SlideShare a Scribd company logo
twitter – Organizational
Structure & Organizational
Behavior
By Rauf
Organizational Structure
• Empower people to share ideas and information instantly
with no barriers
• Offers products & services for users, advertisers & data
partners.
Current Structure revolves around 3 primary objectives:
1. STRENGHTEN THE CORE:
To grow active users by
• improving user experience
• Adding depth to contents
• Upgrading DM feature
• Adding more features with simplicity in-mind
2. REDUCE BARRIER TO CONSUMPTION:
• Focuses on better organizing the data
• Making it relevant to each and every user
• Whether logged-in, logged-out or on partner applications
3. DELIVER NEW APPLICATION AND SERVICES:
• To create and encourage the development of new mobile and web
applications
• Across the twitter ecosystem
• Including their Fabric program
ORGANIZATIONAL STRUCTURE (Cont.)
Organizational Behavior
• Twitter has a friendly team-oriented
organizational environment
• Employees are motivated in achieving the
company’s assigned goals
• Twitter employees are considered to be
“happiest employees in Silicon Valley”
4 KEY FACTORS OF TWITTER’S ORGANIZATIONAL
CULTURE
1. SESSIONS LED BY CEO:
• Jack Dorsey believes “building a strong business starts with
building a strong manager”
• Dorsey uses stories and role play exercises to engage
employees in class
• This serves as a huge motivating factor for employees as
their highest designated member of firm interacts with
them
2. MEASURE IT (PULSE):
• Twitter conducts Employee Satisfaction Surveys each 6
months
• Employees are asked question to check their job
satisfaction levels, address concerns and improvements.
Organizational Behavior
3. FOCUS ON THE CORE:
Core skills to possess for employees & Managers
• Communication
• Development
• Direction
• Change
• Collaboration
4. AUTHENTIC & FEARLESS FEEDBACK:
• Emphasizes on continuous feedback from up, down or
across
• Launched Learning Labs where employees give and
receive open authentic and fearless feedbacks
#thankyou

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Twitter Organizational Structure and Behavior Culture

  • 1. twitter – Organizational Structure & Organizational Behavior By Rauf
  • 2. Organizational Structure • Empower people to share ideas and information instantly with no barriers • Offers products & services for users, advertisers & data partners. Current Structure revolves around 3 primary objectives: 1. STRENGHTEN THE CORE: To grow active users by • improving user experience • Adding depth to contents • Upgrading DM feature • Adding more features with simplicity in-mind
  • 3. 2. REDUCE BARRIER TO CONSUMPTION: • Focuses on better organizing the data • Making it relevant to each and every user • Whether logged-in, logged-out or on partner applications 3. DELIVER NEW APPLICATION AND SERVICES: • To create and encourage the development of new mobile and web applications • Across the twitter ecosystem • Including their Fabric program ORGANIZATIONAL STRUCTURE (Cont.)
  • 4. Organizational Behavior • Twitter has a friendly team-oriented organizational environment • Employees are motivated in achieving the company’s assigned goals • Twitter employees are considered to be “happiest employees in Silicon Valley”
  • 5. 4 KEY FACTORS OF TWITTER’S ORGANIZATIONAL CULTURE 1. SESSIONS LED BY CEO: • Jack Dorsey believes “building a strong business starts with building a strong manager” • Dorsey uses stories and role play exercises to engage employees in class • This serves as a huge motivating factor for employees as their highest designated member of firm interacts with them 2. MEASURE IT (PULSE): • Twitter conducts Employee Satisfaction Surveys each 6 months • Employees are asked question to check their job satisfaction levels, address concerns and improvements.
  • 6. Organizational Behavior 3. FOCUS ON THE CORE: Core skills to possess for employees & Managers • Communication • Development • Direction • Change • Collaboration 4. AUTHENTIC & FEARLESS FEEDBACK: • Emphasizes on continuous feedback from up, down or across • Launched Learning Labs where employees give and receive open authentic and fearless feedbacks