A very basic Twitter 101 presentation, applicable to anyone starting out though it's aimed at recruiters.

1. Twitter 101
For Recruiting
Molly Sly
@mollysly
http://www.linkedin.com/in/mollysly

2. What is Twitter?
 A free microblog – a moment in time
 You have 140 characters in which to “tweet”
 It’s not REALLY just “What are you doing right
now?”
 It is about:
• What you are learning, reading, attending
• Who you’re listening to and what they’re saying
• Breaking news
• And yes, sometimes it is about what you ate for lunch

3. Twitter is a Tool
 Like other social media tools, you can:
• View content from others
• Create content for others to view
• YOU MUST DO BOTH
 Much like LinkedIn you have to work at building
your network
• The more you put in the more you get out
 It’s a free and easy distribution method and more
people are joining daily
• It grew over 700% last year!

5. Setting up your Account
 Pick a user friendly Twitter ID
• @yourname
• It’s your personal brand – make it easy to find
• The longer your ID, the less characters you
have for your tweets
 Write your profile
• What do you do? What are you about?
• Link to a URL, even if it’s your LinkedIn profile
 If you don’t have a LinkedIn profile come
see me after class!!
 Use a face shot for your avatar

7. Start Following People
 Use Twitter applications to find your people
• www.twellow.com AND www.tweepsearch.com
 These apps search through bios
 You can search for titles, companies, industries, etc.
• www.summize.com
 This app searches ALL twitter conversations
 It offers real time search
• Run a search for “resume” or “interview” to see who’s
looking to make a move
 As you find people to follow, see who they are talking to
and follow them as well
 Follow the social media gurus
• Use tools like http//twitterati.alltop.com

8. Jump in – The Water is Fine!
 DO NOT start tweeting about jobs you are trying
to fill
 Build your brand first
 Start getting engaged in conversations
• Answer people’s questions
• Post links to blogs or articles
 Use a URL shortener like www.tinyurl.com to save
some characters
• Retweet posts you think are relevant
 Don’t be a lurker
 Don’t tweet every three seconds

9. Third Party Clients
 There are several and they make utilizing Twitter
much easier (http://twitter.com/downloads)
 TweetDeck
• I use this as does my team and I HIGHLY
recommend it
• Allows you to organize your tweeps into groups
• Alerts you to new tweets, DMs, replies
• Tweet, RT, DM, shorten URLs all from here

11. Learn the Lingo
 Tweep: a Twitter user
 Tweet: sending a message on Twitter
 @: use to reply to a specific tweep, but visible to
all
 DM: direct message sent to someone
• They must be following you
 #: hash tag, used to track a topic
 Tw + any word: a staple with twitter (tweeple,
tweetup, etc.)
• Careful, people can get annoyed if you talk like
Tweety Bird too often!

12. Tweeps and Groups
 Some active and social media savvy recruiters
• @marenhogan, @infosourcer, @lruettimann,
@seerysm, @davemendoza, @braingain,
@airscorp, @geoffpeterson, @cheezhead,
@sourcerkelly, @thejobsguy
 LinkedIn group
• Twitter for Sourcing and Recruiting
 Hashtags (#recruiting, #jobs, etc.)
• http://hashtags.org Directory of popular tags
• http://wefollow.com Have your tags tracked