The document outlines the Seven C's of Effective Communication which are Completeness, Conciseness, Consideration, Concreteness, Clarity, Courtesy, and Correctness. It defines each C and provides examples of how to apply them to ensure communication is effective. The Seven C's provide guidelines for choosing content and presentation style to tailor the message for its purpose and intended audience. Mastering these principles can help one become a stronger oral and written communicator.

1. BISMILLAH-AR-REHMAN-UR-RAHEEM

2. The Seven C’s Effective Communication

3. Presented By Muhammad Naveed Shakir

4. Layout Introduction Seven C’s of Effective Communication. .Definition. .Benefits. .How to apply. .Conclusion remarks. Conclusion. Question/Answer Session. Comments of Teacher.

5. Introduction Effective for oral & written Communication. Principle provide guideline for choice of content and style of presentation. Adapted to the purpose and receiver of your message.

6. Seven C’s Effective Communication Completeness. Conciseness. Consideration. Concreteness. Clarity. Courtesy. Correctness.

7. Completeness Definition Message is complete when it contain all the facts the reader or the listener need for the reaction you desired. Benefits. 1- Achieving desired result without further expense on messages. 2- Building goodwill. 3- Turn away costly Law suit .

8. How to apply (a)- Answering Five W’s. (b)- In reply of inquiry answering all questions. © Give something extra, when desirable. Concluding remarks Applying show me attitude toward reader and give informative information that pursed him to visit.

9. Conciseness Definition It means to be point not brief but in fewest possible word or relevant according to subject matter. Benefits Save time and Expense . Increase repetition by not cluttering their professional life's. How to apply Eliminate wordy expression.( e.g. use substitute word/active voices). Include only relevant material. (Avoid long intro, unnecessary explanation, excessive adjective, phrases). Avoid unnecessary repetition.(e.g.use abrev.CDA,PTCL, Pronouns).

10. Consideration Definition Putting your self in their place . Focus on “you” in place of “I” or “we”. stress the positive in your message. Focus on You attitude instead of I. Show audience benefits or interest in the receiver. Emphasis positive and pleasant fact.

11. Concreteness It means be very clear in thought and expression and must base on facts and figure during writing a message. Use specific facts and figures. Put action in your verbs. Choose vivid , image –building words.

12. Clarity Using words that familiar to the message of receiver. Choose precise, concrete and familiar words. Construct effective sentences and paragraphs.

13. Courtesy Definition Being aware not only of the perspective of others, but also their feeling. It stems from sincere you-attitude. Be Sincerely, Tactful, Thoughtful and Appreciative Use expression that show respect. Choose non discriminatory expression.

14. Correctness Definition It is proper check on grammar, punctuation, and spelling. Use right level of language. Check accuracy of figures, facts& words. Maintain acceptable writing mechanics.

15. Conclusion Know the seven C’s and using them , help you become a better communicator .

16. Question/Answer Session

17. Teacher Comment

18. Thank you