TechsmARTs - Using Twitter
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Stuart Shapiro from Binders Arts Supplies & Frames put together this presentation for our December TechsmARTs. Stuarts moves from basic to advanced functions in Twitter.
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TechsmARTs - Using Twitter
- 1. TechsmARTs – Using Twitter Stuart Shapiro Binders Art Supplies & Frames
- 2. Who am I? I’m NOT an Expert I didn’t go to school for social media I am invested in my business I have failed I will fail again I keep on trying and I keep on experimenting
- 3. Twitter LOST? 500 MILLION people currently on Twitter Find your voice Who is your audience? How do you gain Followers? How do you reach your market? Conversations & Hashtags What Should You Post What tools are at your disposal?
- 4. Your Voice is THE reason that people follow you and share your content.
- 5. Your Audience Who are they? Equally important, Who are you following? Why do you follow them? Are they the right people? TIP: The people with the most followers are the content CREATORS. People consume information People share information They become reliant on them as a source Engage them in conversation!
- 6. Post good content and post often Some people follow you for content for their own personal consumption Some people follow to share content with their followers That’s great! Someone not only likes your content they feel their followers will like it too! More Retweets = more possible followers!(Followers = potential clients!!) Set Goals Experiment with tweet wording Always send thanks for follow! Link on page? TIME!!!!
- 7. Posts That Work Valuable Content! CORRECT GRAMMAR You’re, Your, Their, They’re, There Schedule posts - calendar Popular Topics: Questions Blog Content Post answers to other people’s questions! DIY ideas & Tutorials Technical topics Industry related news Other valuable or shareable content Save room for RT’s! at least 6-10 characters
- 8. It’s Not WHAT You Say. It’s HOW You Say It.
- 9. Boring
- 10. Still boring
- 11. Getting there
- 12. Almost!!!
- 13. There you go…
- 14. IMAGE IS EVERYTHING! Examples of Tweets gone wrong Most notable – Anthony Weiner
- 15. Damage Control Awareness and Quick Response! Examples Chrysler Missed opportunity KitchenAid Seized opportunity RESPONSE MUST BE SINCERE!!
- 16. How to Reach Your Market EMAIL LISTS! FACEBOOK FRIENDS! Build your own “Jonny” customer Ads Highest cost Most consistent results Put your best face forward! Hashtag threads Great place to find people interested in what you are interested in! Twitter hashtag website Join the conversation Start following content creators and engage in a conversation Save room for retweets or RT’s!
- 17. Conversations & Hashtags Conversations run on Hashtags (#). People interested in a particular topic Place to find content/information Place to find content creators Place to find leads/customers/jobs 3rd party Twitter programs keep track of hashtags with different streams. Phone app? Competitors
- 18. TOOLS Ads Very effective Geo-targeting Try a mix of different tweets If you tweak a tweet but link to the same blog, see which one ha more clicks? Why? 3rd Party Applications like Tweetdeck or Hootsuite. Multiple streams of content More info to share! Possible high cost Analytics Become more efficient Popular posts What made it more appealing?
- 19. Tweetdeck
- 22. Wrap Up Great Resources for Leads & Content Conversation to gain Audience/Customers Be careful what you say & How you manage your image Tools Follow Back! If you’re Followers count is going up that’s a great measure. Keep up what you’re doing!
- 23. Resources Klout – Social Influence Listorious – Hashtag searches Crowdbooster – Email updates for Social Media channels (weekly growth reports) Social Fresh – Resource for SM research info on blog Hubspot - Resource for SM research info on blog, SM Software Argylesocial - Resource for SM research info on blog, whitepapers, SM Software Sprout Social - Resource for SM research info on blog, SM Software Copyblogger – 52pt Content Marketing Course
- 24. DISCLAIMER The pictures used in this presentation were found using Google Image search. Unfortunately I did not save the resources for these images to give the owners proper credit. This statement is my attempt to give them the credit they are due.