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Twitter For Business


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How to use Twitter for your business - the right way

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Twitter For Business

  1. 1. A Webinar Presented by Webbed Marketing in Partnership with Fahlgren How to Use Twitter for your Business
  2. 2. Introductions - Presenters <ul><ul><li>Yvonne Rayburn, Webbed Marketing </li></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>@yrayburn </li></ul></ul></ul><ul><ul><li>Lara Kretler, Fahlgren </li></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>@LaraK </li></ul></ul></ul><ul><ul><li>Rebecca Roebuck, Webbed Marketing </li></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>@dcrebekah </li></ul></ul></ul>
  3. 3. Introduction to Twitter <ul><li>What is Twitter? </li></ul><ul><ul><li>In simple terms – free social networking and micro-blogging service that allows anyone to say anything to anybody in 140 characters or less. </li></ul></ul><ul><ul><li>Twitter is a “what are you doing now” type of micro-blogging. </li></ul></ul><ul><ul><li>Great way to communicate/network with contacts old and new. </li></ul></ul><ul><ul><li>You can subscribe, share, friend or follow as many feeds as you would like. </li></ul></ul>
  4. 4. How to use Twitter <ul><li>Sign up! </li></ul><ul><ul><li>Very painless. Go to </li></ul></ul><ul><ul><li>Next step to save yourself time and questions should be </li></ul></ul>
  5. 5. Profile/Twitter Handle <ul><li>Once you sign up you will get a home page/profile page. </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>From your home/profile pages, you can find others Twitter streams to follow and post your own messages. </li></ul></ul><ul><li>Your Twitter handle is how others know you on Twitter. </li></ul><ul><ul><li>@yrayburn </li></ul></ul>
  6. 6. Why would I use Twitter? <ul><li>Do you want to connect with others in your industry/who share your views? </li></ul><ul><li>Do you want instant access to what is being said about your company/brand? </li></ul><ul><li>Would you like a steady stream of ideas, content, links, resources, and tips focused on your area of expertise or interest? </li></ul>
  7. 7. Why would I use Twitter? <ul><li>Would you like to monitor what is being said about your customers or target audience? </li></ul><ul><li>Would you like to extend the reach of your thought leadership? </li></ul><ul><li>Are you looking to promote your products directly to a target audience? </li></ul><ul><li>Twitter is great for all of these, except the last one! </li></ul>
  8. 8. Why would I use Twitter? <ul><li>News is happening first on Twitter! </li></ul><ul><li>Great way to get the headlines before they even hit the newswires or news about what is happening in your community. </li></ul><ul><li>Sometimes, not accurate, as with the death of Ohio Congresswoman Stephanie Tubbs-Jones. But, was re-tweeted correctly within minutes! </li></ul>
  9. 9. Who to follow <ul><li>With Twitter, who you follow is everything </li></ul><ul><li>First figure out who is important to you: </li></ul><ul><ul><li>People talking about your brand or industry </li></ul></ul><ul><ul><li>Prospects </li></ul></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>Influencers </li></ul></ul><ul><ul><li>Experts </li></ul></ul><ul><li>Resources exist to help you find them </li></ul>
  10. 10. Finding people to follow <ul><li>, – search Tweets for company/industry keywords </li></ul><ul><li> – search/view conversations by Twitter name </li></ul><ul><li>, – Twitter business directories </li></ul><ul><li> – see who’s following you so you can follow back </li></ul>
  11. 11. Following the right way <ul><li>Don’t start following 1,000 people right away </li></ul><ul><li>Follow those who follow you </li></ul><ul><li>Start monitoring keyword mentions related to your brand or company or interests </li></ul><ul><li>Follow others in proportion to who is following you </li></ul>
  12. 12. What do I say? <ul><li>Follow those who interest you and be of interest yourself so others will follow you </li></ul><ul><li>Provide something of value – information, links, tips, humor, personality, humanity </li></ul><ul><li>Don’t be a bot or spammer! </li></ul><ul><li>Remember to engage in two-way conversation </li></ul>
  13. 13. How Do I Brand & Promote My Business? <ul><li>Grab branded Twitter name NOW </li></ul><ul><ul><li>Even if not ready to use it, scoop it up </li></ul></ul><ul><li>Generate website or blog traffic </li></ul><ul><ul><li>Showcase your website link in profile </li></ul></ul><ul><ul><li>Tweet to promote new blog posts (yours and others of interest) </li></ul></ul><ul><ul><li>Feature “specials” for Twitter followers </li></ul></ul><ul><ul><li>Don’t over-promote, but do share links and information related to your business </li></ul></ul>
  14. 14. How Do I Brand & Promote My Business? <ul><li>Answer questions, offer advice </li></ul><ul><ul><li>Provide tips and info related to your brand, company or industry </li></ul></ul><ul><ul><li>Showcase your expertise and gain credibility </li></ul></ul><ul><ul><li>Be a good Twitizen – respond to queries about more than just your subject area </li></ul></ul><ul><ul><li>Add value to gain and keep followers </li></ul></ul><ul><li>Be a human voice for your brand </li></ul>
  15. 15. How Do I Brand & Promote My Business? <ul><li>Showcase your Twitter @name in offline communications: </li></ul><ul><ul><li>Advertisements </li></ul></ul><ul><ul><li>Business cards </li></ul></ul><ul><ul><li>Email signature </li></ul></ul><ul><ul><li>Press releases </li></ul></ul><ul><ul><li>Packaging </li></ul></ul><ul><ul><li>Web site </li></ul></ul>
  16. 16. Twitter Case Study: Zappos <ul><li>Zappos Philosophy </li></ul><ul><ul><li>Marketing strategy based on positive word-of-mouth and customer retention </li></ul></ul><ul><ul><li>Advertising dollars are spent online </li></ul></ul><ul><ul><li>Enhance the Zappos customer experience </li></ul></ul><ul><ul><li>Encourage an open and communicative company culture </li></ul></ul>
  17. 17. Twitter Case Study: Zappos <ul><li>Tony Hsieh, CEO of Zappos, has been using Twitter for over a year </li></ul>
  18. 18. Twitter Case Study: Zappos <ul><li>Great feedback and warm feelings toward Zappos from the Twitter community and blogosphere. Zappos gets it! </li></ul>
  19. 19. Twitter Case Study: #dontgo <ul><li>#dontgo is a Twitter-based effort to force a vote on new oil drilling during the House’s August recess. </li></ul><ul><li> </li></ul>
  20. 20. Twitter Case Study: #dontgo <ul><li>How was the movement successful? </li></ul><ul><ul><li>Twitter was used to notify people of a grassroots movement </li></ul></ul><ul><ul><li>Members of Congress connected directly with Twitter followers </li></ul></ul><ul><ul><li>The story made headlines </li></ul></ul><ul><ul><li>The movement has been given the tag #dontgo on Twitter </li></ul></ul><ul><ul><li>Members of Congress have joined twitter </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Even the White House is on Twitter </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
  21. 21. Companies on Twitter That We Follow <ul><li>NBC @NBC_4 </li></ul><ul><li>CBS @10TV </li></ul><ul><li>Experience Columbus @ExpCols </li></ul><ul><li>CNN @cnn </li></ul><ul><li>Comcast @comcastcares </li></ul><ul><li>Dell @RichardatDELL </li></ul><ul><li>Whole Foods @wholefoods </li></ul>
  22. 22. More Twitter Resources <ul><li>Twitter fan wiki: </li></ul><ul><ul><li> </li></ul></ul><ul><li>Tweetmarks (commonly bookmarked Twitter sites): </li></ul><ul><ul><li> </li></ul></ul><ul><li>69 Twitter add-ons: </li></ul><ul><ul><li> </li></ul></ul><ul><li>50 ideas for using Twitter for business: </li></ul><ul><ul><li> </li></ul></ul>