A brief study of the Toyota Motor Corporation

1.  Toyota Motor Corporation is a Japanese automotive manufacturer
headquartered in Toyota, Aichi, Japan.
 As of July 2014, Toyota was the largest listed company in Japan by
market capitalization and by revenue.
 The company was founded by Kiichiro Toyoda in 1937 as a spinoff
from his father’s company Toyota Industries.
 Toyota Motor Corporation produces vehicles under 5 brands
including the Toyota brand, Hino, Lexus, Ranz and Scion.
INTRODUCTION

2. Industry : Automotive
Founded : August 28, 1937
Founder : Kiichiro Toyoda
Headquarters : Toyota, Aichi, Japan
Area Served : Worldwide
Key People : Takeshi Uchiyamada (Chairman)
: Akio Toyoda (President and CEO)
Revenue : 22.064 trillion Yen (FY 2013)
Operating Income : 1.320 trillion Yen (FY 2013)
Profit : 962.1 billion Yen (FY 2013)
Total Assets : US$377.281 billion (2013)
Total Equity : 12.773 trillion Yen (FY 2013)
Employees : 333,498
Parent Company : Toyota Group
Divisions : Lexus, Scion
SOME FACTS

4.  Toyota will lead the way to the future of mobility, enriching
lives around the world with the safest and most responsible
ways of moving people.
 Through our commitment to quality, constant innovation and
respect for the planet, we aim to exceed expectations and be
rewarded with a smile.
 We will meet our challenging goals by engaging the talent and
passion of people, who believe there is always a better way.
TOYOTA GLOBAL VISIONCORPORATE PHILOSOPHY
Seeking Harmony between People, Society and the Global
Environment, and Sustainable Development of Society through
Manufacturing
Since its foundation, Toyota has continuously strived to contribute
to sustainable development of society through the manufacturing
and provision of innovative and quality products and services that
lead the times.
The foundations of these endeavors are the Guiding Principles at
Toyota

5. STATISTICS | Source: www.toyota-global.com| Source: www.reuters.com

6. LOGO, BRANDING & MARKETING
 Logo released in October 1989, to commemorate company’s 50th
Anniversary
 The three ovals in the new logo combine to form the letter "T", which
stands for Toyota
The ownership experience has been targeted in slogans such as:
"You asked for it! You got it!" (1975–1979)
"Oh, what a feeling!" (1979 – September 1985, in the US)
"Who could ask for anything more?" (September 1985 – 1989)
"I love what you do for me, Toyota!" (1989–1997)
"Everyday" (1997–2001)“
"Get the feeling!" (2001–2004)
"Moving Forward" (2004–2012)
"Let's Go Places" (2012–present)

7. VEHICLE GALLERY OF TOYOTA
PASSENGER CARSCOMMERCIALMPVs / VANSSUVsHYBRID CARS