Social Media presentation used at Meades & Company Business Builder Forum July 2011.
Social Media - exploiting the tools for your business.
experts@meadesandco.co.uk
This document provides information about setting up and using LinkedIn for professional and business purposes. It discusses creating a LinkedIn profile, including adding details like experience, education, skills and endorsements. It also covers building your personal and business brand on LinkedIn, expanding your professional network through connections and groups, and following industry and company news. The goal is to help users understand how to fully utilize LinkedIn's social networking features for business and career development.
Intelligent use of Social Media Keynsham 12.10.2015Get up to Speed
The document discusses a partnership called Connecting Devon and Somerset that aims to deliver improved and superfast broadband to rural areas by 2016. It will provide improved broadband to every business and community, and faster broadband to at least 90% of the area. Without this project, 700,000 residents and 26,000 businesses would have no certainty of receiving improved or superfast broadband. It also discusses a related program called Get Up To Speed that provides free digital skills training and support to help businesses and communities make the most of the new broadband infrastructure.
110219 southampton Voluntary Services and social mediaMark Walker
This document provides an introduction to using social media for communications, fundraising, and better serving an organization's audience. It discusses who uses social media and how to plan effective social media campaigns. Key points include identifying goals and targets, focusing on your audience's needs, using social media as part of an overall communications mix, and measuring results to improve over time. The document emphasizes starting small with low-cost efforts like sharing stories on Twitter, Facebook, and blogs to build communities and engage supporters.
Illawarra Digital Enterprise Program presentation of the key basics and strategies to become a connected business focusing on the business' online presence of websites, social media and content marketing
This document provides an overview of key concepts for using social media effectively for business purposes. It discusses the 5 W's - who, what, when, where, and why. For each W, it provides examples and suggestions. Some key points covered include understanding customer personas, creating valuable content, choosing the right social media platforms, developing a content schedule, and being aware of potential pitfalls. The overall message is on strategically using social media to engage customers and achieve business goals like increasing awareness, engagement, and sales.
Social Media, Technology, and Tenant Engagementuknowa
uknowa presents at ONPHA on how social media and mobile/web technologies can be leveraged to increase tenant engagement. Topics included defining social media, learning how it can impact an organization, how brands are now 'owned' by the conversation around them, and practical tools for utilizing social media in daily operations.
120304 W&P Social Media for The-Pensions-Net-WorkWall & Pleece
The-Pensions-Net-Work is a regular invite-only session for senior people in and associated with the Pensions Industry. Mark Walker, of marketing agency Wall&Pleece provided an introduction to social media for a group of 40 on 4 March 2011.
This document discusses the importance of having an online presence for cultural organizations and artists. It covers topics like the basics of websites, social media strategies, types of content to create, and how to measure success. Examples are provided of different organizations' online presences and tips are given for using various social media platforms. The presentation aims to provide guidance on developing an online and social media strategy to promote arts and culture.
This document provides information about setting up and using LinkedIn for professional and business purposes. It discusses creating a LinkedIn profile, including adding details like experience, education, skills and endorsements. It also covers building your personal and business brand on LinkedIn, expanding your professional network through connections and groups, and following industry and company news. The goal is to help users understand how to fully utilize LinkedIn's social networking features for business and career development.
Intelligent use of Social Media Keynsham 12.10.2015Get up to Speed
The document discusses a partnership called Connecting Devon and Somerset that aims to deliver improved and superfast broadband to rural areas by 2016. It will provide improved broadband to every business and community, and faster broadband to at least 90% of the area. Without this project, 700,000 residents and 26,000 businesses would have no certainty of receiving improved or superfast broadband. It also discusses a related program called Get Up To Speed that provides free digital skills training and support to help businesses and communities make the most of the new broadband infrastructure.
110219 southampton Voluntary Services and social mediaMark Walker
This document provides an introduction to using social media for communications, fundraising, and better serving an organization's audience. It discusses who uses social media and how to plan effective social media campaigns. Key points include identifying goals and targets, focusing on your audience's needs, using social media as part of an overall communications mix, and measuring results to improve over time. The document emphasizes starting small with low-cost efforts like sharing stories on Twitter, Facebook, and blogs to build communities and engage supporters.
Illawarra Digital Enterprise Program presentation of the key basics and strategies to become a connected business focusing on the business' online presence of websites, social media and content marketing
This document provides an overview of key concepts for using social media effectively for business purposes. It discusses the 5 W's - who, what, when, where, and why. For each W, it provides examples and suggestions. Some key points covered include understanding customer personas, creating valuable content, choosing the right social media platforms, developing a content schedule, and being aware of potential pitfalls. The overall message is on strategically using social media to engage customers and achieve business goals like increasing awareness, engagement, and sales.
Social Media, Technology, and Tenant Engagementuknowa
uknowa presents at ONPHA on how social media and mobile/web technologies can be leveraged to increase tenant engagement. Topics included defining social media, learning how it can impact an organization, how brands are now 'owned' by the conversation around them, and practical tools for utilizing social media in daily operations.
120304 W&P Social Media for The-Pensions-Net-WorkWall & Pleece
The-Pensions-Net-Work is a regular invite-only session for senior people in and associated with the Pensions Industry. Mark Walker, of marketing agency Wall&Pleece provided an introduction to social media for a group of 40 on 4 March 2011.
This document discusses the importance of having an online presence for cultural organizations and artists. It covers topics like the basics of websites, social media strategies, types of content to create, and how to measure success. Examples are provided of different organizations' online presences and tips are given for using various social media platforms. The presentation aims to provide guidance on developing an online and social media strategy to promote arts and culture.
This document provides an overview of using social media to engage customers. It discusses listening to social media conversations, sharing relevant content to build relationships, and creating high-quality content to establish thought leadership. Examples are given of analyzing social media success and best practices for platforms like Twitter and Facebook. The goal is to help businesses make the most of social media engagement and superfast broadband connectivity.
This document summarizes a presentation about taking B2B conversations online using Twitter. The presentation addressed common misconceptions about social media, such as it only being for consumer marketing. It provided examples of how B2B companies can use Twitter, including sharing content, listening to discussions, and collaborating. Specific case studies were presented, such as an airport library using Twitter to promote culture abroad, two companies collaborating on innovation topics, and a company crowdsourcing photos for a magazine cover. The overall message was that social media can be effectively used for B2B purposes when done strategically.
Getting Digital Introduction Hannah RudmanHannah Rudman
Welcome from Hannah who will give an overview of the AmbITion Scotland programme, explain the focus of the
event and show how digital developments create benefits and opportunities for any arts organisation.
http://getambition.com / http://consultrudman.com
This document discusses how social media can help businesses make more money. It notes that larger percentages of older generations are using social media now and that both large and small businesses are finding success on platforms like Facebook, Twitter, LinkedIn and through blogging. It provides tips for using each platform to engage customers and drive traffic back to a company's website. Key actions recommended include setting up social media profiles, engaging with others, providing valuable content and establishing an online presence to build relationships and trust over time.
This document discusses how social media can help small businesses make more money. It outlines several social media platforms like Facebook, Twitter, LinkedIn, blogs and online videos that businesses can use. It emphasizes using these platforms to distribute valuable content, special offers and build relationships to attract prospects and increase traffic to the business website. The key is to be regularly active across multiple channels and give people a reason to engage with the business online.
Developing digital content to drive supporter journeys | Content strategy con...CharityComms
David Somerville, strategy director, Fresh Egg
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document discusses social media strategies and trends that businesses should be aware of in 2013. It recommends that businesses use Facebook, Twitter, LinkedIn, and video sharing platforms as the most popular social networks. It provides tips on developing a social media strategy including setting goals, creating content, and measuring results. The document also discusses best practices for different social networks and advises engaging with followers by asking questions, thanking people, and having conversations to develop relationships.
A quick overview of social media and how organizations can take advantage of its benefits. Learn the basics about popular social media platforms including Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, as well as suggested ways to build your audience on these sites.
Social media marketing (SMM) involves using social media platforms to communicate with customers and join online conversations. It can provide benefits such as direct customer feedback, conversion tracking, and widespread word-of-mouth promotion at little to no cost. The keys to effective SMM are to create helpful content, engage in conversations with customers, and widely publish content across various social media channels.
The document discusses various strategies for integrating traditional and digital public relations. It provides examples of campaigns that used blogger outreach, social media, media relations, and content marketing to promote launches, events, and drive awareness. It emphasizes repurposing content across channels, engaging advocates, and being responsive during times of crisis. The overall message is that traditional tactics can be enhanced through digital extensions and that an integrated approach helps maximize outreach.
The document provides an overview of how to use Twitter effectively, including the basics of Twitter such as character limits, integration with other tools, and third-party applications. It outlines 10 uses for Twitter including asking questions, sharing information, keeping current on topics, and building personal brands. Key Twitter features are described like following, hashtags, searching, favorites and lists. Tips are provided such as starting with a small number of follows, creating lists, setting notifications, including hashtags, and participating in chats.
This document provides an overview of using social media to market a business. It discusses major platforms like Twitter, Facebook, and LinkedIn. For Twitter, it outlines strategies small businesses have used successfully, like Humphry Slocombe ice creamery announcing new flavors. For both platforms, it recommends engaging audiences, branding, and empowering influencers. It emphasizes using social media to build relationships, monitor conversations, and participate in discussions to shape perceptions of one's brand.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Parking today PIE webinar presentation 3 03-10Julia Kinslow
Find out how the parking industry is using social media to enhance customer service techniques, communicate in real time with their staff and run their business more efficiently.
This document provides an overview of a marketing session for the aged care sector. It discusses defining customers, using search engine optimization and social media like Facebook and LinkedIn to engage audiences. Time-saving tips are presented like repurposing content and using scheduling tools. The importance of customer experience is covered in areas like phone calls, facility tours and admissions. Case studies of aged care providers are shared and bonus topics like virtual reality and therapeutic robots are introduced.
This document discusses ways to integrate traditional and digital public relations. It provides examples of integration opportunities like launches, events, off-news times, and blogger outreach. Case studies are presented for each opportunity that describe challenges, strategies used, and results. The document concludes by emphasizing the need to be knowledgeable about both traditional and digital tactics.
This document summarizes the work done in a class blog project. It includes reflections on social media, creating a group email contact list, designing their class blog, adding links and blog stats, writing collaborative stories in Google Docs, creating a school timetable in Google Sheets, and writing articles about Nobel Prize winners. Students personalized their blogs, wrote posts on topics like music groups, and linked to sources like Wikipedia.
This document provides an overview of using social media to engage customers. It discusses listening to social media conversations, sharing relevant content to build relationships, and creating high-quality content to establish thought leadership. Examples are given of analyzing social media success and best practices for platforms like Twitter and Facebook. The goal is to help businesses make the most of social media engagement and superfast broadband connectivity.
This document summarizes a presentation about taking B2B conversations online using Twitter. The presentation addressed common misconceptions about social media, such as it only being for consumer marketing. It provided examples of how B2B companies can use Twitter, including sharing content, listening to discussions, and collaborating. Specific case studies were presented, such as an airport library using Twitter to promote culture abroad, two companies collaborating on innovation topics, and a company crowdsourcing photos for a magazine cover. The overall message was that social media can be effectively used for B2B purposes when done strategically.
Getting Digital Introduction Hannah RudmanHannah Rudman
Welcome from Hannah who will give an overview of the AmbITion Scotland programme, explain the focus of the
event and show how digital developments create benefits and opportunities for any arts organisation.
http://getambition.com / http://consultrudman.com
This document discusses how social media can help businesses make more money. It notes that larger percentages of older generations are using social media now and that both large and small businesses are finding success on platforms like Facebook, Twitter, LinkedIn and through blogging. It provides tips for using each platform to engage customers and drive traffic back to a company's website. Key actions recommended include setting up social media profiles, engaging with others, providing valuable content and establishing an online presence to build relationships and trust over time.
This document discusses how social media can help small businesses make more money. It outlines several social media platforms like Facebook, Twitter, LinkedIn, blogs and online videos that businesses can use. It emphasizes using these platforms to distribute valuable content, special offers and build relationships to attract prospects and increase traffic to the business website. The key is to be regularly active across multiple channels and give people a reason to engage with the business online.
Developing digital content to drive supporter journeys | Content strategy con...CharityComms
David Somerville, strategy director, Fresh Egg
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document discusses social media strategies and trends that businesses should be aware of in 2013. It recommends that businesses use Facebook, Twitter, LinkedIn, and video sharing platforms as the most popular social networks. It provides tips on developing a social media strategy including setting goals, creating content, and measuring results. The document also discusses best practices for different social networks and advises engaging with followers by asking questions, thanking people, and having conversations to develop relationships.
A quick overview of social media and how organizations can take advantage of its benefits. Learn the basics about popular social media platforms including Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram, as well as suggested ways to build your audience on these sites.
Social media marketing (SMM) involves using social media platforms to communicate with customers and join online conversations. It can provide benefits such as direct customer feedback, conversion tracking, and widespread word-of-mouth promotion at little to no cost. The keys to effective SMM are to create helpful content, engage in conversations with customers, and widely publish content across various social media channels.
The document discusses various strategies for integrating traditional and digital public relations. It provides examples of campaigns that used blogger outreach, social media, media relations, and content marketing to promote launches, events, and drive awareness. It emphasizes repurposing content across channels, engaging advocates, and being responsive during times of crisis. The overall message is that traditional tactics can be enhanced through digital extensions and that an integrated approach helps maximize outreach.
The document provides an overview of how to use Twitter effectively, including the basics of Twitter such as character limits, integration with other tools, and third-party applications. It outlines 10 uses for Twitter including asking questions, sharing information, keeping current on topics, and building personal brands. Key Twitter features are described like following, hashtags, searching, favorites and lists. Tips are provided such as starting with a small number of follows, creating lists, setting notifications, including hashtags, and participating in chats.
This document provides an overview of using social media to market a business. It discusses major platforms like Twitter, Facebook, and LinkedIn. For Twitter, it outlines strategies small businesses have used successfully, like Humphry Slocombe ice creamery announcing new flavors. For both platforms, it recommends engaging audiences, branding, and empowering influencers. It emphasizes using social media to build relationships, monitor conversations, and participate in discussions to shape perceptions of one's brand.
Building a Social Media Strategy Beyond FacebookChris Snider
Presentation for the Iowa School Public Relations Association Conference - Oct. 12, 2018. Find out more about future presentations on my website: https://chrissniderdesign.com/
Parking today PIE webinar presentation 3 03-10Julia Kinslow
Find out how the parking industry is using social media to enhance customer service techniques, communicate in real time with their staff and run their business more efficiently.
This document provides an overview of a marketing session for the aged care sector. It discusses defining customers, using search engine optimization and social media like Facebook and LinkedIn to engage audiences. Time-saving tips are presented like repurposing content and using scheduling tools. The importance of customer experience is covered in areas like phone calls, facility tours and admissions. Case studies of aged care providers are shared and bonus topics like virtual reality and therapeutic robots are introduced.
This document discusses ways to integrate traditional and digital public relations. It provides examples of integration opportunities like launches, events, off-news times, and blogger outreach. Case studies are presented for each opportunity that describe challenges, strategies used, and results. The document concludes by emphasizing the need to be knowledgeable about both traditional and digital tactics.
This document summarizes the work done in a class blog project. It includes reflections on social media, creating a group email contact list, designing their class blog, adding links and blog stats, writing collaborative stories in Google Docs, creating a school timetable in Google Sheets, and writing articles about Nobel Prize winners. Students personalized their blogs, wrote posts on topics like music groups, and linked to sources like Wikipedia.
Presentation used at Meades & Company September 2011 Business Builder Forum.
Increasing your productivity and effciency with OnePage business plans.
experts@meadesandco.co.uk
This document discusses how social media can help grow a business. It defines social media and lists popular channels like blogs, Facebook, Twitter, LinkedIn and YouTube. It provides details on setting up and using profiles and pages on each channel to engage customers, build relationships and promote the business. The document stresses the importance of creating a social media marketing plan with goals and measuring results to understand return on investment.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Mwmg internet marketing - social media for business - i2i business solution...davidlaud
This document provides an overview of social media marketing presented by David Laud. It defines social media, reviews major platforms like Twitter, LinkedIn and Facebook, and discusses why social media is important for business. It offers tips on having a social media plan, implementation, measuring success, and staying within legal guidelines. The presentation emphasizes creating a strategy, listening to others, using personality over direct sales, and allowing time for results.
The document discusses social media marketing and provides an overview of key social media platforms. It begins with defining social media and its value for businesses. It then covers foundations of social media like content creation and publishing. Specific platforms covered include Facebook, Twitter, LinkedIn, and others. Best practices, analytics, and advertising on each channel are summarized. The document aims to provide guidance on developing a social media strategy and presence for marketing purposes.
The document discusses social media marketing and provides an overview of key social media platforms. It begins with defining social media and its value for businesses. It then covers foundations of social media like content creation and publishing. Specific platforms covered include Facebook, Twitter, LinkedIn, and others. Best practices, analytics, and advertising on each channel are summarized. The document aims to provide guidance on developing a social media strategy and presence for marketing purposes.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
FSC Interactive is an online and interactive marketing agency located in New Orleans, LA that specializes in social media strategy, paid search campaigns, and SEO. It was founded by McKenzie Coco and has a Director of Social Media, Andy Kutcher, and an Account Executive, Susan Whelan. The agency focuses on helping clients utilize social media platforms like Facebook, Twitter, LinkedIn, and blogs for marketing purposes.
This document provides an overview of social media and strategies for using social media. It discusses characteristics of social media like participation, openness and conversation. It outlines why businesses should use social media such as to build relationships and access customer feedback. The document then discusses specific social media platforms like Facebook, Twitter, blogs and using them for business purposes. It provides best practices for using each platform and engaging audiences.
The document provides tips for using Twitter and LinkedIn to build a professional reputation and network as an expert. It recommends starting with Twitter to engage in real-time conversations and LinkedIn for more long-form engagement. Specific tips include creating profiles on both platforms, following others, joining relevant groups, sharing content and links, engaging in discussions, and leveraging tools like Tweetdeck and the IBM Weekly Amplify newsletter to guide social media activities. The goal is to position oneself as a trusted expert and collaborate across networks.
Social media is a fundamental shift in communication that businesses should utilize for customers, marketing, and industry awareness. It can help with customer feedback, word-of-mouth marketing, and monitoring competitors. Key platforms include Facebook, blogs, Twitter, and photos/videos. Proper social media use requires consistency, engaging content, and monitoring interactions.
This document provides an overview of personal branding and using social media for career development. It discusses understanding personal strengths and how to present oneself professionally online. Various social media platforms like Facebook, Twitter, LinkedIn and blogs are examined in terms of their functions and how to engage with them. The concepts of collecting, critiquing, connecting, communicating, creating and curating digital information are introduced for curating an effective online personal brand. Creating an action plan and protecting one's online identity are also addressed.
Leveraging The Power Of Online MarketingSolsnet.Com
Solsnet is a web development company that offers services like social media branding, websites, marketing, and more. They help small and medium businesses improve productivity through their broad range of services. Solsnet has offices in Canada, US and Pakistan and works with clients across many industries. The presentation discusses why online marketing is important for businesses and recommends strategies like developing a website, search engine optimization, social media marketing and online advertisements.
This document discusses using social media for business purposes. It notes that social media allows businesses to listen, talk, share, ask questions, refer others, engage with customers, and connect with people. It provides statistics on social media usage and examples of how financial services firms and small businesses are using social networks like Twitter, Facebook, LinkedIn, and blogs. It also includes case studies of professionals who have benefited from social media marketing. The document emphasizes that having a social media strategy and integrating it with other marketing efforts is important for businesses.
Social Media "101" - demystifying and defining benefits of social media marketing for nonprofit organizations. Presentation by Creating Results, LLC (strategic marketing) to Coalition for Human Services luncheon in Virginia on 3/11/2010.
Want more Customers? ... Give them a HUGOla Agbaimoni
What is a Business HUG
HUG =
Hear
Understand and
Give back incredible value
HUGS In General
What is required to get a HUG in the real world
Know
Like
Trust
Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement.
Rationale
The customer really is always right and he/she now has more power than ever before to exercise being right!
Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question.
Benefits of being HUG-able
Builds your bottom line by
Increased word-of-mouth activity
Repeat business
Customers willing to provide their information
The great thing about a HUG is if you give a good enough Hug you will always get a Hug back.
When a customer Hugs you back it will always lead to:
More strangers becoming prospects
More prospects turning into leads
More leads converting into customers and
More customers becoming raving fans
How to HUG your customers?
Start by HEARING what your customers are saying
Who are your customers?
Listen
Engage
Survey
UNDERSTAND what this means for your business
The so what...
How are you the solution?
How are you Standing out in the crowd?
GIVE back incredible value
Convenience: Make your product/service more convenient to access or pay for
Speed: deliver the product or service faster than your competitors
Education and training: be a thought leader, the go to person
Eliminate risk: Transfer risks from the customer to your business
Quality: provide a high-quality services/products.
Safety and security:
The document provides guidance on how to effectively use social media for business purposes. It discusses listening on social media to understand audiences and conversations. It also covers sharing content through influencers, creating different types of engaging visual content like images and video, and developing a content plan and posting schedule. The goal is to stand out on social media by actively engaging audiences and sharing valuable information and resources.
Social media has fundamentally changed business communications and how businesses engage with customers. It is no longer about one-way communication but enabling two-way conversations between people. To succeed with social media, businesses must integrate it into their overall marketing strategy, engage authentically with customers, and measure the results of their social media efforts not just by numbers but also by business outcomes like sales and word of mouth. The case study of singer Clare Bowditch demonstrates how an individual can effectively use multiple social media platforms like Facebook, Myspace, and Twitter to engage with fans.
Skybuffer AI: Advanced Conversational and Generative AI Solution on SAP Busin...Tatiana Kojar
Skybuffer AI, built on the robust SAP Business Technology Platform (SAP BTP), is the latest and most advanced version of our AI development, reaffirming our commitment to delivering top-tier AI solutions. Skybuffer AI harnesses all the innovative capabilities of the SAP BTP in the AI domain, from Conversational AI to cutting-edge Generative AI and Retrieval-Augmented Generation (RAG). It also helps SAP customers safeguard their investments into SAP Conversational AI and ensure a seamless, one-click transition to SAP Business AI.
With Skybuffer AI, various AI models can be integrated into a single communication channel such as Microsoft Teams. This integration empowers business users with insights drawn from SAP backend systems, enterprise documents, and the expansive knowledge of Generative AI. And the best part of it is that it is all managed through our intuitive no-code Action Server interface, requiring no extensive coding knowledge and making the advanced AI accessible to more users.
Trusted Execution Environment for Decentralized Process MiningLucaBarbaro3
Presentation of the paper "Trusted Execution Environment for Decentralized Process Mining" given during the CAiSE 2024 Conference in Cyprus on June 7, 2024.
Salesforce Integration for Bonterra Impact Management (fka Social Solutions A...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on integration of Salesforce with Bonterra Impact Management.
Interested in deploying an integration with Salesforce for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
Letter and Document Automation for Bonterra Impact Management (fka Social Sol...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on automated letter generation for Bonterra Impact Management using Google Workspace or Microsoft 365.
Interested in deploying letter generation automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Dive into the realm of operating systems (OS) with Pravash Chandra Das, a seasoned Digital Forensic Analyst, as your guide. 🚀 This comprehensive presentation illuminates the core concepts, types, and evolution of OS, essential for understanding modern computing landscapes.
Beginning with the foundational definition, Das clarifies the pivotal role of OS as system software orchestrating hardware resources, software applications, and user interactions. Through succinct descriptions, he delineates the diverse types of OS, from single-user, single-task environments like early MS-DOS iterations, to multi-user, multi-tasking systems exemplified by modern Linux distributions.
Crucial components like the kernel and shell are dissected, highlighting their indispensable functions in resource management and user interface interaction. Das elucidates how the kernel acts as the central nervous system, orchestrating process scheduling, memory allocation, and device management. Meanwhile, the shell serves as the gateway for user commands, bridging the gap between human input and machine execution. 💻
The narrative then shifts to a captivating exploration of prominent desktop OSs, Windows, macOS, and Linux. Windows, with its globally ubiquitous presence and user-friendly interface, emerges as a cornerstone in personal computing history. macOS, lauded for its sleek design and seamless integration with Apple's ecosystem, stands as a beacon of stability and creativity. Linux, an open-source marvel, offers unparalleled flexibility and security, revolutionizing the computing landscape. 🖥️
Moving to the realm of mobile devices, Das unravels the dominance of Android and iOS. Android's open-source ethos fosters a vibrant ecosystem of customization and innovation, while iOS boasts a seamless user experience and robust security infrastructure. Meanwhile, discontinued platforms like Symbian and Palm OS evoke nostalgia for their pioneering roles in the smartphone revolution.
The journey concludes with a reflection on the ever-evolving landscape of OS, underscored by the emergence of real-time operating systems (RTOS) and the persistent quest for innovation and efficiency. As technology continues to shape our world, understanding the foundations and evolution of operating systems remains paramount. Join Pravash Chandra Das on this illuminating journey through the heart of computing. 🌟
2. Morning agenda
07.45 Arrival
08.00 Registration, breakfast and networking
08.20 Welcome: Rachel Girling,Client Manager at Meades & Company
08.30 Guest Speaker:Luke Jackson, Marketing Consultant at AVN Ltd
09.30 Q & A
09.45 Close and networking
10.00 Stadium tour with former Watford FC player Neil Price
7. Research conducted by Opinium
Research on 27th March 2011 across
a representative sample of 4093
adults aged 18+
8. How big is Social Media?
23% of all time
spent on the
internet in the
UK
9. Why do I need it?
• Successful social media marketing builds social
proof.
64% are more likely to trust information coming
from ‘people like me’ – ie someone they trust.
The Edelman Trust Barometer
10. Why do I need it?
• Millions are active on Social Media...
Your competitors are already there...
Your customers are already there...
“If you’re not there yet you should be...”
Newsweek, Feb, 2009
11. Why do I need it?
• Because 93% of Social Media Users believe a
company should have a presence in Social
Media.
However, that doesn’t mean that 93% of users
think companies should treat Social Media as
another channel for broadcasting......
12. Monologue v Dialogue
• This is why Social Media is set to replace email
as a major marketing channel.
It’s about two-way communication.
Do your newsletters allow for dialogue?
Social Media is dialogue not monologue
13.
14. Twitter
• Established 5 years
• Micro-blogging site (140 characters per tweet)
• “An information network”
• 175,000,000 registered users worldwide
• 370,000 new sign-ups daily
• 95,000,000 tweets per day
• Use to engage with others
15. Twitter
• Fast-moving – don’t try to keep up
• Jump into conversations
• Follow interesting users
– LocaFollow.com
– FollowerWonk.com
• Ideal for mobile use to react ‘on the go’
16.
17.
18.
19.
20.
21. Facebook
• Established 7 years
• Sharing site – friends, news, updates, photos
• 500,000,000 active users worldwide
• 1,500,000 active businesses with Pages…
• …with 5,300,000,000 ‘Fans’
• 30,000,000,000 pieces of content shared each
month
22.
23. Facebook
• Simplest way for a business to have a
Facebook presence
• Add info, wall postings, photos, team news
• Interact with ‘fans’ and send them messages
• Create and share events
• Share YouTube videos
• Link to your website and other useful links
24. Facebook
• How many team members do you have?
• Average Facebook user has 130 friends
• How many of them fall into your target
audience?
• If they all ‘Like’ your company page, their
friends will also see this on their News Feeds.
28. LinkedIn
• Established 8 years
• Largest professional online network
• 100,000,000+ members worldwide
• 1,500,000 Company profiles
• 5,000,000+ UK members
• 877,000 groups
29. Profile Tips
Make sure your LinkedIn profile “sells”
• Get to 100% ‘completeness’
• Share best practice and content
• Summary must give strong reason to talk to
you
– Eg free meeting, free report, free seminar, free advice
• Move low impact sections to the end
– Education, Experience, Additional info and Contact settings
30.
31. Connect
• Find people you already know
– Friends
– Clients
– University classmates
– Contacts from previous employment
• Upload your Outlook contacts
– Select which ones you’d like to connect with
32.
33. Groups
• LinkedIn has a limit of 50 groups per user
– Only join those you can keep up with
• Interact with other users but don’t spam
• Useful groups:
– Institute groups
– Local networking groups
– Groups for business owners
34.
35.
36.
37. Join in discussions
• Look for new group discussions
• Use LinkedIn Answers (under ‘More’ tab – or
search topics in Answers using Search)
• Become an expert
38. Advanced Search
• Search for clients using keywords and locations
Eg, “owner+building” within 30 miles of your postcode will
return LinkedIn users that own a building company.
• Ask for introductions through contacts or
groups
LinkedIn shows you your current relationship to 2nd or 3rd tier
contacts – and it’s polite to ask!
39. Recommendations
• Use the rule of reciprocity (or “give and you
shall receive”) (change settings to hide quid pro quo recommendations)
• Ask favourite contacts
• Ask clients when they say ‘Thanks’
• Get the team asking for recommendations
(make it a competition with a prize for the most)
• Use them beyond LinkedIn (website, proposals, brochures)
41. Manage your accounts
• Integration is the key
• Free Social Media tools to manage accounts
– Tweetdeck
– Hootsuite
• Manage multiple accounts in one place
43. Add Social Media links to
your website
• Make it easy for people to find you
• Image links work best
• Put them on the homepage
• Put them on every page if possible!
Tip: add links to all your team members’ email footers
too!
44. Keep updating
• Social Media moves quickly
• Don’t answer quickly and your competitor will
• Make sure your information is current
• Diarise time each week to post updates
• Allocate to several trusted team members
Tip: consider implementing a social media policy
45. Social Media Policy
“Be conscious when mixing your business and personal lives.
Online, your personal and business personas are likely to
intersect. The Company respects the free speech rights of all
of its associates, but you must remember that customers,
colleagues and supervisors often have access to the online
content you post. Keep this in mind when publishing
information online that can be seen by more than friends
and family, and know that information originally intended
just for friends and family can be forwarded on.”
46. Go mobile
• Twitter Apps available on most smartphones
• Easy to install and update frequently
• Interact with people ‘on-the-go’
• Enables quick response
• 11m UK users
47. Track progress
• Measure key stats
– e.g. Number of followers, tweets, mentions, ‘likes’
• Use analytics to find out
– Number of leads generated through Social Media
– Number of new clients won
• Update weekly and share with the team
- Know what works best for you
48. Golden Rules of Engagement
Be active
Be interesting
Be genuine
Be humble
Have FUN!