Social media has changed marketing by leveling the playing field and allowing for more customer feedback and conversations. LinkedIn in particular is a professional social network of over 50 million members that allows users to build their professional network and online resume. An effective LinkedIn profile should be fully completed, include recommendations and endorsements from connections, and allow the user to strategically find new opportunities by engaging with contacts and groups.

1. Social Networking AndThe Power of LinkedIn Catherine Tryon March 31, 2010

2. Who is Catherine Tryon Over 20 years in the IT Industry Over 15 years of Internet Marketing Experience Small Business & Social Media Consultant Entrepreneur, Trainer, & Speaker

3. Social Media Has Changed The Marketing Landscape It has leveled the marketing playing field. It’s community owned – can’t buy access to it. Customers are overwhelmed with Advertising messages ( Avg. 3000 per day). Customers have more choices. Customers are talking back.

4. It’s all about Conversations Business communication is becoming more personal. 93% of people believe businesses should have a social media presence so they could communicate with them. ~ Gartner Group People want to be heard, especially if they are have an issue with your company.

5. And Relationships The most successful communities online tap into our basic human nature: We want to belong. We want to make a difference in the world. We want to be heard. Create relationships that satisfy those needs.

6. Whose opinion Matters? 91% say consumers reviews are the #1 aid to buying decisions ~ J.C. Williams Group 87% trust a friend’s recommendation over a critic’s review ~ Marketing Sherpa One word of mouth conversation has the impact of 200 TV ads ~ BuzzAgent

7. The New Trust Economy The line between business & personal is blurring – people are interested in doing business with people! “Social networking is always important when it’s real and is always a useless distraction with it’s fake” ~ Seth Godin

8. Statistics 74% of all US adults are now connected to the web. ( US is #8 June 2009 - #1 is Norway @ 86% ) 2009 Average age of Social Media users Linkedin 41 Facebook 34 Twitter 33 MySpace 29

9. The Big 3 Social Networking Platform with over 350 million users Real time micro-blogging with over 50 million users Business oriented professional network with over 50 million users

10. So You’ve joined Now what? www.linkedin.com

11. What is Linkedin? The free social network for business professionals around the world. Your digital portfolio and contact list 60 million members 170 industries represented 200 countries 20 million US members Executives from all the Fortune 500 companies are Linkedin members

12. The LinkedIn Professional

13. Why Use Linkedin? Increases likelihood that your profile will be seen when someone in your network is looking for a professional like you. By adding connections, you increase the likelihood that people will see your profile first. Increases your Google ranking Research new people in advance of a meeting or event.

14. Find a New or Better Job It is who you know! This is your searchable online resume Ask your connections for introductions Give and request endorsements

15. Check New People Out Perform a Reference Check: Does their profile match their resume? Does the candidate have recommendations? Hiring a Consultant? Do they have any recommendations? Have they given any recommendations to others? 45% of hiring managers said they were checking new hires’ social media profiles. Careerbuilder .com

16. Our Linked In Agenda 1.) Home Screen 2.) Profile 3.) Contacts 4.) Groups 5.) Inbox (InMail)

17. 1. Home Screen Formatted like a 3 column blog Left hand column: will use for navigating Main column: things you will manage yourself. Right column: Linkedin applications & ads

18. 2. Build Your Profile Your Profile is like: Your personal online business page An online resume Advertisement for YOU! It should be designed with Marketing YOU in mind. Think of a Linkedin Profile as your online digital portfolio for you!

19. Profile Worksheet Use your real name! Professional headline. Add a photo – use a professional one. Fill out the basics today. Eventually reach 100% profile completion. Status updates – make it work related.

20. 3. Contacts: Building Your Network Inviting and accepting connections Max invitations to connect is 3000 Connection sources: Address Book Searching for people or companies People move around a lot & information changes – this keeps your database fresh.

21. Recommendations Third party testimonials add credibility to you when people do find you. Encourage colleagues to give you a recommendation. Give a recommendation freely to your colleagues.

22. 4. Join Groups Max is 50 Search for groups that interest you Join groups with tons of members Start a group

23. 5. Linkedin “InMail” 1st degree connection (directly connected) or those you share a group membership with, you can send a message for free. When invitation is accepted that makes you a 1st degree (direct) connection. 2nd and 3rd degree connection can send emails with upgraded ($) account. Too many disapprovals can jeopardize your account

24. What to do after today… Complete your profile to 100% Connect with the people that you know Write a recommendation for a colleague or friend. Ask for your friends for recommendations Join or start a group that interests you Build your network strategically Always update your profile – keep it current!

25. FREE 15 Minute Phone Consultation If you would like a free 15 minute consultation about Social Media, please add your name, phone number, and email address on the sheet & we will setup a time to talk.

26. This Presentation is Available Online Download from slideshare.net Search for Catherine Tryon Go to my LinkedIn profile and download from my slideshare link.

27. Thank You! Phone: 608.843.2345 Email: catherine@catherinetryon.com www.facebook.com/catherine.tryon www.linkedin.com/in/catherinetryon www.twitter.com/catherinetryon www.catherinetryon.com