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Communication
Seven C’s
For transmitting effective written or oral messages, Certain principles
must be followed.
Clarity
• Clarity means getting your message across, so the
receiver will understand what you are trying to convey.
• Some specific ways to help make your messages clear:
A. Choose short, familiar, conversational words.
B. Include examples, illustrations, and other visual aids, when
desirable.
Conciseness
• In a communication, you should be brief and be able
to say whatever you have to say in fewest possible
words without sacrificing the other C qualities.
• A concise message saves time and expense for both
sender and receiver.
Correctness
• The term correctness as applied to business
messages means right level of language and
accuracy of facts, figures and words.
• If the information is not correctly conveyed, the
sender:
1. will lose credibility.
2. vitiate decision making process.
3. spoil public image
Courtesy
• It implies the message should show the sender’s
expression as well as should respect the receiver.
• The sender of the message should be sincerely
polite, judicious, etc.
Concreteness
• Communicating concretely means being specific,
definite, and vivid rather than vague and general.
• Concreteness strengthens the confidence.
• Concrete messages are not misinterpreted.
Consideration
• “Stepping into the shoes of others”.
• Consideration means that you prepare every
message with the recipient in mind and try to put
yourself in his or her place.
• Visualize your listeners.
• Ensure audience self respect and emotions are
not harmed.
Completeness
• Conveys all the facts required by audience.
• Any assumptions behind the messages should also
be clarified.
Thank You

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7C's Communication.pptx

  • 2. For transmitting effective written or oral messages, Certain principles must be followed.
  • 3. Clarity • Clarity means getting your message across, so the receiver will understand what you are trying to convey. • Some specific ways to help make your messages clear: A. Choose short, familiar, conversational words. B. Include examples, illustrations, and other visual aids, when desirable.
  • 4. Conciseness • In a communication, you should be brief and be able to say whatever you have to say in fewest possible words without sacrificing the other C qualities. • A concise message saves time and expense for both sender and receiver.
  • 5. Correctness • The term correctness as applied to business messages means right level of language and accuracy of facts, figures and words. • If the information is not correctly conveyed, the sender: 1. will lose credibility. 2. vitiate decision making process. 3. spoil public image
  • 6. Courtesy • It implies the message should show the sender’s expression as well as should respect the receiver. • The sender of the message should be sincerely polite, judicious, etc.
  • 7. Concreteness • Communicating concretely means being specific, definite, and vivid rather than vague and general. • Concreteness strengthens the confidence. • Concrete messages are not misinterpreted.
  • 8. Consideration • “Stepping into the shoes of others”. • Consideration means that you prepare every message with the recipient in mind and try to put yourself in his or her place. • Visualize your listeners. • Ensure audience self respect and emotions are not harmed.
  • 9. Completeness • Conveys all the facts required by audience. • Any assumptions behind the messages should also be clarified.