This document provides an overview of how to use Twitter effectively. It discusses how a single tweet can have a major global impact, and how Twitter allows for two-way engagement and feedback. Various Twitter features are explained, including hashtags, retweets, replies, and direct messages. Examples are given of how journalists can use Twitter to break news, monitor sources, and promote their stories. Best practices are outlined such as filling out your profile, listening to others, sharing content while citing sources, and being authentic in interactions. Useful Twitter apps and analytics tools are also listed.

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Module 3: Twitter
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Twitter in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0o
Copyright: Lee and Sachi LeFever, Commoncraft

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Twitter in action: Plane crash!
http://www.youtube.com/watch?v=imDFSnklB0k
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From Twitter to Front page
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Lessons
•1-PERSON:A single personwith a smartphone can make a huge impact globally
•2-WAY: Some characteristics of social media: speed, amplification, pass-along value, archival, offers instant feedbackand more engagement
•LIKE-ME: People care morewhen it’s someone “like me”:more human, more real, more visual, more believable, more authentic

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Would you trust a surgeon who tweeted your operation?
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Tweeting what you eat

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“Water me, please!”

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Twitter 101
1.TWEET:A tweet is 140 characterslong
2.RETWEET:re-tweet other tweets you think are worth repeating
3.REPLY:@username: used to reply to someone or engage in a conversation or as a hat tip. This a public tweet everyone can see. Eg: @username “message”
4.DIRECT MESSAGE:dmordfollowed by space, then name of person eg: d username messageOR click > Direct messages
* You can send private message to someone only if they follow you.
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Short links
•Helps reduce character space. Became popular with rise of Twitter
•Popular services: tinyurl.com, bit.ly
•Others: is.gd, snipurl.com, tr.im
•When posting a link, use Topsy.com to find out how popular/timely the link already is and whether your friends have already tweeted/posted it.
•Bit.ly provides transparent stats: Add + sign at the end of shortlink eg: bit.ly/123456+
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Twitter 101: Using #hashtags
•The Hash Tag aka Pound Symbol [#] is used to categorize tweets into topics, events, trends. A hashtag organizes tweets into keywords that are linkable eg: #pdrm
•Search specific hashtags and “Save Search”for future reference.
•Tip:Use a unique hashtag for specific event or incident or eg: #bernamadinner (make sure no one is using it first)
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Compose first tweet
Click on
Tweet + Link = 140 characters

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Must-know Twitter Basics
Settings: Profile
Time Zone/Location
Email Notifications
Design
Follow
Tweet
RT
Reply @Username
Shortlink
Messages(DM)
#hashtag
Favorite
Interactions
Mentions
Searches
Lists
Trends
Post a photo
Post a video
Post to Facebook
Selective Tweets
Block spammer
Who To Follow
Apps
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Exercise: Twitter
•Go to Twitter (set up account, if you don’t already have one)
•Find a news story from your site to tweet
•Make a shortlink using bit.ly of that story link
•Create tweet and add the short link
•Find people to follow
•Create a list
•Re-tweet another person’s tweet
•Post a photo

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Exercise: Twitter
Find a story in a news site, create a short link using http://bit.ly, tweet it in these voices:
Professional
Casual
Commentary
Quotable
Inside story
Funny
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Sample Twitter Accts/Lists
•Media on Twitter:http://www.mediaontwitter.com
•Journalists on Twitter: http://muckrack.com
•List of Malaysian journalists:
http://twitter.com/trinetizen/malaysian-journalists
•List of Malaysian media:
http://twitter.com/trinetizen/malaysian-media
•List of Malaysian politicians:
http://twitter.com/trinetizen/malaysian-politicians
•List of Malaysian celebs:
http://twitter.com/trinetizen/malaysian-celebs
•List of Malaysian brands:
http://twitter.com/trinetizen/malaysian-brands

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How are journalists using Twitter
•Posting breaking news
•Monitoring newsmakers, early warning system
•Promoting stories
•Providing insider views in parliament, court, disasters, major events
•Doing interviews
•Researching trends
•Finding leads, tips, sources, angles, photos
•Posting on-site photos
•Community building, networking, tweetups
•Posting updates to drive traffic to primary website or blogs
•Connecting with editorial team
•Coordinating, updating decentralized teams
•Mentoring
•Work-related problem- solving
•Event planning
•Showing human side
•Purely social
Twitter: Best practices for journalists
1.Fill your profile: Use proper headshot, real name
2.Listen:Follow popular tweeters first
3.Share and cite:Find great stuff to share, cite sources
4.Tweet your beat: Use hashtags, lists
5.Be authentic and interact: Don’t be robotic
6.Be active!Tweet, re-tweet regularly
7.Don’t hard sell:If you are plugging your own story, say so. Preface with “Shameless plug…”
8.Have personal opinions but know when to draw the line (you still represent the company 24/7). Preface a personal opinion with IMHO, or “My personal opinion is…”

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Useful Twitter apps
•Twitter clients:Tweetdeck, Ubersocial, Hootsuite
•TweetAlarm:Put in a keyword and get emails when others tweet it
•Twellow, Tweepz:Search for tweeple
•Twitpic, Instagram:Post photos
•Vine, Instagram Video, Telly:Post videos
•Twapperkeeper:Archives tweets
•Tweetstats: Graphs your stats
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Useful Twitter analytics
•Twitter Analytics: http://analytics.twitter.com
•Rowfeeder: http://rowfeeder.com/
•Tweetstats: http://tweetstats.com
•Twittercounter: http://twittercounter.com
•The Archivist: http://archivist.visitmix.com
•Klout: http://klout.com
•Twitter Grader: http://tweet.grader.com
•Twitalyzer: http://twitalyzer.com
•FollowerWonk: http://followerwonk.com