This document outlines the principles of communication and the 7 C's of effective communication. It defines communication as the transfer of information, ideas, or opinions through a two-way process. The 7 C's that help form effective messages for an audience are: conciseness, courtesy, correctness, clarity, completeness, consideration, and concreteness. Each C is then defined and examples are provided to illustrate how to apply each principle to improve communication.

1. PRINCIPLES OF
COMMUNICATION

2. COMMUNICATION
 Communication is a process through which
information, idea or opinion is transferred.
 Latin word ‘communis’ means common.
 Two way process.
 Essential element is that communicated information
should be understood correctly and transferred in
the right direction.
 Principles helps in forming message, style and
importance so that it becomes more effective for
audience.

3. 7C’s OF COMMUNICATION

4. CONCISENESS
 Saying what you have to say in the fewest possible
words.
 It means one should stick to the point and keep it
brief.
 Repetition should be avoided.
 Unnecessary adjectives or filler words should be
removed.
 Include only relevant materials.
 Eg: ”due to the fact that” can be replaced by
“because”.

5. COURTESY
 It involves being aware not only of the perspective of
others, but also their feelings.
 Courtesy stems from a simple ‘you‘ attitude.
 Suggestions
Be sincerely tactful, thoughtful and appreciative.
Use expression that show respect.
Choose non discriminatory expressions.

6. CORRECTNESS
 The core of correctness is proper spelling, grammar
and punctuation.
 Use right level of language(formal or informal).
 Check accuracy of facts, figures and words.
 Maintain acceptable writing mechanics(parts of
speech,capitalisation).

7. CLARITY
 Getting the meaning from your head to the head of
your audience/readers.
 Choose precise, concrete and familiar words.
Eg: instead of using “accede” use “agree to”.
 Construct effective sentences and paragraphs.
 Arrange words and sentences so that main idea
comes in the beginning of the paragraph.
 Include examples, figures and visual aids.

8. COMPLETENESS
 Message is complete only when it contains all facts
that reader/listener needs.
 Complete messages are more likely to bring desired
results without additional messages.
 Suggestion
Provide all necessary information.
Answer all questions asked.
Give something extra when desirable.

9. CONSIDERATION
 Prepare the message with the receivers in mind.
 Be considerate and do not loose temper.
 Focus on ‘you’ instead of ‘I’ and ‘we’.
 Show audience benefit or interest in the receiver.
 Emphasize positive, pleasant facts.

10. CONCRETENESS
 It means being specific, definite and vivid rather
vague and general.
 Helps receiver know exactly what is required.
 Use specific facts and figures.
 Increases the likelihood that message will be
interpreted the way it is supposed to be.

11. Thank you