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Research
JACK GARNER
Terminology
 Circulation
 the total number of copies of a magazine, newspaper, newsletter, or
catalog that are distributed via direct mail or other channels.
 Hits
 How many times a specific webpage had been viewed by people
 Box Office Figures
 Box office business can be measured in terms of the number of
tickets sold or the amount of money raised by ticket sales (revenue).
 Ratings
 How something had been rated (4/5,90% etc)
 Sales
 How many products have been sold
Primary Research
 Definition
 Its research you do yourself. The audience and the researcher are in contact with each other
 Advantages
 The advantage is that its your own research so u can get the research you want for your own work
 Disadvantages
 The disadvantage is that it can take a long time to set up everything for your research and then have
to gather your results and then present them alone.
 Example
 Questionnaires/Surveys
Some questions based around a product/subject, often produces statistical data
Secondary Research
 Definition
 Studying research already done by someone else. Using research done by
someone else in your own work
 Advantages
 The research has already been done for you so all you need to do is implement it
into your work. There is a lot of resources available
 Disadvantages
 The research may not be correct. The research wont always be easy to find You
have to rely on other peoples ability to do the research
 Example
 Internet research
Internet research is when you use Internet information, especially free information on the
World Wide Web.
Quantitative Research
 Definition
 Research that returns numbers as data rather than opinions.
 Advantages
 The advantage is that you can get an accurate number from your research
 Disadvantages
 The disadvantage is that your result is just a number so if u check how
many people buy a certain product it only tells you that but wont tell you
age range etc.
 Example
 And example of quantitative research would be the box office numbers to
show the production company and film makers how successful their film
was compared to others.
Qualitative Research
 Definition
 Research that goes more in depth that finds out opinions, beliefs and
reasoning
 Advantages
 The advantage is that your research will be more in depth and you
would get a better result
 Disadvantages
 The disadvantages are you might not get the specific answer you want
because they may go off focus
Audience Research
 Definition
 Finding out about the consumers of a product.
 Advantages
 It helps you get to know your audience to help benefit your product.
 Disadvantages
 It could be time consuming.
 Example
 Reviews, Responses, Discussions, Forums
Market Research
 Definition
 Advantages
 Disadvantages
 Example
Production Research
 Definition
 Advantages
 Disadvantages
 Example
Terminology
 Objective
 Subjective
 Valid
 Reliable
Harvard Referencing
Name of the film being researched;

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Theory research pro-forma

  • 2. Terminology  Circulation  the total number of copies of a magazine, newspaper, newsletter, or catalog that are distributed via direct mail or other channels.  Hits  How many times a specific webpage had been viewed by people  Box Office Figures  Box office business can be measured in terms of the number of tickets sold or the amount of money raised by ticket sales (revenue).  Ratings  How something had been rated (4/5,90% etc)  Sales  How many products have been sold
  • 3. Primary Research  Definition  Its research you do yourself. The audience and the researcher are in contact with each other  Advantages  The advantage is that its your own research so u can get the research you want for your own work  Disadvantages  The disadvantage is that it can take a long time to set up everything for your research and then have to gather your results and then present them alone.  Example  Questionnaires/Surveys Some questions based around a product/subject, often produces statistical data
  • 4. Secondary Research  Definition  Studying research already done by someone else. Using research done by someone else in your own work  Advantages  The research has already been done for you so all you need to do is implement it into your work. There is a lot of resources available  Disadvantages  The research may not be correct. The research wont always be easy to find You have to rely on other peoples ability to do the research  Example  Internet research Internet research is when you use Internet information, especially free information on the World Wide Web.
  • 5. Quantitative Research  Definition  Research that returns numbers as data rather than opinions.  Advantages  The advantage is that you can get an accurate number from your research  Disadvantages  The disadvantage is that your result is just a number so if u check how many people buy a certain product it only tells you that but wont tell you age range etc.  Example  And example of quantitative research would be the box office numbers to show the production company and film makers how successful their film was compared to others.
  • 6. Qualitative Research  Definition  Research that goes more in depth that finds out opinions, beliefs and reasoning  Advantages  The advantage is that your research will be more in depth and you would get a better result  Disadvantages  The disadvantages are you might not get the specific answer you want because they may go off focus
  • 7. Audience Research  Definition  Finding out about the consumers of a product.  Advantages  It helps you get to know your audience to help benefit your product.  Disadvantages  It could be time consuming.  Example  Reviews, Responses, Discussions, Forums
  • 8. Market Research  Definition  Advantages  Disadvantages  Example
  • 9. Production Research  Definition  Advantages  Disadvantages  Example
  • 11. Harvard Referencing Name of the film being researched;

Editor's Notes

  1. Provide definitions for each term
  2. Provide definitions
  3. 1. Film, 2.Book, 3. Website, 4. Magazine Article