Toyota has several opportunities to expand in new markets and boost profits. These include investing in growing markets like Brazil, India, and China. Rising fuel prices also present an opportunity for Toyota to promote its fuel-efficient vehicles. Growing environmental concerns worldwide could help Toyota popularize its environmentally friendly practices. Developing green vehicle technology further may generate significant revenue as interest in these vehicles increases globally.
Toyota is a one of the leading automobile manufacturers in the world. You will gain valuable insights on its popularity among the consumers, and also find a detailed SWOT analysis of the automobile company from this presentation.
Toyota is a one of the leading automobile manufacturers in the world. You will gain valuable insights on its popularity among the consumers, and also find a detailed SWOT analysis of the automobile company from this presentation.
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SWOT/TOWS analysis of Toyota on basis of knowledge management
1.
2. OPPORTUNITIES
1- Countries like Brazil, India, China that is not been explored by Toyota
can be a profitable advantage for the organization to make large
investments thereby leading to an increase in the Knowledge Resources
available.
2- Due to rise in fuel prices will benefit Toyota to produce cars that are
more fuel efficient. Since it is in the culture of Toyota to create more fuel
friendly cars, this factor (rise in fuel prices) can be used as an
opportunity.
3. Growing Concern for Environmental Pollution– People, around the
world,are getting more concerned about the environmental degradation
and are also willing to do their bit. This is the high time to popularize
Toyota’s environment friendliness. Toyota’s TQM, JIT practices can be
used as an opportunity to gain more customers. Higher quality cars in
terms of environment friendliness, customer friendliness and various
other factors can be explored.
4. Green Vehicle Technology– Maybe slower, but the green vehicle
technology is gaining popularity around the world. If Toyota focuses on
this area, they will get much revenue from this innovation.
3. Interrogative Questions & Assessments: Toyota’s exclusion of
interrogative questions & assessments in its Knowledge management
strategy delays the increase of knowledge resources.
Culture and Learning : Toyota KM strategies doesn’t help in creating a
link between the people and culture with the company, also the lack of
learning networks between employees also create hindrance in
exchanging of knowledge which leads to an un-effective KM strategy
implementation.
Effective Evaluation System : Toyota lacks a effective evaluation system
for evaluating its efforts and business practices because of which the
knowledge practices and strategies doesn’t get updated on time.
Adoption of Creativity : Toyota’s lacking of inclusion of creativity in KM
strategies forces them to stay on old technologies without any
innovation which is harmful for company to maintain its position in the
market in the long run.