person/brand/
publica@on
seeing
your
tweet
is
slim.
Tagging
allows
people
to
know
when
they
have
been
men@oned
and
flag
a
tweet
they
may
want
to
retweet.
• Timing
will
depend
on
your
audience,
purpose,
and
objec@ve.
It
is
best
to
tweet
3-­‐5
@mes
a
day
• There
is
a
reason
for
the
140
character
limit
Do’s
Mix
up
your
posts
with
an
array
of
tweets
@
Reply
Tag
other’s
handles
in
tweets
and
replies
Plan
your
tweets
and
tweet
oWen
Keep
tweets
short
and
sweet

5. 5
• Excessive
selling,
self-­‐promo@ons,
and
retwee@ng
will
cluDer
people’s
feed
and
turn
them
off
from
what
you
have
to
saying
• TwiDer
has
its
own
voice
and
should
not
be
linked
with
other
social
networks.
• If
something
has
a
link
make
sure
you
include
it
within
the
post
• Hashtags
can
be
a
useful
tool,
but
use
them
sparingly.
Regularly
including
three
or
more
hashtags
in
your
tweets
means
people
will
probably
start
overlooking
them,
because
they
tend
to
look
like
spam
and
are
harder
to
read
quickly.
Don’ts
Overdo
it
Link
to
other
pla]orms
Use
too
many
hashtags
Share
important
news
without
a
link

6. 6
• TwiDer
allows
for
posts
tagging
retailers
and
linking
to
releases,
sales,
or
promo@ons
• Posts
should
only
tag
one
retailer
at
a
@me
• Posts
tagging
iTunes/Apple
Music
should
include
a
photo
or
video
in
order
to
be
eligible
for
a
retweet
Retail

7. 7
New
Features

8. 8
• Rich
media
has
become
increasingly
important
on
TwiDer
• Photos
are
now
uncropped
in
the
@meline,
making
them
more
immersive
• TwiDer
has
introduced
enlarged
mul@-­‐photo
displays
as
well
Uncropped
Photos

9. 9
• iOS
and
web
now
have
muted
auto-­‐play
for
na@ve
videos,
GIFs,
and
Vines
• Clicking/tapping
causes
full
screen
video
with
sound
to
pop
up
• Videos
now
appear
larger
in
your
@meline
Auto-­‐playing
Video

10. 10
• iOS
now
has
muted
auto-­‐play
for
Periscope
broadcasts
in
the
@meline
and
profiles
• Clicking/tapping
causes
full
screen
video
with
sound
to
pop
up
• Comments
and
hearts
can
be
viewed
within
TwiDer,
but
adding
comments/hearts
remains
a
Periscope-­‐
only
feature
Periscope
Integra2on

11. 11
• iOS,
Android,
and
desktop
now
have
the
ability
to
create
two-­‐choice
polls
• Vo@ng
is
anonymous
and
remains
open
for
24
hours
• To
get
the
public’s
opinion
on
anything,
just
select
the
poll
icon
within
the
compose
box
Polls

12. twiDer.com/orchtweets
facebook.com/theorchard
linkedin.com/company/the-­‐orchard
The
Orchard
and
its
logo
are
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trademarks
of
Orchard
Enterprises
NY,
Inc.
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Rights
Reserved.
All
other
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NY,
Inc.,
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or
affiliates
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appear
herein
are
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respecBve
owners,
who
may
or
may
not
be
affiliated
with,
connected
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or
sponsored
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Enterprises
NY,
Inc.,
its
parent
or
its
affiliates.
Thank
You!
See
you
later