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Finding your Twitter voice
The document covers how to effectively use Twitter for personal branding and business. It provides guidelines for setting up a Twitter profile, building an audience, understanding Twitter vocabulary, and using social media monitoring tools. Additionally, it outlines strategies for content creation and engagement, as well as tips for attending and tweeting at conferences.
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Finding your Twitter voice
- 1. Mike Russell @MikerDzign Findingyour Twitter Voice
- 2. @mikerdzign • 8,600 tweets •1,900 following • 1,800 followers • Tweeting since 2008 About me Co-tweet for @visitflagstaff • 5,100 tweets • 2,000 following • 5,400 followers @flagstaff_comm • 2,100 tweets • 1,500 following • 1,500 followers
- 3. Beginner Basics • Twitter:Microblogging service that enables users to send and read 140-character text messages, called "tweets". • Tweets are published online either publicly or privately. – Protect my tweets. Closed vs. Open Social Network ─ What’s the Best Option for Your Company? By Laura Woods @MrsLauraWoods
- 4. Sign up itsFREE! • Name, email and password • Use your business name or real name Don’t get too cutesy • Don’t be an egghead Social networking sites are a great place to help brand your business or yourself. • Fill Your Bio Twitter accounts with a biography have eight times as many followers compared to those without. “How To Set Up Your Twitter Profile” by David Masters @davidgmasters “Your username, biography, and profile picture are the foundation of your branding on Twitter.” “How To Set Up Your Twitter Profile” by David Masters @davidgmasters Don’t Be An Egghead! @BigFishDigital
- 5. Twitter Plan • Whatdo you want out of Twitter? • Who do you want to see and be seen by? • Build general rules and guidelines for: • who you follow • who you allow to follow you • the general subject matter of your tweets
- 6. Build an Audience Followthose who matter to your goals. Follow real people not just celebrities Use Twitter Search or Recommendations to find: • People in your industry • People in your community • People or Organizations with similar interest Organize your follows into lists to help you keep track How to Use Twitter wikihow
- 7. Twitter Talk Know thelingo Twitter vocabulary - Urban Dictionary - InternetSlang.com Hashtags: A word or an unspaced phrase prefixed with #. Makes it possible to group tweets for easier searching. Retweets: (RT) is a re-posting of someone else's Tweet. Do this often and (TY) those who do it for you. MTs: modified tweet #FFs: followfriday DMs: direct message URL Shortners: Owly, Tinyurl, Bitly Lists: Help you organize the people you follow into lists of businesses or personalities. Trending Topics: (#TT) a range of subjects which many users across Twitter are talking about simultaneously Promoted Tweets: Pay to 'trend', to gain attention and traffic from Twitter users worldwide How to Use Twitter wikihow
- 8. Resources Social Media MonitoringTools - TweetDeck - Free downloadable software dashboard. Post from 4 Social Media Networks. *Facebook, LinkedIn, MySpace, Twitter Hootsuite - Free and Pro version, downloadable software dashboard. Schedule posts, collect analytics and include team members in the pro version. Post from 8 Social Media Networks. *Facebook, Foursquare, LinkedIn, Mixi, MySpace, Ping, Twitter, WordPress. Sprout Social - Monthly Cost, web based dashboard. Schedule posts, collect analytics and include team members. Post from apparently everything except Google+. Seesmic - Free downloadable software dashboard. Post from 3 Social Media Networks. *Facebook, LinkedIn, Twitter http://alloyproductions.wordpress .com/2012/05/14/hootsuite-seesmic-sprout-social-or-tweetdeck-who-has-the-best-social-networking-client/ @alloy_pro
- 9. Helpful sites To getyou started Mashable - Covers the top social media news on topics like Facebook, YouTube,Gmail, Twitter, Amazon, Pinterest and More Twazzup - Twitter real-time monitoring and analytics Buffer - Share content to Twitter, Facebook and LinkedIn Klout - Measures your Twitter influence Google Alerts - Will email you online mentions of keywords
- 10. What to tweetabout Talk about anything that crosses your mind Keep it human Don’t over do it Don’t under do it Don’t over think it Do remember this is public Have fun Educate Inform ENGAGE
- 11. The Invisible Audience Youraudience is 4x larger than you think The 1% Rule, also known as the 90-9-1 Rule. • 1 percent of users are creators • 9 percent of users are commenters • 90 percent of users are observers Why Your Social Media Posts Are More Popular Than You Think: Inside the Invisible Audience By Kevan Lee @KevanLee Community Management:The 90-9-1 Rule is Dead By Sam Fiorella @samfiorella The 90-9-1Rule is dead The Internet has changed this grouping “Web 2.0 and social media, which is accessible 24/7, and at our fingertips thanks to mobile devices, has made it simpler for a greater number of people to become ‘active’ contributors.” “more people are becoming “active”… commenting on other people’s content”
- 12. A Weekly Twitter Cycleexample Monday • a.m.tweet • p.m. tweet (no response) Tuesday • industry tweet • info tweet (RT) Wednesday • Food tweet • Favorite (no response) Thursday • Photo tweet • Random thought tweet (twitter conversation) Friday • Thank you for the RTs (#FF)
- 13. Conference Tweeting Announce yourarrival. Ask where the good places to eat are at lunch and Tweetup! Research your speakers and find out what sessions you want to attend. Find out what the conference hashtag is so you can become part of the conversation. #grphxfest2014 Amplify the speakers message with informative tweets. Continue the conversation post conference with new found Twitter friends.
- 14. Q & A •Happy Tweeting