Toyota was founded in 1937 and is now a global automaker headquartered in Japan. It aims to exceed expectations and enrich lives around the world through safe, innovative mobility. Toyota is successful due to its focus on reliability, repairbility, customization, and maintenance. It offers a range of affordable vehicles to meet different needs, and uses advanced production techniques to customize cars and deliver them faster to customers. Toyota's priority is customer satisfaction, which has helped it grow its market share significantly over the years.

1. Let's Go Places

2. Toyota deals with:

3. History:
- In 1924, Sakichi
Toyoda invented the Toyoda
Model G automatic Loom.
- production of Toyota automobiles
was started in 1933 under founder's
son, Kiichiro Toyoda.
- first vehicles were A1 passenger
-The Toyota Motor Co. was
Headquartered at Aichi,Japan.
car and the G1 car in 1935.
established as an independent company in 1937

4. Kiichiro Toyoda
Founder
Akio Toyoda
CEO
Hiroshi Nakagawa
MD
FOUNDER AND CEO OF TOYOTA:

5. VISION:
Toyota will lead the way to the future of mobility, enriching lives
around the world with the safest and most responsible ways of
moving people.
Through our commitment to quality, constant innovation
and respect for the planet, we aim to exceed expectations
and be rewarded with a smile.
We will meet our challenging goals by engaging the talent and
passion of people, who believe there is always a better way.

6. MISSION:
To provide safety for lives of its consumers and effective the
usage of resources.

7. What made TOYOTA successful?

8. REASONS FOR TOYOTA'S SUCCESS:
THE ASPECTS THAT DIFFERENTIATE TOYOTA FROM OTHER
COMPANIES ARE :
RELIABILITY
REPAIRABILITY
CUSTOMIZATION
MAINTENANCE
AND OTHER ASPECTS

9. Reliability:
The following stats shows how good is reliability of the company Toyota.
The market share of Toyota increases every year which shows static
growth in company's sale.

10. - Providing world class service centers within the
reach of all its consumers.
- Maintains a reasonable rates for repairing ,
Servicing and spare parts.
-Toyota gives priority for the customer and
employee satisfaction.

12. Product Differentiation for different segments
of communities:
1) Based on price
2) Based on requirements

13. Toyota provides different cars at different prices for different income groups.
Designing high end cars at high prices and cars with necessary features at low
prices.
Rs.1.34 Cr Rs.38 lakhs Rs.7 lakhs
Landcruiser Innova Crysta Etios

14. Highlander
Family car
Toyota 86
Sporty car

15. TOYOTA IS USING A VERY SOPHISTICATED TECHNOLOGY WHICH CAN
PRODUCE 8 CARS AT A TIME. IT HELPS IN FASTER DELIVERY OF CARS TO
ITS CUSTOMERS.

16. COLLABORATION WITH DIFFERENT COMPANIES:

17. •
•

19. 1)WHY WAS IT ABLE TO GROW SO MUCH BIGGER
THAN ANY OTHER AUTO MANUFACTURER?
- LINE MODERNIZATION
- LINE FILLING
- PRODUCTION TECHNIQUES AND MASS CUSTOMIZATION.
- ITS WAY OF SEGMENTING CUSTOMERS.
- ITS PRIORITY OF CUSTOMERS SATISFACTION.

20. HAS TOYOTA DONE THE RIGHT THING BY
MANUFACTURING A CAR BRAND FOR EVERYONE?
YES
- IT GOT HIGH MARKET SHARE AND MARKET GROWTH.
- SALES & PROFIT OF COMPANY ALSO INCREASED.
- IT PROMOTES ITS BRAND IN ALL RANGES OF ECONOMIC
COMMUNITIES OF WORLD AND THEREBY INCREASING SALES.

21. -TOYOTA SUCCEEDED IN PROVING ITSELF AS
LEADING COMPANY IN AUTOMOBILE INDUSTRY AROUND
THE WORLD WITH ITS PRINCIPLES OF RELIABILITY AND
CUSTOMER SATISFACTION OF ALL SEGMENTS.
- IT USES HIGHLY SOPHISTICATED TECHNIQUES FOR
FASTER PRODUCTION OF CARS.
SUMMARY:

23. DISCLAIMER:
CREATED BY VENKATA SAI ANNAMRAJ, CBIT DURING MARKETING INTERNSHIP
UNDER PROF. SAMEER MATHUR, IIM LUCKNOW.
Prof. Sameer Mathur
IIM LUCKNOW
Venkata Sai Annamraj
CBIT HYD