SlideShare a Scribd company logo
Facebook	
  
Tips,	
  Tricks,	
  &	
  Best	
  Prac3ces	
  
2	
  
Contents 	
  	
  
Introduc3on	
  
Understanding	
  The	
  Feed	
  	
  
Housekeeping	
  
Do’s	
  and	
  Don’ts	
  	
  
Content	
  Ideas	
  	
  
Ge@ng	
  ABen3on	
  
	
  
	
  
3	
  
Introduc3on	
  
Facebook	
  can	
  be	
  complicated,	
  but	
  successfully	
  managing	
  a	
  
page	
  becomes	
  a	
  lot	
  easier	
  thanks	
  to	
  simple	
  changes	
  you	
  
can	
  make	
  in	
  your	
  content	
  strategy.	
  This	
  guide	
  will	
  show	
  
you	
  how	
  to	
  improve	
  your	
  Facebook	
  posts	
  and	
  go	
  from	
  
“stressful”	
  to	
  “social.”	
  
	
  
4	
  
Understanding	
  The	
  Feed	
  
Facebook	
  has	
  been	
  studying	
  the	
  way	
  we	
  interact	
  with	
  
content	
  in	
  our	
  feeds	
  for	
  years.	
  Just	
  like	
  how	
  our	
  habits	
  and	
  
preferences	
  online	
  change	
  overBme,	
  Facebook	
  changes	
  
the	
  quality	
  and	
  quanBty	
  of	
  content	
  it	
  displays	
  in	
  the	
  feed.	
  	
  
	
  
PrioriBzing	
  the	
  types	
  of	
  content	
  and	
  fan	
  interacBons	
  the	
  
current	
  algorithm	
  favors	
  will	
  help	
  increase	
  feed	
  
impressions.	
  
	
  
5	
  
What’s	
  In?	
  
Facebook	
  Live	
  
Na-ve	
  video	
  content	
  
Using	
  link-­‐shares	
  
Facebook	
  Reac-ons	
  
Pos-ng	
  news	
  
Tagging	
  other	
  relevant	
  
pages	
  
Crea-ng	
  event	
  pages	
  
Gif	
  Sharing	
  
	
  
Understanding	
  The	
  Feed	
  
6	
  
What’s	
  Out?	
  
Using	
  photos	
  for	
  every	
  post	
  
“Like-­‐bait”	
  
Frequently	
  circulated	
  
content	
  
Text	
  status	
  posts	
  from	
  
pages	
  
Sales	
  language	
  
	
  
Understanding	
  The	
  Feed	
  
7	
  
Understanding	
  The	
  Feed	
  
Facebook	
  Algorithm	
  Change	
  
What	
  does	
  the	
  Facebook	
  news	
  feed	
  favor?	
  
Posts	
  receiving	
  a	
  lot	
  of	
  engagement	
  
Posts	
  most	
  relevant	
  to	
  each	
  individual	
  user	
  	
  
Trending	
  conversa-ons	
  
Facebook	
  Live	
  
Share-­‐ability	
  
Informa-ve	
  posts	
  
Entertainment	
  posts	
  
Videos	
  posted	
  na-vely	
  
	
  
8	
  
Analy3cs	
  
Facebook	
  Insights	
  are	
  a	
  great	
  way	
  to	
  track	
  the	
  
performance	
  of	
  your	
  Facebook	
  page	
  and	
  will	
  help	
  you	
  
drive	
  strategic	
  markeBng	
  decisions	
  based	
  on	
  audience	
  
behavior.	
  	
  
	
  
9	
  
Housekeeping	
  
Clean	
  up!	
  Take	
  simple	
  steps	
  to	
  improve	
  your	
  Facebook	
  
presence	
  and	
  make	
  your	
  page	
  more	
  effecBve.	
  
	
  
1.  Add	
  a	
  buy	
  link	
  in	
  your	
  About	
  sec-on	
  for	
  easy	
  access.	
  
2.  Pin	
  post	
  with	
  album	
  release	
  informa-on	
  to	
  top	
  of	
  
profile.	
  
3.  Use	
  a	
  profile	
  picture	
  with	
  people	
  in	
  it	
  –	
  fans	
  are	
  more	
  
likely	
  to	
  pay	
  aRen-on	
  to	
  faces	
  than	
  logos.	
  
4.  Include	
  new/recent	
  release	
  info	
  in	
  a	
  cover	
  photo	
  –	
  it’s	
  
prime	
  real	
  estate!	
  
5.  Add	
  a	
  concert	
  app	
  (Bandsintown	
  or	
  Songkick)	
  to	
  make	
  
sure	
  fans	
  can	
  always	
  find	
  tour	
  dates	
  without	
  digging	
  
through	
  old	
  posts.	
  
10	
  
Do’s	
  and	
  Don’ts	
  
Before	
  making	
  a	
  post	
  on	
  Facebook,	
  ask	
  these	
  quesBons:	
  
	
  
Is	
  this	
  content...	
  
ü  …relevant	
  to	
  my	
  page?	
  
ü  …-mely?	
  
ü  …from	
  a	
  trusted	
  source	
  or	
  safe	
  website?	
  
ü  …interes-ng	
  enough	
  for	
  others	
  to	
  share?	
  
If	
  you	
  answered	
  yes	
  to	
  all	
  the	
  above,	
  then	
  you’re	
  ready	
  to	
  post!	
  
The	
  following	
  slides	
  have	
  Bps	
  for	
  improving	
  your	
  updates.	
  
	
  
11	
  
Tag	
  other	
  pages	
  menBoned	
  
in	
  your	
  posts.	
  If	
  your	
  
content	
  is	
  relevant	
  to	
  fans	
  
of	
  the	
  other	
  pages,	
  
Facebook	
  may	
  show	
  your	
  
post	
  in	
  those	
  fans’	
  feeds.	
  
Tag	
  other	
  arBsts,	
  fesBval	
  
names,	
  venues,	
  retailers,	
  
and	
  websites/blogs/
magazines.	
  
	
  
Do’s	
  and	
  Don’ts	
  
DO…	
  
*Image	
  via	
  @Slothrust	
  
12	
  
Do’s	
  and	
  Don’ts	
  
DON’T…	
  
Introduce	
  unrelated	
  tags	
  to	
  try	
  to	
  reach	
  other	
  pages’	
  fans.	
  
Spam	
  tacBcs	
  won’t	
  work	
  here,	
  as	
  Facebook’s	
  algorithm	
  is	
  
looking	
  solely	
  for	
  relevant	
  content	
  to	
  share.	
  
	
  
13	
  
Use	
  link-­‐shares.	
  Facebook’s	
  
focus	
  on	
  making	
  the	
  feed	
  a	
  
be^er	
  news	
  source	
  for	
  
users	
  means	
  their	
  
algorithm	
  favors	
  links.	
  	
  
	
  
Do’s	
  and	
  Don’ts 	
  	
  
DO…	
  
*Image	
  via	
  @musicpronoun	
  
14	
  
Delete	
  link-­‐share	
  info	
  and	
  
use	
  a	
  text	
  URL.	
  Keep	
  the	
  
automaBcally	
  populated	
  
info!	
  
	
  
Do’s	
  and	
  Don’ts	
  	
  
Don’t	
  
15	
  
Share	
  important	
  news	
  
across	
  mulBple	
  plaeorms.	
  
Some	
  people	
  like	
  Twi^er,	
  
while	
  some	
  are	
  always	
  
checking	
  Instagram.	
  Having	
  
info	
  on	
  every	
  plaeorm	
  
extends	
  your	
  reach	
  and	
  
keeps	
  you	
  from	
  missing	
  
fans.	
  
	
  
Do’s	
  and	
  Don’ts	
  
DO…	
  
*Image	
  via	
  @thecharlesbradley	
  	
  
16	
  
Do’s	
  and	
  Don’ts	
   	
  	
  
DON’T…	
  
Sync	
  all	
  your	
  services	
  together	
  to	
  post	
  from	
  one	
  source.	
  
Social	
  networks	
  don’t	
  all	
  communicate	
  the	
  same	
  way.	
  
Prevent	
  broken	
  tags,	
  poor	
  formagng,	
  and	
  useless	
  links	
  by	
  
taking	
  a	
  few	
  extra	
  minutes	
  (just	
  a	
  few!)	
  to	
  make	
  separate	
  
posts.	
  
	
  
*Image	
  via	
  @Charles_Bradley	
  
17	
  
Post	
  about	
  individual	
  
shows.	
  Tag	
  the	
  venue	
  to	
  
increase	
  post	
  reach	
  
Do’s	
  and	
  Don’ts 	
  	
  
DO…	
  
*Image	
  via	
  @tweencity	
  
18	
  
Share	
  show	
  posts	
  with	
  
everyone.	
  Geotarget	
  by	
  
city	
  or	
  state	
  to	
  make	
  sure	
  
fans	
  see	
  content	
  that’s	
  
relevant	
  to	
  them.	
  
GeotargeBng	
  will	
  let	
  you	
  
be	
  more	
  specific	
  with	
  your	
  
copy	
  and	
  avoid	
  clu^er.	
  
Do’s	
  and	
  Don’ts 	
  	
  
DON’T…	
  
*Image	
  via	
  @fanfarlo	
  
19	
  
Join	
  or	
  create	
  
conversaBons	
  by	
  tracking	
  
trending	
  topics	
  and	
  using	
  
relevant	
  hashtags.	
  
	
  
Do’s	
  and	
  Don’ts 	
  	
  
DO…	
  
*Image	
  via	
  @pepperlive	
  
20	
  
Do’s	
  and	
  Don’ts	
  
DON’T…	
  
Go	
  overboard	
  on	
  the	
  hashtags.	
  Limit	
  it	
  to	
  one	
  per	
  post	
  and	
  
only	
  use	
  hashtags	
  that	
  are	
  relevant,	
  like	
  an	
  album	
  Btle	
  
used	
  throughout	
  your	
  markeBng	
  campaign	
  or	
  a	
  common	
  
hashtag	
  like	
  #tbt.	
  
	
  
21	
  
Interact	
  with	
  fans.	
  Use	
  the	
  
“reply”	
  feature	
  to	
  answer	
  
fans	
  within	
  24	
  hours.	
  
Ignoring	
  comments	
  can	
  
create	
  possible	
  anger	
  or	
  
disappointment.	
  	
  
	
  
Do’s	
  and	
  Don’ts	
  
DO…	
  
*Image	
  via	
  @RJD2	
  	
  
22	
  
Do’s	
  and	
  Don’ts 	
  	
  
DON’T…	
  
Use	
  Facebook	
  like	
  Twi^er.	
  Spread	
  posts	
  out	
  and	
  have	
  
disBnct	
  purposes	
  for	
  making	
  them.	
  Contain	
  conversaBons	
  
with	
  fans	
  to	
  the	
  comments	
  secBon	
  of	
  a	
  post.	
  
	
  
23	
  
Do’s	
  and	
  Don’ts	
  
DO…	
  
Use	
  Facebook’s	
  new	
  feature	
  for	
  crossposBng	
  video	
  to	
  
reach	
  new,	
  relevant	
  audiences.	
  This	
  makes	
  it	
  possible	
  to	
  
use	
  the	
  same	
  video	
  in	
  a	
  new	
  post	
  and	
  see	
  aggregated	
  
insights	
  for	
  posts	
  across	
  all	
  pages.	
  	
  
	
  
*Image	
  via	
  Facebook	
  
24	
  
Do’s	
  and	
  Don’ts	
  
DON’T…	
  
Rely	
  on	
  an	
  outside	
  video	
  link	
  to	
  have	
  a	
  high	
  audience	
  
reach.	
  Facebook	
  seems	
  to	
  favor	
  naBve	
  videos	
  over	
  outside	
  
videos.	
  To	
  bring	
  fans	
  to	
  a	
  page	
  such	
  as	
  YouTube,	
  share	
  a	
  30	
  
second	
  teaser	
  naBvely	
  with	
  the	
  link	
  to	
  the	
  full	
  video	
  in	
  the	
  
descripBon.	
  	
  
	
  
25	
  
Replace	
  retail/sales	
  posts	
  
with	
  videos.	
  
	
  
Go	
  live	
  on	
  Facebook	
  with	
  a	
  
buy	
  link	
  to	
  the	
  album	
  in	
  
the	
  descripBon.	
  Start	
  a	
  
conversaBon	
  around	
  the	
  
record,	
  sharing	
  fun	
  facts,	
  
inspiraBon	
  behind	
  the	
  
music,	
  answering	
  fan	
  
quesBons	
  etc.	
  	
  
Do’s	
  and	
  Don’ts 	
  	
  
Do…	
  
*Image	
  via	
  @MBsings	
  	
  
26	
  
Do’s	
  and	
  Don’ts	
  
DON’T…	
  
Simply	
  tell	
  fans	
  to	
  go	
  buy	
  your	
  record	
  with	
  text	
  and	
  a	
  link	
  
to	
  the	
  retailer.	
  Facebook	
  has	
  de-­‐emphasized	
  the	
  sales	
  
language-­‐y	
  post,	
  so	
  these	
  posts	
  are	
  appearing	
  less	
  in	
  the	
  
newsfeed.	
  	
  
	
  
27	
  
Do’s	
  and	
  Don’ts 	
  	
  
DO…	
  
Share	
  videos	
  that	
  are	
  HD	
  and	
  use	
  text.	
  This	
  has	
  been	
  
shown	
  to	
  grab	
  Facebook	
  users	
  a^enBon	
  and	
  encourage	
  
engagement.	
  	
  
*Image	
  via	
  @wyldlifeband	
  
28	
  
Do’s	
  and	
  Don’ts	
  
DON’T…	
  
Rely	
  on	
  a	
  video’s	
  audio	
  to	
  engage	
  fans.	
  Videos	
  uploaded	
  to	
  
Facebook	
  can	
  auto-­‐play	
  without	
  sound.	
  
	
  
29	
  
Do’s	
  and	
  Don’ts	
  
DO…	
  
use	
  proper	
  Open	
  Graph	
  Tags	
  	
  
h^p://developers.facebook.com/docs/sharing/best-­‐pracBces#tags	
  
share	
  links	
  to	
  premieres	
  rather	
  than	
  capBon	
  photos	
  	
  
allows	
  for	
  beauBful,	
  full-­‐image	
  posts	
  
opBmize	
  images	
  on	
  your	
  site	
  h^p://developers.facebook.com/
docs/sharing/best-­‐pracBces#images	
  
ensures	
  a	
  full-­‐size	
  shared	
  image	
  
preview	
  your	
  shares	
  with	
  the	
  debug	
  tool	
  	
  
h^p://developers.facebook.com/tools/debug	
  
Ensure	
  that	
  
websites	
  can	
  
share	
  to	
  
Facebook	
  well.	
  	
  
30	
  
Do’s	
  and	
  Don’ts 	
  	
  
DON’T…	
  
Post	
  content	
  without	
  opBmizing	
  it	
  for	
  the	
  plaeorms	
  you’re	
  
sharing	
  it	
  on.	
  Great	
  looking	
  content	
  will	
  be	
  more	
  engaging	
  
and	
  will	
  ulBmately	
  be	
  more	
  share-­‐able.	
  
	
  
Use	
  Facebook’s	
  debug	
  tool	
  to	
  reveal	
  potenBal	
  issues:	
  
	
  
31	
  
	
  
	
  
	
  
	
  Use	
  the	
  link	
  format	
  when	
  
premiering	
  with	
  media	
  
partners.	
  
	
  
Do’s	
  and	
  Don’ts	
  
DO…	
  
*Image	
  via	
  @clapyourhandssayyeah	
  
32	
  
Do’s	
  and	
  Don’ts	
   	
  	
  
DON’T…	
  
Post	
  a	
  bare	
  link	
  or	
  a	
  photo	
  with	
  a	
  link	
  in	
  the	
  capBon.	
  Rich	
  
link	
  posts	
  are	
  clicked	
  on	
  at	
  twice	
  the	
  rate	
  of	
  capBons	
  and	
  
plain	
  links.	
  
	
  
	
  
33	
  
Create	
  Facebook	
  event	
  pages	
  
for	
  important	
  events.	
  	
  
•  Fans	
  will	
  be	
  alerted	
  when	
  
there	
  is	
  an	
  event	
  near	
  
them	
  and	
  again	
  as	
  a	
  
reminder	
  when	
  the	
  date	
  
gets	
  closer.	
  
•  Fans	
  can	
  also	
  see	
  which	
  of	
  
their	
  friends	
  are	
  going	
  as	
  
well	
  as	
  invite	
  friends	
  that	
  
may	
  be	
  interested.	
  
	
  
Do’s	
  and	
  Don’ts 	
  	
  
DO…	
  
*Image	
  via	
  @thecharlesbradley	
  	
  
34	
  
Content	
  Ideas	
  
Coming	
  up	
  with	
  Facebook	
  content	
  is	
  the	
  biggest	
  struggle	
  
for	
  most	
  ar-sts	
  and	
  their	
  teams.	
  We	
  have	
  sugges-ons	
  to	
  
beRer	
  plan	
  and	
  prepare	
  for	
  your	
  Facebook	
  posts.	
  
	
  
35	
  
Content	
  Ideas	
  
Make	
  a	
  schedule	
  
	
  SBcking	
  to	
  a	
  rough	
  content	
  schedule	
  keeps	
  your	
  opBons	
  
from	
  gegng	
  overwhelming	
  
	
  
	
  	
  	
  	
  	
  	
  	
  	
  M	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  T	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  W	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  R	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  F	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  S	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Su	
  
36	
  
Content	
  Ideas	
  
Never	
  doubt	
  that	
  you’re	
  interes-ng	
  
Fans	
  want	
  to	
  know	
  about	
  you.	
  Having	
  something	
  to	
  post	
  
on	
  Facebook	
  can	
  be	
  as	
  easy	
  as:	
  
•  Photos	
  of	
  gear	
  
•  A	
  cross-­‐posted	
  Instagram	
  video	
  from	
  the	
  van/bus	
  
•  A	
  funny	
  GIF	
  
•  A	
  link	
  to	
  a	
  favorite	
  song	
  or	
  video	
  with	
  a	
  li^le	
  
background	
  on	
  why	
  it’s	
  important/influenBal	
  
	
  
	
  
The	
  next	
  slides	
  have	
  a	
  list	
  of	
  different	
  op-ons	
  for	
  when	
  
you’re	
  stuck…	
  
37	
  
Content	
  Ideas	
  
Photos	
  /	
  Images	
   Audio	
   Video	
  
•  Album	
  /	
  single	
  art	
  
•  Video	
  sBlls	
  
•  Merch	
  
•  Venue	
  during	
  
soundcheck	
  
•  Backstage	
  
•  Gear	
  
•  Screenshots	
  of	
  
tracking	
  
•  Crowd	
  at	
  a	
  show	
  –	
  
encourage	
  fans	
  to	
  tag	
  
themselves!	
  
•  In-­‐feed	
  track	
  stream	
  	
  
•  Themed	
  playlists;	
  
setlists,	
  riding	
  in	
  the	
  
van,	
  songs	
  that	
  
inspired	
  the	
  new	
  
album	
  etc.	
  
•  Recorded	
  greeBng	
  /	
  
update	
  
	
  
•  Short	
  announcements	
  
•  Album	
  Trailer	
  	
  
•  Music	
  Video	
  Teasers	
  
•  Answers	
  to	
  fan	
  
quesBons	
  
•  Backstage	
  tours	
  
•  Studio	
  tours	
  
•  AcousBc	
  versions	
  of	
  
songs	
  
	
  
38	
  
•  Schedule	
  videos	
  to	
  automate	
  your	
  
content	
  calendar	
  
–  When	
  video	
  is	
  uploaded	
  
click	
  the	
  arrow	
  next	
  to	
  
“Publish”	
  and	
  choose	
  
“Schedule	
  Post”	
  from	
  
there	
  you	
  can	
  select	
  the	
  
date	
  and	
  the	
  Bme.	
  
•  Set	
  expira3on	
  date	
  
–  If	
  an	
  expiraBon	
  date	
  is	
  
necessary	
  for	
  your	
  video,	
  
once	
  the	
  video	
  has	
  expired	
  
it	
  will	
  no	
  longer	
  be	
  available	
  
on	
  your	
  Bmeline	
  or	
  
anywhere	
  else.	
  This	
  feature	
  
may	
  come	
  in	
  handy	
  when	
  
there	
  are	
  licensing	
  
restricBons.	
  
	
  
Content	
  Ideas	
  
Uploading	
  Facebook	
  Video	
  
	
  
39	
  
Content	
  Ideas	
  
Add	
  cap-ons	
  To	
  Facebook	
  Video	
  
	
  •  Facebook	
  videos	
  automa3cally	
  play	
  on	
  users	
  newsfeed	
  without	
  
sound.	
  Adding	
  cap3ons	
  will	
  help	
  capture	
  fans	
  aBen3on	
  un3l	
  the	
  
sound	
  is	
  turned	
  on.	
  
–  On	
  computers,	
  users	
  can	
  choose	
  to	
  turn	
  capBons	
  on	
  by	
  
clicking	
  “CC”	
  at	
  the	
  bo^om	
  right	
  corner.	
  Mobile	
  Facebook	
  
video	
  users	
  will	
  automaBcally	
  have	
  capBons	
  if	
  the	
  device	
  is	
  
on	
  mute.	
  
	
  
40	
  
Content	
  Ideas	
  
Managing	
  Your	
  Facebook	
  Videos	
  
Find	
  your	
  video	
  library	
  under	
  “Publishing	
  Tools”	
  at	
  the	
  top	
  
of	
  the	
  arBst	
  page.	
  This	
  is	
  where	
  you	
  can	
  manage	
  and	
  edit	
  
all	
  videos.	
  	
  
	
  
41	
  
Facebook	
  Live	
  is	
  a	
  unique	
  feature	
  
that	
  can	
  help	
  arBsts	
  directly	
  connect	
  
with	
  fans.	
  Fans	
  are	
  able	
  to	
  watch	
  and	
  
interact	
  with	
  real-­‐3me	
  video	
  that	
  will	
  
broadcast	
  through	
  your	
  Facebook	
  
profile.	
  Ways	
  to	
  uBlize	
  this	
  feature:	
  
•  Take	
  fans	
  behind	
  the	
  scenes	
  of	
  a	
  
concert,	
  in	
  the	
  recording	
  studio,	
  
at	
  a	
  photo	
  shoot	
  or	
  while	
  making	
  
a	
  music	
  video.	
  
•  Host	
  a	
  fan	
  Q&A.	
  
•  Host	
  a	
  listening	
  party	
  for	
  your	
  
new	
  album	
  release.	
  Answer	
  fan	
  
quesBons	
  while	
  they	
  hear	
  the	
  
album	
  for	
  the	
  first	
  Bme.	
  
	
  
Content	
  Ideas	
  
Facebook	
  Live	
  
*Image	
  via	
  Facebook	
  
42	
  
Content	
  Ideas 	
  	
  
GIF	
  Sharing	
  
Not	
  quite	
  an	
  image	
  or	
  a	
  video,	
  a	
  GIF	
  is	
  a	
  great	
  way	
  to	
  help	
  
enhance	
  your	
  post	
  with	
  visual	
  content	
  
•  Facebook	
  now	
  supports	
  GIF	
  links	
  from	
  external	
  sites	
  
(Giphy,	
  Imgur,	
  Tumblr,	
  and	
  others).	
  Paste	
  the	
  link	
  into	
  a	
  
post	
  and	
  Facebook	
  will	
  animate	
  the	
  GIF	
  once	
  the	
  post	
  
has	
  been	
  published.	
  It	
  will	
  then	
  automaBcally	
  play	
  in	
  
New	
  Feeds.	
  	
  
•  You	
  can	
  even	
  update	
  your	
  profile	
  picture	
  to	
  a	
  looping	
  7	
  
second	
  video!	
  	
  
	
  
43	
  
Content	
  Ideas	
  
360	
  Photos	
  
A	
  new	
  feature	
  on	
  Facebook,	
  the	
  360	
  photo	
  is	
  perfect	
  for	
  
sharing	
  a	
  more	
  immersive	
  experience	
  with	
  your	
  fans.	
  
While	
  you	
  need	
  a	
  special	
  set	
  of	
  cameras	
  to	
  record	
  a	
  360	
  
video,	
  it	
  is	
  easy	
  to	
  share	
  a	
  photo:	
  	
  
•  Take	
  a	
  panorama	
  with	
  an	
  iOS	
  or	
  Samsung	
  Galaxy	
  
phone.	
  
•  Use	
  an	
  app	
  like	
  Street	
  View	
  or	
  Google	
  Camera.	
  
•  Take	
  a	
  360-­‐degree	
  photo	
  with	
  a	
  360	
  camera.	
  
	
  
44	
  
Content	
  Ideas	
  
360	
  photo	
  
Fans	
  will	
  easily	
  discover	
  your	
  360	
  content	
  with	
  the	
  360	
  
icon	
  that	
  appears	
  over	
  the	
  image	
  before	
  interacBon	
  
When	
  to	
  use:	
  
•  Concerts	
  or	
  fesBvals	
  
•  While	
  in	
  the	
  studio	
  alerBng	
  fans	
  you	
  are	
  recording	
  
music	
  
•  At	
  rehearsal	
  
•  Share	
  your	
  favorite	
  spots	
  on	
  tour	
  
	
  
45	
  
Content	
  Ideas	
  
Facebook	
  Canvas	
  
Bring	
  your	
  fans	
  into	
  an	
  interacBve	
  full	
  screen	
  mobile	
  	
  
experience	
  through	
  a	
  Facebook	
  Canvas	
  
•  Create	
  your	
  canvas	
  through	
  Publishing	
  Tools.	
  
•  Add	
  photos,	
  videos,	
  buy	
  links	
  and	
  tour	
  informaBon	
  for	
  
your	
  fans	
  to	
  discover	
  while	
  they	
  swipe	
  up,	
  down,	
  ley	
  
and	
  right	
  through	
  the	
  canvas.	
  	
  
	
  
46	
  
Ge@ng	
  ABen3on	
  
Pin	
  Important	
  Posts	
  
Pinning	
  content	
  on	
  your	
  page	
  helps	
  posts	
  get	
  noBced	
  and	
  
stay	
  noBced.	
  It	
  will	
  keep	
  your	
  post	
  at	
  the	
  top	
  of	
  your	
  page	
  
for	
  up	
  to	
  7	
  days	
  making	
  it	
  the	
  first	
  post	
  fans	
  will	
  see.	
  	
  
	
  
*Image	
  via	
  @OfficialDion	
  	
  
The	
  Orchard	
  and	
  its	
  logo	
  are	
  registered	
  trademarks	
  of	
  Orchard	
  Enterprises	
  NY,	
  Inc.	
  All	
  Rights	
  Reserved.	
  All	
  other	
  trademarks	
  not	
  owned	
  by	
  the	
  Orchard	
  
Enterprises	
  NY,	
  Inc.,	
  its	
  parent	
  or	
  affiliates	
  that	
  appear	
  herein	
  are	
  the	
  property	
  of	
  their	
  respec-ve	
  owners,	
  who	
  may	
  or	
  may	
  not	
  be	
  affiliated	
  with,	
  connected	
  to,	
  
or	
  sponsored	
  by	
  Orchard	
  Enterprises	
  NY,	
  Inc.,	
  its	
  parent	
  or	
  its	
  affiliates.	
  
twi^er.com/orchtweets	
  
facebook.com/theorchard	
  
linkedin.com/company/the-­‐orchard	
  
Any	
  Ques-ons?	
  
Thank	
  You	
  

More Related Content

What's hot

Twitter Best Practices 2018
Twitter Best Practices 2018 Twitter Best Practices 2018
Twitter Best Practices 2018
The Orchard
 
Instagram best practices 2020
Instagram best practices 2020Instagram best practices 2020
Instagram best practices 2020
The Orchard
 
Snapchat Best Practices 2019
Snapchat Best Practices 2019Snapchat Best Practices 2019
Snapchat Best Practices 2019
The Orchard
 
Twitter Best Practices 2019
Twitter Best Practices 2019 Twitter Best Practices 2019
Twitter Best Practices 2019
The Orchard
 
Snapchat Best Practices 2018
Snapchat Best Practices 2018Snapchat Best Practices 2018
Snapchat Best Practices 2018
The Orchard
 
Twitter Best Practices 2020
Twitter Best Practices 2020Twitter Best Practices 2020
Twitter Best Practices 2020
The Orchard
 
Twitter 2021 Best Practices
Twitter 2021 Best PracticesTwitter 2021 Best Practices
Twitter 2021 Best Practices
The Orchard
 
Instagram Best Practices 2021
Instagram Best Practices 2021 Instagram Best Practices 2021
Instagram Best Practices 2021
The Orchard
 
Intro to Google+ for Business & Public Relations
Intro to Google+ for Business & Public RelationsIntro to Google+ for Business & Public Relations
Intro to Google+ for Business & Public Relations
The Glover Park Group
 
Social Media #TopTips sample presentation - contact me for consultancy bookings
Social Media #TopTips sample presentation - contact me for consultancy bookingsSocial Media #TopTips sample presentation - contact me for consultancy bookings
Social Media #TopTips sample presentation - contact me for consultancy bookings
✅ Jo Webber
 
TikTok Best Practices 2020
TikTok Best Practices 2020TikTok Best Practices 2020
TikTok Best Practices 2020
The Orchard
 
Snapchat Best Practices
Snapchat Best PracticesSnapchat Best Practices
Snapchat Best Practices
The Orchard
 
Tier10 Whitepaper: Facebook Posting for Your Brand
Tier10 Whitepaper: Facebook Posting for Your BrandTier10 Whitepaper: Facebook Posting for Your Brand
Tier10 Whitepaper: Facebook Posting for Your Brand
Tier10
 
Like Button Best Practices
Like Button Best PracticesLike Button Best Practices
Like Button Best Practices
Facebook
 
Calls to action on Facebook
Calls to action on FacebookCalls to action on Facebook
Calls to action on FacebookLarisa Ishchenko
 
Social media plan 2017
Social media plan 2017Social media plan 2017
Social media plan 2017
Sajib Hossain
 
UCBCHL - Using Facebook - tips from FCP and UPStart
UCBCHL - Using Facebook - tips from FCP and UPStartUCBCHL - Using Facebook - tips from FCP and UPStart
UCBCHL - Using Facebook - tips from FCP and UPStart
Dan Cohen
 
Social Media Template: Social Media Engagement
Social Media Template: Social Media EngagementSocial Media Template: Social Media Engagement
Social Media Template: Social Media Engagement
smartidealane
 

What's hot (18)

Twitter Best Practices 2018
Twitter Best Practices 2018 Twitter Best Practices 2018
Twitter Best Practices 2018
 
Instagram best practices 2020
Instagram best practices 2020Instagram best practices 2020
Instagram best practices 2020
 
Snapchat Best Practices 2019
Snapchat Best Practices 2019Snapchat Best Practices 2019
Snapchat Best Practices 2019
 
Twitter Best Practices 2019
Twitter Best Practices 2019 Twitter Best Practices 2019
Twitter Best Practices 2019
 
Snapchat Best Practices 2018
Snapchat Best Practices 2018Snapchat Best Practices 2018
Snapchat Best Practices 2018
 
Twitter Best Practices 2020
Twitter Best Practices 2020Twitter Best Practices 2020
Twitter Best Practices 2020
 
Twitter 2021 Best Practices
Twitter 2021 Best PracticesTwitter 2021 Best Practices
Twitter 2021 Best Practices
 
Instagram Best Practices 2021
Instagram Best Practices 2021 Instagram Best Practices 2021
Instagram Best Practices 2021
 
Intro to Google+ for Business & Public Relations
Intro to Google+ for Business & Public RelationsIntro to Google+ for Business & Public Relations
Intro to Google+ for Business & Public Relations
 
Social Media #TopTips sample presentation - contact me for consultancy bookings
Social Media #TopTips sample presentation - contact me for consultancy bookingsSocial Media #TopTips sample presentation - contact me for consultancy bookings
Social Media #TopTips sample presentation - contact me for consultancy bookings
 
TikTok Best Practices 2020
TikTok Best Practices 2020TikTok Best Practices 2020
TikTok Best Practices 2020
 
Snapchat Best Practices
Snapchat Best PracticesSnapchat Best Practices
Snapchat Best Practices
 
Tier10 Whitepaper: Facebook Posting for Your Brand
Tier10 Whitepaper: Facebook Posting for Your BrandTier10 Whitepaper: Facebook Posting for Your Brand
Tier10 Whitepaper: Facebook Posting for Your Brand
 
Like Button Best Practices
Like Button Best PracticesLike Button Best Practices
Like Button Best Practices
 
Calls to action on Facebook
Calls to action on FacebookCalls to action on Facebook
Calls to action on Facebook
 
Social media plan 2017
Social media plan 2017Social media plan 2017
Social media plan 2017
 
UCBCHL - Using Facebook - tips from FCP and UPStart
UCBCHL - Using Facebook - tips from FCP and UPStartUCBCHL - Using Facebook - tips from FCP and UPStart
UCBCHL - Using Facebook - tips from FCP and UPStart
 
Social Media Template: Social Media Engagement
Social Media Template: Social Media EngagementSocial Media Template: Social Media Engagement
Social Media Template: Social Media Engagement
 

Similar to Facebook Best Practices 2017

Facebook Best Practices 2018
Facebook Best Practices 2018Facebook Best Practices 2018
Facebook Best Practices 2018
The Orchard
 
21 ways togrow_fb
21 ways togrow_fb21 ways togrow_fb
21 ways togrow_fb
Amanda Snyder
 
The Big Social Media Brand LookBook via Marketo
The Big Social Media Brand LookBook via MarketoThe Big Social Media Brand LookBook via Marketo
The Big Social Media Brand LookBook via Marketo
FlutterbyBarb
 
Facebook best practices
Facebook best practicesFacebook best practices
Facebook best practices
Wyoming SBDC Network
 
Facebook likes
Facebook likesFacebook likes
Facebook likes
Andrei Macabale
 
Product summit 2011 dando
Product summit 2011 dandoProduct summit 2011 dando
Product summit 2011 dandoKevin Dando
 
Facebook webinar joe
Facebook webinar joeFacebook webinar joe
Facebook webinar joe
Joe Huffine
 
Facebook Marketing for Free
Facebook Marketing for FreeFacebook Marketing for Free
Facebook Marketing for Free
RomishHembrom
 
Facebook Marketing Tips
Facebook Marketing TipsFacebook Marketing Tips
Facebook Marketing Tips
momentology
 
How To Use Facebook Timeline As a Musician
How To Use Facebook Timeline As a MusicianHow To Use Facebook Timeline As a Musician
How To Use Facebook Timeline As a MusicianBandPage
 
Tips For Facebook Organic Like
Tips For Facebook Organic LikeTips For Facebook Organic Like
Tips For Facebook Organic LikeChandresh Bind
 
Facebook Best Practices 2023.pptx
Facebook Best Practices 2023.pptxFacebook Best Practices 2023.pptx
Facebook Best Practices 2023.pptx
The Orchard
 
Facebook and Instagram for Influencers
Facebook and Instagram for InfluencersFacebook and Instagram for Influencers
Facebook and Instagram for Influencers
BlitzMetrics
 
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
Media-Mosaic
 
The ultimate facebook_challenge_-_30_days_to_a_thriving_page
The ultimate facebook_challenge_-_30_days_to_a_thriving_pageThe ultimate facebook_challenge_-_30_days_to_a_thriving_page
The ultimate facebook_challenge_-_30_days_to_a_thriving_page
AnshulTirkey
 
The Facebook Explosion Blueprint
The Facebook Explosion BlueprintThe Facebook Explosion Blueprint
The Facebook Explosion Blueprint
Jessilicious.com
 
Facebook fan page tips
Facebook fan page tipsFacebook fan page tips
Facebook fan page tips
JesusMartinez765
 
9 Mistakes: How to Make your Facebook Fans Unlike You
9 Mistakes: How to Make your Facebook Fans Unlike You9 Mistakes: How to Make your Facebook Fans Unlike You
9 Mistakes: How to Make your Facebook Fans Unlike You
Wishpond
 

Similar to Facebook Best Practices 2017 (20)

Facebook Best Practices 2018
Facebook Best Practices 2018Facebook Best Practices 2018
Facebook Best Practices 2018
 
21 ways togrow_fb
21 ways togrow_fb21 ways togrow_fb
21 ways togrow_fb
 
The Big Social Media Brand LookBook via Marketo
The Big Social Media Brand LookBook via MarketoThe Big Social Media Brand LookBook via Marketo
The Big Social Media Brand LookBook via Marketo
 
Facebook best practices
Facebook best practicesFacebook best practices
Facebook best practices
 
Facebook best practices
Facebook best practicesFacebook best practices
Facebook best practices
 
Facebook likes
Facebook likesFacebook likes
Facebook likes
 
Product summit 2011 dando
Product summit 2011 dandoProduct summit 2011 dando
Product summit 2011 dando
 
Facebook webinar joe
Facebook webinar joeFacebook webinar joe
Facebook webinar joe
 
Facebook Marketing for Free
Facebook Marketing for FreeFacebook Marketing for Free
Facebook Marketing for Free
 
Facebook Marketing Tips
Facebook Marketing TipsFacebook Marketing Tips
Facebook Marketing Tips
 
How To Use Facebook Timeline As a Musician
How To Use Facebook Timeline As a MusicianHow To Use Facebook Timeline As a Musician
How To Use Facebook Timeline As a Musician
 
Tips For Facebook Organic Like
Tips For Facebook Organic LikeTips For Facebook Organic Like
Tips For Facebook Organic Like
 
Facebook Best Practices 2023.pptx
Facebook Best Practices 2023.pptxFacebook Best Practices 2023.pptx
Facebook Best Practices 2023.pptx
 
Facebook and Instagram for Influencers
Facebook and Instagram for InfluencersFacebook and Instagram for Influencers
Facebook and Instagram for Influencers
 
Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic Facebook Strategies: Media-Mosaic
Facebook Strategies: Media-Mosaic
 
The ultimate facebook_challenge_-_30_days_to_a_thriving_page
The ultimate facebook_challenge_-_30_days_to_a_thriving_pageThe ultimate facebook_challenge_-_30_days_to_a_thriving_page
The ultimate facebook_challenge_-_30_days_to_a_thriving_page
 
The Facebook Explosion Blueprint
The Facebook Explosion BlueprintThe Facebook Explosion Blueprint
The Facebook Explosion Blueprint
 
Boost your social signals
Boost your social signalsBoost your social signals
Boost your social signals
 
Facebook fan page tips
Facebook fan page tipsFacebook fan page tips
Facebook fan page tips
 
9 Mistakes: How to Make your Facebook Fans Unlike You
9 Mistakes: How to Make your Facebook Fans Unlike You9 Mistakes: How to Make your Facebook Fans Unlike You
9 Mistakes: How to Make your Facebook Fans Unlike You
 

More from The Orchard

Twitter Best Practices 2023.pdf
Twitter Best Practices 2023.pdfTwitter Best Practices 2023.pdf
Twitter Best Practices 2023.pdf
The Orchard
 
Instagram Best Practices 2023.pptx
Instagram Best Practices 2023.pptxInstagram Best Practices 2023.pptx
Instagram Best Practices 2023.pptx
The Orchard
 
Snapchat Best Practice 2023.pptx
Snapchat Best Practice 2023.pptxSnapchat Best Practice 2023.pptx
Snapchat Best Practice 2023.pptx
The Orchard
 
2023 YouTube Best Practices
2023 YouTube Best Practices2023 YouTube Best Practices
2023 YouTube Best Practices
The Orchard
 
Facebook Best Practices 2022
Facebook Best Practices 2022Facebook Best Practices 2022
Facebook Best Practices 2022
The Orchard
 
YouTube Best Practices 2022
YouTube Best Practices 2022YouTube Best Practices 2022
YouTube Best Practices 2022
The Orchard
 
The Orchard YouTube Best Practices 2021
The Orchard YouTube Best Practices 2021The Orchard YouTube Best Practices 2021
The Orchard YouTube Best Practices 2021
The Orchard
 
YouTube 2020 Best Practices
YouTube 2020 Best Practices YouTube 2020 Best Practices
YouTube 2020 Best Practices
The Orchard
 
Twitter Best Practices 2016
Twitter Best Practices 2016Twitter Best Practices 2016
Twitter Best Practices 2016
The Orchard
 
Twitter Best Practices
Twitter Best PracticesTwitter Best Practices
Twitter Best Practices
The Orchard
 

More from The Orchard (10)

Twitter Best Practices 2023.pdf
Twitter Best Practices 2023.pdfTwitter Best Practices 2023.pdf
Twitter Best Practices 2023.pdf
 
Instagram Best Practices 2023.pptx
Instagram Best Practices 2023.pptxInstagram Best Practices 2023.pptx
Instagram Best Practices 2023.pptx
 
Snapchat Best Practice 2023.pptx
Snapchat Best Practice 2023.pptxSnapchat Best Practice 2023.pptx
Snapchat Best Practice 2023.pptx
 
2023 YouTube Best Practices
2023 YouTube Best Practices2023 YouTube Best Practices
2023 YouTube Best Practices
 
Facebook Best Practices 2022
Facebook Best Practices 2022Facebook Best Practices 2022
Facebook Best Practices 2022
 
YouTube Best Practices 2022
YouTube Best Practices 2022YouTube Best Practices 2022
YouTube Best Practices 2022
 
The Orchard YouTube Best Practices 2021
The Orchard YouTube Best Practices 2021The Orchard YouTube Best Practices 2021
The Orchard YouTube Best Practices 2021
 
YouTube 2020 Best Practices
YouTube 2020 Best Practices YouTube 2020 Best Practices
YouTube 2020 Best Practices
 
Twitter Best Practices 2016
Twitter Best Practices 2016Twitter Best Practices 2016
Twitter Best Practices 2016
 
Twitter Best Practices
Twitter Best PracticesTwitter Best Practices
Twitter Best Practices
 

Recently uploaded

Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Auxis Consulting & Outsourcing
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
kcblog21
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Boston SEO Services
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
Shuntaro Kogame
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
TravisMalana
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
dmgokila
 
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital MarketingGrow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Digital Discovery Institute
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Kopa Global Technologies
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
akashrawdot
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
SemajahParker
 

Recently uploaded (20)

Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloMastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
 
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
 
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
 
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
 
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
 
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
 
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital ProductsEtsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
 
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
 
PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610PickUp_conversational AI_Capex, Inc._20240610
PickUp_conversational AI_Capex, Inc._20240610
 
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess,  OutgrowGrowth Marketing in 2024 - Randy Rayess,  Outgrow
Growth Marketing in 2024 - Randy Rayess, Outgrow
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
 
Gokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| CoimbatoreGokila digital marketing| consultant| Coimbatore
Gokila digital marketing| consultant| Coimbatore
 
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital MarketingGrow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
 
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
 
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed GuideMastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysisGoogle Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
 

Facebook Best Practices 2017

  • 1. Facebook   Tips,  Tricks,  &  Best  Prac3ces  
  • 2. 2   Contents     Introduc3on   Understanding  The  Feed     Housekeeping   Do’s  and  Don’ts     Content  Ideas     Ge@ng  ABen3on      
  • 3. 3   Introduc3on   Facebook  can  be  complicated,  but  successfully  managing  a   page  becomes  a  lot  easier  thanks  to  simple  changes  you   can  make  in  your  content  strategy.  This  guide  will  show   you  how  to  improve  your  Facebook  posts  and  go  from   “stressful”  to  “social.”    
  • 4. 4   Understanding  The  Feed   Facebook  has  been  studying  the  way  we  interact  with   content  in  our  feeds  for  years.  Just  like  how  our  habits  and   preferences  online  change  overBme,  Facebook  changes   the  quality  and  quanBty  of  content  it  displays  in  the  feed.       PrioriBzing  the  types  of  content  and  fan  interacBons  the   current  algorithm  favors  will  help  increase  feed   impressions.    
  • 5. 5   What’s  In?   Facebook  Live   Na-ve  video  content   Using  link-­‐shares   Facebook  Reac-ons   Pos-ng  news   Tagging  other  relevant   pages   Crea-ng  event  pages   Gif  Sharing     Understanding  The  Feed  
  • 6. 6   What’s  Out?   Using  photos  for  every  post   “Like-­‐bait”   Frequently  circulated   content   Text  status  posts  from   pages   Sales  language     Understanding  The  Feed  
  • 7. 7   Understanding  The  Feed   Facebook  Algorithm  Change   What  does  the  Facebook  news  feed  favor?   Posts  receiving  a  lot  of  engagement   Posts  most  relevant  to  each  individual  user     Trending  conversa-ons   Facebook  Live   Share-­‐ability   Informa-ve  posts   Entertainment  posts   Videos  posted  na-vely    
  • 8. 8   Analy3cs   Facebook  Insights  are  a  great  way  to  track  the   performance  of  your  Facebook  page  and  will  help  you   drive  strategic  markeBng  decisions  based  on  audience   behavior.      
  • 9. 9   Housekeeping   Clean  up!  Take  simple  steps  to  improve  your  Facebook   presence  and  make  your  page  more  effecBve.     1.  Add  a  buy  link  in  your  About  sec-on  for  easy  access.   2.  Pin  post  with  album  release  informa-on  to  top  of   profile.   3.  Use  a  profile  picture  with  people  in  it  –  fans  are  more   likely  to  pay  aRen-on  to  faces  than  logos.   4.  Include  new/recent  release  info  in  a  cover  photo  –  it’s   prime  real  estate!   5.  Add  a  concert  app  (Bandsintown  or  Songkick)  to  make   sure  fans  can  always  find  tour  dates  without  digging   through  old  posts.  
  • 10. 10   Do’s  and  Don’ts   Before  making  a  post  on  Facebook,  ask  these  quesBons:     Is  this  content...   ü  …relevant  to  my  page?   ü  …-mely?   ü  …from  a  trusted  source  or  safe  website?   ü  …interes-ng  enough  for  others  to  share?   If  you  answered  yes  to  all  the  above,  then  you’re  ready  to  post!   The  following  slides  have  Bps  for  improving  your  updates.    
  • 11. 11   Tag  other  pages  menBoned   in  your  posts.  If  your   content  is  relevant  to  fans   of  the  other  pages,   Facebook  may  show  your   post  in  those  fans’  feeds.   Tag  other  arBsts,  fesBval   names,  venues,  retailers,   and  websites/blogs/ magazines.     Do’s  and  Don’ts   DO…   *Image  via  @Slothrust  
  • 12. 12   Do’s  and  Don’ts   DON’T…   Introduce  unrelated  tags  to  try  to  reach  other  pages’  fans.   Spam  tacBcs  won’t  work  here,  as  Facebook’s  algorithm  is   looking  solely  for  relevant  content  to  share.    
  • 13. 13   Use  link-­‐shares.  Facebook’s   focus  on  making  the  feed  a   be^er  news  source  for   users  means  their   algorithm  favors  links.       Do’s  and  Don’ts     DO…   *Image  via  @musicpronoun  
  • 14. 14   Delete  link-­‐share  info  and   use  a  text  URL.  Keep  the   automaBcally  populated   info!     Do’s  and  Don’ts     Don’t  
  • 15. 15   Share  important  news   across  mulBple  plaeorms.   Some  people  like  Twi^er,   while  some  are  always   checking  Instagram.  Having   info  on  every  plaeorm   extends  your  reach  and   keeps  you  from  missing   fans.     Do’s  and  Don’ts   DO…   *Image  via  @thecharlesbradley    
  • 16. 16   Do’s  and  Don’ts       DON’T…   Sync  all  your  services  together  to  post  from  one  source.   Social  networks  don’t  all  communicate  the  same  way.   Prevent  broken  tags,  poor  formagng,  and  useless  links  by   taking  a  few  extra  minutes  (just  a  few!)  to  make  separate   posts.     *Image  via  @Charles_Bradley  
  • 17. 17   Post  about  individual   shows.  Tag  the  venue  to   increase  post  reach   Do’s  and  Don’ts     DO…   *Image  via  @tweencity  
  • 18. 18   Share  show  posts  with   everyone.  Geotarget  by   city  or  state  to  make  sure   fans  see  content  that’s   relevant  to  them.   GeotargeBng  will  let  you   be  more  specific  with  your   copy  and  avoid  clu^er.   Do’s  and  Don’ts     DON’T…   *Image  via  @fanfarlo  
  • 19. 19   Join  or  create   conversaBons  by  tracking   trending  topics  and  using   relevant  hashtags.     Do’s  and  Don’ts     DO…   *Image  via  @pepperlive  
  • 20. 20   Do’s  and  Don’ts   DON’T…   Go  overboard  on  the  hashtags.  Limit  it  to  one  per  post  and   only  use  hashtags  that  are  relevant,  like  an  album  Btle   used  throughout  your  markeBng  campaign  or  a  common   hashtag  like  #tbt.    
  • 21. 21   Interact  with  fans.  Use  the   “reply”  feature  to  answer   fans  within  24  hours.   Ignoring  comments  can   create  possible  anger  or   disappointment.       Do’s  and  Don’ts   DO…   *Image  via  @RJD2    
  • 22. 22   Do’s  and  Don’ts     DON’T…   Use  Facebook  like  Twi^er.  Spread  posts  out  and  have   disBnct  purposes  for  making  them.  Contain  conversaBons   with  fans  to  the  comments  secBon  of  a  post.    
  • 23. 23   Do’s  and  Don’ts   DO…   Use  Facebook’s  new  feature  for  crossposBng  video  to   reach  new,  relevant  audiences.  This  makes  it  possible  to   use  the  same  video  in  a  new  post  and  see  aggregated   insights  for  posts  across  all  pages.       *Image  via  Facebook  
  • 24. 24   Do’s  and  Don’ts   DON’T…   Rely  on  an  outside  video  link  to  have  a  high  audience   reach.  Facebook  seems  to  favor  naBve  videos  over  outside   videos.  To  bring  fans  to  a  page  such  as  YouTube,  share  a  30   second  teaser  naBvely  with  the  link  to  the  full  video  in  the   descripBon.      
  • 25. 25   Replace  retail/sales  posts   with  videos.     Go  live  on  Facebook  with  a   buy  link  to  the  album  in   the  descripBon.  Start  a   conversaBon  around  the   record,  sharing  fun  facts,   inspiraBon  behind  the   music,  answering  fan   quesBons  etc.     Do’s  and  Don’ts     Do…   *Image  via  @MBsings    
  • 26. 26   Do’s  and  Don’ts   DON’T…   Simply  tell  fans  to  go  buy  your  record  with  text  and  a  link   to  the  retailer.  Facebook  has  de-­‐emphasized  the  sales   language-­‐y  post,  so  these  posts  are  appearing  less  in  the   newsfeed.      
  • 27. 27   Do’s  and  Don’ts     DO…   Share  videos  that  are  HD  and  use  text.  This  has  been   shown  to  grab  Facebook  users  a^enBon  and  encourage   engagement.     *Image  via  @wyldlifeband  
  • 28. 28   Do’s  and  Don’ts   DON’T…   Rely  on  a  video’s  audio  to  engage  fans.  Videos  uploaded  to   Facebook  can  auto-­‐play  without  sound.    
  • 29. 29   Do’s  and  Don’ts   DO…   use  proper  Open  Graph  Tags     h^p://developers.facebook.com/docs/sharing/best-­‐pracBces#tags   share  links  to  premieres  rather  than  capBon  photos     allows  for  beauBful,  full-­‐image  posts   opBmize  images  on  your  site  h^p://developers.facebook.com/ docs/sharing/best-­‐pracBces#images   ensures  a  full-­‐size  shared  image   preview  your  shares  with  the  debug  tool     h^p://developers.facebook.com/tools/debug   Ensure  that   websites  can   share  to   Facebook  well.    
  • 30. 30   Do’s  and  Don’ts     DON’T…   Post  content  without  opBmizing  it  for  the  plaeorms  you’re   sharing  it  on.  Great  looking  content  will  be  more  engaging   and  will  ulBmately  be  more  share-­‐able.     Use  Facebook’s  debug  tool  to  reveal  potenBal  issues:    
  • 31. 31          Use  the  link  format  when   premiering  with  media   partners.     Do’s  and  Don’ts   DO…   *Image  via  @clapyourhandssayyeah  
  • 32. 32   Do’s  and  Don’ts       DON’T…   Post  a  bare  link  or  a  photo  with  a  link  in  the  capBon.  Rich   link  posts  are  clicked  on  at  twice  the  rate  of  capBons  and   plain  links.      
  • 33. 33   Create  Facebook  event  pages   for  important  events.     •  Fans  will  be  alerted  when   there  is  an  event  near   them  and  again  as  a   reminder  when  the  date   gets  closer.   •  Fans  can  also  see  which  of   their  friends  are  going  as   well  as  invite  friends  that   may  be  interested.     Do’s  and  Don’ts     DO…   *Image  via  @thecharlesbradley    
  • 34. 34   Content  Ideas   Coming  up  with  Facebook  content  is  the  biggest  struggle   for  most  ar-sts  and  their  teams.  We  have  sugges-ons  to   beRer  plan  and  prepare  for  your  Facebook  posts.    
  • 35. 35   Content  Ideas   Make  a  schedule    SBcking  to  a  rough  content  schedule  keeps  your  opBons   from  gegng  overwhelming                    M                                      T                                    W                                      R                                      F                                      S                                        Su  
  • 36. 36   Content  Ideas   Never  doubt  that  you’re  interes-ng   Fans  want  to  know  about  you.  Having  something  to  post   on  Facebook  can  be  as  easy  as:   •  Photos  of  gear   •  A  cross-­‐posted  Instagram  video  from  the  van/bus   •  A  funny  GIF   •  A  link  to  a  favorite  song  or  video  with  a  li^le   background  on  why  it’s  important/influenBal       The  next  slides  have  a  list  of  different  op-ons  for  when   you’re  stuck…  
  • 37. 37   Content  Ideas   Photos  /  Images   Audio   Video   •  Album  /  single  art   •  Video  sBlls   •  Merch   •  Venue  during   soundcheck   •  Backstage   •  Gear   •  Screenshots  of   tracking   •  Crowd  at  a  show  –   encourage  fans  to  tag   themselves!   •  In-­‐feed  track  stream     •  Themed  playlists;   setlists,  riding  in  the   van,  songs  that   inspired  the  new   album  etc.   •  Recorded  greeBng  /   update     •  Short  announcements   •  Album  Trailer     •  Music  Video  Teasers   •  Answers  to  fan   quesBons   •  Backstage  tours   •  Studio  tours   •  AcousBc  versions  of   songs    
  • 38. 38   •  Schedule  videos  to  automate  your   content  calendar   –  When  video  is  uploaded   click  the  arrow  next  to   “Publish”  and  choose   “Schedule  Post”  from   there  you  can  select  the   date  and  the  Bme.   •  Set  expira3on  date   –  If  an  expiraBon  date  is   necessary  for  your  video,   once  the  video  has  expired   it  will  no  longer  be  available   on  your  Bmeline  or   anywhere  else.  This  feature   may  come  in  handy  when   there  are  licensing   restricBons.     Content  Ideas   Uploading  Facebook  Video    
  • 39. 39   Content  Ideas   Add  cap-ons  To  Facebook  Video    •  Facebook  videos  automa3cally  play  on  users  newsfeed  without   sound.  Adding  cap3ons  will  help  capture  fans  aBen3on  un3l  the   sound  is  turned  on.   –  On  computers,  users  can  choose  to  turn  capBons  on  by   clicking  “CC”  at  the  bo^om  right  corner.  Mobile  Facebook   video  users  will  automaBcally  have  capBons  if  the  device  is   on  mute.    
  • 40. 40   Content  Ideas   Managing  Your  Facebook  Videos   Find  your  video  library  under  “Publishing  Tools”  at  the  top   of  the  arBst  page.  This  is  where  you  can  manage  and  edit   all  videos.      
  • 41. 41   Facebook  Live  is  a  unique  feature   that  can  help  arBsts  directly  connect   with  fans.  Fans  are  able  to  watch  and   interact  with  real-­‐3me  video  that  will   broadcast  through  your  Facebook   profile.  Ways  to  uBlize  this  feature:   •  Take  fans  behind  the  scenes  of  a   concert,  in  the  recording  studio,   at  a  photo  shoot  or  while  making   a  music  video.   •  Host  a  fan  Q&A.   •  Host  a  listening  party  for  your   new  album  release.  Answer  fan   quesBons  while  they  hear  the   album  for  the  first  Bme.     Content  Ideas   Facebook  Live   *Image  via  Facebook  
  • 42. 42   Content  Ideas     GIF  Sharing   Not  quite  an  image  or  a  video,  a  GIF  is  a  great  way  to  help   enhance  your  post  with  visual  content   •  Facebook  now  supports  GIF  links  from  external  sites   (Giphy,  Imgur,  Tumblr,  and  others).  Paste  the  link  into  a   post  and  Facebook  will  animate  the  GIF  once  the  post   has  been  published.  It  will  then  automaBcally  play  in   New  Feeds.     •  You  can  even  update  your  profile  picture  to  a  looping  7   second  video!      
  • 43. 43   Content  Ideas   360  Photos   A  new  feature  on  Facebook,  the  360  photo  is  perfect  for   sharing  a  more  immersive  experience  with  your  fans.   While  you  need  a  special  set  of  cameras  to  record  a  360   video,  it  is  easy  to  share  a  photo:     •  Take  a  panorama  with  an  iOS  or  Samsung  Galaxy   phone.   •  Use  an  app  like  Street  View  or  Google  Camera.   •  Take  a  360-­‐degree  photo  with  a  360  camera.    
  • 44. 44   Content  Ideas   360  photo   Fans  will  easily  discover  your  360  content  with  the  360   icon  that  appears  over  the  image  before  interacBon   When  to  use:   •  Concerts  or  fesBvals   •  While  in  the  studio  alerBng  fans  you  are  recording   music   •  At  rehearsal   •  Share  your  favorite  spots  on  tour    
  • 45. 45   Content  Ideas   Facebook  Canvas   Bring  your  fans  into  an  interacBve  full  screen  mobile     experience  through  a  Facebook  Canvas   •  Create  your  canvas  through  Publishing  Tools.   •  Add  photos,  videos,  buy  links  and  tour  informaBon  for   your  fans  to  discover  while  they  swipe  up,  down,  ley   and  right  through  the  canvas.      
  • 46. 46   Ge@ng  ABen3on   Pin  Important  Posts   Pinning  content  on  your  page  helps  posts  get  noBced  and   stay  noBced.  It  will  keep  your  post  at  the  top  of  your  page   for  up  to  7  days  making  it  the  first  post  fans  will  see.       *Image  via  @OfficialDion    
  • 47. The  Orchard  and  its  logo  are  registered  trademarks  of  Orchard  Enterprises  NY,  Inc.  All  Rights  Reserved.  All  other  trademarks  not  owned  by  the  Orchard   Enterprises  NY,  Inc.,  its  parent  or  affiliates  that  appear  herein  are  the  property  of  their  respec-ve  owners,  who  may  or  may  not  be  affiliated  with,  connected  to,   or  sponsored  by  Orchard  Enterprises  NY,  Inc.,  its  parent  or  its  affiliates.   twi^er.com/orchtweets   facebook.com/theorchard   linkedin.com/company/the-­‐orchard   Any  Ques-ons?   Thank  You