• Social Media: Personal vs. Business
• Facebook
o Facebook Fundamentals
o Exploring the “Like” Page
o Marketing for the B2C and the B2B
o Elements for Fan Page Success
• LinkedIn
o The Importance of the Profile
o Targeting and Connecting with Ideal Clients
o Best Practices
o Elements for LinkedIn Success
6. Social Media:
Personal vs. Business
Two Key Points
Don’t let your hesitation to get
involved on a personal level,
stop you from getting involved
on the business side
There is a huge business
opportunity in social media
7. Social Media:
Personal vs. Business
What to Share?
Some think they don’t have
anything to say
Most do have something
important to say – they just
aren’t comfortable saying it
Get comfortable
8. Social Media:
Personal vs. Business
Personal Guidelines
You should be alright Beware of
Connecting with Friends Connecting with Kids’ Friends/Ex’s
Sharing Photos of Your Family Sharing Photos of Bachelorette Party
Mentioning Tagging Others
Wishing a Happy Birthday Writing Negative Posts to a Wall
Accepting Most Friends Accepting Friends You Don’t Know
9. Social Media:
Personal vs. Business
Business Guidelines
You should be alright Beware of
Asking Friends to “Like” a Page Asking Friends to “Like” a Page 10 x’s
Sharing Staff News Sharing Personal Staff Info.
Explaining Differentiation Bashing the Competition
Offering Valuable Content Asking People to Buy Relentlessly
Connecting with a Potential Repeatedly Spamming a Potential
Customer Customer
18. Facebook:
Build Your Stadium (Page)
Add a cover photo and a profile
image
Set Permissions & Privacy tabs
Add content about the business
and be sure to include all contact
information
19. Facebook:
Fill the Stadium with Fans
Invite relevant personal
friends to ‘like’ the page
Add “Like” box to website
Retrieve URL and add to:
Business Cards
LinkedIn Profile
Email Signature
20. Facebook:
Make Them Cheer
Generate exclusive offers
Ask open-ended questions
Encourage sharing
Hold ‘fan-only’ contests
Offer value
22. LinkedIn:
Business Fundamentals
Business networking site
-Not just a ‘resume’ site
100+ million users
Smaller reach than Facebook,
but targeted reach ideal for B2B
26. LinkedIn:
Build Your Office (Profile)
Complete profile to 100%
Have a photo and a strong
headline
Use all three website links
Complete summary and
specialties
27. LinkedIn:
Fill Your Rolodex
Start Connecting
Join Groups
Use Advanced Search
Customize Profile Link and add
to business cards/email signature
28. LinkedIn:
Deliver Value
Participate in groups and offer
helpful information
Use the answers tool to
respond to questions
Produce content on newsfeed
Send valuable information to
targeted connections