Film industries spend millions identifying their target audiences through preview screenings with varied age and gender groups. They use this research to appropriately market films through platforms popular with the target demographics. Common research methods include focus groups for one-on-one feedback and exit surveys measuring audience reactions. The discussed document establishes their target audience as males and females aged 16 to 30 interested in thriller, drama, action and horror genres.

1. By Peter Melody

2.  When any film industry brain storm any type of film,
independent or major, they need to identify their
target audience. This is to make the film appropriate
for the age category, for example a film full of sexual
references and heavy drug use would not be suitable
for children age 5-8 years old. To identify their target
audience’s, film industries invite hundreds of
different men and women of all different age groups
to come and preview, film industries spend millions
on finding their target audience, this is because once
they have found their audience, they are able to
market it correctly through the correct platforms, for
example if the film is a teen drama, aimed at teens,
they could broadcast this through different popular
social media apps such as Snapchat and Instagram

3.  More ways that film industries gather
research can be through:
 Focus Groups- getting viewers opinions in
smaller groups, allows better understanding
one on one.
 Exit surveys, which measure audience
reactions post watching the film
 We established our audience to be both male
and female 16 year olds- 30 year olds, who
are fans of thrillers dramas, action, and
horrors.

4.  From the feedback from our first draft, it was clear that we
were still a way off from completing our final piece, in all 3
of our products. In regards to our teaser trailer all 4
groups who fed back to us mentioning how our music was
over the top and did not match the action in the trailer.
The music was out of place and did not have the effect
that we had hoped for. We also had the feedback that we
did not build up tension enough using special effects, or
any sort of voiceover. In response to this feedback, we
removed a lot of the layers from the music, we created, to
give it a clearer tone, we also toned down the sound. We
also went through both the video and music to match up
the music with the video. With feedback we received, it
seems as if though our draft came across more like a
opening rather than a trailer, so we were recommended to
use voiceovers, special effects and adding text to meet the
conventions of a teaser, which we did.

5.  When presenting our drafts to the class, we
didn’t have time to finish our poster draft, so it
was incomplete. We had yet to add in a
silhouette, which we later did. The feedback we
received where facts we already knew about, for
example about making the whole poster darker,
to represent the thriller theme more. We also had
the feedback from Liz, our teacher, about making
it a tint of dark red, this is because red connotes
blood and death in thrillers, and would suit the
conventions. Finally we had the feedback to make
our title larger, to stand out more, which we
done, making it stand out more by expanding it.

6.  Similarly to the poster, the magazine was also an
incomplete piece, so we were already expecting
feedback which we were already aware of. More text
was something which came up, which we done first
after the feedback, it looked very bare without text.
The feedback also said that we should change the
titles on the poster from real ones, to make up films,
we done this also. The majority of the feedback given
also thought that it was quite dull looking magazine,
and needed ‘jazzing’ up. We brainstormed how to do
this whilst keeping in the conventions of a thriller
magazine, we gave the character in show a glow
around her image, to really show her off. We also
added different typical magazine phrases such as
‘THE BIGGEST ISSUE EVER’.