Twitter can be a powerful tool to connect with fans if used properly. Some key tips include engaging with followers by responding to comments, planning several tweets per day while keeping them concise, using relevant hashtags, and retweeting yourself to highlight older tweets. Analytics tools on Twitter provide insights into an account's impressions, engagement, demographics and interests of its audience.

1. Twitter
Tips, Tricks, and Best Practices

2. • Introduction
• Basics
• Key Features
• Best Practices
• Analytics
2
Contents

3. Twitter for many can feel daunting, like the open range to some users, but for those who know how
to use it there is still great reward. With over 145 million monetizable (ad seeing) daily active users,
Twitter has the potential to connect you to new and loyal fans alike.
3
Introduction
The biggest change we’ve seen this
year from Twitter has been their
new layout, making the site more
accessible and a fresh experience
for users.
*image via techcrunch

4. 4
• Tweet – the messages posted on Twitter.
• Retweet (RT) - when you repost something from another person.
• Modified Tweet (MT) - when you share someone else’s tweet, but make edits to include your own
thoughts.
• Subtweet - a tweet written about a person without a direct mention of that person.
• Trending Topic (TT) - discussed by many people at one time.
• Direct Message (DM) - a private message that you send to a follower.
• Handle – the name you choose to represent yourself on Twitter.
• Verified Account- accounts that have certified that the user is who they claim to be. These profiles are
marked with a blue checkmark.
Terminology
Your basic Twitter Encyclopedia

5. 5
• Write a clear description of yourself in your Twitter bio - including
album pre-order/buy links
• Have your name match your handle
• Pin an important/informative tweet to the top of your page (album
pre-order, video premiere, etc.)
• Create a branded header with release information and images
related to that release
*If you’re looking to get your account verified, these are key points
Twitter looks for
Optimizations
*image via @MAXMusic

6. Basics

7. • Character Limit: tweets can be up to 280 characters long
• Exception: Japanese, Korean or Chinese tweets are 140 characters
• Media Attachments: you can attach images, videos, GIFs, and polls to your tweets
• Quote Tweets: when retweeting, you can choose to add your own caption to the
retweeted content therefore “quoting” it
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Basics
How does it work?

8. Key Features

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• Videos up to 2 minutes and 20 seconds can be
posted natively on Twitter
• Videos auto-play on the platform, but are
muted. Once a user clicks/taps a video to view,
the sound comes on
• Tweets with videos appear larger in user
timelines than text tweets
Key Features
Auto-Playing Video
*image via @MAXMusic

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• Go Live via periscope by composing a tweet and pressing the “Live” button
• When users click/tap your video in their feed it will become full screen with sound
• Uses: take fans behind the scenes of a concert or music video, show them the recording
studio, bts of a photoshoot, or more .
Key Features
Live Video

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• Create a poll by clicking the “Poll” icon in
your tweet composition
• Polls can have up to 4 choices and can
remain open from 5 minutes up to 7 days
• Voting is anonymous
• Uses: engage your fans by asking them
anything from a silly question to what song
they’d prefer to hear on tour
Key Features
Polls

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• If 280 characters are not enough, or you
would like to serialize a story, use the
“Threads” option to let fans easily find and
follow multiple tweets
• Click the plus button in the composition
screen to activate, and your tweets will be
connected and published at the same time
Key Features
Threads

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• The Explore tab showcases the top current stories
happening on Twitter, allowing users to discover popular
and relevant news in an instant
• This tab is categorized by News, Sports, Entertainment,
and more
• Makes it easier to find and engage with relevant topics
on the platform
Key Features
Explore Tab

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• On the composition page tap the “GIF” icon to
search for GIF’s within the platform while
composing a new tweet
• Use a GIF to enhance your post with visual
content
Key Features
GIF Search

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• Edit your photos directly on platform by
tapping the smile icon
• Twitter’s photo editor allows you to:
• Select a filter
• Edit brightness
• Crop an image
• Add Stickers
Key Features
Photo Editing
*image via @Pitbull

16. Best Practices

17. • Engage your fans by replying to their
questions and comments
• Plan your tweets often - around 3 to 5 times
a day
• Keep tweets concise
• Use relevant hashtags in posts to allow users
tracking a hashtag to see your posts - even if
they do not follow you
• Tweet about relevant trending topics
• Retweet yourself to bring new light to an old
tweet
• Engage with other Twitter accounts - be a
part of the community
17
DO...
• Over promote - excessive selling, self-
promotions, and retweeting will clutter fan
feeds and not engage - aim for 70% personal
tweets, 30% promotional
• Link to other social networks - sharing from
Facebook and Instagram looks messy on this
platform and is very unengaging for fans
• Share news without a link
• Use too many hashtags - aim for 3 or less per
posts to avoid looking like spam
DO NOT...

18. 18
• Tag retailer accounts - be sure to only
tag one per tweet
• Link out to releases, sales, or promotions
• Posts tagging retailers should include a
relevant photo, video, or GIF
*All 3 of these bullets must be in place to be eligible
for a retailer to retweet
Promoting on Twitter
Best Practices for Promotional Posts
*image via @KelseaBellerini

19. Analytics

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• Access your analytics at https://analytics.twitter.com/
• The homepage will give you a 28 Day Summary of your page, along with tweet highlights
from that period
• If you’re already using Analytics - please note the Events page will be removed as of
January 30th 2020
Analytics
*image via Twitter Analytics

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• Monitors your impressions, engagement rate, link clicks, retweets, likes, and replies over a
certain amount of time
• You can view the information by: the last 7 days, the last 28 days, by month, or for a
customized amount of time
• Use the Export Data feature to download a .csv file of all your data
Analytics
Tweets Page

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• Gives a look at your audience’s top interests, country, region, and demographic breakdown
• View by your followers, all twitter users, or your organic audience
• Use the ‘Comparison Audience’ to see how your fan’s interest match up with different
audiences across Twitter based on: personas, demographics, lifestyle, consumer behavior,
or mobile footprint
Analytics
Audience Insights

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