This document provides information on using LinkedIn for professional and business purposes. It discusses why LinkedIn is a valuable professional networking tool, with over 200 million users globally. It also provides tips on optimizing a LinkedIn profile to stand out, including completing all profile sections, using relevant keywords, and having 500+ connections. Additionally, it recommends engaging with others on LinkedIn by actively participating in groups, answering questions, and building relationships to be seen as a trusted resource.

1. LinkedIn
January 2014

2. LinkedIn Presentation
• Why
• What – Nuts and Bolts
• How – Leverage the Power
• Tips and Advice
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3. Why LinkedIn
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World’s largest professional network – 200+million (200 countries)
Highly regarded – Execs from all Fortune 500 companies
Australia – over 5million
Over 1 million company pages
Average age is 44 and average income over $90,000 (US)
2 billion people searches annually
87% of members trust what they hear on LinkedIn
77% of members conduct product/service research
Private
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4. Powerful Professional Online Presence
Your LinkedIn Profile
appears at the top
of Google search
What first impression
will you convey?
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5. Stand Out from the Crowd
LinkedIn is very SEO friendly
Take advantage of the
search keywords to
ensure your profile
shows up before
your competitors
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6. LinkedIn Nuts and Bolts
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Profile
Groups
Jobs
Inbox
Companies
Pulse
News Feed
Contacts
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7. Optimise Your Profile
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Crucial to be complete, up-to-date and error free
Use real name
Professional photo
Personalise your URL, websites, blogs etc
Populate with keywords
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Use adjectives, industry buzz words, verbs – all very searchable
• Aim to have at least 501 connections
• Use Visuals
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8. Optimise Your Profile
• Summary
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Use your keywords
Write in the first person
Include a call to action
Show your personality
Add video, image, document
• Experience
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Don’t copy and paste your resume
Use bullet points
1000 characters to shine
Use keywords and different variations of them
• Skills and Expertise
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Load in keywords you want to be endorsed for
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9. Profile Management
• Invitations
o 3,000
o Don’t spam
• Recommendations
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Profile complete with 3
Aim for 10
Quality
Ask for them
• Status Updates
o Daily
o Provide value to your target
market and network
• Profile Update
o Every 2 months
o Turn off while editing
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10. Build Your Network
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You began with your imported contacts and send invitations
Those who accept are your 1st Degree Connections
Their connections are your 2nd Degree Connections
The connections of their connections are your 3rd Degree
Ask for Introductions for 2nd and 3rd
Connect with those you meet at real life meetings
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11. Groups
Can join up to 50
Focus on 3-5 strategic and relevant quality groups
Proactively review and participate
Post discussions that involve asking and answering provoking
questions – position yourself as a resource
• Link relevant and reputable sources of information to build
relationships and credibility
• Follow group rules
• Keeps you up to date with latest industry news
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12. How Philosophy
Know – Like – Trust
Build – Engage – Promote
LinkedIn has a greater emphasis on giving
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13. Leverage the Power
• Ability to make Quality Connections
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Search for potential employees or customers
Do you homework before meetings
• Position yourself as a Resource of Value
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Adding value and Answering group questions
• Amplify your reach
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Utilise influence in groups
Capitalise on Slide Share
Targeted advertisements
Develop complimentary partnerships
• Trump your competitors
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14. Company Power
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SEO – connect employees
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Showcase Pages - products and services
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Source leads and prospects
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Provide offers or discounts for an email opt-in
Ask and Answer questions – inform customers
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LinkedIn is 277% more effective at lead generation than
Facebook or Twitter
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Sponsor Updates and Advertise to targeted audience
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Recruitment (Seek)
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15. Tips and Advice
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Link your employer to their company page
Personalise all connection requests
Send a welcome message to all new connections
Be helpful – Don’t ask - Give
Turn off “notify connections when I make a profile update”
Consistency in Branding
Be strategic in your connections
Influence – don’t sell
Search yourself!
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16. Steps to Take
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Identify your goals
Plan your strategy
Optimise your profile
Grow your network
Engage
Develop relationships
Promote/Influence
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17. My Services
Provision of customised social media marketing services
across all platforms including Facebook, Twitter, LinkedIn etc
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Strategy Development
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Aligned with your business goals and marketing objectives
Platform Implementation
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Set up, Optimisation and Integration of your social media accounts
Management Services
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Implementation and management of your social media strategy
Content creation, posting, promotions and active engagement
Reputation management and monthly reporting
Customised Training
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Individual or Groups across major platforms – Practical,
Hands On Training
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18. Rae Brindley
2Ear Solutions | Social Media Business Boosters
Telephone: 0498 088 318
Email:rae@2earsolutions.com
Website: www.socialmediabusinessboosters.com
Facebook: /2EarSolutions
Linkedin: /in/raebrindley
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