This document provides tips for using social media to promote a business. It discusses strategies for Facebook, LinkedIn, Twitter, Google+, and other platforms. The key points are to post at optimal times, ask questions to engage users, use hashtags and trends to expand reach, and analyze analytics to understand what content performs best. Regular posting of relevant content, images and articles is recommended to build an engaged audience across social media.

1. Social Domination
With The Nova Agency
#SocialDomination
@_NovaHelena
@TheNovaAgency

2. “We don't have a choice on whether we do social
media, the question is how well we do it?”
Eric Qualman

3. What Does It Mean For Your Business?
•Social Media – Sub-consciously trusted more
•The Psychology behind it all – My peer has it, so
now I want it
•SEO – Keeping Google Happy
•The perfect forum for competitions & promotions
•Millions of people waiting to hear from YOU
•F-Commerce & Twitter Buy Now
•Going mobile

4. Being Heard - Facebook
•Paid advertisement
•Host a competition
•Optimise your profile
•Share interesting content – trending topics
•Show human side of company

5. Facebook Secrets
• Time to post – 3pm on a Wednesday, Saturday and Sunday are
good days especially using the words FREE. After 3pm on a Friday
= Useless
• Ask people to ‘share’ and ‘like’ – for example “Do you agree with
this statement ‘The grass is greener on the other side’ Share if you
do, like if you don’t”
• Use FB for competitions, promotions and reviews/testimonials
• Analytics
• 2 – 3 posts a day

6. Approaching LinkedIn
• Time to post and interact – usually after work hours,
during the commute home. Not on the weekend.
After a networking event – great time to update
connections.
• Ask people for their opinion more. Longer
descriptions in posts.
• Use LinkedIn for corporate announcements, blog
posts, and discussing developments in your industry.
• Maximum 2 posts a day

7. Fastest Site On The Web - Twitter
•Optimise your bio
•Talking to Influencers
•Hijacking trends
•Fastest way to create the biggest impression
•Analytics

8. Top Tweeting Tips
•Key # to involve in Tweets: #SME #Kent #business
#bizitalk #FREE
•Key Twitter Accounts to follow: @ukhour
@ukbusinessRT @bizitalk
•Trends to look out for: London, business, social
media
•Maximum 5 tweets a day

9. Google +
• Google + - trying to be everything
- Content like Facebook
- Description like LinkedIn
- # like Twitter
• Google + & SEO
- excellent for SEO so use your keywords
- Grab the link for your webmaster link to put into website
• Optimise your profile
- Good bio
- link to other social media profiles

10. Honorable Mentions
•Instagram
- All about the #
•Pinterest
- All about the SEO
•Youtube
- All about the Video

11. Saving Time
– The Social Media scheduling system
•Klout – what’s in a Klout Score
•Analytics – Knowing what works
•Content Calendars – Plan in advance

12. Content Is King
• Articles
- Google Alerts
- Buffer
- Klout
- Subscribe
• Imagery
- Google images
- Canva
- Flickr
• The importance of Blogging

13. Social Domination
With The Nova Agency
#SocialDomination
@_NovaHelena
@TheNovaAgency