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Social Media for GCPPA 2011


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Social Media for GCPPA 2011

  1. 1. Presenter: Dana R. Zezzo ProTowels Etc. Social Media for Promotional Products Professionals 440-344-5933| [email_address] Pro Towels Etc. Dana Zezzo Dana Zezzo Pro Towels Etc. Pro Towels Etc. Dana Zezzo
  2. 2. Event Hashtag #GCPPA
  3. 3. Are you looking for this? REALLY?
  4. 4. My 5 Key Discussion points of Social Media <ul><li>Accessibility </li></ul><ul><li>Brand – Business vs Individual </li></ul><ul><li>Content </li></ul><ul><li>Time </li></ul><ul><li>Tracking ROI </li></ul>
  5. 5. <ul><li>Stay in front of customers & prospects </li></ul><ul><li>Know your customers better </li></ul><ul><ul><li>Identify unknown connections </li></ul></ul><ul><li>Find new customers! </li></ul><ul><li>Create Community </li></ul><ul><li>Branding </li></ul><ul><li>Educate </li></ul><ul><li>Fun </li></ul><ul><ul><li>Benefit From Social Networking </li></ul></ul>
  6. 6. Physical Socializing can not be replaced! Social Media only brings the relationship to a DEEPER level. TIP – TAG !
  7. 7. Accessibility! Be where your customers are! Remember the Cliché: Success comes from being in the right place at the right time.
  8. 8. Do you know where your customers are today? The Ultimate Rolodex?
  11. 11. Brand Business VS Individual Remember: Your Social Media “attitude” and “content” will change when you choose to embrace Social Media to GROW YOUR BRAND!
  12. 12. Add Personality and  Humanness your Brand
  13. 13. New Economy = Transparency
  14. 14. <ul><li>POST </li></ul><ul><li>• Events </li></ul><ul><li>• Videos </li></ul><ul><li>• Discussions </li></ul><ul><li>• Photos </li></ul><ul><li>• Blog Articles </li></ul><ul><li>• Press Releases </li></ul>Content
  15. 15. Content Example TRASA Golf Outing – people love pics!
  16. 16. Content Tip: Balance
  18. 21. Understanding the SM “Shout Out” <ul><li>Take a genuine interest in your members and their business. </li></ul><ul><li>Compliment – understand generational or demographic views! </li></ul><ul><li>Proper use of hyperlinks. </li></ul>
  19. 22. Time? Keep in Perspective How much time do you currently allocate to: Emails? Cold Calling? Prospecting? Field Sales? Social Networking?
  20. 23. <ul><ul><li>Daily Touches </li></ul></ul>The BIG Question Time? Social Media 30 – 60 minutes a day!
  21. 24. 85% of all business is done after the 9 th touch Social Media to a salesperson is all about: TOUCHES
  22. 25. TRACKING ROI ROI or ROR?
  23. 26. This will improve your Google ranking If Nothing Else …
  24. 27. What is your Social Media Strategy? <ul><li>Brand? (Consistent) </li></ul><ul><li>Posts? (Message) </li></ul><ul><li>Connections </li></ul><ul><li>Network </li></ul><ul><li>Google analytics </li></ul><ul><li>Goal? </li></ul><ul><ul><li># of fans, followers or friends… </li></ul></ul><ul><ul><li>Comment streams…. </li></ul></ul><ul><ul><li>Traffic or indirect sales… </li></ul></ul>
  25. 28. <ul><li>Do not over sell </li></ul><ul><li>Understand Post Volume </li></ul><ul><li>Be relevant & transparent </li></ul><ul><li>Live as if your mom is watching </li></ul><ul><li>Remember if you are mixing </li></ul><ul><ul><li>Don’t play games </li></ul></ul><ul><ul><li>Don’t drink and post </li></ul></ul><ul><li>Have fun! </li></ul>Rules To Follow On All Sites
  26. 29. Recap – what should I be doing after I leave this workshop? <ul><li>Profiles </li></ul><ul><li>Rolodex </li></ul><ul><li>Touches </li></ul><ul><li>Building Network </li></ul><ul><li>Post (Balance) </li></ul><ul><li>Watch / Listen </li></ul><ul><li>Join or Create Groups or Events </li></ul><ul><li>Conversations </li></ul><ul><li>Connecting w/ Customers </li></ul><ul><li>Practicing Accessibility! </li></ul>
  27. 30. THANK YOU! Presenter: Dana R. Zezzo ProTowels Etc. [email_address]