2. For my fmp I want to create a product and market it. To do this I will create an advertising campaign. This will
include posters, videos and also a cinemagrpah. For my context I am going to look more into to depth at
specific advertisers. The ideas I have so far are to do something which links to my interests. This would be
something to do with football, street wear as well as shoes and even technology.
3. JAMES JEBBIA
https://www.businessoffashion.
com/community/people/james-
jebbia
James Jebbia is the designer and founder of street wear and skate
brand supreme. Supreme was founded in 1994 in new york. James
Jebbia has had collaborations with well known brands such as
Nike, levis, vans, commes de garcons, Lacoste, Clarks, Stieff, north
face and many more. The founder has also had a collaboration with
one of the worlds most famous clothing brands, Louis Vuitton. With
these brands the designer has designed: shoes, t-shirt , hoodies,
coats, jackets, bottoms and even accessories. James Jebbia has
covered the majority of items and has even designed many
controversial items. One being the supreme brick. This item which
was literally a brick with the name supreme in the middle retailed for
around £40 and now resells for over £100. Another controversial
accessory was the supreme blimp. This was an inflatable blimp with
the recognizable supreme box logo on it. Although these items are
basically pointless and have no real purpose they just show how big
the brand is and how hyped it is. Many people don’t buy supreme
due to the designs but because of the demand and the hype
surrounding the brand. They will only make a limited number of
these making the fans of the brand instantly more intrested. With
celebrities especially musicians wearing it this just instantly boots
the popularity as people want to be like there idols.
