This is a twitter 201 presentation I did on Oct 17th fo rthe Hawaii Social Media Summit. It tackles how to search for your community via strategic tagging, listening dashboards, amplifying brands and focusing on generosity in online community engagement, rather than treating social media as a broadcast channel.
This is a presentation I gave for the National Speaker's Association Ohio ProTrack Branch. Goes over the basics of various social platforms, as well as the "hub and spoke" approach necessary for professional public speakers.
Meaningful Social Media by Mythology LLCMythology LLC
Learn how creating meaningful conversations based on emotional and functional needs with your most prized customers and prospects can radically change how you do marketing.
This presentation is from the class I taught at John F. Kennedy University, July 2009, HHE 5615 Creating an Authentic Online Presence. It is about getting clear about your message and sharing it through social media. Geared towards holistic studies students.
Introduction to Twitter for Real Estate Professionalsnylmedia
Learn the fundamentals of Twitter and how you can leverage it for your personal brand in this 1.5-hour class. Some class topics are: setting up your Twitter account, the benefits of a public profile, anatomy of the perfect Tweet, and using Twitter for your personal brand.
Green Hectares Rural Tech Factsheet – Social NetworkingGreen Hectares
The factsheet designed to accompany the Social Networking presentation. Green Hectares offers this content as part of an initiative to enable rural communities with technology.
This is a presentation I gave for the National Speaker's Association Ohio ProTrack Branch. Goes over the basics of various social platforms, as well as the "hub and spoke" approach necessary for professional public speakers.
Meaningful Social Media by Mythology LLCMythology LLC
Learn how creating meaningful conversations based on emotional and functional needs with your most prized customers and prospects can radically change how you do marketing.
This presentation is from the class I taught at John F. Kennedy University, July 2009, HHE 5615 Creating an Authentic Online Presence. It is about getting clear about your message and sharing it through social media. Geared towards holistic studies students.
Introduction to Twitter for Real Estate Professionalsnylmedia
Learn the fundamentals of Twitter and how you can leverage it for your personal brand in this 1.5-hour class. Some class topics are: setting up your Twitter account, the benefits of a public profile, anatomy of the perfect Tweet, and using Twitter for your personal brand.
Green Hectares Rural Tech Factsheet – Social NetworkingGreen Hectares
The factsheet designed to accompany the Social Networking presentation. Green Hectares offers this content as part of an initiative to enable rural communities with technology.
Slides from the Social Media Boot Camp, hosted by Adam Walker Cleaveland on March 13, 2014 at The Gratz Center at Fourth Presbyterian Church in Chicago, IL.
Here is a how-to guide for businesses (and even users in general) to get set up on Twitter. For more information on how to get started on Twitter, visit oneforty.com and oneforty.com/blog.
You can't truly build your own brand – or your client’s for that matter – unless you include Twitter in your social mix. Even if your goal is not to reach all 330 million active users, on some level you need to engage in conversations – and learn valuable information – by mastering the ins and outs of the Twitterverse. At the October 6 IPRA lunch, you will learn from Rachel Adler, a master social media strategist with the Fairfax County Economic Development Authority, on how to use Twitter to define your digital persona and improve your professional reputation in PR, as well as brand yourself, communicate & reach the right audience.
Guest lecture at Purchase College to class of social media students. Covers big picture context, examples, "science of social media" results from Dan Zarella
Slides from the Social Media Boot Camp, hosted by Adam Walker Cleaveland on March 13, 2014 at The Gratz Center at Fourth Presbyterian Church in Chicago, IL.
Here is a how-to guide for businesses (and even users in general) to get set up on Twitter. For more information on how to get started on Twitter, visit oneforty.com and oneforty.com/blog.
You can't truly build your own brand – or your client’s for that matter – unless you include Twitter in your social mix. Even if your goal is not to reach all 330 million active users, on some level you need to engage in conversations – and learn valuable information – by mastering the ins and outs of the Twitterverse. At the October 6 IPRA lunch, you will learn from Rachel Adler, a master social media strategist with the Fairfax County Economic Development Authority, on how to use Twitter to define your digital persona and improve your professional reputation in PR, as well as brand yourself, communicate & reach the right audience.
Guest lecture at Purchase College to class of social media students. Covers big picture context, examples, "science of social media" results from Dan Zarella
Recording: http://www.youtube.com/watch?v=FKOXlb8aE6U
You've probably heard of Twitter, but what is it exactly and how can your organization make use of it effectively?
This webinar discusses how Twitter can help you:
- Engage donors and potential donors
- Maintain relationships with supporters
- Keep up with best practices
- Gain/share advice in real-time
- Drive traffic to your website
- And much more!
Building Community via Social Media - Publishing and Listening on Twitter, Fa...Susan Tenby
Webinar prepared for the Society for Community Research and Action (SCRA) on the use of social media to build community and to enhance professional networks
10.17.12 Harnessing the Power of Social Media for Your Co-opCoopConnections
Webinar on How to Raise Your Co-op's Profile Using Social Media
Does your co-op have a presence on one or more of the popular social platforms? Do you feel that you could gain greater influence in the space but you don't know where to start?
In this webinar, NCBA's Colette Beyer and Wendy Goldman Scherer, Social Media Manager for Cabot Creamery Cooperative, will provide an overview of social media best practices, provide quick tips for getting started and involving a team, and focus on how to create influence with individuals and organizations outside the co-op.
Highlights
- How to identify your core audience and analyze their needs for information
- Ways to listen and monitor conversations already taking place using free, easy to use tools
- Engagement strategies that provide meaningful value on major social platforms
- Tips for crafting tailored messages to leverage each platform’s strengths
Who Should Participate?
- Individuals interested in promoting their co-ops via social media channels
Our first webinar covers the basics of social media engagement. Susan Tenby will cover how to create a community of followers from the ground-up, including how to identify evangelists, and how to publish and engage on Twitter, Facebook and Linkedin in just a few minutes each day or week.
Social allows you to listen to (potential) customers’ needs and experiences. We want to help you join this social revolution so here are a few handy tips, tricks and presentations to get you up to speed.
An introductory presentation about the social media Twitter.
Objectives include: Define Twitter.
Explore why social media is important.
Terminology of Twitter
Set up and use a Twitter account.
Tips & Hints
Twitter Challenge
Common social media missteps made by social media account managers and quick tips to avoid them. This deck focuses on twitter and facebook mistakes and best practices.
Turning your online community into a dense social networkSusan Tenby
Online Community and Social Media tricks to get engaged in communities that you previously have had no connection to, expanding the edges of your social network and the art of turning a tweet into a meaningful connection and a meeting.
Social Media Capacity Building for NonprofitsSusan Tenby
Session from the Florida Housing Coalition's annual conference on Social Media Capacity Building for Nonprofits.
Online Community on the web is no longer solely designated to your website’s forum or email list. You must now learn how to address and engage with your community in many locations across various social media channels. This session will introduce the basics of the must-have tools, and introduce a few lesser-known tools that will help your organization more efficiently manage your community of volunteers and supporters. We will explore the common pitfalls and give you a leading edge on how to avoid them. We will also look at time-saving, third-party listening tools, so you can quickly and easily have a bird’s eye view into all conversations about your organization and respond to the questions about your organization that are being distributed throughout the social web.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf
Twitter 201: So you can tweet; now what? From Social media summit, Hawaii
1. So you can tweet; now what?
Joining conversations, listening & being
generous
Susan Tenby, Director of Online
Community and Social Media
@SUZBOOP on Twitter
Social Media Summit Hawaii
2. Susan Tenby, Director of Online
Community and Social Media
@SUZBOOP on Twitter
December 2, 2011
GOAL: Creating Community Evangelists
3. What We Do
• Connect with your community to
each other while amplifying the
messages and missions of this
community We aim to build community
both internally and externally
• Amplify the message of a variety of and weave strong networks
partners
• Document and Showcase
• Curate
• Map & analyze our network
4. AGENDA…
Twitter
Listening
Sharing
Documenting your process & progress
Serendipitous Community Building
Joining Collaborative Curation Communities
Following examples of experts
Tag Sniffing
So, let’s talk about you for a minute…
… not necessarily in that order
6. CHOOSE YOUR NAME
•
•
CAREFULLY carefully; it becomes permanent
Twitter name is changeable, but think first
Choose FB Page name
after 100 “likes”
• Your name should be a consistent brand across all
networks
• It shouldn’t be too long, as twitter is only 140 characters
• It should be memorable and not easily
confused/misspelled
• It will become your identity, so be strategic for SEO
reasons
• Pimp your profile page : keywords and cool photo of you
7. Twitter account branding: Think abt
it!
Carefully name your account & fill
out/update your bio with campaign info.
Show people! Think about Keywords
Best Practices Rules:
• 80/20 rule; it’s not all about you
• Post daily; schedule updates
• Don’t be a marketing robot
• Talk with people, not at people
• Vary content: text, video,
images
• Don’t auto-link your Facebook
account to your Twitter or your
blog
• Reciprocate, engage, share
8. TWITTER
Share announcements and mentions of you
Twilerts
Google alerts
Hootsuite
Join the conversation
Tweetchats
Hashtags
Amplify/RT
Find your peeps
Keep it real
_______________
2- Way Conversation
Keeps you current
Keeps you as Authority
Feedback Loop
Spread word abt you
COMMUNITY
9. Ten Golden Rules, …. (ok, 12
Rules
actually)
1. Answer yr @replies @mentions and DMs
2. Tweet Twice a day
3. Follow twitter lists in yr area of interest
4. Search Person name + Google = correct @
name
5. RT things of value
6. Give shout-outs/recos using @mentions
7. Ask questions & Answer questions
8. Join a regular tweetchat
9. Connect @name to others & use #hashtags
10. Try to tweet near 120 to encourage sharing
11. Use trackable Link Shorteners like bit.ly
12. Share personal info, to show humanity
10. USE TWITTER TO JOIN
CONVERSATION & MEET
•PEOPLE
Let them know you’re
listening by @mentions
• Listen via lists &
dashboards
• Broaden conversation
via #hashtags
• Always give link to
amplify
• Respond to people
• Follow up, post-event
• Find leaders & interact
• When possible, meet in
… PERSON!
11. WHOM DO I FOLLOW?
STRATEGIC FOLLOWER BASE
Start looking at Twitter Lists of your followers
Subscribe to them
Create yr own public lists
Track who subscribes to them … They are yr superfans.
12. Follow accounts that will help you find people like you
Look at who’s listed on the
twitter lists
Tweet at them. Join
tweetchats. Follow them
Find influencers, connect
with them, have them
notice you
Follow lists & others &
tweet @ them
19. OPTIMIZING SHARING IS THE
•
•
POINT! friendly tweeters to DM & help u spread word
Configure Tweetthis module to @mention yr org, not the tool’s name
Create a list of
• Use hashtags to broaden yr audience
• You can tag people, places, and pages in anything you share. You can
also tag people in the text of FB posts or comments by using the @
symbol before typing
• Make Facebook sharing easy and configurable for yr fans
• Social sharing not only after purchase, but also by anyone
• Spend time; look at how each share is displayed in each network
• Use local language of each tool (no hashtags on FB)
• Make tweets/URL short enough to have others RT and MT
20.
21. Don’t Tweet Like CHER.
CHER
• Don’t tweet like Cher
• Don’t make up
#uselesshashtags
• Don’t spam via DM
• Don’t call yourself a
rockstar or guru
• Don’t put an emoticon or
exclamation mark after
every tweet
• Don’t be self-referential in
all your tweets
• Track click-thru using Bit.ly
& do what works
• If yr going to RT something,
READ IT first
• No need to sign yr tweets!
22. KEEP IT OPEN, LIVELY, PERSONAL
• Find your network
• Engage with them
• BE RESPONSIVE
• Keep it fresh
• Exclusive value
• Showcase images well
• Connect by tagging
• Hold campaigns
• Link back to yr blog
23. USING SOCIAL MEDIA TO
CONNECT AND ALSO TO:
•promote themselves and their work by announcing
opportunity for audiences to engage with yr work
•Documenting the inside story: a "virtual studio" via Pinterest
where visitors can see what they are looking at and thinking
about (the images, films, music, etc that informs their
sensibilities and (directly / indirectly) influences their work
24. Clearly drive ppl to yr blog & give them a
way to opt-in/subscribe and share on every
page
Don’t be overly
self-promotional
Keep balance of
life,
observations,
responses &
amplification
25. • Exclusive content only available via social
• Don’t be overly self-promotional
• Provide “backstage” access experience to you
• Engage with your fans/followers
• Make Sharing easy so your fans can help you spread the word
• Use integrated tools, for a variety of presences on social graph
• Run campaigns and contests
• Don’t auto-feed to a tool
• Have an easy way to subscribe to your work
• Showcase and document your process and inspiration
• Engage in controversy
• Listen to verticals via hashtags & dashboards
26. 1. Find APPROPRIATE HASHTAGS
2. Set in your account info
3. Monitor lists
4. Engage in the channels
Listening:
Listening
While your top-down strategy is creating
awareness, the content and conversation
help people make decisions together. You
need to hear those conversations.
Market yourself as a brand. Pick a
short/consistent username -- Don’t forget
your brand permutations
Make yr brand a hashtag (for ex #CHEN)
27. #artgallery, #artnews, #artinfo,
Hashtags?
#painting, #abstract, #acrylic,
Research and find tags from #watercolor #artgallery, #artnews,
many communities related
to your field #artinfo, #painting,#abstract, #acrylic,
#watercolor
Participate in conversations
that help you engage new
audiences and strengthen
your authority positions
Use tags to organize
Information & grow diverse
conversations
http://twubs.com/
http://wthashtag.com/
29. Hootsuite
Pros:
•Good for listening, include tags, common misspellings, lists/groups
•Allows us to follow multiple streams across many social media sites, creating
specialized campaign and search tabs for various projects, events and
organizations
•Paid version gives downloadable reports for ROI information
Cons:
• Free version won’t allow for multiple accounts or multiple users
30. TWEETDECK
Pros:
•Very easy to start on
•Chrome Browser Extension
•Free version is enough
Cons:
• Not as good for listening to tags
31. Pros: FREE
CoTweet
•Schedule & assign Tweets ahead of time PR releases & allows teams
to manage accounts
•CoTweet & Hootsuire allow us to see who responded, when & so we
can figure out how to follow up to each request
Cons: Not as easy to use as a listening interface
34. Curate, Point to others, Save bookmarks & Sha
• Don’t ever be afraid of
having nothing to say:
you can always Curate!
• Use Delicious to save
bookmarks and share
them
• Use Scoop.It to help you
find topical, relevant,
reusable content
• Share it and content
from others
• When in doubt, ReTweet
and be generous with
@replies
35. Find your own secret sauce
• Make sure you are actually IN all the
channels you choose
• Don’t auto-feed into them
• Embed complementary tools
36. Create your own combination
• Figure out what your needs are, use a combination of tools
• Don’t forget about mobile tweeting (Tweetdeck for multiple accounts,
channels mobile interface)
• Many mobile clients have pic uploader installed in the app (Peep)
• Figure out a workflow that isn’t confusing to avoid Freudian tweets
• When you don’t have anything to say: Curate, ReTweet, reply to
conversations using hashtags and Share widely
• Think more about RETWEETS & amplification than followers
38. Use TAGS to serendipitously search for your peeps
• Look for others using a tag you choose
• Find what else those people bookmarked
• Find other relevant tags
• Packrati.us = Twitter + Delicious (you tweet, it bookmarks automatically)
• Share your resources via social media
• If you’re listening, you can learn new tags on twitter & search other networks
too
40. Social: What to do & what NOT to do
• DO find a third party listening dashboard tool that
you like such as NetVibes or Google Reader for
RSS/alerts
• DO subscribe to Alerts about relevant topics
• Don’t delete or Ignore negative feedback, address it
• Don’t use your friends and followers for their
networks
• DO tag strategically, redundantly across many
channels
• Don’t only broadcast about your org, share stories &
respond
• Don’t be a control freak: guide conversations
• Don’t just expect someone will run your SM
channels, designate someone!
• DO track your progress using social analytics tools
that help you track success
42. Timing and Investment Needed
Blogs: 1-4 hours per post
Twitter: 5-30 minutes a day
Facebook: 5-30 minutes a day
LinkedIn: 15-30 minutes, weekly
Listservs: 30 minutes weekly
Other Groups: 30 minutes weekly
Photo Uploads: 15 minutes weekly
Videos: 2-4 hours a week
Curation: 1 hour a week
Total Average Social Media Time:
90 minutes per day
11 hours per week
43. Who has the time? 1. Respond to
@mentions
2. Respond to
5 mins DMs
3. RT someone
1. Look for sharable
content
2. Reach out to new
tweeps
3. Answer a question,
amplify it.
1. Search & Follow 5 new ppl in
yr area of interest
2 2. Invite a tweep to coffee
40 mins – 1 hour 3. Live-tweet an event
0
4. Find & use 5 new hashtags
m 5. Write a blog post & tweet link
i 6. Join a tweetchat
n 7. Run a tweetchat!
s
44. • Upload a new image to your Facebook fan page and
respond to comments on your page.
• Comment on Facebook pages where you want to be
noticed (e.g. galleries, niche markets, and museums).
• Remember to comment as your page on other pages.
• Add an event or campaign to your page.
• Comment on someone else’s blog.
• Respond to comments on your blog.
• Recommend someone on LinkedIn and leave a
recommendation on a business page on Facebook.
• Send one tweet and retweet two others from your Twitter
stream.
• Find a new hashtag to listen to
• Post-date three tweets using HootSuite or TweetDeck.
• Organize FB photo albums
Why are you here? What do you want to learn? 3 hashtags to describe you.
Nice balance of marketing and commentary
Dashboards may make this easier
Ttly self-referential, not engagement with others, not a conversation, look at follower to following ratio
too self-promotional, not enough hashtags, a feed
Cher uses ALL CAPS, tweets longer than 140 so her stream is one long, disjointed tweet
Storify
As Guy Kawasaki says, be enchanting
Engage in controversy (exp Gina’s FB pg)
Identify your objective for listening & identify your audience. To gather a baseline understanding of what people are saying about our organization and brand on Facebook To gather a baseline understanding of what is being published about our organization in online media To identify hot conversations about an artist and art form that may help inform our marketing and outreach messaging To understand who are the key bloggers who write about our art form that we should cultivate To analyze the conversations that are taking place on social media channels with similar types of organizations To get a better understanding of what social media channel we should invest in first - Twitter vs Facebook vs Yelp To listen and respond to what people may be posting about us on Yelp
Not as social media focused.
Janetfouts.com/listen and http://janetfouts.com/controlling-the-conversation/