The pitch presentation summarizes a story about a new girl who joins high school and starts a popular YouTube channel, catching the attention of the popular girl at school who sees her as a threat. The popular girl befriends the new girl to gain her trust, then works to sabotage her growing YouTube career in order to maintain her own popularity. Key characters include the new girl, described as quiet and indie, and the mean popular girl, who is jealous and manipulative. The presentation discusses promotion ideas like a red branding theme and focusing on social media popularity and cyberbullying.

1. Pitch Presentation
Alanna, Archie, Jake

2. Overview
- Girl moves into new high school -
she loves her youtube account and
posts regularly.
- Popular girl from school with
larger online following sees her
as a threat.
- Popular girl becomes friends with
the new girl in order to gain her
trust and go against her in order
to stop her growing youtube
channel.

3. Key Characters
‘New girl’
- Outsider
- Not very popular
- More quiet
- More indie and
stands out.
‘Mean girl’
- Very Popular
- Jealous
- Manipulative

4. Promotion
Branding:
- Screen like box around text graphics
- Colour theme of red throughout the trailer
USP:
- The main aspects of the film that we will be pushing is the theme of the
social media vlogging and cyber bullying.
- Highlighting the ideas of online popularity and the competitive nature
surrounding that.

5. Teaser Trailer
- Main characters introduced.
- Introduction of storyline showing idea of vlogging and jealousy
- Showing themes of bullying
Ideas
- Teaser trailer shown from perspective of new girl with her voice over then
telling the stories of how she was bullied.
- Teaser trailer shown from third person looking in on the storey of the new
girl being bullied.
- Teaser trailer shown from perspective of bully and what she did in order
to be ‘more popular’

6. Moodboard

7. Poster ideas
Strong themes of colour with the red theme present in the
poster (title)

8. Target audience
Target Audience:
- 13-24 years skewed towards female
How will we reach our audience?:
- Social media
- Online advertising

9. Magazine