This document provides tips and strategies for using Twitter effectively. It recommends starting with building trust before overt marketing, having a social media strategy, and focusing on meaningful conversations rather than self-promotion. Key aspects of Twitter optimization discussed include selecting a username, profile photos, hashtags, lists, retweets, and third-party management tools. The overall message is that Twitter is best used for engaging with customers and sharing valuable information, not direct sales.

6. Allow people to share in the story
you’re creating.
It doesn’t happen overnight.
(nothing worthwhile ever does).

7. • Gain new business and make money on
social media.
• Set up your Twitter strategy.
• Track your results to optimize your strategy.
Twitter is not just
small talk
It’s for Meaningful
Conversations

8. What’s really the point?
• Marketing
• Sales
• Customer service
• Customer experience

9. But…
• Do not use twitter at as an overt marketing//sales
tool
• This traditional approach doesn’t fit the platform.
• Screaming “Follow me!” doesn’t always make
people want to follow you.

10. Build Trust First

11. Social Business Strategy Required
A plan of action that helps evolve and transform
the thinking of an organization bridging internal
and external social initiatives resulting in:
– Collaborative connections
– A more social organization
– Shared value for customers, employees, and
partners
Source: NewsCred

12. • A platform for your personal brand.
• Carries your voice to millions of people who need
(and want!) to hear what you have to say
• A place to engage & connect with brilliant people.

13. How to simplify your social media
approach
Ask yourself the 3 C’s…

14. • Where do my customers hang out?
• Where am I most comfortable?
• What creates clarity for you, your brand, and
your business?

15. • Twitter: 218 million monthly users
• Facebook: 1.1 billion
• Google+: 500 million monthly registered users

17. • Your new twitter name will be prefaced with
an “@” sign.
• Example: I’m @itsjessicann
• Add it to your email signature and business
cards so people know to follow you on Twitter

18. New to twitter? Sign up twitter.com

19. Optimize Your Profile
Step 1: Select
the wheel
Step 2: click
“Settings”

20. • Don’t be an egg!
• Upload two (2) different photos:
– Background image
– Main profile photo
Not your best look

21. Tips on selecting a username
• Avoid same letters back-to-back
• Avoid numbers + CAPS
– mikethemusician vs. MIKE43251
• Choose a name that’s consistent with:
– who you are
– what you do
– who you’re becoming as a business owner

22. Find freedom + flexibility in Twitter.
Download apps = don’t need desktop:
• Twitter Mobile
• Echofon
• Buffer
• Sprout Social

24. # {hashtag}
• Used to GROUP topics so we can easily search
for them
• Tells Twitter to group your tweet with all
others on that topic
• Used often for Twitter chats

25. Real-time search
Better than Google for delivering real time news
(e.g., citizen journalism)

26. Twitter lists
• Helps organize who you follow (or don’t
follow)
• Streamlines your approach
• Drowns out the noise
• Private twitter lists lets you “follow” people
without actually following them

27. twitter.com
Step 2:
Click “Lists”
On the left:
Step 1: click
Me

28. Step 3: Create List. Name Your List.
Write description (optional). Set Privacy.

29. Subscribed to vs. Member of

31. • A re-posting of someone else’s Tweet.
• This feature helps you and others quickly
share that tweet.
• What it looks like:

32. 140 characters in each tweet
• There’s an art to the concise nature of twitter
• Connect with others in a meaningful way.
• Create context with each tweet (why are you
sharing something?)
• Choose each word wisely
• Abbreviate
– Use w/ vs. with
– & vs. and

33. Social Media Management Tools
(most have free trials)
• Sprout Social
• Commun.it
• BundlePost
• Hootsuite
• SocialOomph

34. Sprout Social’s Discovery Tool
Cleanup your twitter account

35. General Twitter Strategy
• Find relevant conversations happening within your industry
• Listen + Read. Then curate the content that’s relevant.
• Subscribe to blogs, follow others on Twitter, or add people to your
Twitter lists.
• Regularly share helpful, informative, entertaining links to articles
that your customers need
• Create unique, original content of your own.
• Gradually drive traffic to your website and blog

36. • Space is at a premium, so use web URL
shorteners (Buffer, bit.ly, etc.)
• Compel people to learn more about not just what
you’re tweeting…but the conversations you’re
having.
• Create messages that are:
– real, relevant, engaging, and human.
Tweeting 101

37. Recommended Reading
The Tao of Twitter: Changing Your Life and
Business 140 Characters at a Time
-by Mark Schaefer (@markwschaefer)

38. tweet away…

39. Questions?
Visit: www.jessicaannmedia.com
Email: jessica {at} jessica ann media dot com
Twitter: @itsjessicann
Google+: Jessica Ann

40. Photos courtesy of: