The producer of this music video utilized various editing techniques like slow motion and different camera perspectives to immerse the audience. Colors like red were used to symbolize danger and convey a war-like environment. Premier Pro and After Effects were likely used to add special effects. The video was filmed in a desert-like setting with actors wearing tactical gear and using props like guns to further sell the war theme. Big movements from the actors also helped portray battle scenes. Environmental lighting was used to keep the natural look while still allowing effects during editing.

1. Research

2. Overseas-
• Camera angles- close up, long shot, extreme close up, birds eye view
• Props- clothing, lightning effects
• Location
• Actions of the actors
In this product the producer has used various camera angles and techniques to create a
creative product for the audience. The actors in the product have made the overall video
more creative and professional by the way they are acting and are dressed. The actors are
making themselves look big and intimidating to the audience through big movements and
hand gestures. The clothing they are all wearing is some expensive jewellery such as
watches and chains and then they are all wearing hats and what majority of youths are
wearing now, as this is who they all look up to. Furthermore we can see that they are trying
to be powerful and kind of dangerous through some of the camera angles as through the
video the camera is always looking up on them suggesting that they are better than others.
The location that they have chosen makes the product look more appealing for the audience
as they have various colour schemes such as bright lights, fireworks etc, as they have chosen
to film in Paris next to the Eiffel tower, the audience could take this that they have a lot of
power and are important people.
D-Block Europe - Overseas ft. @Central Cee (Official
Music Video) - YouTube

3. Dave – Starlight
Dave - Starlight - YouTube
Camera angles- close ups, panning, extreme close up,
Props- skateboards, jewellery, hats
Location- apartment
Actions of the actors- big/ intimidating towards audience
In this music video the producer has utilized various techniques and editing skills to make the
product entertaining for the audience. When I come to make mine I will be trying to use the
same skills in this product such as the body language of the actor in the video as the
producer has made the actor look big and intimidating, they have done this through various
camera angles by making the camera always look up to him and making him look better than
everyone else. Furthermore, as the audience we can also see this that the actor is InControl
of everything through the use of camera angles and transitions as the actor is controlling the
movement of the camera and is in control of when the camera sees a new environment/
location. We can see this when the actor grabs the camera to a side and brings it back to
centre and he is in a new location. In all of the videos that I have seen including this one they
have all utilized expensive items such as jewellery and more, and the have adopted a urban
type of look in the videos this is so they can relate to the younger generations such as teens
between the ages of 16-24.

4. Dave - Funky Friday (ft. Fredo)
Camera angles: close ups, long shots, birds eye view
Props: jewellery, whiskey glasses, animals
Location: greenhouse, mansion
Actions of the actors: Suttle, slow, big movements
In this music video the director has utilized a bright colour scheme to interest the
target audience into the product as the producer has dressed the actors in urban
outfits that the youth (their target audience) will be wearing. The producer has also
taken an interesting approach to the speed of the music for the actors to sync with
as other products are quick with fast movements whereas this music video the
producer has made the actors move slow but act big such as big movements so
reaching out their arms. The use of this is to portray to the audience that they are in
control and that they are trying to imitate what their audience are like. Furthermore,
the producer to make his product interesting for the audience they have used lots of
various editing skills/ techniques to make it look professional for the audience for
example the producer of this product has made the camera go in slow motion
during certain parts of the video this is to add a dramatic effect to the video to make
it more interesting for the audience watching so they don’t lose interest in the
product. Lastly the producer has also used photoshop tools to make the overall
effect of the video more interesting by splitting up images and creating a mood
board like effects with the screen split up into a grid and having different videos play
in each grid this makes the product look unrushed and more creative looking.
Dave - Funky Friday (ft. Fredo) - YouTube

5. Research
analysis
From the pre-existing products that I have researched I have
found that they all share similar aspects to interest there
target audience. I can see this as they a share a similar colour
scheme to each other as they all utilize a bright colour scheme
this will be to go with the urban outfit look that they have
everyone where this is to interest their audience. Between
each video they are all very similar the only main difference is
the lyrics and the location of where it is being filmed.
Furthermore they all share the same camera angles I've found
out that the they really only change camera angels when the
lyrics change speed or something dramatically changes in the
video apart from this these videos are very similar as they all
share the same target audience and have the same
purpose.

6. Audience research

7. • Music album consumption in the U.S.
by genre 2018 | Statista
In this graph it shows what genre of music is mostly listened too, this graph
is clearly portraying that hip-hop/ rap is the most listened to by “GenZ
audience”. This audience group is between the ages of 1997- 2012 so early
2000s listen to this mostly. From this I can see that my target audience's
age group will be round 16-20 year olds this allows me to find out extra
information and see what ort of things they expect/ like to see in music
videos and more.
Then in the graph below we can see that this generation group listens to
hip-hop/ rap the most out of them all in recent years as in 2019 for genz
only 34% enjoyed listening to this however this changed dramatically in
2021 as it shot up to 55% for people who enjoyed listening to this type of
music.
This Has Rapidly Become Gen Z’s Top Music
Genre - YPulse

8. Generation Z: What media
means to them and how they
consume it | by Benoit Vatere
| The Startup | Medium
• This shows us the age range of Gen Z through
various events as this age group is between the
ages of 1997-2012 this just shows how old they
really are compared to various events such as
9/11. we can also see from this graph that these
two generations are very different form each
other as Gen Z have always grown up with
technology and haven’t had to carry round cd
players and all that instead they have just had to
have a phone in their pocket to be able to play
music. For example, the first gadget that the
millennials had was an iPod which came out in
early 2000s whereas Gen Z first gadget was an
iPhone there is a massive difference as the
platforms that each generation use is completely
different as one uses Facebook, and the other
uses snapchat this is where they are so different
and why it is important for me to understand this
so I can engage with the correct target audience.

9. Generation Z - its typical characteristics |
ambista
• in this graph it shows me what my target audience
“GenZ” is interested in as from this graph it tells me
what they like and are passionate about. For example,
in this graph it shows me that they are interested in
the planet with global warming as they are very
educated in global warming, as they find things out
online. I can see that they are more demanding than
any other generation and that they are under
influence on their phones as they are able to see
news and everything other people opinions and more
online. This shows that they are eager to stand out
from others as they are more ambitious to do things
than millennials are.

10. 6 Ways Gen Z Can Be Your Destination
Brand Ambassadors | Envisionit
(envisionitagency.com)
• From this graph I can clearly identify that this
generation “GenZ” are more likely to go traveling
to various places due to being influenced by
different social platforms such as snapchat,
Instagram, Facebook and more as 90% of their
decisions are influenced by these platforms.
However, I can see that this generation are low on
money as their budgets are tighter as they don’t
have as much money as others as they are only
young, but this hasn’t stopped them from gong
places as 81% said their budget is a factor and 25%
of their budget is allocated to flights. Lastly, I can
see why they like to go travelling as much as they
do as 56% are visiting family, 51% relaxing, 45%
sight-seeing and 36% special events. This helps me
to understand why my audience likes to go places
and why hey do it as I can see what they are
interested in, as majority of there decisions are
influenced by others.

11. 80% of Gen Z and Millennial Consumers Play
Games | Newzoo
• From this graph I can see the differences between the
two generations even though there is about a 20 year
age difference the graph is different from each other. As
this graph was done in 2019 it portrays that millennials
and Gen Z both want to travel the world as much as each
other however everything else is different as Gen Z earns
higher salaries, they also buy their own homes this shows
me that they want to leave and go exploring more than
the older generation. I can also see that they have a more
of a positive impact on society this I can see is true from
previous graphs as Gen Z are impacted heavily on climate
change and global warming as it means more to them,
furthermore this graph shows us that Gen Z want to start
a family more than Millennials do by over 10% which is a
big difference. This graph is very helpful for me to
understand my audience as it shows how different they
are from other generations as hey are in a new era.

12. 8 Generation Z Trends & Predictions for 2022/2023
ーA Look Into What’s Next - Financesonline.com
Form this graph it once again shows how much different the new generation Gen
Z is to other generations through social media as they are influenced by
everything they see online even through food. For example 52% will not shop in-
person for food and groceries due to covid-19 and they will mainly eat foods
based on: social media, convenience, and health considerations as everything
now is based through various platforms.

13. Market Research
• Insight on video e.g., views, money how much does it
make?
• Where do people see it?
• Information about the video?
• What is it like compared to other video such as views?
• Where will people interact with it?
• Why do people like it?

14. Maroon 5 - Animals (Official Music Video) - YouTube
•This music video was streamed on YouTube and got 810,653,290 views 29 Sept 2014
•People could watch the music video on YouTube, but you can also stream the song on various platforms such as Spotify
•This video was released in 2014 and its target audience is for young adults
•This video compared with others has taken off as it has above average views for a video on YouTube as anything round 1 million
is considered a massive success
•People like this music video because it is different to other artist and producers with the lyrics and how it is made such as the
various effects that the producer has used to create the video such as the transitions between each frame

15. •People will stream the video either on YouTube (31,814,613 views Premiered on 18 Nov 2021)
•From streaming on YouTube, the music video has made over £21,000
•This music video was made for target audience of 16–24-year-olds the producer of this product has used bright colours and
various props to make it interesting for the audience when watching the video as this is more interesting for the audience
•Lastly the producer of this product has specific picked this location(Paris) to make the product more interesting for the
audience as it looks more interesting to watch as you get to see various landscapes
D-Block Europe - Overseas ft. @Central Cee (Official Music Video) - YouTube

16. Production
Method
• How is it made?
• What techniques do they use?
• What software do they use?
• What setting are they in for scenes?
• How do they use lightning?
• How do they lip sync songs into the video?
• What actions/ props are used?

17. Dave - Verdansk - YouTube

18. In this music video it is very different to other videos as this producer has utilized various editing skills to make this video this is
through sow motion and different point of views such as first person or third person perspectives in the video. This is effective as
it makes the audience think that they are actually apart of the video as this is made to be set in war like environment. We can see
that the producer has used various skis to portray this to the audience through colour schemes and more, for example the
producer has used the colour red which symbolises danger/blood and this further conveys he idea of war. For this music video
the editor would have used premier pro then after this they would have used aftereffects to make special effects look more
realistic to the audience. we can see this as throughout the music video everything relates to war and battles as they have on all
the tactical gear and guns everything to do with war as they are doing the video in a desert like environment. When the producer
was making the video and they was thinking about lightning they didn't just put some lights on randomly so the audience could
see the actors in it they used special effects so pretending to use night vision to be bae to see in the dark to also keep the theme
on war, but they used environmental light, so they didn't affect any of the natural light that’s all they used when filming as they
kept rooms dark and did special effects when it came to editing the video. In this video though the producer has got the main
actor to lip sync certain parts of the song in the music video and the rest of it they were just acting as they were trying to get it to
go along with a story like idea, so it flowed with everything that was happening. Lastly in the music video the producer has made
the actors use props such as guns, vehicles and army like clothing for the video to make it look even more like a warzone to the
audience also they have made the main actor use big movements when acting to also go along with the warzone like
environment as they will be fighting.