The document discusses various concepts related to film theory including: - Definitions of denotation and connotation for symbols like snakes, flags, and guns. - How elements like colors, text, characters, and props are used in film posters to convey meaning and atmosphere. - Common stereotypes associated with groups like men/women, upper/working class, and young/old people. - Iconography commonly found in Western, sci-fi, and fantasy genres. - Definitions of linear and non-linear narratives and examples of each. - How elements like costumes, lighting, music, and editing are used in a Star Wars clip to create meaning and tension.

1. Theory- Meaning
Aria Ghorbani

2. Snake
• Denotation
– Snakes are elongated, legless,
carnivorous reptiles of the au
border Serpents. Like all
squamae’s, snakes are
ectothermic, amniotes
vertebrates covered in
overlapping scales.
• Connotation
-scary, creepy, dangerous,
death, lurking

3. Flag
• Denotation
It’s a British flag of the
English monarch. It was
establish in 1801.
• Connotation
– Power, love, established in
the year of power.

4. Gun
• Denotation
– The gun is and old weapon. It
was first made in the 1589 by
James Rickman.
• Connotation
-power,
-strength
-harm
-danger

5. In this poster there is
some darker colours in
it. Tis is done to create a
tense atmosphere in it
and make it more darker.
It shows the main
character in it. This
is done to tease
the viewer for
what's going on. It
also shows his
strength
of him being
on a hoarse.
It shows the release date of the film. This is
done to inform the viewer of the day the film is
released. It will be around In the summer film
session it will be released.
The very tag line of
war is done to make
the viewer think of
what could happen in
the film. It is done in a
strong bold text to
stand out from the
other stuff in the
poster. Also you can
see its done in red.
This shows the colour
connotation as death
and blood.
You can see the names of
the actors in the film. This
is done to inform the
viewer of who's in the
film. Also snow is used to
create a tense and
mystery's atmosphere in
the poster. And with wind
it shows that something is
coming. This intern makes
the viewer very interested
in what's coming. It also
makes the viewer look at
the bigger picture.

6. In this poster for Marvels
Avengers Age Of Ultron it gives
a list of actors in the film. This
is done to inform the viewer of
the people in the fil and who's
playing it. It also shows the
people in the pre production
and the people who make it all
happen. In the background in
the poster.
In this part of the poster you can
see Captain Americas shield. This
is one of may props used in the
poster. This is done to show the
viewers a iconic piece of his
character. It also shows Thors
hammer and Iron mans iconic
armour. It also shows in poster
the dust around all the hero's in
it. This creates a scary
atmosphere and a mystery's one
as well.
It also shows more people
who worked on the film
and the people who
worked on the set.
It shows the title
“Marvel Avengers Age Of
Ultron” in red. Avengers
is done in red to create
a strong and dynamic
atmosphere. It could
also show the tension
that could build up from
the film.
All the hero's are wearing
there customs in the
poster. This shows a
dynamic atmosphere for a
viewer in it. Because of
how much power they
have as hero's. And
wearing the suits give
them more depth as a
characters.
The location is somewhere we
don’t know. This creates a
mystery's atmosphere e for
the viewer.

7. The film poster has the
tile of the film and has
it in a very big font. This
Is done to show the
viewer and interest
them into the film.
In this film poster it
shows the main
characters in it. The
characters are
Bumblebee and
Optimist Prime. And
this creates a very
uplifting movement
for the viewer. This is
because they get to
see their favourite
characters.
We can see the space
ship in the background
in the poster. This
creates a very high
energy atmosphere for
the viewer. It also uses
very dark fonts to
make it look more
tense and creepy. This
can make the viewer
think about the plot
and story. Make the
question what's
happening in the film.
It also has a very dark and different
headline. This is done for the viewer to
get interested in the new film.
In this film poster we can see all the people who
worked on the film. This is done to give credit to
the people did behind scenes work on the film
and did pre production on the film.
In tis film poster there is a lot
of explosion focused on the
centre of the poster. This is
done to create excitement
about the films with
explosions. And people
running from it suggests that
its going to be a very
dramatic film.

8. Soundtrack
• Clip 1
– Clip one sounds dramatic and
has more tension when the
music was playing in it.
• Clip 2
– The second clip hade more
romantic music in it. For a
listing. And make you feel
more happy and very good to
listen to.

9. Shining
• It has a person narrating over it. And it also
has kids and men talking over it as well.
However it slows down and then a very charm
and happy music come up during the trailer.
And then it says the name of the film the
shining.

10. Scary Mary
• It starts with as well and then creepy music
playing over it. This makes the atmosphere
very creepy in it. Then it starts to become
even more scary with the words being
repeated “stay away”.

11. Stereotypes
Men
• big
• Strong
• Powerful
Women
• Small
• Feminine
• Weak

12. Stereotypes
Upper Class
• Power
• rich
• Well dressed
• Smart
• Well spoken
• Cool
Working Class
• Low
• Poor
• Nothing
• Un classy

13. Stereotypes
Old People
• Tired
• Angry
• happy
• Kind
• Mean
• Retired
• Cant function
• Not healthy
Young People
• Bad
• Stupid
• Smart
• Healthy
• Energetic

14. Iconography- Western
-Guns
-Horses
-Old towns
-unclean people/Cow Boys-Indians
-leather clothing
-buildings/billboards
-Cow Boys hats

15. Iconography- Sci-Fi
• Aliens
• Space crafts
• Futuristic people
• Robots
• Fighting
• Space
• Death
• futuristic Guns
• The future

16. Iconography- Fantasy
• Magic
• old people
• Trilogy
• Swords/old weapons
• Death
• Different worlds/
• different universes
• Strange animals
• Plants
• Different humans

17. Narrative
• Narrative Definition
A products storyline.
• Linear Narrative Definition
A story that’s is shown in the order; beginning, middle and end.
• Linear Narrative Film Example
– A storyline that goes all over the place.
– timeline out of order/ sequence, flashback, flash forwards.
• Non-Linear Narrative Definition
– It goes in order in the story. In order in all films.
• Non-Linear Narrative Film Example
• Lord Of The Rings

18. Clip Analysis
• The meaning is created in it through the costume of Darth Vader what is black. The colour connotations show
black as evil and scary. It also shows it as mysterious. It also focuses it on the dialogue as in a low pitch tone this is
done to shows creepiness and eeriness in how he speaks.
• Also Light sabres are in different colours to show who is good and bad. The colour connotations of green means
nature and a good state of mind/ healthy. However the connotations of red can be death what has links to blood.
It can show imagery of committing crimes and also show destiny. And also shows power.
• It also shows dark lighting to show a dangerous atmosphere on it. and it represents a lot of eerie secrets that the
viewer may not know about or also may have links to other plots going on in the series. The camera work can also
be seen in the clip. The camera moves with the characters when they are fighting in the scene. When a character
is under a threat it moves closer to the person face to create a even tenser atmosphere.
• The way this part of the scene is edited is to make it into a tenser atmosphere. They do this through cutting bits
from one character. They do this to make it look like the character is about to die. When in fact he doesn't, but
they do this to make it more tense. They also edit different scenes together to add more action in it. They also do
this to get more fight scenes in it to get more viewers to watch it.
• The traumatic music used in this creates a creepy atmosphere to make it more interesting for the viewer. They also
use gun sounds when the Storm Troopers are shooting. This is done to add effect to what's happening in that
little clip. This in turns creates a disruptive narrative. What makes it more appealing for the viewer.
• They use dark colours for when they start the fight scene with the Light Sabres. This is done to make a narrative
showing that the dark side will take over. And there will be no escape from the bad.