Be Bold Stand Out And Get Noticed
Be Bold, Stand Out <br />& Get Noticed<br />Presented By:<br />Lethia OwensLethia Owens International, Inc.<br />
Your Powerful Personal Brand<br />It’s the decisive moments<br />... and every single interaction and <br />transaction collectively that shapes <br />your personal brand.<br />A consensus about who you are, <br />Your reputation, public image, <br />legend, character.<br />Your personal brand is the<br />collective opinion <br />about you!<br />
Powerful Personal Brands Work While You Sleep<br /><ul><li>A clear brand attracts the right opportunities.
Brand champions are able to effectively promote you.
A powerful brand creates traction.</li></li></ul><li>Position Yourself as an Expert<br /><ul><li>Be authentic.
Experts have deep knowledge within their industry but thought leaders shape where the industry is going.</li></li></ul><li>Keep Your Purpose in Mind<br /><ul><li>To connect with relatives and friends?
Forums</li></li></ul><li>Brand & Keyword Analysis<br />http://www.google.com/trends - See what people are searching for<br />http://www.google.com/insights/search/# - Gain insight on the usage for a particular keyword<br />http://www.google.com/analytics/ - Analyze your website visitors<br />http://www.thetopicthing.com - aggregate of information on a company or person<br />
Social Media – 1 Hour/Day<br /><ul><li>Netvibes.com – Create a one page portal
RSS Feeds – Google Blog Search, Twitter Updates & Searches, Google Analytics, etc.
Google Reader – Read and follow your favorite blog updates, news and online information</li></li></ul><li>Why Top SE’s Love Social Media<br /><ul><li>Social media allows you to build depth and search engines, depth = expertise.
Social media help search engines get to know who you are and what you have to offer.</li></li></ul><li>Website Pitfalls<br /><ul><li>Duplicate content.