This presentation describes the tools that Twitter offers to help you find and connect with your target audience. It also offers a list of not to do steps to help increase your chances of success.
It's becoming more important to reach your target audience where they are, and that figures into PR as well when they pitch journalists. This Slideshare shows tips, best practices and tools such as Cision for identifying and outreaching journalists on social media.
It's becoming more important to reach your target audience where they are, and that figures into PR as well when they pitch journalists. This Slideshare shows tips, best practices and tools such as Cision for identifying and outreaching journalists on social media.
This PowerPoint shows my two preferred types of social media, Instagram and Twitter. It describes what they can do and how they help people keep up on their favorite people, shows, bands, etc.
Twitter School for WGBH Education and Children's MediaTory Starr
Syllabus: What is Twitter? Why does Twitter matter? Should my show be on Twitter? Should *I* be on Twitter? Tips for maximizing engagement with your TV audience.
Presentation by Joe Pulizzi covering some of the basics for using Twitter for Business. Includes real beginner information about Twitter, then moves into best practices for leveraging Twitter.
This slide presentation is summary of all the ways the new changes in the Facebook news feed makes our experience much richer. The new changes are also great for brands.
What does it take to gain value from the time you spend on Linkedin?Sherry Nouraini, PhD
Linkedin is a valuable resource for networking and business development. This presentation will illustrate how you can add value to your effort by using various features offered by Linkedin. In addition, best practices for Linkedin are discussed, as well as, examples of how some business owner defeat the purpose of their presence on Linkedin by not following these best practices.
This slide show is part of the Open Social Media Initiative.
Do you know what it means to be a social business? Do you know the steps to take to get there? This slide show will show you how, with examples.
This PowerPoint shows my two preferred types of social media, Instagram and Twitter. It describes what they can do and how they help people keep up on their favorite people, shows, bands, etc.
Twitter School for WGBH Education and Children's MediaTory Starr
Syllabus: What is Twitter? Why does Twitter matter? Should my show be on Twitter? Should *I* be on Twitter? Tips for maximizing engagement with your TV audience.
Presentation by Joe Pulizzi covering some of the basics for using Twitter for Business. Includes real beginner information about Twitter, then moves into best practices for leveraging Twitter.
This slide presentation is summary of all the ways the new changes in the Facebook news feed makes our experience much richer. The new changes are also great for brands.
What does it take to gain value from the time you spend on Linkedin?Sherry Nouraini, PhD
Linkedin is a valuable resource for networking and business development. This presentation will illustrate how you can add value to your effort by using various features offered by Linkedin. In addition, best practices for Linkedin are discussed, as well as, examples of how some business owner defeat the purpose of their presence on Linkedin by not following these best practices.
This slide show is part of the Open Social Media Initiative.
Do you know what it means to be a social business? Do you know the steps to take to get there? This slide show will show you how, with examples.
This presentation focuses on "how to use Twitter" with the expectation that following these best practices will result in building relationships. For more concrete tips, see a similarly titled presentation uploaded February 2013.
APEX Media and Hootsuite together some misconceptions surrounding social media and introduce you to tools that can help you engage with colleagues and clients on Twitter. We’ll examine real case studies to identify effective social etiquette for both individuals and companies.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
ACE Women's Network - How social media can advance your careerJulie Wright
Women academic leaders in California can advance their careers using social media to:
- Expand their network & influence
- Form new professional relationships
- Keep themselves current
- Showcase their expertise
- Crowdsource research & ideas
Similar to What does it take to be effective on Twitter (20)
Why every scientist should build a personal brand by Sherry Nouraini, PhDSherry Nouraini, PhD
1- Define marketing and personal branding
2- Defining your goals, skill set and mission statement
3- How to go from a missions statement to a personal brand
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Pinterest and Blogging: The focal point for attracting leads to your design b...Sherry Nouraini, PhD
Interior design and remodeling is a big ticket purchase, and research has shown that consumers search online for an average of 79 days before choosing a vendor. This presentation shows you how having a presence on Pinterest and blogging on your website can create a discovery chain reaction that will attract clients to your business.
Why social media matters for an STEM academic success and career development ...Sherry Nouraini, PhD
This slide presentation presents a strong case for social media being an important success factor in academic success and career advancement in the STEM field.
News about Instagram, Facebook new and upcoming features, and upcoming Google Analytics features. We also compate Instagram with Vine and Youtube Capture.
How to make time for social media in your already busy schedule?Sherry Nouraini, PhD
Managing social media activities can be very time consuming. In this presentation I offer some tips and strategies to help you integrate social media into your already busy schedule.
These are the links I shared in the slides:
Time management tables: http://bit.ly/opensm_tables
How to create a content strategy slide deck: http://bit.ly/openoffice_hoa
Article related to importance of creating senior level professionals for engagement: http://bit.ly/whynointern
If you have any questions about how to connect your social media activities with your business goals, please contact me:
http://www.captivetouch.com
This slide presentation is part of the weekly Open Social Media Initiative workshop series. This workshop provides tips for creating a blog that is findable, engaging, readable, converts and adds value.
Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
Our proposal aims to eliminate these frustrations, ensuring that from arrival to departure, your experience is extraordinary. Efficient parking and smooth traffic flow are key to maintaining the high spirits and excitement that make game days special.
Slide 4:
The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
Slide 5:
Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
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What does it take to be effective on Twitter
1. Open Social Media: Where we tell it like it is
Open Social Media Education
A Captive Touch Initiative
Host: Sherry Nouraini
Founder/President
Captive Touch
2. Open Social Media: Where we tell it like it is
Please Help Spread the Education
• Use the Hashtag #opensm
• Tweet the tips you hear
•Questions? Ask on my G+ profile
3. Open Social Media: Where we tell it like it is
Topic of Our Workshop Today
What does it take to be effective
On Twitter?
4. Open Social Media: Where we tell it like it is
Your greatest challenge is to be found
and remembered
5. Open Social Media: Where we tell it like it is
My advice
• Start with your business objectives
• Know your audience
• Be focused
• Be patient
• Take the time to build your rightful
place on Twitter by building relationships
This is all big talk, let’s get specific
6. Open Social Media: Where we tell it like it is
How do you find your audience?
• Twitter gives you all the tools
1.#Discover
2.Search
3.Lists
13. Open Social Media: Where we tell it like it is
Once you find people with whom you want to build
relationships, assign them to lists
1. Create a number of categories for the type of
people you want to meet
• If you are a photographer
Wedding planners
New moms
2. Create a list for each group on Twitter (up to 20)
3. When you find and follow them, assign them to
lists
14. Open Social Media: Where we tell it like it is
Where you’ve been listed
Lists you’ve made
Or lists you’ve subscribed to
15. Open Social Media: Where we tell it like it is
Why are lists so powerful?
1. They allow you to organize your stream
2. They help you to prioritize your interactions
3. Other people’s lists
• Subscribe to their lists
• Follow the people on their lists
16. Open Social Media: Where we tell it like it is
How to be found?
• Now the real work begins
• Spend at least 1 hour each day:
1. Share links to your blog posts
2. Share links to articles (that you have read) related to your
industry
3. Read updates from people on your lists and retweet (RT)
them. Include a comment with the RT if possible
4. And most importantly, start a conversation
5. Pay attention to your @Connect stream to see
who is engaging with your updates
17. Open Social Media: Where we tell it like it is
Another great way to be found
Twitter Chats:
• A group of people having a chat on Twitter
usually centered around a topic. #Whatever
Wikki for Twitter chats:
http://bit.ly/Twitterchatlist
Crowdsourced chats:
Not all chats are created equal
http://bit.ly/Crowedsourcedchats
18. Open Social Media: Where we tell it like it is
Twitter has its own culture, respect it or
You’ll be un-followed
Survey asked: What would make you unfollow?
• Offering little value
• Auto posting from Facebook
• Too many back to back posts
• Offensive and vulgar language
• Auto DM
• Constantly selling
• No activity for 15 days or more
• Too many quotes
• Get rich schemes
• Not replying to conversations
For a complete list visit http://bit.ly/Twitterpoll
19. Open Social Media: Where we tell it like it is
Did you like what you heard?
• Please +1 and share the video
• Want to be notified about future workshops?
• Would you like to give us your feedback?
Please answer this short survey:
http://bit.ly/feedback_sm
• Please ask questions