TWEETIZENS
AMAZING TWEETOSPHERE
Join us at
#weloveAB113*
*Account must be public
Cookies
• Social Networking
• Micro-blogging service
• How did it come about?
Founders
Brief History
• Definition of Twitter Terms
Following & Followers
• Founded by Jack Dorsey, Evan Williams, Biz Stone
• Founded by Jack Dorsey, Evan Williams, Biz Stone
• Members of the podcasting company Odeo.
• First Twitter prototype was...
TWEETIZEN: People who Tweet
TWITOSPHERE: People who are in
the twitter community
• Users may subscribe to other tweets
Following Subscribers to your tweets
Followers People who receive your tweets
• tweet (/twiːt/ n [C] informal )
– the short weak sound made by
a young bird
– any short high-pitched sound or
whistle
• tweet (/twiːt/ n [C] informal )
– the short weak sound made by
a young bird
– any short high-pitched sound or
whistle
• Text-based posts
• 140 characters
• Publicly visible by
default
• Text-based posts
• 140 characters
• Publicly visible by
default
CHEAP!!
FREE!!
• Social networking phenomenon
• Instant updates
Gets Automated Updates
• Applications
• Large Businesses
• Great place f...
• Social networking phenomenon
• Instant updates
Gets automated updates
SPORTS
ARTISTNEWS
• Applications
Monthly unique visits
Twitpic 1,236,828
Tweetdeck 285,864
Digsby 233,472
Twittercounter 212,200
Twitterfeed...
Apps
Monthly unique visits
1,236,828
Apps
Monthly unique visits
285,864
Apps
Monthly unique visits
233,472
Apps Monthly unique visits
212,200
Apps Monthly unique visits
149,812
• Large businesses
 New products, Sales
announcements, Links
• Great place for job hunters
 “what should I wear to the
i...
Originally called
No. of tweets
being posted per
quarter?
400K  100M  2B  tweets
TWTTR
4B
(HINT: inspired by Flickr)
Originally called
No. of tweets
being posted per
quarter?
400K  100M  2B  tweets
TWTTR
4B
(HINT: inspired by Flickr)
FO...
Originally called
No. of tweets
being posted per
quarter?
400K  100M  2B  tweets
(HINT: inspired by Flickr)
Does Twitter serve a
need that was earlier
unfulfilled by existing
services?
Any guesses?
“Tweeting is the sort of thing
you might expect from the
young guns now running
Britain.”
-Time magazine, November 8,
2010...
THE TWITTER EQUATION
Is the Twitter service sustainable or can it be
easily imitated?
But let us first take a
closerlook at Twitter…
• Regular blog sites
• Unlimited numbers of threats
– Plurk, next biggest after twitter
– Jaiku, owned by google
– Identi....
• Celebrities
– verified accounts
– Buzz
• Ranking: # 1
• Followers: 7,001,244
• Tweets: 525
• Ranking: # 2
• Followers: 6,242,296
• Tweets: 488
• Ranking: # 5
• Followers: 5,811,773
• Tweets: 1,093
• Ranking: # 280
• Followers: 996,824
• Tweets: 343
• Website is not hard to emulate but...
• Customer Base
– Learning phase for users
• No ads
– Promoted tweets
• Integratio...
• No Business model
 Focus on bringing in more consumers
 Not been making money from 2006-2009
• Moving towards Advertis...
Promoted
Tweets
Promoted
Trends
Partnerships
Promoted
Accounts
• Ad-based Tweets
• Labeled as “Promoted”
• Top of Twitter search results pages
• Shown real-time on Google from 1st
Novem...
• Advertisers pay to promote keywords
– Eg. “starbucks”, “#tweetsafter12”
• Listed in the Trending Topics
• Displayed on l...
• “Suggestions for you”
• Labeled as “promoted”
• Suggested based on following habits
• Data Mining Deals
• ExecTweets
• Earlybird
• Stream real-time and content-sharing
information
• Data used by Microsoft and Google to
enhance the findings of their re...
• Collaboration with Microsoft, Federated
Media
• Aggregate Tweets from Business
Executives
• Paid for advertisement made ...
• Launched in July 2010
• An easy one-stop destination
to find out about best deals
• Retired the account in Sept 2010
– Business to pay for a Twitter account
• Detailed analytics tools
• Ability for several people to post to
the same accoun...
• Third –Party Applications
– Eg. Twitterberry, TwitterPeek
– Spread advertising beyond twitter
– Advertisements on Third-...
• Improvise promoted tweets
– Promoted tweets on users’ timeline and
search result page
• Currently on trial on “hootsuite”
• Put off users who are used to ad-free
platform
• Careful in handling personal information
– Similar backlash from Facebo...
Includes Additional Features
Limited functionality
• Clear Purpose
• “failing to offer anything new to
users.”
• Avoid Excessive Advertising
- fad
Noun
a temporary fashion, notion, manner of
conduct, etc., esp. one followed
enthusiastically by a group.
• a new (a...
• it becomes a profitable business
• able to sustain current users’ interests,
and attract new users
• able to continue to...
• prone to imitation
• most active users are people or
organizations who have a vested
interest in frequent tweets
• Twitt...
Twitter is somewhere in-between
• has created much hype but not yet
successful in earning profits
• it depends on the type...
TWEET OF THE DAY!
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
A case about Twitter
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A case about Twitter

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Case about Twitter. How it came about, is it a able to monetized its business, Viability of business model.

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A case about Twitter

  1. 1. TWEETIZENS AMAZING TWEETOSPHERE
  2. 2. Join us at #weloveAB113* *Account must be public
  3. 3. Cookies
  4. 4. • Social Networking • Micro-blogging service
  5. 5. • How did it come about? Founders Brief History • Definition of Twitter Terms Following & Followers
  6. 6. • Founded by Jack Dorsey, Evan Williams, Biz Stone
  7. 7. • Founded by Jack Dorsey, Evan Williams, Biz Stone • Members of the podcasting company Odeo. • First Twitter prototype was used as an internal service for Odeo employees • Introduced publicly on July 15, 2006 • Formed Obvious Corporation and acquired Odeo.com and Twitter.com • Twitter spun off into its own company in April 2007
  8. 8. TWEETIZEN: People who Tweet TWITOSPHERE: People who are in the twitter community
  9. 9. • Users may subscribe to other tweets Following Subscribers to your tweets Followers People who receive your tweets
  10. 10. • tweet (/twiːt/ n [C] informal ) – the short weak sound made by a young bird – any short high-pitched sound or whistle
  11. 11. • tweet (/twiːt/ n [C] informal ) – the short weak sound made by a young bird – any short high-pitched sound or whistle
  12. 12. • Text-based posts • 140 characters • Publicly visible by default
  13. 13. • Text-based posts • 140 characters • Publicly visible by default
  14. 14. CHEAP!!
  15. 15. FREE!!
  16. 16. • Social networking phenomenon • Instant updates Gets Automated Updates • Applications • Large Businesses • Great place for job hunters “With Twitter, it is less presumptuous than bumping into your friend to telling them anything because they need to sit there and be polite.” ─ EVAN WILLIAMS, CEO of Twitter
  17. 17. • Social networking phenomenon
  18. 18. • Instant updates Gets automated updates SPORTS ARTISTNEWS
  19. 19. • Applications Monthly unique visits Twitpic 1,236,828 Tweetdeck 285,864 Digsby 233,472 Twittercounter 212,200 Twitterfeed 149,812
  20. 20. Apps Monthly unique visits 1,236,828
  21. 21. Apps Monthly unique visits 285,864
  22. 22. Apps Monthly unique visits 233,472
  23. 23. Apps Monthly unique visits 212,200
  24. 24. Apps Monthly unique visits 149,812
  25. 25. • Large businesses  New products, Sales announcements, Links • Great place for job hunters  “what should I wear to the interview?”
  26. 26. Originally called No. of tweets being posted per quarter? 400K  100M  2B  tweets TWTTR 4B (HINT: inspired by Flickr)
  27. 27. Originally called No. of tweets being posted per quarter? 400K  100M  2B  tweets TWTTR 4B (HINT: inspired by Flickr) FOR UPLOADING PURPOSES, don’t include the answers?
  28. 28. Originally called No. of tweets being posted per quarter? 400K  100M  2B  tweets (HINT: inspired by Flickr)
  29. 29. Does Twitter serve a need that was earlier unfulfilled by existing services?
  30. 30. Any guesses?
  31. 31. “Tweeting is the sort of thing you might expect from the young guns now running Britain.” -Time magazine, November 8, 2010. They’re cutting to shape.
  32. 32. THE TWITTER EQUATION
  33. 33. Is the Twitter service sustainable or can it be easily imitated? But let us first take a closerlook at Twitter…
  34. 34. • Regular blog sites • Unlimited numbers of threats – Plurk, next biggest after twitter – Jaiku, owned by google – Identi.ca, oppen source network
  35. 35. • Celebrities – verified accounts – Buzz
  36. 36. • Ranking: # 1 • Followers: 7,001,244 • Tweets: 525
  37. 37. • Ranking: # 2 • Followers: 6,242,296 • Tweets: 488
  38. 38. • Ranking: # 5 • Followers: 5,811,773 • Tweets: 1,093
  39. 39. • Ranking: # 280 • Followers: 996,824 • Tweets: 343
  40. 40. • Website is not hard to emulate but... • Customer Base – Learning phase for users • No ads – Promoted tweets • Integration – Facebook – Search function
  41. 41. • No Business model  Focus on bringing in more consumers  Not been making money from 2006-2009 • Moving towards Advertising-supported revenue model
  42. 42. Promoted Tweets Promoted Trends Partnerships Promoted Accounts
  43. 43. • Ad-based Tweets • Labeled as “Promoted” • Top of Twitter search results pages • Shown real-time on Google from 1st November 2010
  44. 44. • Advertisers pay to promote keywords – Eg. “starbucks”, “#tweetsafter12” • Listed in the Trending Topics • Displayed on login page and users’ homepages • Minimum level of popularity required
  45. 45. • “Suggestions for you” • Labeled as “promoted” • Suggested based on following habits
  46. 46. • Data Mining Deals • ExecTweets • Earlybird
  47. 47. • Stream real-time and content-sharing information • Data used by Microsoft and Google to enhance the findings of their respective search engines
  48. 48. • Collaboration with Microsoft, Federated Media • Aggregate Tweets from Business Executives • Paid for advertisement made on the net
  49. 49. • Launched in July 2010 • An easy one-stop destination to find out about best deals • Retired the account in Sept 2010
  50. 50. – Business to pay for a Twitter account • Detailed analytics tools • Ability for several people to post to the same account. – Beta testing stage
  51. 51. • Third –Party Applications – Eg. Twitterberry, TwitterPeek – Spread advertising beyond twitter – Advertisements on Third- party applications
  52. 52. • Improvise promoted tweets – Promoted tweets on users’ timeline and search result page • Currently on trial on “hootsuite”
  53. 53. • Put off users who are used to ad-free platform • Careful in handling personal information – Similar backlash from Facebook and Google
  54. 54. Includes Additional Features
  55. 55. Limited functionality
  56. 56. • Clear Purpose • “failing to offer anything new to users.”
  57. 57. • Avoid Excessive Advertising
  58. 58. - fad Noun a temporary fashion, notion, manner of conduct, etc., esp. one followed enthusiastically by a group. • a new (and better) micro-blogging site appears, and snatches its customers away • celebrities stop using its services
  59. 59. • it becomes a profitable business • able to sustain current users’ interests, and attract new users • able to continue to attract new celebrities to use its services
  60. 60. • prone to imitation • most active users are people or organizations who have a vested interest in frequent tweets • Twitter is much closer to a social network than to Search Engines or E-mail Services
  61. 61. Twitter is somewhere in-between • has created much hype but not yet successful in earning profits • it depends on the type of economic model Twitter adopts
  62. 62. TWEET OF THE DAY!

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