The document discusses how the filmmakers attracted and addressed their target audience for their horror film opening sequence. They created a questionnaire to determine the age, gender, and genre preferences of the public. The results showed that 15-20 year old males most enjoyed the horror genre. They therefore aimed their film at this 15+ audience. They also researched popular horror films to understand techniques like shots, sound, and mise-en-scene used in the genre. Elements from these films were incorporated into their own opening sequence to attract their target horror fan audience.