Snapchat is a popular social media platform, especially among younger users. It allows users to share photos, videos, and messages (called "Snaps") that disappear after being viewed. The document provides tips on how to use Snapchat effectively to engage fans and followers, including taking candid photos, using filters and lenses, sharing behind-the-scenes content, and promoting new releases through time-limited videos and photos. It also discusses best practices such as posting regularly and humorously to match the casual tone of the platform.
The Orchard's 2016 guide to Instagram Best Practices. Whether you're just getting started and need the basics or are looking for some fresh ideas to brighten up your content, you'll find something to make your Instagram account the best it can be.
How to Use Snapchat to Tell Your Brand's Story. Includes what Snapchat is, who's using it, brands to follow, how to leverage for your brand and who to contact for content ideas.
This presentation shows the various ways a company can use Snapchat for promoting their product/service/business.
It also depicts what the future holds for Snapchat.
Social Media #TopTips sample presentation - contact me for consultancy bookings✅ Jo Webber
A snapshot of a large US eCommerce client presentation. I work with a range of SMBs and larger organisations to tackle questions on digital strategy, content creation and community management. Connect and message me here: uk.linkedin.com/in/jowebber. Thank you :-)
A beginner's guide to setting up and running a social media strategy - useful for any startup, business, or individual. Feel free to contact us with questions. Good luck!
The Orchard's 2016 guide to Instagram Best Practices. Whether you're just getting started and need the basics or are looking for some fresh ideas to brighten up your content, you'll find something to make your Instagram account the best it can be.
How to Use Snapchat to Tell Your Brand's Story. Includes what Snapchat is, who's using it, brands to follow, how to leverage for your brand and who to contact for content ideas.
This presentation shows the various ways a company can use Snapchat for promoting their product/service/business.
It also depicts what the future holds for Snapchat.
Social Media #TopTips sample presentation - contact me for consultancy bookings✅ Jo Webber
A snapshot of a large US eCommerce client presentation. I work with a range of SMBs and larger organisations to tackle questions on digital strategy, content creation and community management. Connect and message me here: uk.linkedin.com/in/jowebber. Thank you :-)
A beginner's guide to setting up and running a social media strategy - useful for any startup, business, or individual. Feel free to contact us with questions. Good luck!
The Ultimate Marketing Guide to SnapchatRoss Simmonds
In this Snapchat Marketing Guide, we're going to look at everything you need to get started with Snapchat along with some strategies and insights that will help you take your Snapchat marketing to the next level.
The PopShorts Creative Team, joined by PopShorts’ Social Thought Leaders on Snapchat, Kevin Jonas (celebrity & avid Snapchatter), Cyrene Quiamco (Snapchat artist & story teller) and Connor Kelpin (Snapchat artist), hosted an interactive workshop for 50+ executives from the world’s leading brands, studios, and agencies, as a part of the Trendera Bootcamp at the Soho House in Los Angeles. The first part of the session was a presentation that taught executives all about Snapchat, its growth, and the types of campaigns you can create to meet your marketing goals. The second part of the session we got everyone using the app by taking part in our Snapchat Story drawing contest, specially created for the executives in attendance. This was a fun way for the execs to get a real feel for the app, and to understand how the mobile millennials they are trying to reach can interact with their brand via simple and effective Snapchat Stories.
Need help learning how to market your company with Snapchat? Read this beginner's guide to get started today! For more help with using social media for your company contact BKV today at http://www.bkv.com/contact/
It’s a great opportunity for businesses to use a range of creative marketing techniques like Snapchat to engage new customers, build your brand and sell products.
The Ultimate Guide to Using Snapchat for Business in 2017Alicia Williams
For marketers, it should come as no surprise that using Snapchat for business is definitely a “thing”. We're breaking down exactly how to use it to engage with your target audience and maximize conversions.
Snapchat's early growth was spectacular: going from student project to $10B+ company. Discover what growth and product strategy they used to achieve it!
As you sit here reading this, 150 million people are sending, receiving and creating Snapchat Stories. That’s 9,000 snaps a second!
In this article I'll show you how to leverage this platform to generate some incredible returns in money, traffic and branding.
With over one billion users and over one billion hours watched daily, optimizing your YouTube is a must for the digitally driven music landscape. Check out The Orchard's 2023 YouTube Best Practices for tips on optimizing your channel, the latest features to tap into, and the best ways to connect with loyal fans and reach new audiences.
The Orchard is glad to share our updated 2022 YouTube Best Practices, where you can learn about new features, branding tips, and how to complete the puzzle that is the YouTube algorithm.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
3. You’ve heard of Snapchat by now, but maybe you aren’t sure how it works or can’t quite see
the benefits. For artists looking to target younger fan bases, Snapchat can be a fun place to
connect with your audience and stand out with spontaneous and exclusive content that fans
will enjoy.
3
Introduction
4. …Young
• 45% are between 18-24 *
• 71% being under the age of 34 *
• 78% of all 18 to 24-year-olds in the U.S. *
…and dedicated
• 188 million daily active users *
• Those under 25 average 40 minutes on Snapchat every day *
• 3 billion snaps are uploaded every day *
4
Who’s It For
Regular Snapchat users are…
* Omnicore, https://www.omnicoreagency.com/snapchat-statistics/
5. Snapchat works off of taps and swipes and very little text. This can make giving written
instruction tricky, so we’ve put together a key to help you understand how to use or find a
feature.
5
How It Works
Tap this spot or icon
Swipe in
this direction
6. 6
How It Works
Getting Started Checklist:
✓ Tap the ghost to customize
✓ Create a username
✓ Add an image to your
snapcode
✓ Customize settings
7. 7
How It Works
Getting Started
Checklist:
✓ Set “View My Story” to
“Everyone”
✓ Set “Send Me Snaps”
to Everyone” (all fans)
if preferred
✓ Turn on filters and
make sure location
services are enabled
8. 8
How It Works
Snapchat works similarly to Instagram. Open the
app and take a photo or short video. Then, either
send it directly to specific people or add it to your
general feed (or, in Snapchat lingo – your Story).
9. The basics of Snapchat are simple: take a photo or video and share it.
…you didn’t think you’d get off that easy, did you?
Like any social platform, Snapchat has its own best practices.
The following slides will help you create quality Snapchat content.
9
Snaps
“Okay…how do I do this well?”
10. 10
Snaps
Enhancing Photos
Snapchat is an off the cuff social platform that has fun photo
features that help to enhance the lighthearted, silly quality to the best
content.
After taking your photo or video, try some of the following edits.
image courtesy
of
@listentoedison
14. 14
Snaps
Enhancing Photos
Swiping to the side shuffles through an assortment of
filters like photo effects, location and event tags.
To stack filters, hold your finger down on your first choice
while continuing to swipe through.
15. 15
Snaps
Enhancing Photos
Tap and hold down on your screen to add lenses to
yourself or the world around you.
Lenses are interactive overlays, so making certain
expressions or gestures can change the appearance
of the lens.
17. 17
Snaps
Memories
Swipe up on the main screen to view Memories,
which stores older content from Snapchat or your
Camera Roll.
Memories can be edited with filters, text, and other
effects much like realtime snaps.
18. 18
Snaps
Shazam
To share music with your followers, try tapping and
holding down on your screen while snapping to
Shazam a track in-app.
19. 19
Snaps
Geo Stories
To allow people only at a certain
location to view your snap, tap the
“+ Custom” icon below the “Add a
chat…” section of your feed and
select “Geo Story.”
This can be used to reward show-
goers or record store shoppers with
exclusive content.
Just one caveat: the story must be
posted from this location. No remote
stories, sorry!
20. 20
Snaps
Lens and Filters
Users can also create their
own Lens and Filters within
the Snapchat App.
Simply go to Settings and
scroll down to select “Filters
and Lenses”...
21. 21
Snaps
Lens and Filters
...From there select between Filter or
Lens to create customizable and fun
additions to your Snaps.
*Image courtesy of Snapchat
22. 22
Snaps
Filters
To create a Filter, simply click
on the Filter button and then
select one of Snapchat’s
template themes to build out
your custom Filter OR start
from scratch and build your
own by following the
directions inside of the app!
23. 23
Snaps
Lens
Like Filters, to create
a Lens, simply click on
the Lens button and
then select one of
Snapchat’s Lens
template themes to
build out your custom
Lens.
24. 24
Snaps
Lens Studio
For those with advanced graphic
design skills or if you are working with
a designer, Lens Studio can be used
to create one of a kind custom
Lenses and Filters to upload to
Snapchat for fans and other users to
access and enjoy.
Images provide by Lens Studio Website
25. 25
Best Practices
You’ve gotten the hang of the basics.
Now it’s time to make sure you’re getting all you
can out of Snapchat.
image courtesy
of
@DJKhaled305
26. 26
Best Practices
Frequency
Stories are a lot like a DVR – everything you post will
be available for 24 hours so fans can (binge?) watch
at their leisure.
Share snaps whenever you have a moment that
deserves capturing.
image courtesy of @theglitchmob
27. 27
Best Practices
Types of Content
A user can set snaps to last from 1 second to no time limit. However, once they’re
viewed, they’re gone.
What do people want to see on Snapchat?
✓ Candid
content
✓ Humor
images courtesy of
@dietcig
28. 28
Best Practices
Candid Content
Snapchat feels much more intimate than other socials:
• Short format
• Self-destructing
posts
• Lack of pre-shot
edited perfection
image courtesy
of
@listentoedison
image courtesy of @theglitchmob
29. 29
Best Practices
Humor
Snapchat is a place where humor and creativity
outweigh even the most carefully crafted photos
and videos.
image courtesy of
@bobsterclaw
30. 30
Best Practices
Snapchat isn’t the place for…
X Formal promotional materials
Instead, show a snap of an
actual vinyl or a store a fan
can visit
X Previously shot, edited
photos or videos
Although Snapchat Memories
allows for these posts, use behind-
the-scenes snaps
instead where possible
31. 31
Ideas
Need some ideas to get started?
Posting regularly but looking
to get more creative?
Here are some examples
of ways to use Snapchat.
image courtesy of @theglitchmobimage courtesy of
@dev0ng
32. 32
Ideas
Request Fan Snaps
Fans can see if you’ve opened their snap.
Try asking for snaps of them listening to your album, singing along to their
favorite track, or doodling on your album art.
A quick view on your part will make a fan’s day!
33. 33
Ideas
Share Fan Snaps
Snapchat can be a place for interaction.
Invite fans to send snaps directly to your account and share favorites on other
socials.
images courtesy of
@theglitchmob
34. 34
Ideas
Share Your Snaps
…or just share your own! Video and photo
snaps can be saved by tapping the
download button.
Share your best snaps on your other
socials for further reach.
image courtesy of
@futuregenband
35. 35
Ideas
Promoting a Release
We now know that Snapchat isn’t the place for
formal promotional photos and sales pitches.
Try getting a snap of a CD or LP while in the store.
36. 36
Ideas
Tease a Track
Share photo or video of
the recording process, a
track in Pro-Tools, or a
test pressing spinning.
Even better, send it
directly to super fans for
an exclusive experience.
image courtesy of
@dev0ng
images courtesy of
@stsisgold
37. 37
Ideas
Q&A
A favorite of the YouTube community! Invite fans to ask questions via
Snapchat.
Answer directly to select fans or add answers to your Story so fans can view
them.
38. 38
Analytics
Measuring Success
At the moment, Snapchat has very little insights into
analytics unless you are a verified user. You can,
however, see how many times your story was viewed
or screenshot-ed by tapping on your story and
swiping up.
39. 39
Analytics
Measuring Success
Since Snapchat has very limited metrics and
calls to action available, try driving fans to a
tracked smartlink that tracks location, device
type, and more.
40. 40
Analytics
Measuring Success - Verified Users
For users who are verified, click on your profile
and then the “Insights” tab to view your
profile and post’s analytics .
https://support.snapchat.com/en-US/article/insights
https://blog.hootsuite.com/snapchat-analytics/#howto
41. 41
Analytics
Measuring Success
Inside of the
Insights tab you
can view total
number of story
views, time spent
viewing, reach,
average view time,
story view
percentage,
lifestyle, popular
regions and more…
https://support.snapchat.com/en-US/article/insights
https://blog.hootsuite.com/snapchat-analytics/#howto