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Why Blogging Should be the Hub of Your Social Media Efforts<br />March 9, 2011<br />Will Davis<br />will@rightsourcemarketing.com<br />410.925.6626<br />twitter.com/willdavis/<br />

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About Right Source Marketing<br />Unique hybrid model<br />Tracking and performance are key<br />We don’t just execute, we educate <br />2<br />

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Client Experience:<br />3<br />

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Recommended Approach to Marketing Efforts<br />4<br />

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Blog as Your Social Media Hub<br />5<br />

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What is a Blog? Blogging?<br /><ul><li>A blog is a cost-effective way to communicate quickly with — and get feedback from — your audience of readers, whether they are colleagues, competitors, the media, prospects or customers.

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A blog is a new way to market your services or products by positioning you and/or your company as thought leaders in highly competitive markets.

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A blog is just a tool, albeit a cool one. As with any tool, there is a right way and a wrong way to use it. There is proper blogging etiquette.</li></ul>6<br />

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Blogging Platforms<br />The importance of your domain for corporate blogs yourcompany.Com/blog or blog.Yourcompany.Com<br />Be careful if you don’t use your own domain i.E.Yourcompany.Blogspot.Com or yourcompany.Wordpress.Com<br />Template approach vs. Custom design<br />7<br />

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Why Talk Blogging Now?<br />WANT TO GET LEFT BEHIND AGAIN?<br />8<br />

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Why Talk Blogging Now?<br />WANT TO GET LEFT BEHIND AGAIN?<br />9<br />

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Social Media Growth<br />10<br />

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Different Types of Blogs<br /><ul><li> Personal blog

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Corporate blog

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Professional blog</li></ul>11<br />

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Different Types of Blogs<br /><ul><li> News blog

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Product blog

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Micro blog</li></ul>12<br />

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Typical Blog Components<br />Header/Title<br />Ad<br />Navigation<br />Ad<br />Post<br />Subscription<br />Offer<br />Blogroll<br />13<br />

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Why Should Organizations Blog - Branding<br />“The perception of Sun as a faithful and authentic tech company is now very strong. What blogs have done has authenticated the Sun brand more than a billion dollar ad campaign could have done.”<br /><ul><li>Jonathan Schwartz</li></ul> Sun CEO<br />14<br />

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Why Should Organizations Blog - SEO<br />#1 Ranking <br />15<br />

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Why Should Organizations Blog - SEO<br />16<br />

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Why Should Organizations Blog - LEADS<br />According to HubSpot, marketers with blogs generate 67% more leads.<br />17<br />

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Other Reasons Organizations Should Blog<br /><ul><li> Provides a “human voice” to company

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Thought leadership

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Transparency

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Building community and engagement

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Public relations/crisis management

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Customer service</li></ul>…The Same Reasons Organizations Get Involved in Social Media<br />18<br />

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Common Blogging Objections<br />“This is going to require a lot of time and resources.”<br />“Our legal department has hangups with blogging.”<br />“We don’t have enough to say.”<br />“We don’t want to take away valuable employees from their primary roles.”<br />“We’re afraid of opening ourselves up to complaints and criticism.”<br />“We’re not great at conversational marketing.”<br />“It’s going to be hard to measure.”<br />19<br />

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Writing a Blog Post – Types of Posts<br /><ul><li>Instructional: Tell your audience how to do something

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Informational: Provide information on a topic

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Reviews: Product or service reviews

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Lists: Top 10s, Top 5s, Top 50s, etc.

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Interviews: Recap discussion with interesting people

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Case Studies: Show problem/solution/results

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Link: Providing a link to an interesting article

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Contrast: Compare two options

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Rant: Bring the passion

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Research: Recap your study or someone else’s

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Predictions: Tell us what will be hot in the coming year/quarter/etc.</li></ul>20<br />

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How To Write a Good Blog Post<br />#1 Put your audience (the reader) first.<br />#2 Organize your thoughts before writing.<br />#3 Use short paragraphs.<br />#4 Use short sentences.<br />#5 Use simple words.<br />21<br />

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How To Write a Good Blog Post<br />#6 Be specific.<br />#7 Write in a conversational style.<br />#8 Tell stories.<br />#9 Be clear.<br />#10 Write well. Be interesting.<br />22<br />

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The Blog as Your Social Media Hub<br /><ul><li> For all these reasons, your blog’s content can serve as your social media hub in ways your website can’t</li></ul>23<br />

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The Blog as Your Social Media Hub<br />Without the right content to point to, your social media presence is like a newspaper that’s all headlines and no stories<br />Social media without a blog limits your use of social media to brief thoughts with no depth attached<br />

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How To Market Your Blog & Blog Content<br />Website<br />25<br />

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How To Market Your Blog & Blog Content<br />Email<br />26<br />

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How To Market Your Blog & Blog Content<br />Twitter<br />27<br />

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How To Market Your Blog & Blog Post<br />Facebook<br />28<br />

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How To Market Your Blog & Blog Post<br />LinkedIn<br />29<br />

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How To Market Your Blog & Blog Post<br />Technorati<br />30<br />

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How To Market Your Blog & Blog Post<br />Industry Sites/Article Sites Using RSS<br />31<br />

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How To Market Your Blog & Blog Post<br />32<br />

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Measuring Your Blog’s Success - Quantitative<br />Visitors & Sources<br />Content & Stickiness<br />33<br />

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Measuring Your Blog’s Success - Quantitative<br />34<br />

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Measuring Your Blog’s Success - Quantitative<br />35<br />

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Measuring Your Blog’s Success - Qualitative<br />What do you want to get out of it?<br />Branding & Awareness Component<br />Narrowcasting a Message<br />“Skip the First Meeting”<br />36<br />