Gary Moneysmith presented information on how to effectively use Twitter for business purposes. The presentation covered how to set up an account, find people to follow, engage in conversations, take photos, use hashtags and third-party applications, and tweet on behalf of a company. It emphasized staying on-brand and authentic, sharing useful information, and having multiple people manage a company account.

1. Serious Business.
Serious Fun.
Gary Moneysmith
Interactive Strategy Director
gary@cpvinc.com
ial
m a Soc .
Hi. I’ a Critic
Medi
@garymoneysmith

2. Today’s Discussion
• Introduction
• What Can I Do With Twitter?
• How Do I Get Started?
• Jargon Alert
• Time to Follow & Be Followed
ATE
E to H a.
• What Should I Tweet About? I LOV medi
social
• Any Way to Make Life Easier?

3. My Confession...
January 24, 2008
“Twitter is the most childish, self-indulgent
invention on the Internet. I never need to
know THAT much about your life.”
gree
Ic ouldn’t a
more!

4. My Conversion...
April 9, 2009 - Speaking to the Ohio University Journalism School
“If I had to stop using every business tool
currently at my disposal, Twitter would be
the very last. It’s my outsourced brain.”
er!
F lopp
Flip-

5. "It's one of the fastest-growing
phenomena on the Internet."
- New York Times
"Twitter is a sucker's game that only
serves the needs of tiny elite."
- Seth Finkelstein, The Guardian (UK)
"Twitter is on its way to
becoming the next killer app."
- TIME Magazine
"Twitter, then, is the latest evidence of the
Paris Hiltoning of America. Twitter is
always on, always looked at, and at a 140
character limit, doesn’t have the capacity
to be either deep or meaningful."
?!
Helen Popkin (MSNBC)

6. July 14, 2009
Twitter is DEAD.
Long live Twitter!
Twitter as we know it now will go away.
Valuable business and personal networking
via social media will persist and accelerate.
ll it
ej ust ca ?
Can w move on
&
dead

7. What can I do with
Twitter?

8. Research Crisis Communications
Customer Service Sales/Donations
Brand Building Culture Sharing
PR Traffic Building Networking
Recruiting Professional Referrals
Technical Support Breaking News
Promotions Education Fun

9. Ambient Learning/Awareness
Lightweight, but meaningful conversation
"Google’s coming out with an
operating system?! Woohoo!" “Do we have a company
meeting today or not?!”
“I installed Windows 7 on myGirl Scout
“I’m selling
Cookies.”
wife’s NetBook. Surprisingly
easy. Might install myself...” cat has raised $18,000 for
"A
animal shelters via funny daily
tweets -- weird, but cool."
“Does anyone know of a good
online media buying company? I
need info for a proposal ASAP!”
“Yah, call EnginePoint.
They rock.”

10. Old Wine in New Barrels...
“You can make more friends in two
months by becoming interested in
other people than you can in two
years by trying to get other people
interested in you.”
“...want to make people laugh at
you...talk incessantly about
yourself.”
Originally published in 1936
15 million copies sold globally

11. Where do I find
the time?!
rdly
n ha ail!?
I ca em
le
hand

12. Smoke Breaks?
Take Twitter Breaks!
30-Minutes Per Day

13. So How Do I Get
Started?

14. The Essentials
Account Set-up

15. Essentials: Account Set-up
20-character limit
15-character limit
160-character limit
Privacy Control

16. Essentials: Password Management

17. Essentials: Mobile Set-up

18. Essentials: Notice Controls

19. Essentials: Picture

20. Essentials: Background Setup

21. Essentials: Background Setup
Offers frequently asked contact
information details

22. Essentials: Background Setup

23. Essentials: Connections Summary

24. Essentials: Almost Ready to Go!

25. Jargon Alert
Some Helpful Explanations...
• Tweet
A single Twitter post/message; up to 140
characters including spaces
• RT
Short for “retweet” - when someone repeats
your tweet/message; usually complimentary

26. Jargon Alert
Some Helpful Explanations...
• @message
Public messages directed at a specific username
such as @garymoneysmith (AKA “@mentions” or
“@replies)
• DM (Direct Message)
Private message sent to a particular person such
as “d garymoneysmith” (Tip: Set DM’s to email/
text to mobile phone to ensure delivery)

27. Jargon Alert
Hashtag (#)
• Label added to a Tweet
to “categorize” it
• Makes conversation
strings easier to find
• Often used by people
live-tweeting events

28. Jargon Alert
Favorites
• Usually denoted via
a little star
• Stores them for
future reference

29. Time to Follow and
Be Followed!

30. Follow & Be Followed...

31. Follow & Be Followed...

32. How many people should I be
FOLLOWING and how many should
follow me?
Answer: It Depends...
• Why (how) are you using Twitter?
• Active vs passive engagement
• Quality vs. Quantity
• Reality: Your Commitment ishy-
Sou nds w e.
to m
washy

33. Who should I follow?
• Friends, family & associates (inc. former)
• Industry superstars
• Friends of friends (power of weak links)
• Mass/niche media journalists
• Bloggers
• Professors & other subject matter experts
The
• Customers & business partners (members) Fo llow?
y only
s cener for
• Leaders of community & advocacy groups es
chang dog
d
the lea
• ...anyone else that makes your day better.

34. Follower/Following Tips
Ratio (Follower/Following)
• High
Follow few, but has many followers.
Person is discriminating who they follow,
but is popular/influential to others
• Low
Follow many, but few follow back. Person
who wants to broadcast to many, but isn’t
popular enough to be followed back
Also consider # of updates - too much? Too little?

35. How do I find people?
1) Search for people you know by name:
http://twitter.com/invitations/find_on_twitter

36. How do I find people?
2) Find friends based on your stored email addresses:
http://twitter.com/invitations/find_on_other_networks

37. How do I find people?
3) Keyword Search:
search.twitter.com

38. How do I find people?
3) Keyword Search - Example Results
Potential Person
to follow
Link to Online
Articles
RT = Valued
Opinion Hashtags for
More Info

39. How do I find people?
3) Advanced Keyword Search

40. Search Tips
Ask yourself, what keywords interest you when
you overhear a conversation?
• Your name/username (“vanity search”)
• Your company, brand and products
• Competitor names/products
• Industry terms
• Conference names
• Geographic locations
• Acronyms
n the
• Commonly know publication names l’ fly o
The o ick, eh?
wall tr
Read the tweets returned, then follow the
conversation strings between people.

41. What Should I
Tweet About?

42. You’ve got 140-characters
Use them wisely!
• Observations on industry happenings
• Comments on current events
• Links to interesting online articles/resources
• Answer questions asked by others
• Post a link to your blog and invite
• Ask questions to instigate conversation
s like
• Thank someone else for a great Tweet Sound tting
re cha
you’ d...
with a frien

43. You’ve got 140-characters
Use them wisely!
• Link to a specific Tweet (or RT it)
• Share a funny idea or photo
• Live Tweet an event
• OH: “Overheard” Share something you overhear
ness
Is this busi ?
asure
or ple

44. Photo Uploads

45. Photo Uploads

46. But what about Tweeting on behalf
of my company?
On Brand... and on spirit!
• Ask yourself, “What makes my organization unique?
Why do I exist?” The answers will guide how you
should utilize Twitter.
• Behave within the spirit of your brand.
• Be authentic, genuine and human.
• Be conversational & share useful info; don’t try tail
ock
direct sales. Don’t be that guy. A vi rtual c ed a
r - I ne
mixe
drink!

47. But what about Tweeting on behalf
of my company?
On Brand... and on spirit!
• How can you help your customers, business
partners, employees?
• What “fun facts” help people understand you?
• What “behind the scenes” info would people find
interesting?
• What material could you share that doesn’t fit into
press releases, web pages or white papers?

48. Can multiple people run our Twitter
account?
Yes, but...
• Explain the “tag team” approach in the bio area
• Identify Tweets with the person’s initials
• Reply to as many “@” or direct messages possible
• Everyone needs to stay appraised of updates to
avoid unecessary/uncoordinated repeat messages
• Establish a tone or personality for Tweets, no
matter who posts/writes them
• Add photos/info for each team member in the
background graphic

49. Example: Multi-Author Posts

50. Any way to make life easier?
• Contacts Manager
• 3rd Party Applications
• Link Shorteners/Reporting
• Keyword Alerts
• Cross Posting to Facebook
• Mobile Accessibility

51. http://dossy.org/twitter/karma/
Manage
Contacts

52. Example 3rd Party Application - Tweetdeck

53. Example 3rd Party Application - Tweetdeck

54. Other 3rd Party Applications
Helpful Hint
If you delete a Tweet via the Twitter website, it might not get deleted in
3rd party apps which “cache” (store) info longer. Trust me on this one.

55. Link Shorteners
Copy shortened link into your Tweet...

56. Link Reporting

57. Keyword Alerts
Email notifications
delivered when your
keywords are tweeted
by others.

58. Example 3rd Party Application
Tweetdeck - Facebook Posting & Link Shortening
Cross posts to your Facebook status updates.

59. Mobile Accessiblitiy
MANY ways/options...
• Tweetie
• Twitteriffic
• Tweetdeck Mobile
• TwitterFon
• Twitterberry

60. Things To Remember
• Be VERY careful when sending DM’s via a phone
• Address reasonable negative comments; offer to
discuss in a non-Twitter forum (email, telephone, etc.)
• Remember, ANYONE can read your comments; post
freely, but consider possible misinterpretations.

61. Questions?
Thank you!
Gary Moneysmith
Interactive Strategy Director
gary@cpvinc.com
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Ma ybe I
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@garymoneysmith