1. Toyota Product strategy
2.About Toyota
3.History
4.Toyota's Global Business
5.Product Strategy
6. Product Differentiation
7. Market Segmentation
8. Total Market Segmentation
9.Product mix& product line
10.Product mix& product line
11.Product mix& product line
12.Price
13.Place
14.Promotion
15.Promotion
16.Questions?
17.Case study question 1
18.Case study question 1
19.Case study question 2
20. Summary
21. Disclaimer
1. Toyota Product strategy
2.About Toyota
3.History
4.Toyota's Global Business
5.Product Strategy
6. Product Differentiation
7. Market Segmentation
8. Total Market Segmentation
9.Product mix& product line
10.Product mix& product line
11.Product mix& product line
12.Price
13.Place
14.Promotion
15.Promotion
16.Questions?
17.Case study question 1
18.Case study question 1
19.Case study question 2
20. Summary
21. Disclaimer
Toyota marketing campaign ( marketing course training )Mohie Ismail
the document shows the detailed plan for marketing campaign for corolla in Egyptian market (developed as a practical training for the Marketing course in MBA )
the competitive advantage was the fuel consumption
the document contains the steps for developing the marketing plan with details and also contains sample for the selected IMC Tools
segmentation
Targeting
positioning
marketing mix
4 ps
place product price promotion
budgeting
market share
this was an implementation for marketing course
Toyota marketing campaign ( marketing course training )Mohie Ismail
the document shows the detailed plan for marketing campaign for corolla in Egyptian market (developed as a practical training for the Marketing course in MBA )
the competitive advantage was the fuel consumption
the document contains the steps for developing the marketing plan with details and also contains sample for the selected IMC Tools
segmentation
Targeting
positioning
marketing mix
4 ps
place product price promotion
budgeting
market share
this was an implementation for marketing course
Manufacturing industry represents Japanese superior character. Even now, leading Japanese market fundamental, gaining competitiveness on the global business stage. On the high volatility market condition, it had been considering the best way to produce most comfortable experience for the driver. From this chapter, we’ll show you the trace of Japanese automobile industry.
Audi Marketing Segmentation PresentationPavan Goswami
Please Leave You Valuable Comments.
This Presentation is About Marketing and Branding of an Automotive Company. We Choose Audi for this Presentation.
Topics Are - Market Segmentation
Geographic Segmentation
Demographic Segmentation
Psycho-graphic Segmentation
Market Targeting
Market Positioning
Overview of Toyota.
You can find in this presentation history of Toyota, Who founded the compay, evolution of Toyota cars, swot analysis of Toyota, 4P's of Toyota, and Toyota Production System (TPS)
History of Toyota and the Data in Brief...
Company Profile
History of Establishment
Key models
Major Segment
All Time Best Seller
Job Prospects generated
Role In Indian economy
Global Market
Closure
Toyota is one of the largest Automobile manufacturing company in the world. Its lean manufacturing and innovative technology has paved the way for hybrid and other eco - friendly cars. it aims to provide reliable products while simultaneously contributing to sustainable development. This presentation aims to summarize Toyota's efforts in marketing and understanding its mission, vision, strength and weaknesses.
Abstract
As the most successful automobile company in the world, Toyota Motor Corporations new main target will be the world largest purchasers of the automobile, the Chinese. Toyota Motor Corporation is already the top selling brand in the world as of 2013, and also has the top selling single model car in the world the Corolla. They are the second top selling brand in the United States, the top selling brand in both Japan and Australia. They are currently the third top selling brand in China but have plans to become the top selling brand in their rival country China.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
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June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
3. Founder & Located
Toyota Motor Corporation was founded by
Kiichiro toyoda in 1937.
Toyota Motor Corporation is
headquartered in Toyota city, Aichi,
Japan.
4. Background
Toyota’s First President was Rizaburo
Toyoda.
First Product was type A engine named
the Toyota AA.
Toyota ranked 13th
largest company in the
world by revenue in feb,2016.
Toyota was the largest automobile
manufactured in 2012 by production.
5. As of July 2014, Toyota was the largest
listed company in Japan by
market capitalization (worth more than twice
as much as #2-ranked Soft Bank) and by
revenue.
Prius family is the world's top selling hybrid
nameplate with almost 5.7 million units sold
worldwide as of 30 April 2016.
Cumulative global sales of Toyota and
Lexus hybrid passenger car models passed
the 9 million milestone in April 2016.
7. Showrooms in Pakistan
Toyota have 30 dealers all over Pakistan.
Toyota has multiple of showroom in Major
cities.
• Islamabad
• Karachi
• Lahore
• Multan
• Quetta
• Peshawar
• Hyderabad
• Sialkot
• Rawalpindi
• Mardan
• Faisalabad
• Mirpur
• Azad Kashmir
• Abbotabad
• Sargodha
• D.I.G khan
• Rahim yar khan
8. Marketing strategy
• Costumer first philosophy
• Value Delivery Network.
• Market positioned pricing strategy.
• More for the same value proposition.
• Great USP.
In April 2001, Toyota adopted the “Toyota
Way 2001”.
9. Toyota summarizes its values and conduct
guidelines with these five principles:
•
Challenge
•
Kaizen (improvement)
•
Genchi genbutsu (go and see)
•
Respect
•
Teamwork
10. According to external observers, the Toyota Way
has four components:
1.Long-term thinking as a basis for management
decisions
2.A process for problem-solving
3.Adding value to the organization by developing
its people
4.Recognizing that continuously solving root
problems drives organizational learning
The Toyota Way incorporates the Toyota
Production System.
11. Worldwide presence
• Toyota has factories in most parts of the
world, manufacturing or assembling
vehicles for local markets.
• Japan, Australia, India, Sri Lanka,
Canada, the United Kingdom, the United
States, Pakistan, China, Russia and in
many other countries.
12. Toyota corolla in Pakistan
Corolla was introduced in 1966.
Best selling car worldwide by 1974.
Best selling nameplate in the world in
1997.
Toyota reached milestone of 40+ million
corolla sold over eleven generation.
Corolla have multiple series and redesigns
models.
13. Toyota corolla market
segmentation
• Corolla segments the Pakistan market
demographically according to income &
covers:
• Upper Class
• Upper Middle Class
• Lower Middle Class
• Lower Class
14. Toyota corolla market
segmentation
Corolla targeted its segment by its models
also which target different income group.
Like,
•Corolla Xli (1300 cc)
•Corolla Gli (1800 cc)
•Corolla Altis
•Corolla Saloon
15. Corolla luxuries contains
• Automatic/Manual transmission.
• SRS airbag.
• Whiplash injury protection system.
• Anti-lock Braking system (ABS) with Brake
assist.
• Diesel models are also available.
• Electronic Brake Distribution (EBD).
16. Competitors
Corolla compete world leading brands
•Toyota Corolla vs. Dodge Dart
•Toyota Corolla vs. Ford Focus
•Toyota Corolla vs. Honda Civic
•Toyota Corolla vs. Mazda Mazda3
•Toyota Corolla vs. Subaru Impreza
•Toyota Corolla vs. Volkswagen Jetta
