The document outlines The Seven C's of Communication, which are seven principles of effective communication. The seven principles are: Completeness, Conciseness, Consideration, Concreteness, Clarity, Courtesy, and Correctness. Each principle is then defined and examples are provided. For example, Conciseness means eliminating wordy expressions and unnecessary repetition. Clarity involves using precise language and constructing sentences and paragraphs effectively. The Seven C's can be applied to both oral and written communication.

1. The Seven C’s ofThe Seven C’s of
CommunicationCommunication
By: Sambit BiswalBy: Sambit Biswal

2. The Seven C’s of CommunicationThe Seven C’s of Communication
What is 7Cs?What is 7Cs?

3. The Seven C’s of CommunicationThe Seven C’s of Communication
7 Principles of effective7 Principles of effective
communicationcommunication..
1.1. CompletenessCompleteness
2.2. ConcisenessConciseness
3.3. ConsiderationConsideration
4.4. ConcretenessConcreteness
5.5. ClarityClarity
6.6. CourtesyCourtesy
7.7. CorrectnessCorrectness

4. The Seven C’s of CommunicationThe Seven C’s of Communication
7 C’s Can Be Applied for both7 C’s Can Be Applied for both
 OralOral
 WritingWriting

5. The Seven C’s of CommunicationThe Seven C’s of Communication
1.Completeness1.Completeness
 Provide all necessary information.Provide all necessary information.
 Answer all questions asked.Answer all questions asked.
 Give something extra, when desirable.Give something extra, when desirable.

6. The Seven C’s of CommunicationThe Seven C’s of Communication
Provide all necessary information.Provide all necessary information.
>.>. Accurate understanding.Accurate understanding.
>.>. W questions are useful.W questions are useful.
1.Completeness

7. The Seven C’s of CommunicationThe Seven C’s of Communication
Answer all Questions asked.Answer all Questions asked.
>.>. Replying inquiryReplying inquiry..
>.>. List the needed detailsList the needed details..
1.Completeness

8. The Seven C’s of CommunicationThe Seven C’s of Communication
Give something extra, whenGive something extra, when
desirable.desirable.
>.>. Answer in extraordinary way.Answer in extraordinary way.
1.Completeness

9. The Seven C’s of CommunicationThe Seven C’s of Communication
2. Conciseness.2. Conciseness.
 Wipe out wordy expression.Wipe out wordy expression.
 Add only relevant information.Add only relevant information.
 Avoid unnecessary repetition.Avoid unnecessary repetition.

10. The Seven C’s of CommunicationThe Seven C’s of Communication
Wipe out wordy expression.Wipe out wordy expression.
>.>. Using Single-words instead of too long.Using Single-words instead of too long.
>.>. Bullet your wordsBullet your words
2.Conciseness.2.Conciseness.

11. The Seven C’s of CommunicationThe Seven C’s of Communication
For Example;For Example;
2.Conciseness.2.Conciseness.
 Due to the fact that
 In due course
 At this time
 Few in number
 On a weekly basis
 In spite of the fact
that
 Until such time as
 Meet together
Because
Soon
Now
Few
Weekly
Although
Until
Meet

12. The Seven C’s of CommunicationThe Seven C’s of Communication
Add only relevant information.Add only relevant information.
>.>. Stick to the point.Stick to the point.
>.>. Delete irrelevant statements.Delete irrelevant statements.
>.>. Avoid long introduction andAvoid long introduction and
Unnecessary explanationsUnnecessary explanations
>.>. Talk to the pointTalk to the point
2.Conciseness.2.Conciseness.

13. The Seven C’s of CommunicationThe Seven C’s of Communication
Avoid unnecessary repetition.Avoid unnecessary repetition.
>.>. Do not repeat the words or ideasDo not repeat the words or ideas
unnecessary.unnecessary.
2.Conciseness.2.Conciseness.

14. The Seven C’s of CommunicationThe Seven C’s of Communication
3.Consideration.3.Consideration.
 Focus on “you” instead of “I” and “we”.Focus on “you” instead of “I” and “we”.
 Show audience interest in the receiver.Show audience interest in the receiver.
 Emphasize positive, pleasant facts.Emphasize positive, pleasant facts.

15. The Seven C’s of CommunicationThe Seven C’s of Communication
Focus on “you” instead of “I” and “we”.Focus on “you” instead of “I” and “we”.
>.>. Creating a YOU attitude.Creating a YOU attitude.
>.>. Assume you know people needs.Assume you know people needs.
>.>. Do not use YOU in insensitive cases.Do not use YOU in insensitive cases.
3.Consideration.3.Consideration.

16. The Seven C’s of CommunicationThe Seven C’s of Communication
Show audience interest in the receiver.Show audience interest in the receiver.
>.>. Talk about receiver benefits.Talk about receiver benefits.
3.Consideration.3.Consideration.

17. The Seven C’s of CommunicationThe Seven C’s of Communication
Emphasize positive, pleasant facts.Emphasize positive, pleasant facts.
>.>. Be Optimistic.Be Optimistic.
3.Consideration.3.Consideration.
Favorably
Happy
Help
Generous
Pleasure
Loyal
Thanks
Unfavorable
Unhappy
Hopeless
Reject
Trouble
Unfair
Regret

18. The Seven C’s of CommunicationThe Seven C’s of Communication
4.Concreteness.4.Concreteness.
 Use specific facts & figures.Use specific facts & figures.
 Put actions in your verbs.Put actions in your verbs.
 Choose vivid, image-building words.Choose vivid, image-building words.

19. The Seven C’s of CommunicationThe Seven C’s of Communication
Use specific facts & figures.Use specific facts & figures.
>.>. Use precise statements instead of vagueUse precise statements instead of vague
words.words.
Instead of writing;Instead of writing;
4.Concreteness.4.Concreteness.
Student GMAT scores are higher
In 1996 the GMAT scores averaged 600; by 1997 they had risen to 610.
It should be written;

20. The Seven C’s of CommunicationThe Seven C’s of Communication
Use specific facts & figures.Use specific facts & figures.
>.>. Some Vague words.Some Vague words.
SlightlySlightly
SmallSmall
SoonSoon
A fewA few
AlmostAlmost
SeveralSeveral
4.Concreteness.4.Concreteness.

21. The Seven C’s of CommunicationThe Seven C’s of Communication
Put actions in your verbs.Put actions in your verbs.
>.>. Use active voice.Use active voice.
>.>. Use action in verbs, Not in nouns.Use action in verbs, Not in nouns.
4.Concreteness.4.Concreteness.

22. The Seven C’s of CommunicationThe Seven C’s of Communication
Choose vivid, image-building words.Choose vivid, image-building words.
>.>. Use impressive and appealing words.Use impressive and appealing words.
4.Concreteness.4.Concreteness.

23. The Seven C’s of CommunicationThe Seven C’s of Communication
5.Clarity.5.Clarity.
 Choose Precise, concrete and familiarChoose Precise, concrete and familiar
words.words.
 Construct effective sentences andConstruct effective sentences and
paragraphs.paragraphs.

24. The Seven C’s of CommunicationThe Seven C’s of Communication
Choose Precise, concrete and familiarChoose Precise, concrete and familiar
words.words.
>.>. Use Simple & famous words.Use Simple & famous words.
>.>. Write your purpose clearly.Write your purpose clearly.
5.Clarity.5.Clarity.

25. The Seven C’s of CommunicationThe Seven C’s of Communication
Familiar WordsFamiliar Words
5.Clarity.5.Clarity.
About
After
Home
For example
Pay
Invoice
Cirea (L)
Subsequent
Domicile
E.g.
Remuneration
Statement of payment
Pretentious WordsPretentious Words

26. The Seven C’s of CommunicationThe Seven C’s of Communication
Construct effective sentences andConstruct effective sentences and
paragraphs.paragraphs.
>.>. Length. (Sentence <40 words)Length. (Sentence <40 words)
>.>. Unity. (One main idea in one paragraph)Unity. (One main idea in one paragraph)
>.>. Coherence. ( Say clearly)Coherence. ( Say clearly)
>.>. Emphasis. (Choose correct sentence toEmphasis. (Choose correct sentence to
focus on it.focus on it.
5.Clarity.5.Clarity.

27. The Seven C’s of CommunicationThe Seven C’s of Communication
6.Courtesy.6.Courtesy.
 Be sincerely tactful, thoughtful andBe sincerely tactful, thoughtful and
appreciative.appreciative.
 Use expression that show respect.Use expression that show respect.
 Use nondiscriminatory expressions.Use nondiscriminatory expressions.

28. The Seven C’s of CommunicationThe Seven C’s of Communication
Tactless, BluntTactless, Blunt
6.Courtesy.6.Courtesy.
Be sincerely tactful, thoughtful and
appreciative
Stupid letter; I
cant understand
any of it.
Its my
understanding……
More TactfulMore Tactful

29. The Seven C’s of CommunicationThe Seven C’s of Communication
6.Courtesy.6.Courtesy.
Use expression that show respect.
>.>. Avoid irritating expressions.Avoid irritating expressions.
>.>.Avoid using questionable humor.Avoid using questionable humor.

30. The Seven C’s of CommunicationThe Seven C’s of Communication
6.Courtesy.6.Courtesy.
Use nondiscriminatory expressions.
>.>. Use language for all kind of people.Use language for all kind of people.

31. The Seven C’s of CommunicationThe Seven C’s of Communication
7.Correctness.7.Correctness.
 Use the right level of language.Use the right level of language.
 Check the accuracy of figures, factsCheck the accuracy of figures, facts
and words.and words.

32. The Seven C’s of CommunicationThe Seven C’s of Communication
More FormalMore Formal
7.Correctness.7.Correctness.
Use the right level of language.
Participate
Procure
Endeavor
Ascertain
utilize
Join
Get
Try
Find out
Use
Less FormalLess Formal

33. The Seven C’s of CommunicationThe Seven C’s of Communication
7.Correctness.7.Correctness.
Check the accuracy of figures, facts
and words.
>.>. Verify your numerical data.Verify your numerical data.
>.>. Double check your totals.Double check your totals.
>.>. Ask someone else to read youAsk someone else to read you
message.message.

34. Thanks.Thanks.