The document discusses various theory concepts including denotation versus connotation for symbols like snakes, flags, and guns. It also analyzes how meaning is created in movie posters through use of colors, fonts, images, and other design elements. Specific movie posters analyzed include Maleficent, Twilight, and The Hunger Games. The document also discusses stereotypes associated with different social groups. Iconography for different film genres like western, sci-fi, and fantasy are explored. Key concepts of linear versus non-linear narratives in films are defined and examples are provided.

1. Theory- Meaning
ADELE ROLF

2. Snake
 Denotation
A reptile known as a snake.
 Connotation
Cold blooded, sneaky, slimy.

3. Flag
 Denotation
A flag that represents Great Britain.
 Connotation
Love, power, the unity of what was the largest
empire in history.

4. Gun
 Denotation
A metal object, that can cause harm to people.
 Connotation
The black represents the dark evil in guns and
the brown represents the fact that having a gun
for protection is becoming a normal thing in
western counties.

5. analyse the meaning
created from the use of
colours, props, costume,
location, lighting, framing,
actor/model
They use a reverse out in
order to make the poster
more eye catching to the
audience. They also
made the font look
mythical because the film
contains mythical
The main colour used in
the poster is blue, this is
because the lighter
shades of blue
represents tranquillity,
understanding, and
softness.
Dark blue represents
knowledge, power,
integrity, and seriousness.
All these different types
emotions ate shown
throughout the film.
The background shows
all the aspect of the
mythical land, including
enchanted trees that
prevent humans from
passing into the
enchanted forest full of
mythical creatures.
This gives indications
the conflict of humans
and maleficent.

6. The colours and font
They decided to use a
reverse out because it
make the tittle screen
more eye catching to
audience. The main
colours used are
golden and black. The
gold represents the
eyes of the character
Edward who is a very
powerful vampire in
this movie. The colour
black connotes
authority and power.
They decided to use
black because there is
a battle of power and
authority between the
Volturi and the Cullens
through out the twilight
sagas.
On the lower half of the
poster it shows you a key
place in the film. They show
you this because they want
you to think what's so
important about it.
They put the main three
characters on the poster to
attract the audience as an
anchor. On the poster the
main three characters all
have light drawn to them
which indicates that they are
the good guys in the film

7. They decided to use a
reverse out so that the
poster would be more
eye catching to the
public.
They use the main
character(Katniss) as
the main feature on the
poster to make the
poster more eye
catching. They also
have the mocking jay
pin that was given to
her in the first film
surrounding her with
fire. They use fire
because fire resembles
her personality
throughout the four
films.
They decided use a photo
with Katniss holding her
bow and arrow aiming to
shoot because the bow
and arrow is Katniss’s
main weapon defending
herself against enemies
They used a bold font
in order to make the
tittle stand out. They
made the font gold
because the colour
connotes power and
authority, this ties in
with the film because
Katniss is fighting for
people for equality
and she start to gain
power and followers
throughout the four
films

8. Soundtrack
 Clip 1
The genre gives the image a negative vibe and creates
tension. (action/thriller)
 Clip 2
The music for clip 2 gives the image an almost
enchanting vibe giving the impression that the two
people are about to do something fun or uplifting
(fantasy/Romance)

9. Shining
They have chosen shots that portray the genre of the film,
for example they used shots of three main characters going
on a road trip looking very happy like a family.
They used a happy song through out the trailer so that it
gives the audience a happy vibe.

10. Scary Mary
They chose a mysterious music with voice to add tension so that
the audience would be dragged in.
 they chose certain shots of the film to give the illusion that the
film was a horror instead of family/fantasy.

11. Stereotypes
Men
 Stong
Tall
possessive
hairy
arrogant
Women
• long hair
• Thigh gap
• Perfect complexion
• petite figure
• House wife
• Husband and child
• Single mum

12. Stereotypes
Upper Class
 Privet school
 Snooty
 Selfish
 No problems
Working Class
• Public school
• Kind
• Selfless
• Money issues
List the positive and negative stereotypes linked with
these social groups

13. Stereotypes
Old People
 Kind
 Snooty
 Needs help crossing the road
 Think they are better than everyone
Young People
• Selfish
• Criminals
• Wasting todays youth
• Respect the elders
• More educated

14. Iconography- Western
Western is a actual place in the
American west. The landscape is
filed with deserts, mountains, rivers
and monument valley.
The symbolic meaning of western
is the wilderness as a site of
savagery and the frontier is the
boarder of civilization and
lawlessness.
When I think of western films I
automatically think of cow boys riding
horses with guns, fighting for treasure
and freedom. My mind automatically
thinks of western American deserts
and mountains.

15. Iconography- Sci-
Fi
When I think of Sci-Fi films
I automatically think of
aliens and robots. This
because when I was
younger I would watch sci-
fi documentaries about the
possibility of aliens
invading earth.
Sci-fi is just a shortened
version of science fiction.
I see Science fiction films
that use scientific
discoveries or advanced
technology, either actual
or imaginary the most
interesting.

16. Iconography-
Fantasy
When I think of a fantasy film I
automatically think of Alice and
wonderland, this is because its one
of my favourite films. Alice and
wonderland is one of my favourite
films because I love the linear
narrative.
My favourite film genre is fantasy.
This is because I love the idea of
the impossible being possible.
Fairies, dragons angles, demons
and magic animals that talk are
some of the things I love about
fantasy. Fantasy films can be linear
or non linear but I prefer the non
liner fantasy films because they
always have a twist to the story.

17. Narrative
 Narrative Definition
A spoken or written account of connected events, e.g a story.
 Linear Narrative Definition
linear narratives follow a straight line, starting at the beginning, moving to the middle and the end
of the story.
 Linear Narrative Film Example
An example of a linear film would be Cinderella, this because the narratives follow a straight line.
 Non-Linear Narrative Definition
non-linear narrative often starts at the middle of a story or the height of a conflict and then double-
backs to the beginning. Another non-linear narrative uses flash backs to keep the reader on his
toes as the writer tells the full story.
 Non-Linear Narrative Film Example
Maleficent, this because the ending is a plot twist and the story of the film is re directed and starts at a
different point from the original film, sleeping beauty.

18. Clip Analysis
 Dialogue
The dialogue between different characters are all very serious.
 Costume
The costume of all the characters are different, this is to give the audience an idea of the characters
personalities and roles in the short clip.
 Music
They use a tension themed song through most of the clip, heightening in certain parts when one of the
men were being chased through the woods.
 Props
They used guns, shovel, a digger and a belt. The main male character used a belt in order to use a zip
wire so that he could get away from the beast that was chasing him.
 Lighting
The lighting was in natural light because most of the clip was set outside.
 Editing
They edited the clip very well using multiple shots so that audience understood what was happening
throughout the clip.
Discuss the clip and reference how meaning has been
created through the use of
Costume/Dialogue/Props/Lighting/Camerawork/Editing/Mu
sic/Colour
Reference clear examples from the clip