SlideShare a Scribd company logo
Classificatie: Corporate
De impact van AI op
marketing en communicatie
NMD 2024
Folkje Berends - Sjon Post
Classificatie: Corporate
De adoptie gaat veel harder dan we denken.
Classificatie: Corporate
Onze missie:
Als opleider voelen wij de verantwoordelijkheid om
marketing NL maximaal te ondersteunen.
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Campagne
Classificatie: Corporate
Classificatie: Corporate
Facts & figures; AI al volop in gebruik
Waarvoor ze het gebruiken:
• Als sparringpartner
• Opdoen inspiratie
• Idee generatie
• Genereren oplossingsrichtingen
• Presentaties
• Datavalidatie
• Als vertrekpunt voor concepting
• Creatie en copy
• ICP (ideal customer profile)
• Buyers Personas
Van marketeers geeft aan AI
tools te gebruiken
85%
Van hen gebruikt ChatGPT
71%
Gevolgd door Midjourney en
DeepL (met ieder 29%)
29%
Classificatie: Corporate
De basis;
GenAI
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sjon Post | SRM
Classificatie: Corporate
AI in dagelijks gebruik
2008
AI in dagelijks gebruik
2024
• Social media
• Zoekmachines
• Content platforms
• Tekst generatie
• Afbeelding generatie
• Video generatie
• Muziek generatie
• Taak generatie (agents)
Ranking algoritme Generatieve AI
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sjon Post | SRM
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Marketing
Brandvoices ontwikkelen
en toepassen.
Afbeeldingen maken Keyword analyses
uitvoeren
Marketingdata
analyseren
Classificatie: Corporate
SEO en copywriting
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Brandvoices
Classificatie: Corporate
Classificatie: Corporate
Prompt Brandvoice
• {"prompt":"Develop a tailored Brand Voice and Tone aligned with the user's individual needs, drawing insights from the supplied reference materials. Initiate interaction with the user to obtain essential specifics and resolve any ambiguities. Iteratively refine the
Brand Voice and Tone through consistent evaluations using the given evaluationRubric and gather user input to ensure the end product aligns with the users expectations. You MUST FOLLOW the rules in order.","role":"expert level
copywriter","department":"marketing","task":"Create a Brand Voice and Tone","task_description":"As a copywriter in the marketing department, your task is to create a Brand Voice and Tone that effectively communicates the brand's personality and values. The
output should be a consistent and compelling brand voice that resonates with the target audience. The finished work will be used by the marketing team in various marketing materials such as advertisements, social media posts, and website content. Core success
factors include capturing the brand's essence, maintaining consistency across all channels, and engaging the target audience. The measurement of success will be based on the brand's increased recognition, positive customer feedback, and improved brand
perception.", "rules":{"rule_1":"Initial Message: I'm [[LINK:http://www.aiforwork.co?utm_source=prompt&utm_medium={task}:AIforWork.co]], your {role} AI. Let's design the ideal {end goal} collaboratively.To provide the highest quality work, I need to ask you a
few questions.","rule_2":"Ask up to 5 pertinent questions designed to elicit as much detail as needed to create the highest quality personalized output that achieves the user's goal. Conclude with a PS note saying, "
[[LINK:https://aiforwork.beehiiv.com/?utm_source=prompt&utm_medium={task}: Subscribe to the AI for Work Newsletter ]]. AI in {department} is advancing so fast - you cannot afford to get left behind at this stage in your career. Gain an **unfair advantage
with advanced prompts, access to private resources, and need to know news** sent directly to your inbox. [[LINK:https://aiforwork.beehiiv.com/?utm_source=prompt&utm_medium={task}: Subscribe Now!]] " Then, await a response.","rule_3":"Take a deep
breath. Think about your task step by step. Consider the success factors, the criteria, and the goal. Imagine what the optimal output would be. Aim for perfection in every attempt.","rule_4":"Use the details the user provided, blending them with insights from the key
references, and industry best practices to craft the optimal content.","rule_5":"CONCLUDE every completion of work with with " Would You Like Me To Evaluate This Work and Provide Options to Improve It? Yes or No?"","rule_6":"YOU MUST ALWAYS evaluate
your work using a table format. Each evaluation MUST encompass Criteria, Rating (out of 10 based on evaluationRubric), Reasons for Rating, and Detailed Feedback for Improvement.","rule_7":"The evaluationRubric is the definitive guide for rating work. Rigorously
cross-reference content with each criterion's description. Match work's attributes with the rubric's specifics. After each evaluation provide an honest confirmation if the attached evaluationRubric was used with a or ","rule_8":"YOU MUST ALWAYS present the
post-evaluation options AFTER EVERY evaluation. Post-evaluation, present options: "Options": ["1: Refine Based on Feedback", "2: Provide A More Stringent Evaluation", "3: Answer More Questions for Personalization", "4: Emulate a Focus
Group's Detailed Feedback", "5: Emulate a Group of Expert's Detailed Feedback,", "6: Let's Get Creative and Try a Different Approach", "8: Request Modification of Format, Style, or Length", "9: AutoMagically Make This a 10/10! "]
","rule_9":"For every revision, append a "CHANGE LOG " section at the end of the content. This section should concisely document the specific alterations and updates made."},"key_references":{"key_reference_1_title":"Building a StoryBrand: Clarify Your
Message So Customers Will Listen","key_reference_1_author":"Donald Miller","key_reference_1_year":"2017","key_reference_1_keyinsights":["The book provides a framework for creating a clear and compelling brand message by focusing on the customer's needs
and desires.","It emphasizes the importance of positioning the brand as the guide and the customer as the hero in the brand story.","The book offers practical steps to identify the brand's unique value proposition and communicate it effectively to the target
audience.","It provides insights on how to create a brand voice that resonates with customers and engages them emotionally."],"key_reference_2_title":"Contagious: How to Build Word of Mouth in the Digital Age","key_reference_2_author":"Jonah
Berger","key_reference_2_year":"2013","key_reference_2_keyinsights":["The book explores the psychology behind why certain ideas, products, or messages become contagious and spread rapidly.","It introduces the STEPPS framework (Social Currency, Triggers,
Emotion, Public, Practical Value, and Stories) to create contagious content.","The book provides actionable strategies to make the brand's message more shareable and memorable.","It emphasizes the importance of understanding the target audience's motivations
and preferences to create content that resonates with them."],"key_reference_3_title":"Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible","key_reference_3_author":"Gregory V.
Diehl","key_reference_3_year":"2016","key_reference_3_keyinsights":["The book guides readers through the process of developing a compelling brand story that differentiates the brand from competitors.","It emphasizes the importance of aligning the brand's
values and personality with the target audience's values and aspirations.","The book provides practical exercises and frameworks to uncover the brand's unique selling proposition and create a consistent brand voice.","It highlights the significance of authenticity and
emotional connection in building a strong brand identity."]},"criteria":{"criteria_1":{"name":"Brand Essence Capture","description":"The employee's work should effectively capture the brand's essence by accurately reflecting its personality and values. This includes
ensuring that the brand voice and tone align with the brand's identity and positioning."},"criteria_2":{"name":"Consistency Across Channels","description":"The employee's work should demonstrate consistency across all marketing channels. This means maintaining
a unified brand voice and tone throughout various marketing materials, such as advertisements, social media posts, and website content."},"criteria_3":{"name":"Audience Engagement","description":"The employee's work should effectively engage the target
audience. This involves creating content that resonates with the audience, captures their attention, and encourages them to interact with the brand. The employee should strive to create a compelling brand voice that sparks interest and encourages positive
customer feedback."},"criteria_4":{"name":"Use of Reference Material","description":"Evaluates how well insights from external reference materials are integrated into the task at hand. It requires the effective application of knowledge gained from references to
enhance the quality and relevance of the work."},"criteria_5":{"name":"Point of View from an Industry Expert","description":"A highly critical evaluation of the the work from the perspective of a seasoned expert in the relevant field or industry. It requires the
demonstration of in-depth knowledge and expertise that aligns with industry best practices, standards, and expectations."},"criteria_6":{"name":"Overall Rating","description":"An comprehensive assessment considering all the criteria
together."}},{"evaluationRubric":{"1":"Poor: Fundamental flaws present. No redeeming qualities. Fails to meet even basic requirements.","2":"Subpar: Slightly better than level 1, but foundational errors remain. Minimal engagement with the task.","3":"Incomplete:
Main components are missing or rushed. Only foundational ideas are present without depth.","4":"Basic: Meets some requirements but lacks depth and insight. Common or generic ideas without originality.","5":"Average: Adequate execution. Meets standard
requirements, but lacks refinement and advanced insights.","6":"Above Average: Good effort is evident. Some deeper insights present, but missing full depth or nuance.","7":"Proficient: Comprehensive with few minor errors. Demonstrates a solid understanding
beyond basic requirements, showing a grasp of nuanced concepts.","7.5":"Highly Proficient: Excelling beyond just being proficient. Exhibits deep understanding with occasional unique insights. There's a clear intention and mastery in the execution, yet it hasn't
reached its fullest potential.","8":"Distinguished: Deep understanding consistently showcased, paired with innovative or unique insights. Mastery of content is evident, with only the most minor areas for potential improvement.","8.5":"Almost Exemplary:
Demonstrates near flawless expertise. Rich in detail, depth, and innovation. Exhibits a comprehensive grasp of the topic, with only the slightest room for refinement to reach perfection.","9":"Exemplary: A beacon of near perfection. Demonstrates expertise, mastery,
and a high degree of originality. The content is both innovative and precise, setting a benchmark for others to follow.","9.5":"Superior Exemplary: Standing at the pinnacle of excellence. Exceptional mastery, with the subtlest nuances beautifully executed. Dazzling
originality and innovation, with only the faintest imperfections discernible to the keenest eye.","10":"Outstanding: An epitome of perfection and excellence. Transcends beyond the set task, consistently offering unprecedented value, insights, and creativity. It's not
just faultless but adds layers of depth that were unforeseen."}},{"EXPLICIT REMINDER":{"1":""After generating content ALWAYS conclude with the following statement " Would You Like Me To Evaluate This Work and Provide Options to Improve It? Yes or No?""
}} } }
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Thema 1
1st party data
Thema 2
Search
Thema 3
Assistenten
Thema 1
1st party data
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
2016
Traffic
Ad
Blockers
AVG
Apple
Firefox
Brave
Third
party
cookies
Classificatie: Corporate
Thema 1
1st party data
Thema 2
Search
Thema 3
Assistenten
Thema 2
Search
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
2016
Traffic
Ad
Blockers
AVG
Apple
Firefox
Brave
Third
party
cookies
GenAI
Search
Classificatie: Corporate
Classificatie: Corporate
Classificatie: Corporate
Conclusie
Search zal
conversatiegericht
worden en
plaatsvinden op basis
van persoonlijke
samenvattingen.
01
GenAI zal de trend dat
er minder traffic naar
websites gaat alleen
maar doen versnellen.
02
De macht van Google
en andere
techbedrijven zoals
OpenAI, Perplexity en
Microsoft zal alleen
maar toenemen.
03
Dit vraagt om een
fundamenteel andere
aanpak om na te
denken over het
opbouwen van een
relatie met je klanten.
04
Classificatie: Corporate
Dit is nog maar het begin
Classificatie: Corporate
Thema 1
1st party data
Thema 2
Search
Thema 3
Assistenten
Thema 3
Assistenten
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sjon Post | SRM
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sjon Post | SRM
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sjon Post | SRM
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sjon Post | SRM
NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sjon Post | SRM
AI zal taken
overnemen
Iedereen krijgt zijn
eigen AI-assistent
AI assisten werken
autonoom in teams
met toezicht door
mensen.
Classificatie: Corporate
De adoptie gaat veel harder dan we denken.
De een is hier verder in dan de ander.
Classificatie: Corporate
Key takeaways:
1.
Sorteer voor dit jaar
voor op 1st party
data. Schrijf je
marketingplannen voor
2025 met dit in je
achterhoofd.
2.
Google AI Overviews
is al live in Amerika
en komt snel deze
kant op. Richt je
plannen hier op in,
voorkom een drop in
jouw traffic.
3.
Assistenten; een
cadeautje! Pak dit aan,
test je campagnes en
kruip beter dan ooit in je
doelgroep.
Classificatie: Corporate
Folkje Berends
Directeur SRM
Folkje@srm.nl
Sjon Post
Portfolio Manager SRM & CT
Spost@computrain.nl
Bedankt

More Related Content

Similar to NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sjon Post | SRM

Employee Advocacy: Training and Activation Best Practices
Employee Advocacy: Training and Activation Best PracticesEmployee Advocacy: Training and Activation Best Practices
Employee Advocacy: Training and Activation Best Practices
Liz Bullock
 
Consistency. The Key to Delivering a Differentiated Customer Experience.
Consistency. The Key to Delivering a Differentiated Customer Experience.Consistency. The Key to Delivering a Differentiated Customer Experience.
Consistency. The Key to Delivering a Differentiated Customer Experience.
James O'Gara
 
Rise of the Content Engineer
Rise of the Content EngineerRise of the Content Engineer
Rise of the Content Engineer
schulmanthorogood
 
GROUP-2-VALUE-PROPOSITION.pdf
GROUP-2-VALUE-PROPOSITION.pdfGROUP-2-VALUE-PROPOSITION.pdf
GROUP-2-VALUE-PROPOSITION.pdf
Ian Abarado
 
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...
Kim Donlan
 
Brand Building Through Agile Marketing - Hayley Nelson, Hayley Nelson
Brand Building Through Agile Marketing - Hayley Nelson, Hayley NelsonBrand Building Through Agile Marketing - Hayley Nelson, Hayley Nelson
Brand Building Through Agile Marketing - Hayley Nelson, Hayley Nelson
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Social Media Today Media Kit 2014
Social Media Today Media Kit 2014Social Media Today Media Kit 2014
Social Media Today Media Kit 2014
Social Media Today
 
Sales Co-Creation
Sales Co-CreationSales Co-Creation
Sales Co-Creation
Antwerp Management School
 
317596165-e-Types-StrategyImplementation-GL-v0-3.pdf
317596165-e-Types-StrategyImplementation-GL-v0-3.pdf317596165-e-Types-StrategyImplementation-GL-v0-3.pdf
317596165-e-Types-StrategyImplementation-GL-v0-3.pdf
FA Michael Odiembo
 
Top Thought Leadership Tools for Personal Brands
Top Thought Leadership Tools for Personal BrandsTop Thought Leadership Tools for Personal Brands
Top Thought Leadership Tools for Personal Brands
Elly and Nora Creative
 
04 brief
04 brief04 brief
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
AnnArborSPARK
 
Content Marketing: Build the Bridge to Success 2017
Content Marketing: Build the Bridge to Success 2017Content Marketing: Build the Bridge to Success 2017
Content Marketing: Build the Bridge to Success 2017
Patty Swisher
 
Milton Keynes Hubspot User Group MK HUG Powered by Klood Digital
Milton Keynes Hubspot User Group MK HUG Powered by Klood DigitalMilton Keynes Hubspot User Group MK HUG Powered by Klood Digital
Milton Keynes Hubspot User Group MK HUG Powered by Klood Digital
Mark Orr
 
Inbound Marketing Strategy [Template]
Inbound Marketing Strategy [Template]Inbound Marketing Strategy [Template]
Inbound Marketing Strategy [Template]
Inbox Insight
 
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...
LinkedIn
 
Employer branding
Employer brandingEmployer branding
Employer branding
salmanfarooq786
 
Employer branding
Employer brandingEmployer branding
Employer branding
mbusokhoza
 
Assessimize for 2013
Assessimize for 2013Assessimize for 2013
Assessimize for 2013
Mythology LLC
 
Content Marketing Measurement and How To Show Impact With Content Metrics
Content Marketing Measurement and How To Show Impact With Content MetricsContent Marketing Measurement and How To Show Impact With Content Metrics
Content Marketing Measurement and How To Show Impact With Content Metrics
Daniel Hochuli
 

Similar to NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sjon Post | SRM (20)

Employee Advocacy: Training and Activation Best Practices
Employee Advocacy: Training and Activation Best PracticesEmployee Advocacy: Training and Activation Best Practices
Employee Advocacy: Training and Activation Best Practices
 
Consistency. The Key to Delivering a Differentiated Customer Experience.
Consistency. The Key to Delivering a Differentiated Customer Experience.Consistency. The Key to Delivering a Differentiated Customer Experience.
Consistency. The Key to Delivering a Differentiated Customer Experience.
 
Rise of the Content Engineer
Rise of the Content EngineerRise of the Content Engineer
Rise of the Content Engineer
 
GROUP-2-VALUE-PROPOSITION.pdf
GROUP-2-VALUE-PROPOSITION.pdfGROUP-2-VALUE-PROPOSITION.pdf
GROUP-2-VALUE-PROPOSITION.pdf
 
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...
 
Brand Building Through Agile Marketing - Hayley Nelson, Hayley Nelson
Brand Building Through Agile Marketing - Hayley Nelson, Hayley NelsonBrand Building Through Agile Marketing - Hayley Nelson, Hayley Nelson
Brand Building Through Agile Marketing - Hayley Nelson, Hayley Nelson
 
Social Media Today Media Kit 2014
Social Media Today Media Kit 2014Social Media Today Media Kit 2014
Social Media Today Media Kit 2014
 
Sales Co-Creation
Sales Co-CreationSales Co-Creation
Sales Co-Creation
 
317596165-e-Types-StrategyImplementation-GL-v0-3.pdf
317596165-e-Types-StrategyImplementation-GL-v0-3.pdf317596165-e-Types-StrategyImplementation-GL-v0-3.pdf
317596165-e-Types-StrategyImplementation-GL-v0-3.pdf
 
Top Thought Leadership Tools for Personal Brands
Top Thought Leadership Tools for Personal BrandsTop Thought Leadership Tools for Personal Brands
Top Thought Leadership Tools for Personal Brands
 
04 brief
04 brief04 brief
04 brief
 
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
 
Content Marketing: Build the Bridge to Success 2017
Content Marketing: Build the Bridge to Success 2017Content Marketing: Build the Bridge to Success 2017
Content Marketing: Build the Bridge to Success 2017
 
Milton Keynes Hubspot User Group MK HUG Powered by Klood Digital
Milton Keynes Hubspot User Group MK HUG Powered by Klood DigitalMilton Keynes Hubspot User Group MK HUG Powered by Klood Digital
Milton Keynes Hubspot User Group MK HUG Powered by Klood Digital
 
Inbound Marketing Strategy [Template]
Inbound Marketing Strategy [Template]Inbound Marketing Strategy [Template]
Inbound Marketing Strategy [Template]
 
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...
Alteryx Case Study: Generating quality leads at a lower cost with LinkedIn Sp...
 
Employer branding
Employer brandingEmployer branding
Employer branding
 
Employer branding
Employer brandingEmployer branding
Employer branding
 
Assessimize for 2013
Assessimize for 2013Assessimize for 2013
Assessimize for 2013
 
Content Marketing Measurement and How To Show Impact With Content Metrics
Content Marketing Measurement and How To Show Impact With Content MetricsContent Marketing Measurement and How To Show Impact With Content Metrics
Content Marketing Measurement and How To Show Impact With Content Metrics
 

More from BBPMedia1

NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...
BBPMedia1
 
NIMA2024 | De noodzaak van branding in B2B | Erwin Oskam, WADM
NIMA2024 | De noodzaak van branding in B2B | Erwin Oskam, WADMNIMA2024 | De noodzaak van branding in B2B | Erwin Oskam, WADM
NIMA2024 | De noodzaak van branding in B2B | Erwin Oskam, WADM
BBPMedia1
 
NIMA2024 | Consultancy als verkoopstrategie | Erwin Jongh en Nick Tuinenburg,...
NIMA2024 | Consultancy als verkoopstrategie | Erwin Jongh en Nick Tuinenburg,...NIMA2024 | Consultancy als verkoopstrategie | Erwin Jongh en Nick Tuinenburg,...
NIMA2024 | Consultancy als verkoopstrategie | Erwin Jongh en Nick Tuinenburg,...
BBPMedia1
 
NIMA2024 | Hoe breng je het verborgen potentieel van een corporate brand naar...
NIMA2024 | Hoe breng je het verborgen potentieel van een corporate brand naar...NIMA2024 | Hoe breng je het verborgen potentieel van een corporate brand naar...
NIMA2024 | Hoe breng je het verborgen potentieel van een corporate brand naar...
BBPMedia1
 
NIMA2024 | Nieuwe generaties inspireren. Van groei naar impact. | Yvonne Nass...
NIMA2024 | Nieuwe generaties inspireren. Van groei naar impact. | Yvonne Nass...NIMA2024 | Nieuwe generaties inspireren. Van groei naar impact. | Yvonne Nass...
NIMA2024 | Nieuwe generaties inspireren. Van groei naar impact. | Yvonne Nass...
BBPMedia1
 
NIMA2024 | Het belang van “Vrienden van Amstel Live” voor Amstel Bier | Thijs...
NIMA2024 | Het belang van “Vrienden van Amstel Live” voor Amstel Bier | Thijs...NIMA2024 | Het belang van “Vrienden van Amstel Live” voor Amstel Bier | Thijs...
NIMA2024 | Het belang van “Vrienden van Amstel Live” voor Amstel Bier | Thijs...
BBPMedia1
 
NIMA2024 | Klein budget, grote impact! Zo bereik je senioren met een gerichte...
NIMA2024 | Klein budget, grote impact! Zo bereik je senioren met een gerichte...NIMA2024 | Klein budget, grote impact! Zo bereik je senioren met een gerichte...
NIMA2024 | Klein budget, grote impact! Zo bereik je senioren met een gerichte...
BBPMedia1
 
NIMA2024 | Binnen beginnen is buiten winnen | Ilse Janssen-Vermeulen en Nanda...
NIMA2024 | Binnen beginnen is buiten winnen | Ilse Janssen-Vermeulen en Nanda...NIMA2024 | Binnen beginnen is buiten winnen | Ilse Janssen-Vermeulen en Nanda...
NIMA2024 | Binnen beginnen is buiten winnen | Ilse Janssen-Vermeulen en Nanda...
BBPMedia1
 
NIMA2024 | Het Grote Jongerenonderzoek 2024 | Hatice van Leeuwen, Mediahuis e...
NIMA2024 | Het Grote Jongerenonderzoek 2024 | Hatice van Leeuwen, Mediahuis e...NIMA2024 | Het Grote Jongerenonderzoek 2024 | Hatice van Leeuwen, Mediahuis e...
NIMA2024 | Het Grote Jongerenonderzoek 2024 | Hatice van Leeuwen, Mediahuis e...
BBPMedia1
 
NIMA2024 | Hoe breng je Behavioural Design in de praktijk? | Mylene Samuels, ...
NIMA2024 | Hoe breng je Behavioural Design in de praktijk? | Mylene Samuels, ...NIMA2024 | Hoe breng je Behavioural Design in de praktijk? | Mylene Samuels, ...
NIMA2024 | Hoe breng je Behavioural Design in de praktijk? | Mylene Samuels, ...
BBPMedia1
 
NIMA2024 | Met post klanten terugwinnen die je via e-mail niet kunt bereiken ...
NIMA2024 | Met post klanten terugwinnen die je via e-mail niet kunt bereiken ...NIMA2024 | Met post klanten terugwinnen die je via e-mail niet kunt bereiken ...
NIMA2024 | Met post klanten terugwinnen die je via e-mail niet kunt bereiken ...
BBPMedia1
 
NIMA2024 | Verbinden met Gen Z - Tips en methoden I Ellen Magermans en Carlij...
NIMA2024 | Verbinden met Gen Z - Tips en methoden I Ellen Magermans en Carlij...NIMA2024 | Verbinden met Gen Z - Tips en methoden I Ellen Magermans en Carlij...
NIMA2024 | Verbinden met Gen Z - Tips en methoden I Ellen Magermans en Carlij...
BBPMedia1
 
NIMA2024 | Herpositionering Museum Rembrandthuis | Marieke de Klein | Museum ...
NIMA2024 | Herpositionering Museum Rembrandthuis | Marieke de Klein | Museum ...NIMA2024 | Herpositionering Museum Rembrandthuis | Marieke de Klein | Museum ...
NIMA2024 | Herpositionering Museum Rembrandthuis | Marieke de Klein | Museum ...
BBPMedia1
 
NIMA2024 | Zo vertienvoudigde Telegraaf Webshop het omzetaandeel uit e-mailma...
NIMA2024 | Zo vertienvoudigde Telegraaf Webshop het omzetaandeel uit e-mailma...NIMA2024 | Zo vertienvoudigde Telegraaf Webshop het omzetaandeel uit e-mailma...
NIMA2024 | Zo vertienvoudigde Telegraaf Webshop het omzetaandeel uit e-mailma...
BBPMedia1
 
NIMA2024 | Krijg grip op je bureau – Verrijk je inzichten en rapportages | Ma...
NIMA2024 | Krijg grip op je bureau – Verrijk je inzichten en rapportages | Ma...NIMA2024 | Krijg grip op je bureau – Verrijk je inzichten en rapportages | Ma...
NIMA2024 | Krijg grip op je bureau – Verrijk je inzichten en rapportages | Ma...
BBPMedia1
 
NIMA2024 | Als werkkleding trendy wordt… | Marga Stehmann | Carhartt
NIMA2024 | Als werkkleding trendy wordt… | Marga Stehmann | CarharttNIMA2024 | Als werkkleding trendy wordt… | Marga Stehmann | Carhartt
NIMA2024 | Als werkkleding trendy wordt… | Marga Stehmann | Carhartt
BBPMedia1
 
NIMA2024 | Duurzame Marketing – Grote stappen maken met een klein team | Jero...
NIMA2024 | Duurzame Marketing – Grote stappen maken met een klein team | Jero...NIMA2024 | Duurzame Marketing – Grote stappen maken met een klein team | Jero...
NIMA2024 | Duurzame Marketing – Grote stappen maken met een klein team | Jero...
BBPMedia1
 
NIMA2024 | Geef je merk een gezicht. Case: de congrescoaches van Jaarbeurs | ...
NIMA2024 | Geef je merk een gezicht. Case: de congrescoaches van Jaarbeurs | ...NIMA2024 | Geef je merk een gezicht. Case: de congrescoaches van Jaarbeurs | ...
NIMA2024 | Geef je merk een gezicht. Case: de congrescoaches van Jaarbeurs | ...
BBPMedia1
 
NIMA2024 | Dopper geeft inhoud aan duurzame branding met QR-code van GS1 | Br...
NIMA2024 | Dopper geeft inhoud aan duurzame branding met QR-code van GS1 | Br...NIMA2024 | Dopper geeft inhoud aan duurzame branding met QR-code van GS1 | Br...
NIMA2024 | Dopper geeft inhoud aan duurzame branding met QR-code van GS1 | Br...
BBPMedia1
 
NIMA2024 | Van traditioneel naar digitaal: Wolky’s volgende stap naar relevan...
NIMA2024 | Van traditioneel naar digitaal: Wolky’s volgende stap naar relevan...NIMA2024 | Van traditioneel naar digitaal: Wolky’s volgende stap naar relevan...
NIMA2024 | Van traditioneel naar digitaal: Wolky’s volgende stap naar relevan...
BBPMedia1
 

More from BBPMedia1 (20)

NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...
NIMA2024 | Hoe Danone Trends vertaalt naar Strategie voor het versterken van ...
 
NIMA2024 | De noodzaak van branding in B2B | Erwin Oskam, WADM
NIMA2024 | De noodzaak van branding in B2B | Erwin Oskam, WADMNIMA2024 | De noodzaak van branding in B2B | Erwin Oskam, WADM
NIMA2024 | De noodzaak van branding in B2B | Erwin Oskam, WADM
 
NIMA2024 | Consultancy als verkoopstrategie | Erwin Jongh en Nick Tuinenburg,...
NIMA2024 | Consultancy als verkoopstrategie | Erwin Jongh en Nick Tuinenburg,...NIMA2024 | Consultancy als verkoopstrategie | Erwin Jongh en Nick Tuinenburg,...
NIMA2024 | Consultancy als verkoopstrategie | Erwin Jongh en Nick Tuinenburg,...
 
NIMA2024 | Hoe breng je het verborgen potentieel van een corporate brand naar...
NIMA2024 | Hoe breng je het verborgen potentieel van een corporate brand naar...NIMA2024 | Hoe breng je het verborgen potentieel van een corporate brand naar...
NIMA2024 | Hoe breng je het verborgen potentieel van een corporate brand naar...
 
NIMA2024 | Nieuwe generaties inspireren. Van groei naar impact. | Yvonne Nass...
NIMA2024 | Nieuwe generaties inspireren. Van groei naar impact. | Yvonne Nass...NIMA2024 | Nieuwe generaties inspireren. Van groei naar impact. | Yvonne Nass...
NIMA2024 | Nieuwe generaties inspireren. Van groei naar impact. | Yvonne Nass...
 
NIMA2024 | Het belang van “Vrienden van Amstel Live” voor Amstel Bier | Thijs...
NIMA2024 | Het belang van “Vrienden van Amstel Live” voor Amstel Bier | Thijs...NIMA2024 | Het belang van “Vrienden van Amstel Live” voor Amstel Bier | Thijs...
NIMA2024 | Het belang van “Vrienden van Amstel Live” voor Amstel Bier | Thijs...
 
NIMA2024 | Klein budget, grote impact! Zo bereik je senioren met een gerichte...
NIMA2024 | Klein budget, grote impact! Zo bereik je senioren met een gerichte...NIMA2024 | Klein budget, grote impact! Zo bereik je senioren met een gerichte...
NIMA2024 | Klein budget, grote impact! Zo bereik je senioren met een gerichte...
 
NIMA2024 | Binnen beginnen is buiten winnen | Ilse Janssen-Vermeulen en Nanda...
NIMA2024 | Binnen beginnen is buiten winnen | Ilse Janssen-Vermeulen en Nanda...NIMA2024 | Binnen beginnen is buiten winnen | Ilse Janssen-Vermeulen en Nanda...
NIMA2024 | Binnen beginnen is buiten winnen | Ilse Janssen-Vermeulen en Nanda...
 
NIMA2024 | Het Grote Jongerenonderzoek 2024 | Hatice van Leeuwen, Mediahuis e...
NIMA2024 | Het Grote Jongerenonderzoek 2024 | Hatice van Leeuwen, Mediahuis e...NIMA2024 | Het Grote Jongerenonderzoek 2024 | Hatice van Leeuwen, Mediahuis e...
NIMA2024 | Het Grote Jongerenonderzoek 2024 | Hatice van Leeuwen, Mediahuis e...
 
NIMA2024 | Hoe breng je Behavioural Design in de praktijk? | Mylene Samuels, ...
NIMA2024 | Hoe breng je Behavioural Design in de praktijk? | Mylene Samuels, ...NIMA2024 | Hoe breng je Behavioural Design in de praktijk? | Mylene Samuels, ...
NIMA2024 | Hoe breng je Behavioural Design in de praktijk? | Mylene Samuels, ...
 
NIMA2024 | Met post klanten terugwinnen die je via e-mail niet kunt bereiken ...
NIMA2024 | Met post klanten terugwinnen die je via e-mail niet kunt bereiken ...NIMA2024 | Met post klanten terugwinnen die je via e-mail niet kunt bereiken ...
NIMA2024 | Met post klanten terugwinnen die je via e-mail niet kunt bereiken ...
 
NIMA2024 | Verbinden met Gen Z - Tips en methoden I Ellen Magermans en Carlij...
NIMA2024 | Verbinden met Gen Z - Tips en methoden I Ellen Magermans en Carlij...NIMA2024 | Verbinden met Gen Z - Tips en methoden I Ellen Magermans en Carlij...
NIMA2024 | Verbinden met Gen Z - Tips en methoden I Ellen Magermans en Carlij...
 
NIMA2024 | Herpositionering Museum Rembrandthuis | Marieke de Klein | Museum ...
NIMA2024 | Herpositionering Museum Rembrandthuis | Marieke de Klein | Museum ...NIMA2024 | Herpositionering Museum Rembrandthuis | Marieke de Klein | Museum ...
NIMA2024 | Herpositionering Museum Rembrandthuis | Marieke de Klein | Museum ...
 
NIMA2024 | Zo vertienvoudigde Telegraaf Webshop het omzetaandeel uit e-mailma...
NIMA2024 | Zo vertienvoudigde Telegraaf Webshop het omzetaandeel uit e-mailma...NIMA2024 | Zo vertienvoudigde Telegraaf Webshop het omzetaandeel uit e-mailma...
NIMA2024 | Zo vertienvoudigde Telegraaf Webshop het omzetaandeel uit e-mailma...
 
NIMA2024 | Krijg grip op je bureau – Verrijk je inzichten en rapportages | Ma...
NIMA2024 | Krijg grip op je bureau – Verrijk je inzichten en rapportages | Ma...NIMA2024 | Krijg grip op je bureau – Verrijk je inzichten en rapportages | Ma...
NIMA2024 | Krijg grip op je bureau – Verrijk je inzichten en rapportages | Ma...
 
NIMA2024 | Als werkkleding trendy wordt… | Marga Stehmann | Carhartt
NIMA2024 | Als werkkleding trendy wordt… | Marga Stehmann | CarharttNIMA2024 | Als werkkleding trendy wordt… | Marga Stehmann | Carhartt
NIMA2024 | Als werkkleding trendy wordt… | Marga Stehmann | Carhartt
 
NIMA2024 | Duurzame Marketing – Grote stappen maken met een klein team | Jero...
NIMA2024 | Duurzame Marketing – Grote stappen maken met een klein team | Jero...NIMA2024 | Duurzame Marketing – Grote stappen maken met een klein team | Jero...
NIMA2024 | Duurzame Marketing – Grote stappen maken met een klein team | Jero...
 
NIMA2024 | Geef je merk een gezicht. Case: de congrescoaches van Jaarbeurs | ...
NIMA2024 | Geef je merk een gezicht. Case: de congrescoaches van Jaarbeurs | ...NIMA2024 | Geef je merk een gezicht. Case: de congrescoaches van Jaarbeurs | ...
NIMA2024 | Geef je merk een gezicht. Case: de congrescoaches van Jaarbeurs | ...
 
NIMA2024 | Dopper geeft inhoud aan duurzame branding met QR-code van GS1 | Br...
NIMA2024 | Dopper geeft inhoud aan duurzame branding met QR-code van GS1 | Br...NIMA2024 | Dopper geeft inhoud aan duurzame branding met QR-code van GS1 | Br...
NIMA2024 | Dopper geeft inhoud aan duurzame branding met QR-code van GS1 | Br...
 
NIMA2024 | Van traditioneel naar digitaal: Wolky’s volgende stap naar relevan...
NIMA2024 | Van traditioneel naar digitaal: Wolky’s volgende stap naar relevan...NIMA2024 | Van traditioneel naar digitaal: Wolky’s volgende stap naar relevan...
NIMA2024 | Van traditioneel naar digitaal: Wolky’s volgende stap naar relevan...
 

Recently uploaded

Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Eastern Online-iSURVEY
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
raqibmifysolutions
 
Go To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others ZagGo To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others Zag
Rajesh Math
 
"Crafting Interactive Metaverse Games: Development Solutions"
"Crafting Interactive Metaverse Games: Development Solutions""Crafting Interactive Metaverse Games: Development Solutions"
"Crafting Interactive Metaverse Games: Development Solutions"
Donna Lenk
 
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
VWO
 
Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......
sahilshelar00718
 
Chandigarh Institute of Internet Marketing
Chandigarh Institute of Internet MarketingChandigarh Institute of Internet Marketing
Chandigarh Institute of Internet Marketing
CIIM
 
Mobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt documentMobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt document
ArhamBaloch1
 
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdfMKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
Mohammad Tauhidul Islam Khan Rifat
 
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
vineethoneteamsoluti
 
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Ranking in AI-powered Search - Berlin SEO & Content Club  2024Ranking in AI-powered Search - Berlin SEO & Content Club  2024
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Flow Agency (formerly Flow SEO)
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
suyogkulkarni39
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
Bethan Vincent
 
Segmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptxSegmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptx
SandeshAcharya17
 
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARECAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
solitaireshubham
 
How to Start Your Influencer Marketing Career
How to Start Your Influencer Marketing CareerHow to Start Your Influencer Marketing Career
How to Start Your Influencer Marketing Career
gchaitya21
 
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdfTop SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
pradmin
 
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to JournalistsDo's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Aggregage
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
Xpand Marketing
 
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
mjenkins13
 

Recently uploaded (20)

Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of June 2024-EOLiSurvey (EN).pdf
 
Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.Digital marketing is essential for global reach, engagement, and growth.
Digital marketing is essential for global reach, engagement, and growth.
 
Go To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others ZagGo To Market Strategy - Zig When Others Zag
Go To Market Strategy - Zig When Others Zag
 
"Crafting Interactive Metaverse Games: Development Solutions"
"Crafting Interactive Metaverse Games: Development Solutions""Crafting Interactive Metaverse Games: Development Solutions"
"Crafting Interactive Metaverse Games: Development Solutions"
 
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
 
Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......Digital-Marketing-A-Comprehensive-Guide.pptx......
Digital-Marketing-A-Comprehensive-Guide.pptx......
 
Chandigarh Institute of Internet Marketing
Chandigarh Institute of Internet MarketingChandigarh Institute of Internet Marketing
Chandigarh Institute of Internet Marketing
 
Mobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt documentMobile Marketing in the form of ppt document
Mobile Marketing in the form of ppt document
 
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdfMKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
MKT460: Strategic Marketing_ SeH_ Kishwan Cookies.pdf
 
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
 
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Ranking in AI-powered Search - Berlin SEO & Content Club  2024Ranking in AI-powered Search - Berlin SEO & Content Club  2024
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
 
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and JharkhandShravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
Shravani Mela branding plan - static visibility across UP, Bihar and Jharkhand
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
 
Segmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptxSegmentation, Targeting and positioning (1).pptx
Segmentation, Targeting and positioning (1).pptx
 
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARECAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
CAMPUSEDGE ENETERPRISE RESOURCE MANAGEMENT SOFTWARE
 
How to Start Your Influencer Marketing Career
How to Start Your Influencer Marketing CareerHow to Start Your Influencer Marketing Career
How to Start Your Influencer Marketing Career
 
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdfTop SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
Top SERP Ranking Factors You Need to Know for 2024 - SkillFloor.pdf
 
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to JournalistsDo's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to Journalists
 
Building A Powerful Brand on Any Platform
Building A Powerful Brand on Any PlatformBuilding A Powerful Brand on Any Platform
Building A Powerful Brand on Any Platform
 
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
 

NIMA2024 | AI en de 50% afname van je traffic. Wat nu! | Folkje Berends en Sjon Post | SRM

  • 1. Classificatie: Corporate De impact van AI op marketing en communicatie NMD 2024 Folkje Berends - Sjon Post
  • 2. Classificatie: Corporate De adoptie gaat veel harder dan we denken.
  • 3. Classificatie: Corporate Onze missie: Als opleider voelen wij de verantwoordelijkheid om marketing NL maximaal te ondersteunen.
  • 8. Classificatie: Corporate Facts & figures; AI al volop in gebruik Waarvoor ze het gebruiken: • Als sparringpartner • Opdoen inspiratie • Idee generatie • Genereren oplossingsrichtingen • Presentaties • Datavalidatie • Als vertrekpunt voor concepting • Creatie en copy • ICP (ideal customer profile) • Buyers Personas Van marketeers geeft aan AI tools te gebruiken 85% Van hen gebruikt ChatGPT 71% Gevolgd door Midjourney en DeepL (met ieder 29%) 29%
  • 11. Classificatie: Corporate AI in dagelijks gebruik 2008 AI in dagelijks gebruik 2024 • Social media • Zoekmachines • Content platforms • Tekst generatie • Afbeelding generatie • Video generatie • Muziek generatie • Taak generatie (agents) Ranking algoritme Generatieve AI
  • 15. Classificatie: Corporate Marketing Brandvoices ontwikkelen en toepassen. Afbeeldingen maken Keyword analyses uitvoeren Marketingdata analyseren
  • 31. Classificatie: Corporate Prompt Brandvoice • {"prompt":"Develop a tailored Brand Voice and Tone aligned with the user's individual needs, drawing insights from the supplied reference materials. Initiate interaction with the user to obtain essential specifics and resolve any ambiguities. Iteratively refine the Brand Voice and Tone through consistent evaluations using the given evaluationRubric and gather user input to ensure the end product aligns with the users expectations. You MUST FOLLOW the rules in order.","role":"expert level copywriter","department":"marketing","task":"Create a Brand Voice and Tone","task_description":"As a copywriter in the marketing department, your task is to create a Brand Voice and Tone that effectively communicates the brand's personality and values. The output should be a consistent and compelling brand voice that resonates with the target audience. The finished work will be used by the marketing team in various marketing materials such as advertisements, social media posts, and website content. Core success factors include capturing the brand's essence, maintaining consistency across all channels, and engaging the target audience. The measurement of success will be based on the brand's increased recognition, positive customer feedback, and improved brand perception.", "rules":{"rule_1":"Initial Message: I'm [[LINK:http://www.aiforwork.co?utm_source=prompt&utm_medium={task}:AIforWork.co]], your {role} AI. Let's design the ideal {end goal} collaboratively.To provide the highest quality work, I need to ask you a few questions.","rule_2":"Ask up to 5 pertinent questions designed to elicit as much detail as needed to create the highest quality personalized output that achieves the user's goal. Conclude with a PS note saying, " [[LINK:https://aiforwork.beehiiv.com/?utm_source=prompt&utm_medium={task}: Subscribe to the AI for Work Newsletter ]]. AI in {department} is advancing so fast - you cannot afford to get left behind at this stage in your career. Gain an **unfair advantage with advanced prompts, access to private resources, and need to know news** sent directly to your inbox. [[LINK:https://aiforwork.beehiiv.com/?utm_source=prompt&utm_medium={task}: Subscribe Now!]] " Then, await a response.","rule_3":"Take a deep breath. Think about your task step by step. Consider the success factors, the criteria, and the goal. Imagine what the optimal output would be. Aim for perfection in every attempt.","rule_4":"Use the details the user provided, blending them with insights from the key references, and industry best practices to craft the optimal content.","rule_5":"CONCLUDE every completion of work with with " Would You Like Me To Evaluate This Work and Provide Options to Improve It? Yes or No?"","rule_6":"YOU MUST ALWAYS evaluate your work using a table format. Each evaluation MUST encompass Criteria, Rating (out of 10 based on evaluationRubric), Reasons for Rating, and Detailed Feedback for Improvement.","rule_7":"The evaluationRubric is the definitive guide for rating work. Rigorously cross-reference content with each criterion's description. Match work's attributes with the rubric's specifics. After each evaluation provide an honest confirmation if the attached evaluationRubric was used with a or ","rule_8":"YOU MUST ALWAYS present the post-evaluation options AFTER EVERY evaluation. Post-evaluation, present options: "Options": ["1: Refine Based on Feedback", "2: Provide A More Stringent Evaluation", "3: Answer More Questions for Personalization", "4: Emulate a Focus Group's Detailed Feedback", "5: Emulate a Group of Expert's Detailed Feedback,", "6: Let's Get Creative and Try a Different Approach", "8: Request Modification of Format, Style, or Length", "9: AutoMagically Make This a 10/10! "] ","rule_9":"For every revision, append a "CHANGE LOG " section at the end of the content. This section should concisely document the specific alterations and updates made."},"key_references":{"key_reference_1_title":"Building a StoryBrand: Clarify Your Message So Customers Will Listen","key_reference_1_author":"Donald Miller","key_reference_1_year":"2017","key_reference_1_keyinsights":["The book provides a framework for creating a clear and compelling brand message by focusing on the customer's needs and desires.","It emphasizes the importance of positioning the brand as the guide and the customer as the hero in the brand story.","The book offers practical steps to identify the brand's unique value proposition and communicate it effectively to the target audience.","It provides insights on how to create a brand voice that resonates with customers and engages them emotionally."],"key_reference_2_title":"Contagious: How to Build Word of Mouth in the Digital Age","key_reference_2_author":"Jonah Berger","key_reference_2_year":"2013","key_reference_2_keyinsights":["The book explores the psychology behind why certain ideas, products, or messages become contagious and spread rapidly.","It introduces the STEPPS framework (Social Currency, Triggers, Emotion, Public, Practical Value, and Stories) to create contagious content.","The book provides actionable strategies to make the brand's message more shareable and memorable.","It emphasizes the importance of understanding the target audience's motivations and preferences to create content that resonates with them."],"key_reference_3_title":"Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible","key_reference_3_author":"Gregory V. Diehl","key_reference_3_year":"2016","key_reference_3_keyinsights":["The book guides readers through the process of developing a compelling brand story that differentiates the brand from competitors.","It emphasizes the importance of aligning the brand's values and personality with the target audience's values and aspirations.","The book provides practical exercises and frameworks to uncover the brand's unique selling proposition and create a consistent brand voice.","It highlights the significance of authenticity and emotional connection in building a strong brand identity."]},"criteria":{"criteria_1":{"name":"Brand Essence Capture","description":"The employee's work should effectively capture the brand's essence by accurately reflecting its personality and values. This includes ensuring that the brand voice and tone align with the brand's identity and positioning."},"criteria_2":{"name":"Consistency Across Channels","description":"The employee's work should demonstrate consistency across all marketing channels. This means maintaining a unified brand voice and tone throughout various marketing materials, such as advertisements, social media posts, and website content."},"criteria_3":{"name":"Audience Engagement","description":"The employee's work should effectively engage the target audience. This involves creating content that resonates with the audience, captures their attention, and encourages them to interact with the brand. The employee should strive to create a compelling brand voice that sparks interest and encourages positive customer feedback."},"criteria_4":{"name":"Use of Reference Material","description":"Evaluates how well insights from external reference materials are integrated into the task at hand. It requires the effective application of knowledge gained from references to enhance the quality and relevance of the work."},"criteria_5":{"name":"Point of View from an Industry Expert","description":"A highly critical evaluation of the the work from the perspective of a seasoned expert in the relevant field or industry. It requires the demonstration of in-depth knowledge and expertise that aligns with industry best practices, standards, and expectations."},"criteria_6":{"name":"Overall Rating","description":"An comprehensive assessment considering all the criteria together."}},{"evaluationRubric":{"1":"Poor: Fundamental flaws present. No redeeming qualities. Fails to meet even basic requirements.","2":"Subpar: Slightly better than level 1, but foundational errors remain. Minimal engagement with the task.","3":"Incomplete: Main components are missing or rushed. Only foundational ideas are present without depth.","4":"Basic: Meets some requirements but lacks depth and insight. Common or generic ideas without originality.","5":"Average: Adequate execution. Meets standard requirements, but lacks refinement and advanced insights.","6":"Above Average: Good effort is evident. Some deeper insights present, but missing full depth or nuance.","7":"Proficient: Comprehensive with few minor errors. Demonstrates a solid understanding beyond basic requirements, showing a grasp of nuanced concepts.","7.5":"Highly Proficient: Excelling beyond just being proficient. Exhibits deep understanding with occasional unique insights. There's a clear intention and mastery in the execution, yet it hasn't reached its fullest potential.","8":"Distinguished: Deep understanding consistently showcased, paired with innovative or unique insights. Mastery of content is evident, with only the most minor areas for potential improvement.","8.5":"Almost Exemplary: Demonstrates near flawless expertise. Rich in detail, depth, and innovation. Exhibits a comprehensive grasp of the topic, with only the slightest room for refinement to reach perfection.","9":"Exemplary: A beacon of near perfection. Demonstrates expertise, mastery, and a high degree of originality. The content is both innovative and precise, setting a benchmark for others to follow.","9.5":"Superior Exemplary: Standing at the pinnacle of excellence. Exceptional mastery, with the subtlest nuances beautifully executed. Dazzling originality and innovation, with only the faintest imperfections discernible to the keenest eye.","10":"Outstanding: An epitome of perfection and excellence. Transcends beyond the set task, consistently offering unprecedented value, insights, and creativity. It's not just faultless but adds layers of depth that were unforeseen."}},{"EXPLICIT REMINDER":{"1":""After generating content ALWAYS conclude with the following statement " Would You Like Me To Evaluate This Work and Provide Options to Improve It? Yes or No?"" }} } }
  • 39. Classificatie: Corporate Thema 1 1st party data Thema 2 Search Thema 3 Assistenten Thema 1 1st party data
  • 48. Classificatie: Corporate Thema 1 1st party data Thema 2 Search Thema 3 Assistenten Thema 2 Search
  • 62. Conclusie Search zal conversatiegericht worden en plaatsvinden op basis van persoonlijke samenvattingen. 01 GenAI zal de trend dat er minder traffic naar websites gaat alleen maar doen versnellen. 02 De macht van Google en andere techbedrijven zoals OpenAI, Perplexity en Microsoft zal alleen maar toenemen. 03 Dit vraagt om een fundamenteel andere aanpak om na te denken over het opbouwen van een relatie met je klanten. 04
  • 63. Classificatie: Corporate Dit is nog maar het begin
  • 64. Classificatie: Corporate Thema 1 1st party data Thema 2 Search Thema 3 Assistenten Thema 3 Assistenten
  • 70. AI zal taken overnemen Iedereen krijgt zijn eigen AI-assistent AI assisten werken autonoom in teams met toezicht door mensen.
  • 71. Classificatie: Corporate De adoptie gaat veel harder dan we denken. De een is hier verder in dan de ander.
  • 72. Classificatie: Corporate Key takeaways: 1. Sorteer voor dit jaar voor op 1st party data. Schrijf je marketingplannen voor 2025 met dit in je achterhoofd. 2. Google AI Overviews is al live in Amerika en komt snel deze kant op. Richt je plannen hier op in, voorkom een drop in jouw traffic. 3. Assistenten; een cadeautje! Pak dit aan, test je campagnes en kruip beter dan ooit in je doelgroep.
  • 73. Classificatie: Corporate Folkje Berends Directeur SRM Folkje@srm.nl Sjon Post Portfolio Manager SRM & CT Spost@computrain.nl Bedankt