This document provides an overview of Twitter, including key features, best practices, and monetization options. It discusses Twitter Blue, which offers additional features through a paid subscription. Spaces allow users to have live audio conversations, while Ticketed Spaces and Super Followers enable creators to earn money through paid access to exclusive content and discussions. Communities are private groups for sharing interests, and Twitter for Professionals provides enhanced profiles for businesses and public figures. The document concludes with guidance on using analytics to measure engagement and understand audiences.

1. Twitter
Tips, Tricks, and Best Practices

2. Contents
Intro
Key Features
Twitter Blue
Spaces
Monetization Services
Communities
Twitter for Professionals
Best Practices
Analytics
03
08
16
21
26
32
34
39
42

3. Introduction
Twitter for many can feel daunting, like the open range to some users, but for those who know how to use it there is still
great reward. With over 211 million* monetizable (ad seeing) daily active users, Twitter has the potential to connect you to
new and loyal fans alike.
The biggest change we’ve seen this year from Twitter in addition to their
updated interface has been their addition of Spaces and monetization options.
*Source: Statista

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Terminology
Tweet – the messages posted on Twitter.
Retweet (RT) - when you repost something from another
person.
Modified Tweet (MT) - when you share someone else’s tweet,
but make edits to include your own thoughts.
Subtweet - a tweet written about a person without a direct
mention of that person.
Trending Topic (TT) - discussed by many people at one time.
Direct Message (DM) - a private message that you send to a
follower.
Super Followers - Twitter users that have opted for a Twitter
Creator’s paid subscription tier
Handle – the name you choose to represent yourself on
Twitter.
Verified Account - accounts that have certified that the user
is who they claim to be. These profiles are marked with a
blue checkmark.
Spaces - a shared online room on Twitter where live audio
conversations are held around a specific topic.
Twitter Blue - opt-in paid monthly subscription add-on
service that offers access to features like Customizable
Bookmarks, Undo Tweet, Custom App Icons, and more.
Twitter Communities - private, invite-only groups that contain
Twitter users that share a common interest or affiliation for
discussion around their shared traits or interests **In Beta**

5. ● Write a clear description of yourself in your Twitter
bio - including album pre-order/buy links
● Have your name match your handle
● Pin an important/informative tweet to the top of
your page (album pre-order, video premiere, etc.)
● Create a branded header with release information
and images related to that release
Optimizations
Image via @NinaKraviz

6. Tweet Basics
Character Limit: tweets can be up to 10,000
characters long
● Exception: Japanese, Korean or Chinese tweets are
140 characters
Media Attachments: you can attach images,
videos, GIFs, and polls to your tweets
Quote Tweets: when retweeting, you can choose
to add your own caption to the retweeted content
therefore “quoting” it

7. Key Features

8. Auto-Playing Video
Twitter's auto-playing video functionality is a great tool for mixing up your
content. Video content can be up to 2 minutes and 20 seconds and is not
monetizable, so it's important to use this feature wisely. When uploading
videos:
● Keep trailers/teasers to 30 second max
● Do not upload full music videos
● Utilize text and eye catching footage - while videos autoplay they
are muted until clicked
Image via @Ninakraviz

9. Polls
● Create a poll by clicking the “Poll” icon in
your tweet composition
● Polls can have up to 4 choices and can
remain open from 5 minutes up to 7 days
● Voting is anonymous
● Uses: engage your fans by asking them
anything from a silly question to what song
they’d prefer to hear on tour

10. Threads
● If you would like to serialize a story, use the
“Threads” option to let fans easily find and
follow multiple tweets
● Click the plus button in the composition
screen to activate, and your tweets will be
connected and published at the same time.

11. Explore Tab
● The Explore tab showcases the top current
stories happening on Twitter, allowing users
to discover popular and relevant news in an
instant
● This tab is categorized by News, Sports,
Entertainment, and more
● Makes it easier to find and engage with
relevant topics on the platform

12. GIF Search
● On the composition page tap the “GIF”
icon to search for GIFs within the
platform while composing a new tweet
● Use a GIF to enhance your post with
visual content

13. Photo Editing
● Edit your photos directly on platform
by tapping the smile icon
● Twitter’s photo editor allows you to:
○ Select a filter
○ Edit brightness
○ Crop an image
○ Add Stickers

14. Twitter Blue

15. Introduction
Twitter Blue is a paid subscription add-on service that allows
users to access exclusive tools and services, and become
verified users
The service is currently available in the US, Canada, Australia,
and New Zealand; and works across iOS, Android, and web.
$8/month or $84/year, in-app on iOS for $11/month or
$114.99/year, or in-app on Android for $11/month or
$114.99/year (or your local pricing)
*via Twitter
*via Twitter

16. Features
Twitter Blue comes with a plethora of features. See the list below
and check the availability on each on the next slide
• Undo Tweets: preview and revise your Tweet before it’s
live! This is not an edit button once live
• Longer Video Uploads: have access to 10 minute video
uploads
• Bookmark Folder: categorize and organize bookmarked
Tweets for later
• Custom App Icons: customize the look of the Twitter app
icon on your mobile
• Themes: customize the look of your home page
• Pinned Conversations: pin your favorite messages to the
top of your DM inbox
• Reader: transform long threads into an easier reading
experience
• Custom Navigation: customize your navigation bar to
easily access the information you want
• Top Articles: see articles your audience is talking about
• Ad-free Articles: ad-free reading
*via Twitter

18. Getting Started
To sign up for Twitter Blue, navigate to your Profile
menu, there you will find an option for Twitter Blue which
will bring you to the “Subscribe” button.
If you ever want to pause or cancel you subscription, you
can do so in your Twitter Blue settings.
For more information and FAQs check out Twitter Blue’s
About Page

19. Spaces

20. Introduction
Spaces are live, voice-only chat rooms started
by “hosts” to discuss specific topics.
Spaces are public and anyone can join. There
can be up to 3 co-hosts and there is no limit
to the number of attendees.
Hosts have the ultimate control of moderation
and can allow up to 10 speakers at once.

21. Creating a Space
To create a Space, hold down the tweet composition button
on your Home timeline, then tap the new Spaces icon
(multiple circles forming a diamond shape).
You will then name your Space, select the topics
categories (up to 3), then start your space or schedule it
for a later time.
For more information on how to successfully host a Space,
see Twitter’s “How to Host a Space” FAQ

22. Joining a Space
On your Home timeline, press the new Spaces
icon button at the bottom of the screen.
On the Spaces page you can search for Spaces,
and see some current ones that are live.
When you are spectating in a Space, you will get
a glance at the topic, number of people in the
Space, and who is hosting/speaking.

23. Best Practices
• Prepare your topic(s) of discussion ahead
of time
• Invite speakers that will stimulate a
compelling discussion
• Try to have a pre-discussion with your
speakers about the flow of the event before
going live
• Promote your planned Space event ahead
of time.
• You can schedule spaces up to 2 weeks in
advance on platform
• When your Space is live, share it to your
timeline with the custom Tweet card
provided
• Allow your audience to engage in your
discussion as well by providing
opportunities for questions and thoughts.

24. Monetization Services

25. Introduction
If you meet certain criteria, Twitter has two
monetization services that can provide some
income to creators on the platform: Ticketed
Spaces and Super Followers.
These services can be accessed on your
Profile menu under Monetization.

26. Ticketed Spaces
As you can guess, this feature allows creators to earn money
from tickets sold to their Ticketed Spaces.
To have access to Ticketed Spaces you must:
• Be at least 18 years old
• Have at least 1,000 followers
• Have hosted at least 3 Spaces in the past 30 days
Creators can earn up to 97% of the revenue generated from
ticket sales after platform fees.

27. Getting Started
If you meet the criteria for Ticketed Spaces, it’s good to know
that:
● You can charge an amount between $1 and $999 per
ticket.
● Payments and Payouts will be processed through a
Stripe account you will be prompted to create when
signing up for the service.
● The minimum withdrawal amount is $50 per withdrawal.
● There is no option to reschedule Spaces yet - you can
only cancel them.
For more information about Ticketed Spaces , see Twitter’s
“About Ticketed Spaces” FAQ

28. Super Followers
This is a paid subscription option for creators to earn monthly
income from exclusive bonus content and features.
Super Followers will receive exclusive Tweets from you and
have designated badges that distinguish them from regular
followers.
To access this feature as a creator you must:
• Be at least 18 years old
• Have at least 10,000 followers
• Have tweeted at least 25 times in the past 30 days

29. Getting Started
If you meet the criteria for Super Followers, it’s good to
know that:
● You are initially applying to this service before
being able to use it.
● iOS & Android devices are the only ones that
currently support Super Follower content.
● You can charge current followers $2.99, $4.99, or
$9.99 for your exclusive content.
● Payments and Payouts follow the same protocol as
the ones for Ticketed Spaces.
For more information about Super Followers, see Twitter’s
“About Super Followers” FAQ.

30. Communities

31. Overview
Private, invite-only groups that contain
Twitter users who share a common
interest or affiliation for discussion.
These feature a specific feed only
accessible to members in the community
• Similar to Facebook Groups
• Currently in Beta testing to some users
Check out more on Communities here

32. Twitter for Professionals

33. Introduction
A new account identity option for
businesses and notable public figures to
distinguish themselves from the regular
Twitter user.
Allows professionals and businesses to
have enhanced profile features and a visual
professional branding to their profile
Currently only available to U.S. users.

34. Features
There are currently three types of setups for
Professional Accounts on Twitter:
● The About Module - the standard
Professional account setup that features
more detailed info about the creator or
business.
● The Shop Module - provides the option
to integrate your store to your profile.
● The Newsletter Module - allows for
your followers to subscribe to a
newsletter through your profile
About
Module
Newsletter
Module
Shop
Module

35. Getting Started
On the Home timeline, access your Profile
menu and then click on Twitter for
Professionals.
You will then be asked to choose a Category
for your account and a Type of account as
shown on the next slide.
See Twitter’s “Introducing Twitter for
Professionals” blogpost for more information.

36. Getting Started

37. Best Practices

38. Do...
• Engage your fans by replying to their questions and
comments
• Plan your tweets often - around 3 to 5 times a day
• Keep tweets concise
• Use relevant hashtags in posts to allow users tracking
a hashtag to see your posts - even if they do not
follow you
• Tweet about relevant trending topics
• Retweet yourself to bring new light to an old tweet
• Engage with other Twitter accounts - be a part of the
community
• Over promote - excessive selling, self-promotions,
and retweeting will clutter fan feeds and not
engage - aim for 70% personal tweets, 30%
promotional
• Link to other social networks - sharing from
Facebook and Instagram looks messy on this
platform and is very unengaging for fans
• Share news without a link
• Use too many hashtags - aim for 3 or less per
posts to avoid looking like spam
Do Not...

39. Best Practices for Promotional Posts
Promoting on Twitter
• Tag retailer accounts - be sure to only tag one
per tweet
• Link out to releases, sales, or promotions
• Posts tagging retailers should include a
relevant photo, video, or GIF
*All 3 of these bullets must be in place to be eligible for a
retailer to retweet
via @Pitbull on Twitter

40. Analytics

41. Analytics
• Access your analytics at
https://analytics.twitter.com/
• The homepage will give you a 28 Day
Summary of your page, along with tweet
highlights from that period
*image via Twitter Analytics

42. Analytics
• Monitors your impressions, engagement rate, link clicks, retweets, likes, and replies over a
certain amount of time
• You can view the information by: the last 7 days, the last 28 days, by month, or for a
customized amount of time
• Use the Export Data feature to download a .csv file of all your data
• Gives a look at your audience’s top interests, country, region, and demographic breakdown
• View by your followers, all twitter users, or your organic audience
• Use the ‘Comparison Audience’ to see how your fan’s interest match up with different
audiences across Twitter based on: personas, demographics, lifestyle, consumer behavior, or
mobile footprint

43. Thank You