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Presentation
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- 2. Overview - Girl movesinto new high school - she loves her youtube account and posts regularly. - Popular girl from school with larger online following sees her as a threat. - Popular girl becomes friends with the new girl in order to gain her trust and go against her in order to stop her growing youtube channel.
- 3. Key Characters ‘New girl’ -Outsider - Not very popular - More quiet - More indie and stands out. ‘Mean girl’ - Very Popular - Jealous - Manipulative
- 4. Promotion Branding: - Screen likebox around text graphics - Colour theme of red throughout the trailer USP: - The main aspects of the film that we will be pushing is the theme of the social media vlogging and cyber bullying. - Highlighting the ideas of online popularity and the competitive nature surrounding that.
- 5. Teaser Trailer - Maincharacters introduced. - Introduction of storyline showing idea of vlogging and jealousy - Showing themes of bullying Ideas - Teaser trailer shown from perspective of new girl with her voice over then telling the stories of how she was bullied. - Teaser trailer shown from third person looking in on the storey of the new girl being bullied. - Teaser trailer shown from perspective of bully and what she did in order to be ‘more popular’
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- 7. Poster ideas Strong themesof colour with the red theme present in the poster (title)
- 8. Target audience Target Audience: -13-24 years skewed towards female How will we reach our audience?: - Social media - Online advertising
- 9.
Editor's Notes
- #3 A very brief overview of the film you are marketing (The genre, synopsis, similar films)
- #4 Key characters
- #5 Your idea for the promotional campaign - how will you brand the film? What USP are you pushing? What aspects of the film are you going to emphasise in the marketing products - e.g. Genre? Narrative themes? Character representation? Online popularity and competition Bold stand out colours
- #6 Your idea for the teaser - action, key events, characters, use of text graphics, voice over, etc. Include moodboard images if it helps illustrate this well. Make it clear how the teaser emphasises the aspects you said were part of the branding (genre, narrative themes, character representation, etc.) Teaser trailer shown from perspective of new girl with her voice over (maybe starting with new girl watching mean video or reading mean comments) then telling the stories of how she was bullied. - voice over
- #8 Your idea for your poster - layout, images, colours, text, etc. Refer to existing posters to help get your ideas across. Make it clear how the poster emphasises the aspects you said were part of the branding (genre, narrative themes, character representation, etc.).
- #9 Target Audience profile - back up with research. Go beyond just age and gender, consider attitudes and lifestyle of your target audience also. · How will you reach your target audience? Where will they see your promotional products?
- #10 Idea for magazine cover if you have done this already.