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Content Strategy and Social Media


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Presentation on content strategy and social media for companies for Bar Camp Delhi March 2009.

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Content Strategy and Social Media

  1. 1. Content Strategy & Social Media Yu Yu Din BarCamp Delhi 6 February 28, 2009 Management Development Institute
  2. 2. Content Strategy & Social Media <ul><li>How social media marketing fits in the current economic scenario. </li></ul><ul><li>How to ask the right questions. </li></ul><ul><li>Where to look for the right answers. </li></ul><ul><li>What you need to keep in mind when you're marketing with new media. </li></ul>
  3. 3. In case you haven't heard: <ul><li>We're in a recession, which means: </li></ul><ul><ul><li>Conservative spending. </li></ul></ul><ul><ul><li>Budget cuts for all departments. </li></ul></ul><ul><ul><li>Possibly lower workforce. </li></ul></ul><ul><ul><li>Maximize ROI: both time and money. </li></ul></ul>
  4. 4. Why content strategy? <ul><li>Content is king and usability is queen. </li></ul><ul><li>Better bang for the buck. (Done the right way.) </li></ul><ul><li>Reuse, Reduce, Recycle -- No good, original content is ever wasted. </li></ul>
  5. 5. Let's backtrack <ul><li>Is social media even right for your company? </li></ul><ul><li>Where is your audience? </li></ul><ul><li>Where is your market? </li></ul><ul><li>What do you want to accomplish with social media marketing? </li></ul><ul><li>Define the tools and parameters by which you're going to measure your efforts. </li></ul>
  6. 6. Know thy market <ul><li>Facebook for American/NRI oriented market. </li></ul><ul><li>Bebo for the British. </li></ul><ul><li>Orkut for Indian or Brazilians. </li></ul><ul><li>Look for your niche: </li></ul><ul><ul><li>Where does your market hang out? </li></ul></ul><ul><ul><li>Remember the market is made up of people. </li></ul></ul>
  7. 7. Essence of social networks <ul><li>Each network has its own quirks. </li></ul><ul><li>Think of them as cliques. </li></ul><ul><li>What works on one social network won't work on the next. </li></ul><ul><li>Do your homework before launching your campaign! </li></ul>
  8. 8. Start with a 'sexy' profile... <ul><li>Profile pages are the new landing pages. </li></ul><ul><li>If your brand were a person, what traits would it have? </li></ul><ul><li>What's gonna make your market care? </li></ul><ul><li>What's going to make your market REACT or INTERACT? </li></ul>
  9. 9. Marketing and Mingling <ul><li>Think of a social network as a party that never ends. </li></ul><ul><li>There are lots of things happening. </li></ul><ul><li>There are groups. </li></ul><ul><li>There are party games. </li></ul><ul><li>Make them work for you, meet your goals. </li></ul>
  10. 10. Attending to your flock <ul><li>Listen and respond ASAP. </li></ul><ul><li>If you made a mistake admit it. </li></ul><ul><li>If you don't know, admit that too! </li></ul><ul><li>Still remember the recession? </li></ul><ul><li>Throw away the &quot;Holier Than Thou&quot; attitude. </li></ul><ul><li>Quality counts, not quantity. </li></ul>
  11. 11. How does it all come together? <ul><li>Some marketers like to call it &quot;synergy&quot;. </li></ul><ul><li>Identify your launch pad, your home. </li></ul><ul><li>Channel people, give them a direction to follow. </li></ul><ul><li>ASK and ye shall receive. </li></ul>
  12. 12. Remember: <ul><li>This IS the frontier, the wild wild west of Internet marketing. </li></ul><ul><li>Email is STILL , (maybe even more) important now. </li></ul><ul><li>The basics: SEO, keywords, clarity, rules like CAN SPAM etc. </li></ul>
  13. 13. Self Serving Plugin: <ul><li> </li></ul><ul><li>Twitter: @yuyudin </li></ul>
  14. 14. Last Word <ul><li>Don't be a headless chicken! </li></ul><ul><li>THANKS! </li></ul>