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Twitter Best Practices
This document provides tips and best practices for using Twitter effectively. It defines common Twitter terms like tweets, retweets, hashtags and discusses how to engage followers by mixing up post types, tagging others, planning tweets and keeping tweets short. The document also recommends dos like authentic content and don'ts like overselling and overusing hashtags. Additionally, it covers new Twitter features like group direct messages and video capture within the Twitter app.
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Twitter Best Practices
- 1. Twitter Tips, Tricks,& Best Practices
- 2. 2 • Tweet -your posts • Retweet (RT) - when you repost something from another person • Modified Tweet (MT) - when you share someone else’s tweet, but make edits to include your own thoughts • Trending Topic (TT) - discussed by many people at one time • Direct Message (DM) - a private message that you send to a follower • Handle – the name you choose to represent yourself on Twitter Terms
- 3. 3 Tips • Write aclear description of yourself in your Twitter bio, include album pre-order/buy links • Pin an important/informative tweet to the top of your page (album pre-order/video premiere)
- 4. 4 • Authentic content,content with links, retweets, photos, and videos • Engage your fans by replying to their questions and comments • Unless you use a handle, the likelihood of that person/brand/publication seeing your tweet is slim. Tagging allows people to know when they have been mentioned and flag a tweet they may want to retweet. • Timing will depend on your audience, purpose, and objective. It is best to tweet 3-5 times a day • There is a reason for the 140 character limit Do’s Mix up your posts with an array of tweets @ Reply Tag other’s handles in tweets and replies Plan your tweets and tweet often Keep tweets short and sweet
- 5. 5 • Excessive selling,self-promotions, and retweeting will clutter people’s feed and turn them off from what you have to saying • Twitter has its own voice and should not be linked with other social networks. • If something has a link make sure you include it within the post • Hashtags can be a useful tool, but use them sparingly. Regularly including three or more hashtags in your tweets means people will probably start overlooking them, because they tend to look like spam and are harder to read quickly. Don’ts Overdo it Link to other platforms Use too many hashtags Share important news without a link
- 6. 6 • Twitter allowsfor posts tagging retailers and linking to releases, sales, or promotions • Posts should only tag one retailer at a time • Posts tagging iTunes should include a photo or video in order to be eligible for a retweet from iTunes Retail
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- 8. 8 • Twitter haslaunched Group Direct Messaging to all users, allowing them to send chat-style messages to large groups of their followers • Followers within the group message do not have to follow one another to participate • Users will be notified when they are added to a group DM Group Direct Message
- 9. 9 • iOS andAndroid users are now able to shoot and edit video footage directly in the Twitter app • Videos can be up to 30 seconds long and appear as thumbnails in your timeline • Videos will not auto-play in your timeline • iOS users can import video from their camera roll Video Capture
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