The document outlines the 7 C's of communication which are principles that should be followed for effective written and oral messages. They are completeness, conciseness, clarity, correctness, concreteness, consideration, and courtesy. Each C is defined with guidelines provided for how to ensure each principle is followed, such as being thorough but concise, using simple language for clarity, accuracy of facts, using specific examples, understanding the recipient's perspective, and being polite.

1. 7 C’s OF COMMUNICATION
• For Transmitting effective written & oral messages, certain
principles must be followed.
• These principles provide guidelines for choice of content &
style of presentation adapted to the purpose the receiver of
the message.
• They are also called as 7 Cs of communication. They are as
follows:
• Completeness
• Conciseness
• Clarity
• Correctness
• Concreteness
• Consideration
• Courtesy

2. COMPLETENESS
• Every communication must be complete & adequate.
• Incomplete messages keep the receiver guessing ,
create misunderstanding & delay actions
• Every person should therefore be provided with all the
facts & figures.
• Complete messages are more likely to bring the desired
results without the expense of additional messages.
• Complete message can do a better job of building
goodwill.

3. While striving for completeness the following
guidelines should be followed :
 Provide all the necessary information
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 Answer all the question asked
 Give something extra, when desirable.
 Message must offer complete & relevant information
in order to become effective.

4. CONCISENESS
• In business communications, one should be brief & be
able to say whatever one has to say in fewest possible
words.
• A concise message saves time & expense for both
sender & receiver.
• Conciseness contributes to emphasis , by eliminating
unnecessary words.
• In order to ensure conciseness one should :
 Avoid wordy expressions
 Include only relevant material
 Avoid unnecessary repetition
 Organize your message well.

5. CLARITY
• The message must be put in simple terms to ensure clarity.
• Words must mean the same thing to the receiver as they
do to the sender.
• In order to ensure clarity in oral communications , you
should use accurate & familiar words with proper stresses
& pauses.
• The language should consist of simple words & short
sentences.
• Thoughts should be clear & well organized
• Construct effective sentences & paragraphs.

6. CORRECTNESS
• The term Correctness means right level of language and
accuracy of facts, figures & words.
• If the information is not correctly conveyed, the sender will
lose credibility.
• Transmission of incorrect information to outsiders spoils
the public image of the firm.
• To convey correct messages, grammatical errors should be
avoided. Thus it should be ensured that correct facts in
correct language should be transmitted.
• All messages must be transmitted & responded to at the
most appropriate time. Outdated information is useless.

7. CONCRETENESS
• It is an essential requirement of effective
communication.
• It means being specific, definite, & vivid rather than
vague.
• In oral communication precise words are chosen to
convey the correct message & support it by relevant
facts & figures.
• Concrete expressions , specific facts& figures should be
used.

8. CONSIDERATION
• It means preparing the message with the receiver in
mind.
• In order to communicate effectively, the sender should
think & look from the receiver's angle.
• The sender should understand & focus on the needs of
the receiver i.e. the socio- psychological background of
the receiver must be understood.
• Focus on ‘YOU’ instead of ‘I’.
• Show audience benefit or interest in the receiver.
• Show EMPHATY.
• Avoid using negative words as much as possible.

9. COURTESY
• Courtesy stems from a sincere ‘YOU’ attitude.
• It is merely politeness with mechanical insertions of
“PLEASE”, & “THANK YOU”, rather it is
politeness that grows out of respect & concern for
others.
• In business discussions the things are said with
force & assertiveness without being rude.
• It is necessary that you respect the other person by
listening to him patiently.
• Politeness begets politeness & encourage
participative communication.

10. • The Following Guidelines Should Be Observed To Ensure
Courtesy:
• Thank generously for a favour. When some one does a
favour. Acknowledge it promptly .
• Apologize for an omission. If a mistake has been
committed, regrets should be expressed promptly &
sincerely.
• Avoid irritating expressions. Word s& expressions
having negative connotation should not be used in the
message.
• Use non discriminatory expressions that reflect equal
treatment of people regardless of gender, race, physical
feature.