The document discusses various graphic design, radio, video, and video game production techniques used to advertise Coca-Cola. It describes advantages and disadvantages of each medium, similarities and differences to other Coca-Cola ads, and strengths and weaknesses of the products created. The student believes the video advertises the product best through its unique music and anime theme. The radio advert is considered most professional for its simple yet effective use of a happy song and sound of drinking Coca-Cola.

1. Production Techniques
Evaluation
Adele Rolf

2. Graphic Design Experiments

3. Graphic Design Production
• Advantages of working in this medium
• the advantages of working in this medium are that you can make the
posters, which were done using Photoshop, look like anything you wanted
and experiment using different tools on the software.
• Disadvantages of working in this medium
• The disadvantages of working in this medium are that if you don’t know how
to use the Photoshop or other software its hard to learn how to use them,
especially if you are on a time sensitive project.

4. Graphic Design Production
The similarities to my
graphic design
production are that I
have used the same
slogan and I have also
kept the same font
logo. I have do this
because I think its
important to have
similarities to
successful coca cola
adverts.
I decided to do a
summer themed
coca cola advert
because when I
researched coca
cola adverts
there were very
little results
during the
summer months.
This is because
coca cola
advertise a lot
over the winter
months in the
run up to
Christmas.
The differences
between normal
coca cola adverts
and mine are that I
have set mine on a
beach to represent
the summer. I did
this by having the
background of my
advert as the
beach
To make the public
know what the
product looks like I
added photos of
coca cola can so that
know exactly what
they should buy.

5. Radio Production
When making my radio advert I
researched different radio adverts
to find inspiration. For example
when I listened to a summer coca
cola radio advert it had happy
uplifting music with someone
opening coke and feeling refreshed.
My coca cola advert was similar to
this because I also chose a happy
song with someone drinking coca
cola but more simple.
https://www.youtube.com/watch?v=pDj8QYig
Fnw

6. Radio Production
•Advantages of working in this medium
• The advantages of working in this medium are that you can easily find the
sounds you need from YouTube and the recorder provided was easy to use.
• Disadvantages of working in this medium
• The disadvantage of working in this medium are that the software we had to
use was difficult and every time I tried to save my work it wouldn’t save
properly

7. Final video

8. Video Production
The differences between our
coca cola advert to others are
that we made we made the
advert anime themed. We
decided to create an anime
themed video avert because
Coca Cola hadn’t advertised
using an anime themed.
I don’t think that there are any
similarities to other coca cola
adverts because we chose such a
diverse theme

9. Video Production
• Advantages of working in this medium
• The advantages of working in this were that we got to use cameras to
record our video and also because we were able to work in groups which
made the process easier to record and edit the video.
• Disadvantages of working in this medium
• The disadvantages of working in this medium were that I had never
recorded an avert before so I found it quite challenging to figure our
to work the equipment provided.

10. Video Game Experiments

11. Video Game Production
• Advantages of working in this medium
• The advantages of working in this medium are that you can create and
develop your own advergame.
• because we have used Photoshop in previous task it was relatively easy
to create the advergame
• Disadvantages of working in this medium
• The disadvantage of working in this medium were that I found it hard
to find inspiration for the advergame, this was because we had a
limited time to complete the advergame

12. Video Game Production
The similarities between Nyan cat
and my advergame are that they
are both set in space with moving
stars and the main feature,
cat/coca cola both move to achieve
there goal.
The differences between Nyan cat
and my advergame are that the
main objective in Nyan cat game is
to avoid the bright pink poles, but
the main objective in my coca cola
advergame is to collet the lime to
go with the bottle of coke.

13. Video Game Production
A strength of my
advergame is that its
very straight forward
on how to play the
game.
A strength of
making my
advergame was
that the tools that I
used were very easy
to operate. For
example, the tool I
used most was the
brush tool and al I
needed to do was
chose the colour I
wanted and tap a
way.
A weakness of my advergame is that it looks very
basic, this is because I find Photoshop very
challenging to use despite the fact that I've been using
Cubase just over a month
A weakness of
making my
advergame
was that I
found it very
challenging to
finish for the
deadline set. I
also found it
hard to
animate the
game in order
to make the
advergame to
move.

14. Comparison
• Which product do you believe advertises the product the
best? Why?
I think that the video advert advertises the best because when people see a video
advert they are automatically dragged by the unique music in the video. I think
this because we chose an anime themed song so that the music would fit in with
our anime themed video.
• Which of your products is the most professional? Why?
I think that my radio advert is the most professional because I went for a simple
yet effective method. I decided on having a happy song to represent summer, and
towards the end of my radio advert I recorded myself opening and drinking a
bottle of coca cola to give the listeners the sound of a freshly opened bottle of
coke and the hope that they then want to buy a bottle of coke themselves.