The document summarizes research conducted to inform the development of a new graphic novel, including product research, questionnaires, and interviews. Product research of existing graphic novels provided examples of styles and themes to consider. Questionnaires distributed via survey monkey helped understand the target audience. Interviews with graphic novel readers revealed they prefer stories told through visuals and appreciate artistic style. The research uncovered both strengths and limitations of each method to gather useful insights while avoiding biases.

1. Research
Jack Garner

2. Existing Product
Colours: the colours used for the comic front cover are
bold but slightly dulled to be more natural while the
inside is all in black and white.
Content: the cover has the main character shown
because of it being the first issue they are trying to
introduce the character being the first one you see so
you know its his story
Layout: the title is on the top of the cover in bold red
text with the writers names are in the bottom right
corner and the publishers name is in the top left corner
Audience: the audience for this would be aimed at 15
and up

3. Existing Product
Colours: the colours used on the front cover are black
and white with a tint of green to make a stylized effect
with red on the eye to make that stand out
Content: The cover has the main character shown
because of it being the first issue they are trying to
introduce the character being the first one you see so
you know its his story.
Layout: The title is at the side in black text on a white
background with the O filled with red to make it look
like the eye of that character. Next to the title the main
image of the character is sat in a chair.
Audience: the audience for this would be aimed at 15
and up

4. Existing Product
Colours: the colours used are black for the background
while the characters are in colour behind the main
character the other character has a red tint on it and
the background behind him is pink.
Content: The cover has the main character shown
because of it being the first issue they are trying to
introduce the character being the first one you see so
you know its his story.
Layout: The title is in white with some of the letters
turned to the side to give it its own unique look the
main character is stood in the center holding a weapon
with another character stood behind. The background
behind them is shaped as a cross to show it could have
a godly theme to it.
Audience: the audience for this would be aimed at 15
and up

5. Research Analysis
• What common features do the researched
products have?
All of the products I researched all have the main character as the main focus on the
cover and all have horror elements to them also all of the comic strips are in black and
white
• What aspects of the research will you include
within your on work?
I will include the same style for the cover having the main character be the main
focus of the cover for the first issue. I will also include horror elements.

6. Questionnaire Analysis

7. Audience research
• Observation: this shows that I have a balanced audience I have the same amount of
males and females in my audience
• What this says about my audience: it shows I have a mixed
audience
• How will your product appeal to this audience:I will add
aspects to my work to also appeal to a female audience

8. Audience research
• Observation:this shows that the majority of my audience is 11-18 but a small percentage of my
audience is 19-30
• What this says about my audience: this says that i am mainly aiming towards
people aged between 11 and 18 but I have a small audience with people the age of 19-30
• How will your product appeal to this audience: I would appeal to my
audience by making sure there's nothing too offensive and is suitable for a younger audience
that’s below the age of 18 .

9. Audience research
• Observation: this shows that my audience enjoys the horror genre the most out of all but
some like other types of genres.
• What this says about my audience: this shows that my audience enjoys
horror stories the most.
• How will your product appeal to this audience: I will make my
story a horror story but also include other genres in other parts to try to appeal to a wider audience.

10. Audience research
• Observation: this shows my audience has a lot of different reasons why they like the
genre they like
• What this says about my audience: it shows that people like
horror because they like death or they like to be scared.
• How will your product appeal to this audience: I will add the
elements people like into the story.

11. Audience research
• Observation: this shows that most of my audience wants to have a dedicated book for
the graphic novel. But some like to read it on their phone
• What this says about my audience: this says that my audience like to
have books but some also like the convenience of reading it on their phones
• How will your product appeal to this audience: I will market
my graphic novel for a book release and for a digital release.

12. Audience research
• Observation: this shows that most of my audience reads for quite a while but a good few don’t
read for that long.
• What this says about my audience: this says that my most of my audience will
read for quite a while but a few don’t read much at all
• How will your product appeal to this audience: to appeal to my
audience I would make chapters short so the people who don’t read much have a place to stop at but the
book will still be long so the people who read a lot will have a long book to keep reading.

13. Audience research
• Observation: this shows that most of my audience would rather read a graphic novel in
colour but some like to read it in black and white
• What this says about my audience: it tells me they prefer colour over
black and white in graphic novels
• How will your product appeal to this audience: I would appeal
to my audience by making my graphic novel in colour rather than in black and white

14. Audience research
• Observation: this shows me lots of different reasons to why people either do or don’t like colour
in graphic novels
• What this says about my audience: this tells me that my audience likes colour
because it can tell more of a story or don’t like it because its distracting or they like black and white
because its scarier for a horror story.
• How will your product appeal to this audience: i will use colour to tell
more of the story but I wont make it so bright that it is distracting to try to appeal to everyone.

15. Audience research
• Observation: this shows that I have a lot of different reasons of what people like to see on
covers there's nothing too consistent except cool design and blood and gore
• What this says about my audience: this shows that my audience is mixed on
what they want to see on the cover except a cool design and blood
• How will your product appeal to this audience: I will try to make a
cool design for my cover and try to add some blood in too so I can appeal to as many people as possible

16. Audience research
• Observation: this shows me that the audience would have the story be the most important part but also
a lot say that the art style is more important
• What this says about my audience: this shows that most of my audience would want a
better story than anything else and they aren’t bothered how it looks but some would rather have it the other way
around as long as it looks good they don’t mind
• How will your product appeal to this audience: I will spend most of my time on
the story as that’s what appeals to most people then I would also spend a good amount of time making an art
style because a lot of people say that’s important so then I can appeal to a wider audience.

17. Interviews

18. Interview 1
• If you read graphic novels why do you like
them?
What I like about a graphic novel is the good
images that make you understand the story and
also the story line that has to obviously make
sense.

19. Interview 1
• Observation: my audience likes graphic novels because they find using
pictures easier to understand.
• What this says about my audience: it says my audience
prefers more pictures over writing.
• How will your product appeal to this
audience: I will try to tell my story with more visual queues instead of
using mainly text.

20. Interview 2
• If you read graphic novels why do you like
them?
I like reading graphic novels because I like the
illustrations of the pictures and prefer it more than
reading a book because the pictures explain the story
more. I like the art styles of the comics because it
makes the story more enjoyable and interesting to look
at and read.

21. Interview 2
• Observation: my audience likes the way the pictures and art style looks
• What this says about my audience: this shows they
care a lot about how the graphic novel looks as a whole
• How will your product appeal to this
audience: I will spend a lot of time refining my art style to keep it
consistant and looking good

22. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
16-19 • The content isn't appropriate for anyone
younger and has a more mature story line
Gender
Male • The main characters are all male in the
stories which means its more directed
towards men
Psychographic
Balanced • They would be interested in a story about a
good character doing the best for other
survivors and doing the best for mankind
Social Status
Middle class • Middle class because of the price of the
magazine been a higher price

23. Research Evaluation

24. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
• For product research I got type of horror graphic novels that I liked and thought would fit
the theme of what I'm going to create. The strengths of using this method is that you can
get a good idea of what other professional products are like. The weakness of this of this
method is that sometimes I was stuck with what I could analyse.
– Questionnaires
• For questionnaires I used survey monkey to make my survey and then I passed it out to
people in my class via email and I also gave it to some other people who I knew read
graphic novels. The strengths of this method are that it’s a good way to get information
from a lot of people and it helps you know what you should include to fit your target
audience. The weakness is that it can be limited to the people who you can send it to
also it might not always help as some people give stupid reply which don’t help at all.
– Interviews
for interviews I asked people in my class to answer a question to help me with
what I needed to know the strengths of this method is that people usually give helpful
answers to what you need. The weakness is that it can be limited by the people you
can ask and it doesn’t go to a wider audience its just one person.

25. Research Evaluation
– What sort of a response did you get?
For my survey I mostly got a good response as most of my replies were helpful
apart from a few joke replies which didn’t help at all.
– How did you distribute your survey? Give an advantage and a disadvantage
I distributed my survey with email which is an okay way to send it as I can send it
to my whole class to give me responses but not everyone in my class reads
graphic novels so they cant give the best response. I also sent it through text to
some friends which I knew reads graphic novels a lot which helped because I
then got responses from my target audience.