This document discusses strategies for driving revenue through social media applications, focusing on platforms like Twitter and LinkedIn. It covers essential techniques such as generating leads, optimizing online presence, and engaging with audiences effectively. Key insights include utilizing relationship marketing and measurable success indicators to assess social media efforts.

1. How to (Actually) Drive Revenue with
Social Media Apps.
Entrepreneur’s Strategic Interest Group
IABC/Houston
Luncheon, March 11, 2010
Provided by the Technology Task Force
Provided by the Technology Task Force
Moderated by Rob Bartlett

2. How to (Actually) Drive Revenue with
Social Media Apps.
First a definition:
What, in 140 characters or fewer, is Twitter?
Well, it’s a money‐losing website made up of very short messages
(like this one) where your kids (and C‐list celebrities) waste time.
— Inc Dec 2009/Jan 2010
Inc. Dec /Jan
5 Ways To Actually Make Money On Twitter

3. How to (Actually) Drive Revenue with
Social Media Apps.
Now the program…

4. How to (Actually) Drive Revenue with
Social Media Apps.
Is Driving Business Via Social Media Really Like Dating?
g y g
Social Skills for Social Media Success
Alise Isbell, Write Wise Communications
Fast and Easy Tricks to Increase Online Optimization
Allie Herzog, Digital Media Director for Ward Creative Communications
Generating New Contacts From Social Business Channels
Generating New Contacts From Social Business Channels
Susan Farrell, President and CEO of Captavi

5. Is Driving Business Via Social
g
Media Really Like Dating?
Social Skills for Social Media Success
Alise Isbell
Trainer, Facilitator and Instructional Designer

6. Mental, Not Physical
Successful Social Media Users are
• Interesting
• Semi provocative (but avoid TMI) “flirty”
Semi-provocative flirty
• Helpful
• I f
Informative
ti
• Courteous
• Ki d
Kind
• Friendly

7. Enhance Brand or Identity
• Tell people what you’re doing
you re
• Linkedin Group Page
• Link to Blog
• I l d pictures
Include i t
• Add links to samples or events
• http://www.linkedin.com/groups?home=&gid=1907750&trk=anet_ug_hm
• http://www.facebook.com/rob.bartlett?ref=profile#!/group.php?gid=159394570388
• Offer something free or discounted to
responders

8. Enhance Brand or Identity
• Work with circles of influence.
• A – B – and C contacts
• Most SM apps track for you
• Guest Blog, Quote Yourself
• Share information
• Free software
• Cool links to resources
• www.visual-literacy.org/periodic_table.html
i l li / i di bl h l

9. Fast and Easy Tricks to
Increase Online Optimization
Allie Herzog
Digital Media Director for
Ward Creative Communications

10. Keyword research and use throughout site
Keyword research and use throughout site
• Google Adwords
Google Adwords

11. Keyword research and use throughout site
Keyword research and use throughout site
• Google Adwords
Google Adwords
• Meta tags, titles and descriptions

12. Keyword research and use throughout site
Keyword research and use throughout site
• Google Adwords
Google Adwords
• Meta tags, titles and descriptions

13. Google Local Business
Google Local Business

14. Google Local Business
Google Local Business
• Claim all business listings
Claim all business listings

15. Google Local Business
Google Local Business
• Claim all business listings
Claim all business listings
• Consider advertising

16. Google Local Business
Google Local Business

17. YouTube

18. YouTube

19. YouTube
• Transcripts

20. YouTube
• Transcripts
• Upload your video to numerous sites

21. YouTube
• Transcripts
• Upload your video to numerous sites
• Enable sharing
bl h i

22. YouTube
• Transcripts
• Upload your video to numerous sites
• Enable sharing
bl h i

23. Mobile SEO
Mobile SEO
• Click to call

24. Mobile SEO
Mobile SEO
• Click to call
• Separate landing page
• Keep content short
• Create short, custom titles

25. Mobile SEO
Mobile SEO
• Click to call
• Separate landing page
• Keep content short
• Create short, custom titles
• Things to consider:
• Is the most important information at the top?
Is the most important information at the top?
• Is your navigation still available?
• Are the font sizes correct?
• Does your page visibly look good?

26. Google Analytics
Google Analytics

27. Generating New Contacts From
Soc a us ess C a e s
Social Business Channels
Presenter:
Susan Allen Farrell, President & CEO Captavi

28. Identify Your Audiences
Identify Your Audiences
• Prospects
• Customers
• Employees
l
• Community/Public
• Investors
• Partners
• Media

29. Extend Keyphrases to Social Business
Extend Keyphrases to Social Business
• Relationship marketing
Relationship marketing
• Marketing automation software
• S i lC
Social CRM

30. How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn

31. How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn

32. How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn

33. How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn

34. How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn

35. How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn

36. How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn

37. How to Generate Leads with LinkedIn
How to Generate Leads with LinkedIn

38. How to Generate Leads with Twitter
How to Generate Leads with Twitter

39. How to Generate Leads with Twitter
How to Generate Leads with Twitter

40. How to Generate Leads with Twitter
How to Generate Leads with Twitter

41. How to Generate Leads with Twitter
How to Generate Leads with Twitter

42. How to Generate Leads with Twitter and Google
How to Generate Leads with Twitter and Google

43. How to Generate Leads with Twitter
How to Generate Leads with Twitter

44. Measurable Success Indicators –
Check List
Ch k Li
Number of Net‐New Qualified Twitter Followers
Number of Net‐New LinkedIn Contacts
Number of Social Business Referrals
Number of Leads Generated from Social Business
Top‐Five Organic Ranking Position in Search Engines

45. Measurable Success Indicators –
Qualified Twitter Followers
Q lifi d T i F ll

46. Measurable Success Indicators –
Quality Discussions
Q li Di i

47. Measurable Success Indicators –
Quality Discussions
Q li Di i

48. Resources
A Basic Twitter Glossary
(
(Provided by Alise Isbell)
y )

49. A Basic Twitter Glossary
A Basic Twitter Glossary
• Tweets – 140 character maximum • Following ‐ Following someone
micro blog simply means receiving their Twitter
• All Friends – People or entities you updates. When you follow someone,
follow and who follow you. every time they post a new message,
• Mentions – Si l
M ti Simply use the @ +
th @ it will appear on your Twitter home
it will appear on your Twitter home
username to refer specifically to page. New messages are added to
someone. your home page as people post
them, so you always get the updates
• Followers ‐ Twitter sends you an
Twitter sends you an in real time. Wh
i l i When you log in, you
l i
email when someone new follows can see what the latest updates are.
you. Set up your email preferences
to notify you when you have a new Twitter offers other ways to follow
y
follower. The followers li k
f ll h f ll link on your people too: you can get updates from
profile page or home page's sidebar certain people on your phone!
will also tell you how many followers
y
you have.

50. A Basic Twitter Glossary
A Basic Twitter Glossary
• Retweet or RT ‐ indicates a re‐posting • Twitpic or Pictures ‐ Twitter doesn't
of someone else's tweet. This isn't offer an official picture posting
an official Twitter command or feature of its own, however, most
feature, but people add RT people use a third party application
somewhere in a tweet to indicate
somewhere in a tweet to indicate (a popular one is TwitPic) to post
(a popular one is TwitPic) to post
that part of their tweet includes pictures to Twitter accounts. Check
something they're re‐posting from out other photo and video apps on
another person's tweet, sometimes the Twitter Fan Wiki here!
with a comment of their own. Check
ih f h i Ch k • Profile – Information about you. Use
out this great article on re‐tweeting, keywords to describe your expertise,
written by a fellow Twitter user, work, interests or other aspects of
@
@ruhanirabin. your life you would like others to
your life you would like others to
know.
• Shorten URL – Enables you to post
long URL addresses by contracting
them to use fewer characters.

51. A Basic Twitter Glossary
A Basic Twitter Glossary
• Reply = @username + message ‐ • SET LOCATION placename ‐ updates
directs a twitter at another person, the location field in your
and causes your twitter to save in profile Example: set location san
their "replies" tab. Example: francisco
@meangrape I love that song too!
I love that song too! • WHOIS username retrieves the
WHOIS username ‐ retrieves the
• DMs = D username + message ‐ profile information for any public
sends a person a private message user on Twitter.
that goes to their device, and saves in Example: whois jack
their web archive. Example: D krissy • GET username ‐ retrieves the latest
want to pick a Jamba Juice for me Twitter update posted by the person.
while you're there? Example: get goldman
• FAV username marks a person s last
FAV username ‐ marks a person's last • NUDGE username ‐ reminds a friend
G i d fi d
twitter as a favorite and causes the to update by asking what they're
message to show up in your doing on your behalf. Example: nudge
"Favorites" tab. biz

52. A Basic Twitter Glossary
A Basic Twitter Glossary
• FAV username ‐ marks a person's last
twitter as a favorite. (hint: reply to
any update with FAV ‐ to mark it as a
favorite if you're receiving it in real
time) Example: fav al3x
time) Example: fav al3x
• STATS ‐ this command returns your
number of followers, how many
people you're following, and your bio
information.
• INVITE phone number ‐ will send an
SMS invite to a friend's mobile
phone. Example: Invite 415 555 1212
phone Example: Invite 415 555 1212

53. Advanced Twitter
Advanced Twitter
• Hashtags – Used for keywords to • Twitter Clients – Software client used
trend topics and see which are most for Twitter website other than Twitter
popular at a given time. like Tweetdeck, Hootsuite and
Ubertwitter
• Search – Twitter Search enables users
to search for keywords, people, • Multiple accounts – Many people
companies or other entities of have aspects of their lives they wish
interest to compartmentalize. Having
• Groups – Organizations or companies multiple accounts enables messaging
multiple accounts enables messaging
can tweet about products and about distinct topics and targeted
services to generate a following or information to different audiences
offer special promotions to
offer special promotions to
customers

54. Useful Links
Useful Links
• PowerPoint/Twitter Tools:
http://www.sapweb20.com/blog/powerpoint‐
twitter‐tools/
• Moodle Interactive Site with More Info:
http://tejaslearning.com/learningnetwork/login/i
ndex.php
• Posterous: http://posterous.com/
• Mark Prasatik: mprasatik@gmail.com Twitter
username ‐ @mprasatik
• Alise Isbell: Write Wise Communications, LLC
Alise Isbell: Write Wise Communications LLC
Alise@writewisecommunications.com
Twitter username ‐ @amisbell

55. Thank You
Thank You