1. IN WHAT WAY DOES YOUR MEDIA
PRODUCT USE, DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF EXISTING
MEDIA PRODUCTS
Gender and Uses & Gratifications
2. GENDER
• Our video begins to follow stereotypical gender roles with the pretty girl
and her boyfriend out together in a seemingly happy relationship. The
girl has long hair with make up on and bright colored tops. However
these stereotypes are challenged later on when we see the girl with
short bright colored hair which breaks stereotypes of a girl.
3. USES & GRATIFICATIONS
• The audience gain a sense of identification with the characters because
they are a similar age and the target audience can relate to the situation
because it is a common situation that has happened to people before,
so the audience gain an identity with the product.
• There is also a sense of escapism in this video because the audience can
use the video and the song as a way of escaping the struggles of their
everyday.
• This also allows for people to form relationships from this because they
can discuss this and create bonds through their discussion.
