This document discusses different types of social media users and how to use LinkedIn effectively. It identifies three types of social media users: passive users who sign up but don't engage, active users who use it for networking and business purposes, and others. It provides tips for using LinkedIn to stay updated, network, and find jobs. The document emphasizes engaging others as a subject matter expert and using LinkedIn to promote your business through your profile, groups, questions and answers.
This presentation was given way back in August of 2009 to an Executive Networking group, American Association of Senior Executives, in Orange County.
This was way before LinkedIn was a commonly adopted professional network. I was an "early adopter" and saw the future impact.
This was 2 years before the LinkedIn IPO.
At the time, there were less than 25-30 million LinkedIn members.
It's old, school, but highlights what has happened in the last 4 years.
Enjoy!
This high level, non-technical presentation is targeted at those who need or want to be convinced that being an active participant in the world of social networks increases your probability of finding a job in today's difficult job market.
Using Social Networking in the Job SearchDavid Swinney
This is a high level, non-technical presentation targeted at those who need/want to be convinced that social networking and social media is a necessary component of the job search process. It includes links to a large number of resources that job seekers - including C-level executives - can use to establish and leverage their social media presence.
Find Info on Social Networks for Job Seekersbizcareer
Join us as we explore ways you may social network your way to a job. By the end of this program you will be introduced to popular websites like LinkedIn and Meetup. You will learn to maximize social networking strategies that can lead to a job.
Social Job Search: Strategies and Tactics to Maximize your ResultsPhilippe Gadeyne
In the past few years the hiring process has undergone massive changes. Recruiters and hiring managers went from newspaper ads to job boards, corporate websites and now to social media platforms to seek out, identify and recruit talent.
Job seekers and career changers need to learn the platforms and constantly adapt to the way the platforms change and to the way recruiters use them. They need to embrace social media, learn how to optimize their profiles and avoid the pitfalls, monitor and manage their online reputation.
This presentation was given way back in August of 2009 to an Executive Networking group, American Association of Senior Executives, in Orange County.
This was way before LinkedIn was a commonly adopted professional network. I was an "early adopter" and saw the future impact.
This was 2 years before the LinkedIn IPO.
At the time, there were less than 25-30 million LinkedIn members.
It's old, school, but highlights what has happened in the last 4 years.
Enjoy!
This high level, non-technical presentation is targeted at those who need or want to be convinced that being an active participant in the world of social networks increases your probability of finding a job in today's difficult job market.
Using Social Networking in the Job SearchDavid Swinney
This is a high level, non-technical presentation targeted at those who need/want to be convinced that social networking and social media is a necessary component of the job search process. It includes links to a large number of resources that job seekers - including C-level executives - can use to establish and leverage their social media presence.
Find Info on Social Networks for Job Seekersbizcareer
Join us as we explore ways you may social network your way to a job. By the end of this program you will be introduced to popular websites like LinkedIn and Meetup. You will learn to maximize social networking strategies that can lead to a job.
Social Job Search: Strategies and Tactics to Maximize your ResultsPhilippe Gadeyne
In the past few years the hiring process has undergone massive changes. Recruiters and hiring managers went from newspaper ads to job boards, corporate websites and now to social media platforms to seek out, identify and recruit talent.
Job seekers and career changers need to learn the platforms and constantly adapt to the way the platforms change and to the way recruiters use them. They need to embrace social media, learn how to optimize their profiles and avoid the pitfalls, monitor and manage their online reputation.
How to use Linkedin
Multiply & Strengthen Your Connections
Abundant B2B connections
Dominate Your Industry/Niche -LinkedIn Search
Proper Group Participation
LinkedIn the Ultimate Follow-up Tool
These are the slides I gave to a group of students at Gordon College on LinkedIn and how they can use it to network, establish and online presence and find a job or internship.
LinkedIn Presentation 101 - Beginners Guide To LinkedInSelene Kinder
A beginners guide to LinkedIn explores what LinkedIn is, how to use LinkedIn as a business and how to use LinkedIn for personal use. At the end of the presentation you will be able to determine if LinkedIn is for you.
Social media job search strategies for 2015Dave Newman
Use Social Media to get a better job in 2015. You can easily leverage Twitter, LinkedIn, Quora, and Disqus to build a community around your career aspirations. This works especially well in the technology career area. Industry leaders are paying attention to social media, and if they know who you are and what you have to offer, there's a good chance your next job will come from your efforts to connect with professionals on these platforms.
Do you know what social fundraising is? It's a new concept on the fundraising scene, and we want you to be a part of the development.
Learn how to put your network to work on your fundraising efforts. If you want to easily build relationships with your donors and find warm introductions to new funders, social fundraising is for you.
Learn more on our nonprofits site: http://linkd.in/1MGEZRP
Email us: nonprofitsolutions@linkedin.com
Chicago Bar Association Presentation: The Social You - Position Yourself for ...Jason Baumann
These slides are from the upcoming Boxless Media presentation to the Chicago Bar Association - for CLE credit. We will discuss how to use social media to build a personal brand that will help you stand out in a crowded market of job applicants.
LinkedIn is a great tool for Building a Personal Brand, and specifically targeted individual companies for referrals and job offers.
This video goes over my 5 steps to Using LinkedIn for Job Search.
How to use Linkedin
Multiply & Strengthen Your Connections
Abundant B2B connections
Dominate Your Industry/Niche -LinkedIn Search
Proper Group Participation
LinkedIn the Ultimate Follow-up Tool
These are the slides I gave to a group of students at Gordon College on LinkedIn and how they can use it to network, establish and online presence and find a job or internship.
LinkedIn Presentation 101 - Beginners Guide To LinkedInSelene Kinder
A beginners guide to LinkedIn explores what LinkedIn is, how to use LinkedIn as a business and how to use LinkedIn for personal use. At the end of the presentation you will be able to determine if LinkedIn is for you.
Social media job search strategies for 2015Dave Newman
Use Social Media to get a better job in 2015. You can easily leverage Twitter, LinkedIn, Quora, and Disqus to build a community around your career aspirations. This works especially well in the technology career area. Industry leaders are paying attention to social media, and if they know who you are and what you have to offer, there's a good chance your next job will come from your efforts to connect with professionals on these platforms.
Do you know what social fundraising is? It's a new concept on the fundraising scene, and we want you to be a part of the development.
Learn how to put your network to work on your fundraising efforts. If you want to easily build relationships with your donors and find warm introductions to new funders, social fundraising is for you.
Learn more on our nonprofits site: http://linkd.in/1MGEZRP
Email us: nonprofitsolutions@linkedin.com
Chicago Bar Association Presentation: The Social You - Position Yourself for ...Jason Baumann
These slides are from the upcoming Boxless Media presentation to the Chicago Bar Association - for CLE credit. We will discuss how to use social media to build a personal brand that will help you stand out in a crowded market of job applicants.
LinkedIn is a great tool for Building a Personal Brand, and specifically targeted individual companies for referrals and job offers.
This video goes over my 5 steps to Using LinkedIn for Job Search.
Geek Girl 2014 Presentation:
Title: What is a Personal Brand and how do you build one?
Prerequisite: None
Description: Personal branding is such a hot topic right now yet so few people do anything about theirs until they miss an important opportunity (a dream job, a client, etc.). Learn how to build yours from the ground up and never miss out on amazing opportunities ever again.
Degree of Difficulty: All levels.
Referrals are the #1 Source of Hires.
Referrals Get Hired is an online BRAND building strategy used by executives, entry-level, and all types of job seekers to get the job they want.
How to Build a Personal Brand on LinkedIn - Perception is EverythingJonathan Duarte
How to Build a Personal Brand on LinkedIn!
This presentation describes the 5 Steps is use when Building a Personal Brand for a Client using LinkedIn.
B= Build
R= Reconnect
A= Add-Value
N= Network
D= Do Coffee
Marketing yourself in the social and digital world June 2014 - Social TipsWitmer Group
A presentation from a recent HR group for HR Professionals in transition and looking to better use social tools such as twitter, LinkedIn, facebook and Google+ for job seeking purposes.
Includes social marketing stats, tips and how to's.
share tips on how to realize the full creative potential of a LinkedIn profile. You’ll also gain insider advice on profile, long-form posts and other LinkedIn tools that agency professionals are using to increase their productivity and success.
After attending this session, you'll understand:
How to create a rock star LinkedIn profile
The importance of having a strong professional brand
How to build your own professional brand
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
*What is Linkedin?
* How to make a Great profile in Linkedin?
* How to rank yourself #1 in Linkedin in your filed.
* Best practice for linkedin
* What you need to know about Linkedin Groups
* What you need to know about Linkedin Jobs
* How to communicate effectively on linkedin
* How to be effective in linkedin
* Set your Privacy Setting in linkedin
* common Mistakes in Linkedin
2. 3 Types of Social Media Users
1. Passive. Signed in, built a profile, took off.
2. Active users. Primarily networking,
sourcing, sales and marketing, or job
search / recruiting related.
3. The rest…
4. This is what our customers think it is!
A way to communicate.
A way to research companies, contacts,
vendors, information, etc.
A way to stay up to date on news and
information.
A place to network.
6. LinkedIn is one of the Big 3
A place to hang out with
the people you know!
A place to meet the
people you want to know!
A place to talk shop!
7. The Resume is Dead!
There are 500,000 HR and recruiting professionals on
LinkedIn. They are using LI for sourcing candidates.
Recruiters are using LI and other Social Networking sites
because they are free! Employers have to pay Monster or
CareerBuilder resume database is $9K to look at your
resume. With Facebook, LinkedIn, and other sites, your
profile is free!
There are more resumes, white papers, forum discussions,
and other professional information on Google than there is all
the resume databases.
8. How to use Web 2.0
in your marketing strategy.
Engage your clients and prospects as a Subject Matter Expert (SME)
from the position of being Known, Liked, and Trusted.
You do this through providing news, information, industry updates,
customer support, and product knowledge:
• On their terms
• On their schedule
• When they are ready
• Using the sites they prefer
• In the format that they like best (white papers, video, podcasts, blog
articles, communities, groups, Facebook fan pages, Twitter
streams, press releases, etc.)
9. How does LinkedIn fit in?
“It’s not who you
know. It’s who
knows you.”
- Jeffrey Gitomer
10. The Strength of Weak Ties
It’s not the people closest to you that help you find a job. It’s the
people with which you have “weak ties”.
These “weak ties” are people you haven’t seen or spoken to in
weeks, months, or years.
The theory is suggests that our primary network of friends and
connections have the same influencers an same connections that
we do, therefore they see and hear the same information that we
do.
While people outside of your primary social network are influenced by
many other sources.
Mark Granovetter
15. CareerBuilder Study
45% of employers used Social Networking
sites to reference check job seekers.
Social networking profiles gave some job
seekers an edge over the competition.
24% of hiring managers who researched job
candidates via social networking sites said
they found content that helped to solidify their
decision to hire the candidate.
16. Top Influencing factors
48% - candidate’s background supported their
qualifications for the job
43% - candidate had great communication skills
40% - candidate was a good fit for the company’s
culture
36% - candidate’s site conveyed a professional
image
31% - candidate had great references posted about
them by others
30% - candidate showed a wide range of interests
29% - candidate received awards and accolades
24% - candidate’s profile was creative
18. Promoting your business through you
LinkedIn Profile
Include Slideshows from Slideshare, or
Box.net, of Google Docs.
Include a Video (through Slideshare)
Upload powerpoints.
Integrate your personal Blog.
Link to your company website
19. Promoting your business through
Groups and Questions &Answers
Include an image here of group questions.
Include an image of Q&A here.
20. LinkedIn Groups
There are groups of all shapes and sizes, from
industry trade groups, to local associations and
chambers of commerce, to alumni organizations,
to recreation and sports groups.
You can join up to 50 groups.
Become a member and engage the group. Don’t
just jump in and start selling.
Don’t SELL in social media… educate!
21. LinkedIn Groups – Ways to Engage!
Get involved in discussions. “Pay-it-forward”. Not
only are you helping others, but you are adding
backlinks and “social footprints” back to your
profile.
Ask questions in the groups.
Make announcements.
Hold Webinars or Teleseminars to provide
information. Promote these in the groups.
Most importantly, build relationships.
22. LinkedIn Questions & Answers
Questions and Answers is great section of LinkedIn for
promoting your business. It’s not simply about promotion, but
building your credibility.
People ask questions in your niche or area of expertise. If
you answer the question, your answer is publicly available (if
desired) and others can see your response.
If the person asking the question thinks your answer was the
best, you get a star. The stars go on your profile (kind of like
the gold star on the fridge when you were a kid).
The answers don’t go away, so months into the future your
expertise is still visible… with a link to your profile, of course.
23. My Social Networking Stats
LinkedIn Connections - Over 7,000
Facebook Friends – 300+
Twitter Followers – 2,300
Job seekers on email campaigns – 90,000
Clients on newsletter campaigns – 4,000
24. Network Building
Broad or Deep Network building?
I recommend both! Why?
You come up higher in Search Results.
Go deep in your industry with vendors, clients,
prospects, competitors, employees, associates,
partners, etc.
Go broad using TopLinked, and LIONS.
31. Google yourself:
How many times
are you listed in
the:
Top 10?
Top 30?
Do you control
your Personal
Brand?
32. LinkedIn Groups:
Use groups to:
•Connect
•Join Discussions
• Add Value
• Learn
• Promote
• Invite members to
events
33. Thank you!
What I do:
• Social Media Recruitment Consulting and
Implementations
• Career Site Optimization
• Search Engine Optimization
• Job Posting Aggregation and Syndication
Jonathan@gojobs.com * 949-287-4154