The document discusses various concepts related to film analysis including denotation and connotation of symbols, techniques used in film posters and trailers, stereotypes, film genres, narrative structures, and clip analysis. It provides definitions and examples for key terms like denotation, connotation, linear and non-linear narratives, and analyzes techniques used in film posters and trailers to convey different tones. It also lists common stereotypes associated with gender, class, age and analyzes clothing, music, camerawork, colors, and props in a film clip.

1. Theory- Meaning
Lucy Fairweather

2. Snake
• Denotation
Reptile, snake
• Connotation
Snakes are seen as evil as they are vicious and also
associated with the garden of Eden and the snake is
portrayed as an evil character.

3. Flag
• Denotation
union jack, flag
• Connotation
hung as a sign of pride. Or to represent a group of
people.

4. Gun
• Denotation
Hand gun
• Connotation
A gun is used to kill someone this makes us see it is a sign of
danger or used as protection against danger.
Threatening

5. The poster being dark
suggest the movie will have
a dark story line.
The look on Jennifer
Lawrence's face shows that
the film will be dramatic.
The woods also suggests
danger and creepiness.
The cloths she is wearing
suggest that the people in
the movie maybe don’t have
much money.
The only light shown in this
poster she is giving off
showing she is the only good
thing left.

6. Purple represents royalty and
power
They are standing with a
powerful presence showing
that they are going to be
powerful lady's.
The clothing suggests
that the film is set in a
the past.
They all look tired
The one liner makes you feel
like the movie is going to be
full of action and people
standing up for themselves or
something they believe in.

7. They are looking into the
distance shows that Ellen
page and Julianne Moore are
optimistic
The poster is bright this
shows that the people in
the poster are good and
they are there to do good.
The one liner is very
empowering
The names of the actress’ are
highlighted this poster
showing that the actress’ are
famous enough to bring
people to see the movie
alone.
There is no dark colours
even the title is white
showing that there is going
to be a good moral to the
story or that they are going
to do something good.

8. Soundtrack
• Clip 1
Used in a horror movie to
build tension.
• Clip 2
Romantic, tension and
possible fairytale narrative

9. Shining
The techniques that have been used such as the happy, good time music and friendly
all American voice over give the trailer a much happier feel. The trailer is edited so
that instead of the image cutting out into a black screen it is cut into a white screen
that fades out like a light giving the trailer a much brighter, romantic and light hearted
look. The way the trailer is edited makes it seem like the little boy is looking for a dad
and that the main character is lonely and nice and just the perfect man to be a great
dad. For example they show the little boy playing and then they show the older man
throwing a ball around. They also show the older man hitting things off the top of
some shelves to show that there will be the typical rough patch in the middle of the
movie but in the end everyone will be happy.

10. Scary Mary
Techniques such as only using dark clips and fading to black after most clips helps to
make the trailer seem creepy. Also as the trailer goes on the clips changing picks up
speed with the intenseness of the music to build a horror style tension. The only clips
shown are ones of the children being scared and magic happening and it refers back to
a close up of Mary Poppins and then back to children being scared and magic to make
it look like Mary Poppins is the evil one.

11. Stereotypes
Men
• Like football and other similar sports
• They are strong
• Masculine
• Dominant
• They love cars
• Men cant cook
• They cant be a nurse
• They propose
• They own women
Women
• Love pink
• They are weak
• Feminine
• They are there to cook and clean
• They cant do manual labour that isn’t
“clean”
• They don’t play sports
• They cant be politicians
• Never in charge
• They are a possession

12. Stereotypes
Upper Class
• Snobby
• Well dressed
• Lots of material possessions
• Hunt and shoot
• Expensive cars
• Owning multiple properties in
different country's.
Working Class
• Slaves
• Selfish
• School dropouts
• Fighting/abusive
• Criminals
• Benefits

13. Stereotypes
Old People
• Lonely
• Ill
• Weak
• Pets
• Don’t like technology
• Old fashioned
• Comfortable clothing
Young People
• Loud
• Annoying
• Break the law
• Reliant on technology
• Hang around in groups
• No respect for elderly people
• Bad language

14. Iconography- Western

15. Iconography- Sci-Fi
Challenges science
Aliens
UFO’s
Super hero's
Super natural
Technology going wrong
Future
Main character

16. Iconography- Fantasy
Dragons
Mythical
Magic
Object of desire
Romance
Mission
Dark colours
Glass/lightning
Evil vs good
Set in another world

17. Narrative
• Narrative Definition
The movies story line and what happens in the movie.
• Linear Narrative Definition
A story that goes through time forwards
• Linear Narrative Film Example
boyhood
• Non-Linear Narrative Definition
When the story line bounces from end to beginning for example. And when there is
flashbacks used.
• Non-Linear Narrative Film Example
the notebook.

18. Clip Analysis
• All their clothing suggests different roles of the
characters that go against stereotypes e.g. The woman
is in army combat gear and a man is in a pink t-shirt
and nice hat. This also relates to their roles as they take
on roles which would normally be of the opposite
gender. The clip also shows a posh woman who is
dominant and bossy and also a farmer who is angry,
these are classic stereotypes. The music goes from
tense to fast paced to carry the action. The
camerawork has lots of fast edits and tracking to follow
the action. The colours are mainly natural and quite
dark at times. The props, such as the guns and the
spade show the characters ability to fight.