Be Bold Stand Out And Get Noticed

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Presentation delivered at the NSA DC chapter May 2009.

  • I really like what you said about sharing more than you promote. That is a million dollar piece of info. Keep up the great work. You trully practice what you preach
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Be Bold Stand Out And Get Noticed

  1. 1. Be Bold, Stand Out <br />& Get Noticed<br />Presented By:<br />Lethia OwensLethia Owens International, Inc.<br />
  2. 2. Your Powerful Personal Brand<br />It’s the decisive moments<br />... and every single interaction and <br />transaction collectively that shapes <br />your personal brand.<br />A consensus about who you are, <br />Your reputation, public image, <br />legend, character.<br />Your personal brand is the<br />collective opinion <br />about you!<br />
  3. 3. Powerful Personal Brands Work While You Sleep<br /><ul><li>A clear brand attracts the right opportunities.
  4. 4. Brand champions are able to effectively promote you.
  5. 5. A powerful brand creates traction.</li></li></ul><li>Position Yourself as an Expert<br /><ul><li>Be authentic.
  6. 6. Powerful questions spark engaging conversations.
  7. 7. Engaging conversations attract listeners.
  8. 8. Share more than you promote.
  9. 9. Experts have deep knowledge within their industry but thought leaders shape where the industry is going.</li></li></ul><li>Keep Your Purpose in Mind<br /><ul><li>To connect with relatives and friends?
  10. 10. To engage prospects and clients?
  11. 11. To network with colleagues and business leaders?</li></li></ul><li>Membership Sites<br /><ul><li>Creating community
  12. 12. Educate, engage, empower
  13. 13. Comments on your blog
  14. 14. Forums</li></li></ul><li>Brand & Keyword Analysis<br />http://www.google.com/trends - See what people are searching for<br />http://www.google.com/insights/search/# - Gain insight on the usage for a particular keyword<br />http://www.google.com/analytics/ - Analyze your website visitors<br />http://www.thetopicthing.com - aggregate of information on a company or person<br />
  15. 15. Social Media – 1 Hour/Day<br /><ul><li>Netvibes.com – Create a one page portal
  16. 16. RSS Feeds – Google Blog Search, Twitter Updates & Searches, Google Analytics, etc.
  17. 17. Google Reader – Read and follow your favorite blog updates, news and online information</li></li></ul><li>Why Top SE’s Love Social Media<br /><ul><li>Social media allows you to build depth and search engines, depth = expertise.
  18. 18. Social media help search engines get to know who you are and what you have to offer.</li></li></ul><li>Website Pitfalls<br /><ul><li>Duplicate content.
  19. 19. Stuffing your keywords.
  20. 20. Duplicate submission to search engines.
  21. 21. Keyword stuffing on your web page.
  22. 22. Squeeze pages that have little content.</li></li></ul><li>Identify 30 things you can do immediately to drive more traffic to your website and online store. <br />
  23. 23. Sell Massive Copies<br /><ul><li>Buy the book, get the teleseminar for free.
  24. 24. Setup an affiliate and JV with others.
  25. 25. Bonus offers with a high value.</li></li></ul><li>Attract 1,000 New Subscribers <br /><ul><li>Every time you speak, offer a bonus via SNing
  26. 26. Do radio interviews and promote free bonuses
  27. 27. Offer free bonuses as part of someone else’s product launch
  28. 28. Create a viral video.
  29. 29. Offer a bonus when someone tells their friend about your site.</li></li></ul><li>Monetize Your Brand<br /><ul><li>Hang Your Content
  30. 30. Link Your Content
  31. 31. Promote Your Content</li></li></ul><li>Measuring Your SNing RIO<br /><ul><li>Number of New Friends, Followers & Fans.
  32. 32. Number of JV opportunities.
  33. 33. Number of Media Appearances (Radio, TV, Interviews)
  34. 34. Number of eIntroductions
  35. 35. Number of Leads
  36. 36. Number of Conversions
  37. 37. Dollar Amount</li></li></ul><li>“True discovery consists not in finding new landscapes, but in seeing the same landscape with new eyes.” <br />Marcel Proust (1871–1922)<br />French novelist<br />
  38. 38. “May all the good you desire <br />be the least you receive.”<br />~ Lethia Owens<br />Email: Lethia@LethiaOwens.com<br />Phone: (636) 244-5041<br />Thank You <br />

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